Victory in the death House: a growing number of Japan animated films began in China-the second element, animation-IT information
Death house! Your spring is here!
On September 2, the horror comic live-action film of the parasitic beast on this year in China the 5th from the Japan film.
I finish this year has been released or upcoming Japan movie list, the results are as follows:
▲ 2016 announced Japan movies list/data sources: open data
From the perspective of current public information, to be released in China this year Japan movie a total of 9, including 4 has been released, there are 2 schedule have been identified. Detective Conan: the dark nightmare, and the Sea King: GOLD, Dragon Ball z: the resurrection of the f 3 animated feature film, long before this release authenticity was the introduction messages, has not yet publicly released specific plans.
Authors in this form, found 3 features worthy of our attention.
Features: introduction of the Japan film numbers growing exponentially since 2006, except for a small part of China and Japan outside the co-production, was introduced to China by genuine Japan number of films have been very scarce. The largest number of year is 2009 and 2011, respectively, in these two years the introduction of 4, in 2013 and 2014 is the most miserable two years, simply did not introduce any Japan movies.
? May 28, 2015 the Doraemon: walk with me, with 530 million box-office hit Japan in China's highest-grossing movie recording
It can be said thatin 2016, China 9 Japan movies, has shown a trend of substantial growth. This phenomenon comes from the movie the main causes of changes in the market .
From the context of the Chinese film market, weak market seems to have potential overdraft, and 2016 annual box office exceeded 60 billion goal has been difficult to achieve. In addition, by 2015, the number of cinemas in China has more than 6,000, and screens more than 30,000, the rapid development of the film industry has also led to huge demand for content.
9 introduction this year in Japan movies, 8 movies except the bottom of the spice girls are associated with the second element. This is reflected in the film industry under the background of the expansion, Japan film represented by the segments began to get attention in the market, more related to the second element of the film is also naturally receive more opportunities of development.
Features two: has a huge influence on the content of these is the introduction of the Japan film there is also a notable feature is that they are all have a certain degree of influence in China, also has the potential to market discussion.
Currently in China of movies, has assembled a Naruto, Sea King and other famous Japan anime, main character of these works is that they have long been well known to the young audience in China, it doesn't matter two dimensional or three dimensional. Source said that, like the Mobile Suit Gundam, soul silver and other masterpieces of theatrical animation, has been the company wants to introduce.
Also in Japan the Love Live! of the local market gained wide attention and the Virgin and the chariot and the Evangelion new theatrical version of the film series, but because it is too central to the, but it is not preferred .
▲ The Parasyte has a large number of terrorist violence
Released in the Japan movies, best of was released on the same day with the Star Trek of the parasitic beast, this man-modified live-action films because there are too many scenes of bloody violence, in Japan are actually be listed as 18 prohibition. Domestic release version was re-edited "harmony", will be two movies in one of horror films, is the first 18 banned film was released in China in recent years. But on the points reflected the audience's evaluation of it, although after clipping, but violence persists, the film can gain reputation in the market and the market reaction, in fact, is worthy of our attention.
Characteristics: low cost and low risk present in parallel, China's film market is still dominated by Hollywood, the Japan film was in the process of introducing, the licensor is very cautious.
The most obvious feature is that these are introduced in the Japan movie, a considerable portion is actually a "old movies". Fire shadow Ninja Bo people biography, and bottom babes, and St fighter star vector: St domain legend, and parasitic beast, and cherry small balls: from Italy of juvenile, and Dragon beads z: Resurrection of f, these movie actually early in Japan released and sale has BD/DVD, many fans also already through various piracy resources finished has these movie.
"Old movies" there are two benefits. One is already market-proven, almost all imported films in more than 2 billion yen, this results in Japan film market is already pretty good. Second, because already in Japan reflected under, almost BD/DVD this type of physical CD sales, the introduction of price is fairly cheap .
Like the Saint Seiya: Although the legend of the Holy land in Japan local poorly at the box office, but die-hard fans of China, at a low cost with the cost of eventually gained 37.76 million at the box office, is lucrative.
? The Sea King: GOLD receives a lot of "one piece powder" expectations
Worth note of is, duo's a, dream: Xin·daxiong of Japan birth, and name Detective Conan: Black of nightmare, and navigation King: GOLD this three Department animation movie is has may does not will like other introduced of Japan movie as "affordable", they was introduced more of is because these IP in China already after years operation, has good of fans and market operation experience. While the cost may be higher, but the overall risk is still much easier to control.
There was news that, in the movie market, buying Japan Copyright prices remained at level of a hundred thousand of the millions of dollars before 2010, United States film had already risen, even up to 10 million dollars, Japan movies in the current market environment in China, no doubt has a very high price.
These three features, described as young audiences grow, studios have increasingly younger audience preferences in their selection process more focused on the tastes of the audience, rather than the pursuit of Hollywood blockbusters and big productions. In addition to the Japan film after spending hundreds of thousands of dollars to introduce eventually harvested 60 million at the box office in Russia film he is a dragon, is targeted at the younger audience to further filter.
In addition, lower cost for these studios can also accumulate more experience. Youku potatoes, for instance, the public is the legend of Naruto who invested in one of the cherry pellets: from Italy youth aiqi Arts participation. Company behind the scenes "to help promote a" experience, while reducing Japan films were released in China's time difference, on the other hand these scenes will be the company's own IP in the future film projects had a positive effect.
Funny thing is, normally the index is about 30 per cent a year, however the source said that this year due to Japan apply too much of the film, authorities are studying whether to give new Japan release. Predictable is that we will see more of Japan movies released in China, and this change in market structure, not only China's second element is good, also in the subtle changes in the Chinese film market.
死宅的胜利：越来越多的日本动画电影开始在中国上映 - 二次元,动画电影 - IT资讯
死宅们！你们的春天到了！
9月2日，由恐怖漫画改编的真人电影《寄生兽》上映，这也是今年在中国上映的第5部来自于日本的电影作品。
笔者整理了今年已经上映或即将上映的日本电影名单，其结果如下：
▲2016已公布的日本电影一览表/数据来源：公开的数据
从目前公开的信息看，今年拟在中国上映的日本电影一共有9部，其中有4部已经上映，有2部已经确定了档期。而《名侦探柯南：纯黑的噩梦》、《航海王：GOLD》、《龙珠Z：复活的F》这3部动画电影，在此前早已放出了正版引进的消息，目前尚未公开具体的上映计划。
笔者在这个片单中，发现了3个值得我们关注的特征。
特征一：引进的日本电影数量成倍地增长从2006年开始，除了一小部分的中国和日本合拍片之外，被正版引进到中国的日本电影数量一直都非常稀少。数量最多的年份是2009年和2011年，这两年都分别引进了4部，最惨的是2013、2014年这两年，干脆就没有引进任何日本电影。
▲在2015年5月28日上映的《哆啦A梦：伴我同行》，以5.3亿的票房成绩创下了日本电影在中国的最高票房记录
可以说，2016年在中国上映的9部日本电影，已经呈现出了大幅增长的态势。而出现这种现象的原因主要是来源于电影市场的变化。
从中国电影市场的大环境来说，表现疲软的电影市场似乎已经将潜力透支殆尽，2016全年突破600亿票房的目标已经难以实现。此外，截止2015年，中国影院数量已经超过6000家，银幕数量超过3万块，高速发展的电影行业也导致了对内容的巨大需求。
在今年引进的9部日本电影中，除《垫底辣妹》之外的8部电影均是与二次元有关。这也从侧面反映了，在电影行业不断膨胀的大背景下，以日本电影为代表的细分领域开始获得了市场的关注，更多的二次元相关的电影也自然地获得了更多的发展机会。
特征二：有着巨大影响力的内容这些被引进的日本电影还有一个显著的特点，就是它们都是在中国都拥有一定的影响力，也有制造市场话题讨论的潜力。
目前在中国的电影荧幕上，已经集结了火影忍者、航海王等知名日本动漫作品，这些作品的最大特征就在于它们早已被中国的年轻观众所熟知，根本无所谓二次元还是三次元。有消息指出，像《机动战士高达》、《银魂》等名作的剧场版动画，也已经有公司想要引进。
而像同样在日本本土获得市场广泛关注的《Love Live!》、《少女与战车》、《福音战士新剧场版》等电影系列作品，却因为过于核心向，其实并不是批片方的首选。
▲《寄生兽》有大量的恐怖暴力镜头
在这些上映的日本电影中，最值得一提的是与《星际迷航》同一天上映的《寄生兽》，这部漫改真人电影因为有过多的血腥暴力镜头，在日本其实是被列为18禁。国内上映的版本是经过重新剪辑“和谐”，将上下两部电影二合一的恐怖电影作品，也是近年来在中国上映的首部18禁电影。但是从点映观众的评价上看，虽然经过剪辑，但暴力镜头仍然存在，这部电影在市场上能获得怎样的口碑和市场反应，其实非常值得我们关注。
特征三：低成本和低风险并行目前，中国的电影市场目前仍然是以好莱坞为主，这些日本电影在被引进的过程中，引进方显得非常的谨慎。
最明显的特征就是，这些被引进的日本电影，有相当一部分其实是个“老电影”。《火影忍者博人传》、《垫底辣妹》、《圣斗士星矢：圣域传说》、《寄生兽》、《樱桃小丸子：来自意大利的少年》、《龙珠Z：复活的F》，这些电影其实早就在日本上映并发售了BD/DVD，不少粉丝也早已通过各种盗版资源看完了这些电影。
“老电影”的好处有二。一是早已经过市场的验证，几乎所有引进的电影票房均在20亿日元以上，这个成绩在日本电影市场中已经是相当不错的了。二是因为早已在日本下映，BD/DVD这类实体光盘也销售得差不多了，引进价格其实相当便宜。
而像《圣斗士星矢：圣域传说》虽然在日本本土的票房不佳，但无奈中国地区的死忠粉丝多，在低成本的批片成本下，最终获得的3776万票房可谓是收益丰厚。
▲《航海王：GOLD》受到了很多“海贼粉”的期待
值得注意的是，《哆啦A梦：新·大雄的日本诞生》、《名侦探柯南：纯黑的噩梦》、《航海王：GOLD》这三部动画电影很有可能并不会像其他引进的日本电影那样“物美价廉”，它们被引进更多的是因为这些IP在中国早已经过多年运作，有良好的粉丝与市场运作经验。虽然成本可能会高一些，但总体风险仍然是比较容易控制的。
曾有消息指出，在电影批片市场，购买日本版权的价格仍然停留在2010年之前的十几万到几百万美金的水平，而美国电影早已水涨船高，甚至可以达到一千万美元，日本电影在现在的中国电影市场环境中，无疑有着非常高的性价比。
这三种特征，说明了随着年轻观众的成长，片商们已经越来越看重年轻观众的喜好，他们在选片的过程中更看重的是观众的口味，而不是一味追求好莱坞的大片和大制作。除了这些日本电影之外，此前花费几十万美元引进，最终收获6000万票房的俄罗斯电影《他是龙》，也是针对年轻观众口味的进一步筛选。
此外，较低的批片成本也能为这些电影公司积累更多的经验值。比如优酷土豆就公开了是《火影忍者博人传》投资引进方之一，而《樱桃小丸子：来自意大利的少年》则有爱奇艺的参与。这些幕后公司的“协助推广”经验，一方面将缩短日本电影在中国的上映时间差，另一方面也将会对这些幕后公司在今后的自有IP电影项目产生积极的作用。
有趣的是，正常情况下批片的指标是每年大约30个左右，然而有消息指出，由于今年日本电影的批片申请太多，有关部门正研究是否要给新申请的日本批片放行。可以预见的是，我们将会看到更多的日本电影在中国上映，而这种市场结构的改变，不仅对中国的二次元们是一个利好，也会在潜移默化中改变中国电影的市场格局。