After the Tencent, NetEase and Wanda distribution and a giant of the game will be? -Wanda, Tencent, NetEase-IT information
Qian soon Wang in Lu Yu big Lady day line program in the of a sentence "best first set a small target, say I first earned it a billion" red again has whole network, from this sentence words in the we also serves million up group of domineering, in recently years, million up has been in busy with various acquisition, but quite part are and television industry about, in game aspects is rarely see million up of figure, now, million up also to began layout game industry has...
Paying attention to the game business
On in August 29, million up hospital line released has 2016 half performance, without guess on know must is earned has a basin full bowl full, this half to million up hospital line achieved of revenue for 5.722 billion yuan, than last year earlier growth has 64.12%, net profit up to 805 million Yuan, than last year earlier growth 28.05%, which non-box office income accounted for than for 32%, this phase more Yu 2015 has has 20% of upgrade, that is, million up in television around and related industry aspects has has significantly of progress.
Recently million up hospital line President Zeng Maojun in accept media interview Shi said, "non-box office is we future consider of focus one of, which game will will for this non-box office income made more contribution", in Zeng Maojun accept of interview of process in the frequently mentioned "game" II Word, does, for million up for, game business currently also is compared pale, in turn also description in game this a million up also has is big of growth space.
If you are a person who likes going to the cinema, then you must be able to feel the hot film industry over the years, its growth is amazing, but the gaming industry's growth rate should not be underestimated, 25% annual growth of more than the film industry, which is why Wanda needs reinforcement in terms of game reasons.
In addition, the industry has done a lot of research before Wanda found that gamers and movie audiences are highly overlapping, movie audiences 15-35 years of age accounted for a cent, this is the main force of. Has a high degree of coincidence of consumer groups, then recommend a game to movie audiences a large probability of success, based on this logic tries to game business is necessary.
We are know, one excellent of movie, always launched corresponding of around or derivative products, and game is is which one of, but for million up for, this just a aspects, now million up wants to played of is a game distribution and experience of role, according to Zeng Maojun of claims, roughly Shang is hope can will game business integration to cinema in the, you can imagine about, in you take votes waiting for movie opening of this paragraph time in, is always find points things to do, most common of is took phone play game, In fact, these pieces can use, so some of the theater special opening Wanda VR experience Center, simply cinema is going to be a future "entertainment complex".
A small target to do domestic game before distributing third
Now popular on the network this sentence: "money is not a panacea, is Wanda. "In fact, this saying makes sense, Wanda in merger integration of big spenders can be said to be known for, so in the game business, Wanda does not select the company built a new, also is the way to quickly reach the business consolidation through mergers and acquisitions fill purposes.
This plan, in addition to domestic games distribution companies, overseas companies are also within the range considered, said Zeng Maojun 2-3 years in the future, gaming business margins and Wanda cinema line margins flat, Wanda in the pursuit of efficiency there is a high demand. Wanda always keep in touch with the relevant agencies, once a suitable objective there will not relent on the won, money is not an issue.
Wanda on the gaming business to achieve the goal, Zeng Maojun does not give a very specific numbers, but he was confident that in the short term, Wanda's goal was the third name, which ranks behind Tencent and NetEase, and the short-term goals, the time span is just 2-3.
Gaming business is well underway
Remember that in May this year, 37.2 billion acquisition of the Wanda cinema line Wanda Wanda were disclosed in the announcement of the television film with 2.6 billion yuan to buy a gaming company mutual interaction. Mutual interaction have performed extremely well over the past two years, characterizes the 2014 interactive business income of 400 million Yuan and a net profit of 130 million Yuan. In 2015, the mutual interactive business income of 330 million Yuan, a net profit of 140 million Yuan, Wanda television acquired 14.87% shares of mutual interaction in cash, while love and technology by way of their mutual interaction and the remaining 85.13% shares of Wanda film and television capital raise, which is acceptable to both sides.
And love interactive in game issued aspects has rich of experience, regardless of is page game also is hand tour, love interactive are has involved, which on including has Hule three, and cut fairy, and burn days, and Dragon broken nine days, and universal cut fairy, and new Divine Comedy, and matches people Union, and in the Super cloud,. Due to the mutual interaction relies on the Wanda, you can easily achieve "shadow visit linkage". Not only that, but love interactive CEO Huang Jian said, by Wanda television, owned by legendary movie IP transformation, the film's short life cycle can be offset through the game, while during the sidelines of the games in the series, can help IP to keep the heat.
Except million up investment game distribution enterprise, corresponding of, game enterprise also can added holding million up achieved Pan entertainment of, Le make game is a is good of example, Le make is China first for pan entertainment layout of game company one of, sky variable this paragraph first months water broken billion of online game products by network literature adapted and to, and also shooting has name big movie, and million up television in last year build has found Dragon tactic, and summer Charlotte troubles, and pancakes man, series hit movie, From IP conversion of real to make games offer a lot of convenience.
Last, also don't forget has million up of line Xia promotion capacity, due to million up has in national more than 100 multiple city has shadow city cloth points, and future this number also will continues to increased, so in game of line Xia promotion aspects only need pay is low of cost can received good of effect, like you can in theater door scan II dimension code download with Nade tour participation award-winning activities, or site participation game interactive are is can of, compared simple of line Shang game distribution will more has influence, from above all view, Wanda field do you want to distribute in the game the third is possible.
腾讯网易后，游戏分发又一巨头将是万达？ - 万达,
腾讯,网易 - IT资讯
前不久王健林在《鲁豫大咖一日行》节目中的一句“最好先定一个小目标，比方说我先挣它一个亿”红遍了整个网络，从这句话中我们也足见万达集团的霸气，在最近几年，万达一直在忙着各种收购，不过相当一部分都与影视行业有关，在游戏方面则很少看到万达的身影，如今，万达也要开始布局游戏产业了...
开始重视游戏业务
就在8月29日，万达院线发布了2016年半年业绩，不用猜就知道一定是赚了个盆满钵满，这半年来万达院线实现的营收为57.22亿元，比去年同期增长了64.12%，净利润高达8.05亿元，比上年同期增长28.05%，其中非票房收入占比为32%，这个相较于2015年有了20%的提升，也就是说，万达在影视周边和相关产业方面有了显著的进步。
最近万达院线总裁曾茂军在接受媒体采访时表示，“非票房是我们未来考虑的重点之一，其中游戏将会为这个非票房收入做出更多贡献”，在曾茂军接受的采访的过程中频频提到“游戏”二字，确实，对于万达来说，游戏业务目前还显得比较苍白，反过来也说明在游戏这一块万达还有很大的成长空间。
如果你是一个喜欢去电影院看电影的人，那么一定能够感受到这几年来电影行业的火爆，其增长速度惊人，不过游戏行业的增长速度也不容小觑，每年25%的增长很快就超过电影行业，这就是为什么万达需要在游戏这方面补强的原因。
另外，万达之前也对行业做了不少研究，发现游戏玩家和电影的受众是高度重合的，电影受众中15-35岁的年龄层占了70-80%，这也是游戏玩家的主力军。有着高度重合的消费群体，那么给电影观众推荐一个游戏成功的概率就很大，基于这样的逻辑尝试游戏业务是很有必要的。
我们都知道，一部优秀的电影，总会推出相应的周边或是衍生产品，而游戏则是其中之一，不过对于万达来说，这只是一个方面，如今万达想要扮演的是一个游戏分发和体验的角色，按照曾茂军的说法，大致上就是希望能够将游戏业务整合到电影院中，你可以想像一下，在你取票等待电影开场的这段时间里，是不是总会找点事情来做，最常见的就是掏出手机玩游戏，其实这些碎片时间完全可以利用起来，为此万达的部分影院特别开设了VR体验专区，简单来说未来电影院将是一个“娱乐综合体”。
先定个小目标做国内游戏分发第三吧
现在网络上流行这么一句话：“钱不是万能的，是万达的。”其实这句话说的也不无道理，万达在并购整合方面出手阔绰可以说是出了名的，因此在游戏业务上，万达并不会选择亲手搭建一个全新的公司，同样还是通过并购整合的方式来快速达到业务填充的目的。
这个并购计划除了国内的游戏分发公司，海外公司也在考虑范围之内，曾茂军表示在未来2-3年内，游戏业务的利润率会与万达院线的利润率持平，可见万达在追求效率方面还是有很高要求的。其实万达一直以来都在与相关的中介机构保持联系，一旦发现有合适的目标那么就决不手软一举拿下，钱，根本不是问题。
关于万达游戏业务所要达到的目标，曾茂军并没有给出一个非常具体的数字，但是他很有信心地表示在短期之内万达的目标是行业第三名，也就是排在腾讯和网易之后，而这个短期目标的时间跨度也仅仅是2-3年。
游戏业务正在有条不紊地展开
记得在今年5月，在万达院线372亿收购万达影视的公告中披露了万达影视以26亿元的价格收购了游戏公司互爱互动。互爱互动近两年来的表现都非常不错，2014年互爱互动营业总收入4亿元，净利润为1.3亿元。2015年，互爱互动营业总收入3.3亿元，净利润1.4亿元，万达影视以现金方式收购互爱互动14.87%股权，同时互爱科技以其持有的互爱互动余下85.13%股权对万达影视进行增资，这对双方来说都是可以接受的。
而互爱互动在游戏发行方面有着丰富的经验，不管是网页游戏还是手游，互爱互动都有涉及，其中就包括了《胡莱三国》、《斩仙》、《焚天》、《龙破九天》、《全民斩仙》、《新神曲》、《火柴人联盟》、《中超风云》等。由于互爱互动依托于万达，因此可以很轻松地实现“影游联动”。不仅如此，互爱互动CEO黄健曾经提到，通过万达影视、传奇影业等所拥有的电影IP进行转化，电影的短生命周期可以通过游戏进行弥补，同时游戏在系列电影的间歇期间，可以帮助IP保持热度。
除了万达投资游戏分发企业，相应的，游戏企业也可以加持万达实现泛娱乐化，乐逗游戏就是一个很好的例子，乐逗是中国最早进行泛娱乐布局的游戏公司之一，《苍穹变》这款首月流水破亿的网游产品由网络文学改编而来，并且还拍摄了同名大电影，而万达影视在去年打造了《寻龙诀》、《夏洛特烦恼》、《煎饼侠》等一系列叫座电影，从IP的转化来说确实为乐逗游戏提供了不少便利。
最后，也不要忘了万达的线下推广能力，由于万达已经在全国100多个城市设有影城布点，并且未来这个数量还会继续增加，因此在游戏的线下推广方面只需要付出很低的成本即可收到不错的效果，比如你可以在影院门口扫描二维码下载同名手游参与有奖活动，或是现场参与游戏互动都是可以的，相比单纯的线上游戏分发会更有影响力，从以上种种来看，万达要在游戏分发领域做到国内第三是完全有可能的。