Hirai said: Sony will not exit the cell phone market, continuous quality policy-Sony, Hirai-IT information

IT information news on September 6, at the IFA Electronics Show, Sony introduced a new Xperia x Compact XZ and two handsets, new products, however, due to configuration and no highlights, questioned by the outside world.

According to understand, compared Samsung Note7/S7 Edge even is home of LG G5, Sony Xperia XZ/X Compact as second half of flagship still equipped with not to 3000mAh of battery, and and with has 6 generation flagship of 3GB RAM and mainstream flagship has eliminated of eMMC5.1, and design and function aspects is no highlights, this let outside suspected Sony in mobile business Shang of sincerity, and interpretation for is Sony will exit phone market of signal.

In this regard, the company's CEO Hirai said in an interview with CNBC, Sony has no plans to exit the smart-phone market. He stressed that the Sony Mobile will continue to implement the quality policy, this policy has let Sony get a 400 million yen profit.

In fact, other than the phone, Sony also at the IFA launched a new flagship Walkman, headphone, audio and a new e-ink electrophoretic screen watch FES Watch u and other creative products.

平井一夫再表态：索尼不会退出手机市场，持续精品策略 - 索尼,平井一夫 - IT资讯

IT资讯讯 9月6日消息，在本届IFA电子展上，索尼推出了全新Xperia XZ和X Compact两款手机新品，不过由于配置上并无亮点，遭到了外界的质疑。

据了解，相比三星Note7/S7 Edge甚至是自家的LG G5，索尼Xperia XZ/X Compact作为下半年旗舰仍配备不到3000mAh的电池、以及用了6代旗舰的3GB RAM和主流旗舰已经淘汰的eMMC5.1，而且设计和功能方面也是毫无亮点，这让外界怀疑索尼在移动业务上的诚意，并解读为是索尼将要退出手机市场的信号。

对此，该公司CEO平井一夫在接受CNBC采访时表示，索尼没有退出智能手机市场的打算。他强调称，索尼移动将继续实施精品策略，这一策略已经让索尼获得了4亿日元的盈利。

实际上，除了手机之外，索尼在此次IFA上还推出了旗舰Walkman、新款耳机、音响以及新款E-ink电子墨水屏幕手表FES Watch U等极富创新性的产品。