Wang challenge Walt Disney? This is a false dichotomy-Wang, Disney-IT information
National father-in-law Wang in "a billion small targets" explode after friends, another rival Disney. Recently, Mr Wang in Shandong, Henan and some great cafes in one day, when it comes to Wanda parks and Disney competition, eating leeks once again on one side of the box said, "Shanghai Disney within 20 years, our goal is to make profit not good. ”
Wang why dare?
Disney's high cost was Wang's first source of confidence , he believed that such high costs, maintaining a financial balance is the only way to raise prices, but higher prices will bring a lot of loss, caused many netizens ridicule when the Shanghai Disney park tickets to your situation.
Wang said: "Disney's costs are too high, the same pure outdoor park area, our cost is probably Disney's 1/8, 1/9, their cost is 9 times, 10 times, times, management costs at least 5 times of our times. ”
Plus in June this year open Shanghai Disneyland, Disney theme parks overseas a total of four. 2015 Besides Japan outside of Tokyo Disney earnings of 5.24 billion yuan, the other two are in the Red States .
On this point, Mr Wang said, Tokyo Disneyland is an investment company, he only used the Disney brand, pay each year, but Disney is not involved in the operation, nor the other partition. So, Tokyo Disneyland is not Disney, in fact the Disney brand, called a "franchise", so profit in Tokyo Disneyland Park opened so far. Shanghai Disneyland still uses Disney to participate in the business model, and there is, in the words of Wang is "because it does not believe that the Chinese, a park, listening to more than more than 1000 foreigners . ”
Disney choose to first-tier cities Shanghai and Wanda are located two or three cities, Wang believes that in two or three cities after a long layout, have accounted for a significant share of the market, and Wanda already has a larger volume. At this point, Wanda city residents as their primary customer base, and attract international customers.
Secondly on the traffic problems, there may be advantage in Shanghai , Wuxi, Wuxi in the Shanghai Centre for equilateral triangles, Hangzhou, Nanjing, and is 30 to 35 minutes. On this issue, Wang thinks, it's hard to say who has an advantage.
Shanghai Disney profit don't make a profit does not depend on Wanda
We see a data, 2015 the entire fiscal year, Disney revenues about 345.76 billion yuan, about $ 58.337 billion yuan in net profit. Bigger than China's three big Internet giant Tencent, Baidu and Ali gross sum.
In fact, Disneyland is not the main source of income, its profit still come from the whole cultural industry chain, came in from the nuggets in the core IP.
Television, movies, theme parks, derivatives, the game is the Disney revenue in five major sections. Shanghai Disneyland is only a small fraction of that. In addition to theme parks, Disney film introduced in China this year, native animation, consumer cooperation, store development and all aspects of game development, is accelerating the pace.
Create IP mode, from positioning, creative to promote to management, Disney has a set of their own industrial chain. Nearly 10 years ago, Disney through mergers and acquisitions, already owns Pixar, man power, and star wars and a series of new corporate and IP ownership. In Disney's system, has established a tradition of Disney World, man power, Star Wars, Pixar, and more content to the world.
Last spring, Disney released four films grossed over $ 700 million: the crazy animals of the city, the magic forest of Nations, the United States captain 3 ' for a dead page. Revenue also rose for the entertainment sector 22%, and maintained a constant heat. By this way, the classic image of the movie is copied to paradise, and offline two channels together boosted Disney's the rise of IP.
For Disney, Disneyland is the core of its business model, but after a century of development, had transformed the core brand. Disney passed cultural meanings and feelings by anime, movies, business models linked together, receive revenues from the box office, derivatives, and so on, and establishment of Disneyland, more is brought to these cultures and feelings of nurturing role, in essence, Disneyland is an output of the Disney culture and communication.
Disney unprofitable is false
In my opinion, seems to be domestic and foreign competition in the theme park, but Wanda and Disney do is completely different.
It is well known that Wanda is started with real estate, Nanchang city with a total investment of 40 billion yuan, including cultural tourism project investment of 21 billion yuan, cultural tourism includes a large stage shows, movies, parks, resort hotels and bars, and so on. The rest of them? Nature is business, and real estate.
It is not difficult to figure out that it's real estate, naturally has a great advantage in this regard. And theme parks to a great extent influenced the development of the surrounding real estate and Shanghai Disneyland is also very good to prove this point. The Government attaches great importance to development of Disneyland, based around natural facilities continue to improve, then followed was a large number of users, prices naturally rises. Wang succeeded in making the routine on the Wanda Plaza, real estate revenue back to the cost, thereby making a theme park.
Why is false? First, the core of the two different Disney doing is cultural industry, and Wanda is the core of the real estate. Second, consumer users do not like Disney consumer groups are full of feelings of "young artists", and Wanda consumers become more widely .
Disney profit not profitable I cannot say, but the father-in-law of this large, really make people think that "a million" for him, well, it's a small goal!
王健林叫板迪士尼？这根本就是个伪命题 - 王健林,迪士尼 - IT资讯
国民岳父王健林在“一个亿的小目标”引爆朋友圈后，又一次叫板迪士尼。近日，王健林在《鲁豫有约之大咖一日行》中，谈到万达乐园和迪士尼的竞争时，一边吃着韭菜盒子一边又一次放言，“我们的目标就是让上海迪士尼20年内盈不了利。”
王健林为什么敢这么说？
迪士尼高昂的成本是王健林的第一个信心来源，他认为如此高昂的成本，维持财务平衡的唯一方法就是提高价格，但是提高价格会带来大量的用户流失，造成上海迪士尼开园时不少网友吐槽票价贵的情况。
王健林说：“迪士尼成本太高，同样面积的纯室外乐园，我们的成本大概是迪士尼的1/8、1/9，他们的建造成本是我们的9倍、10倍，管理成本至少是我们的5倍。”
加上今年6月开园的上海迪士尼，迪士尼海外主题乐园共四家。2015年除日本东京迪士尼盈利52.4亿人民币之外，另外两家都处于亏损状态。
对于这一点，王健林表示，东京迪士尼是投资公司，他只是用迪士尼的牌子，每年交钱，但是迪士尼不参与运营，也不参与其它分成。所以，东京迪士尼其实不是迪士尼，其实只是用了迪士尼的牌子，叫“特许经营”，所以东京迪士尼开园就盈利一直到现在。而上海迪士尼依旧采用的是迪士尼参与经营的模式，并且还有一点，用王健林的话就是“因为它不相信中国人，一个园听说来了一千多老外。”
迪士尼乐园选择一线城市上海，而万达城大多集中二、三线城市，王健林认为，在二三线城市经过长期布局、已占据很大的市场份额，并且万达已具有较大的体量。在这一点上，万达城将当地居民作为主要客群，并且还能吸引国际客群。
其次在交通问题上，上海或许存在一点优势，但无锡迪士尼无锡居于上海、南京、杭州的等边三角中心，都是30分钟到35分钟。王健林认为在这个问题上，很难说究竟谁更有优势了。
上海迪士尼盈不盈利不取决于万达
我们看一个数据，2015整个财年，迪士尼总收入约合人民币3457.6亿元人民币，净利润约合583.37亿元美元。规模超过中国三大互联网巨头腾讯、阿里和百度总收入之和。
其实迪士尼乐园并不是主要收入来源，其盈利仍然来自整个文化产业链，不断从核心IP中掘金。
电视、电影、主题公园、衍生品、游戏是迪士尼营收的五大板块。如上海迪士尼乐园只是其中的一小部分而已。除主题公园以外，今年迪士尼在中国市场的电影引入、本土动画创作、消费品合作、实体商店拓展以及游戏开发等各个方面，都在加快脚步。
在打造IP的模式上，从定位、创意到推广再到管理，迪士尼都有一整套自己的产业链。近10年来，迪士尼通过并购，已经拥有了皮克斯、漫威以及星战等一系列新的公司和IP所有权。在迪士尼的体系中，已经建立了传统的迪士尼世界、漫威、星战、皮克斯等更多的内容世界。
去年春季档，迪士尼推出四部全球票房超7亿美元的电影：《疯狂动物城》、《奇幻森林》、《美国队长3》、《死侍》。整个影视娱乐部门的收入也因此上涨了22%，并且保持了持续不断的热度。通过这样的方式，将电影的经典形象复制到乐园中，线上线下两个渠道，共同助推了迪士尼IP的崛起。
对于迪士尼来说，其商业模式的核心是迪士尼乐园，但经过一个世纪的发展，早就将核心转变为品牌。迪士尼通过动漫、电影传递文化含义和情怀，其后的商业模式环环相扣，从票房、衍生品等等领域获得营收，而迪士尼乐园的建立，更是给这些文化以及情怀带来反哺的作用，本质上，迪士尼乐园是对迪士尼文化的一种输出和传播。
让迪士尼不盈利根本就是伪命题
笔者认为，看似是国内外主题公园的竞争，但实际上万达与迪士尼做的事情是完全不同的。
众所周知，万达是以房地产起家，南昌万达城总投资400亿元，其中文化旅游项目投资为210亿元，文化旅游包括大型舞台秀、电影乐园、度假酒店与酒吧等等。那剩下的呢？自然还是老本行，房地产。
这点其实不难想通，本来就是做房地产，自然在这方面有很大的优势。并且主题乐园在很大程度上影响到周边房地产的发展，而上海迪士尼也很好的证明了这一点。政府十分重视迪士尼乐园的开发，自然周围的基础设施也不断完善，那么随之而来的就是大量的用户，房价自然水涨船高。这次王健林成功的将这个套路用在万达广场上，通过房地产的营收拿回成本，白白的赚到了一个主题乐园。
为什么说是伪命题呢？第一，两者的核心不同，迪士尼做的是文化产业，而万达的核心是房地产。第二，消费的用户不一样，迪士尼的消费人群是富有情怀的“文艺青年”，而万达的消费人群显得更为广泛。
迪士尼盈不盈利我不敢说，但是岳父放的这波大招，确实让人觉得那“一个亿”对他来说，嗯，是个小目标！