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published in(发表于) 2016/9/7 8:31:48
China mobile game market scale will reach 8.3 billion dollars next year,

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China mobile game market size will amount to $ 8.3 billion next year-mobile games, mobile games-IT information

Although China Mobile games business this summer has implemented very strict new regulatory policy, but it does not have a large impact on the development of the market. According to the market research firm Niko Partners in Asia (hereinafter "Niko") predicts that by the year 2017, China mobile game market will reach $ 8.3 billion.

Niko believes that will account for the revenue data to the entire digital gaming revenues (including revenue, mobile, TV, and online PC game) 31%. Now, regulators require all companies before launching games games must be submitted detailing and a copy for possible examination. Niko also is expected at the end of this year, China Mobile Games will reach 465 million, more than in the past two years increased by more than 100 million.

Niko is also expected, playing mobile games market in China in the whole Digital's share of gaming revenue has increased from 11% in 2013 to 2016 in 29% and 2017 31%. Meanwhile, China mobile game developers export revenues in other markets will reach $ 1.3 billion this year and US $ 2.1 billion in 2020 are expected to increase 1 time.

Niko said new regulations for mobile games from July this year, China implemented mainly by slowing new games to market faster and accelerate the integration of markets for small-scale Studio supply to control the game. However, these regulations will not control the market demand for mobile games. Niko says, in fact, the market demand for these games, China is still very strong, although market players have access to tens of thousands of such games.


中国手机游戏市场规模明年将达83亿美元 - 移动游戏,手机游戏 - IT资讯

尽管今夏中国对移动游戏业务实施了非常严格的新版监管政策,但此举并不会对该市场的发展产生较大冲击。据亚洲市场研究公司Niko Partners(以下简称“Niko”)预测,到2017年时,中国国内移动游戏市场规模将达到83亿美元。

Niko认为,这一营收数据将占到整个数字游戏营收(包括移动、电视以及在线PC游戏等营收在内)的31%。如今,监管机构要求所有公司在推出游戏之前必须递交游戏的详细说明和复本,以便进行可能的检查。Niko还预计,到今年底时,中国移动游戏玩家数量将达到4.65亿,比过去的两年增加1亿多。

Niko还预计,在中国市场所玩的移动游戏在整个数字游戏营收中所占的份额已经从2013年的11%增加到2016年的29%和2017年的31%。与此同时,中国移动游戏开发者今年出口其它市场的营收将达到13亿美元,预计2020年时将增加一倍达到21亿美元。

Niko表示,中国针对移动游戏的新规定从今年7月开始实施,主要将通过放缓新游戏推向市场的速度和加速市场对小规模工作室的整合来控制游戏供应量。但是,这些管理规定并不会控制市场对移动游戏产品的需求。Niko方面宣称,事实上,中国市场对这些游戏的需求仍然非常强劲,尽管中国市场的玩家已经可以使用数万款这样的游戏。





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