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published in(发表于) 2016/9/5 10:16:07
Views: media should allow anonymous readers to pay for online news,

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Views: media should allow anonymous readers to pay for online news-News, media, advertising-IT information

Information on IT has been, the network news is basically in a free manner, even though there are "tips" function also depend on user-conscious implementation. But this is not entirely without paying, but disguised through advertising and other forms of expression. In this form, President of free software Foundation RMS in the guardian called for publishers should allow online readers to pay for news anonymously.

For this matter, RMS's view is that current media's revenue depends on advertising, and a lot of advertising do not have access to the user's favorite, and monitor the user search (such as targeted delivery of advertising), both not very appropriate. Therefore, many users enable ad blocker plug-in to resist the impact of ads, but it had a very big impact on media revenues. In this case, media should gradually tried charging for content like traditional media, amounts do not have to too many, just as newspapers do, allowing users to anonymously pay.

This form does not make users feel a heavy financial burden, and media will bring practical benefits, media, which can in particular the user is worth trying. Free patterns used to be the biggest selling point to attract users of the Internet, but now may have become one of risk. There is no free lunch, users may also have to weigh the new era of rational way to access the Internet.


观点:网媒应允许读者匿名为网络新闻付费 - 新闻,网媒,广告 - IT资讯

IT资讯讯 一直以来,网络新闻基本上都是以免费阅读的方式存在,即使有“打赏”功能也是靠用户自觉执行。但这种免费并非完全意义上的无需付出,而是通过广告等形式来变相体现的。对于这种形式,自由软件基金会主席RMS在《卫报》上呼吁,出版商应该允许在线读者以匿名方式为新闻付费。

对于这件事,RMS的观点是,目前网媒的收入基本依赖于广告,而很多广告既得不到用户的喜爱,又监视了用户搜索(比如那些定向投送的广告),这无论在哪方面都不太合适。因此,很多用户都启用了广告拦截插件来抵制广告的影响,但这又对网媒的收入造成了很大冲击。对于这种情况来说,网媒应该逐渐像传统媒体那样尝试进行内容收费,数额不必太多,就像报纸那样,允许用户匿名支付。

这种形式不会让用户感觉有沉重的经济负担,也会给网媒带来实际的收益,特别是用户量较大的媒体更是值得尝试。免费模式曾经是互联网吸引用户的最大卖点,但如今可能已经成为风险之一。天下没有免费的午餐,用户可能也到了权衡利弊,理性上网方式的新时期。





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