Against infringement of the universal world of Warcraft Blizzard NetEase won, awarded 6 million Yuan-Blizzard, NetEase, world of Warcraft-IT information
Information on IT in March last year, the Guangzhou intellectual property Court injunction request with the universal world of Warcraft: Battle games immediately discontinued and the operations of the Delano. While General Counsel says Blizzard Entertainment Blizzard Entertainment will continue to take action against any infringement of intellectual property rights of companies and individuals. After 1.5 years of time, NetEase and Blizzard Entertainment Company Chengdu seven tours, and technology between the conclusion of the proceedings, court case infringement company seven tours, broadcast times and King to Blizzard Entertainment, NetEase public apology and compensation for the economic losses amounted to 6 million Yuan.
NetEase and Blizzard Entertainment said the ruling will have a profound significance in the field of intellectual property protection in China. Just fine in the end, confirms our belief: when we dedicate to developing creative content and reap the support of enthusiastic fans, we should try our best to avoid the unauthorized use of their abuse.
Due to the partner's business is based on the creative content, NetEase and Blizzard are honored and have an obligation to our players and employees protect the integrity and authenticity of the content. Future will continue to make every effort to protect our intellectual property, against any inappropriate content that desire with our attempts to make money.
In addition, the Guangzhou intellectual property Court ruled found that belonged to the world of Warcraft characters, monsters, equipment design and copy the image map copyright works, related copyright enjoyed by the Blizzard Entertainment. Age of seven tours, broadcast without the permission of Blizzard Entertainment, development, operation, and to provide the public with substantive works with Blizzard Entertainment, the universal world of Warcraft: Battle of Draenor (formerly known as the Warchief Thrall: Warcraft crusade) games, constitutes copyright infringement.
In the name of the game, the character name used on gamers confusing naming, cause player confusion misidentification, constituted unfair competition. Seeding time on its official website, official letters, official micro-blog as well as third-party sites using the infringement complained against is a Warcraft game hand, most Warcraft hand and fingers on the Warcraft, inheritance is the Orthodox world of Warcraft and other propaganda terms, constitute false advertising.
Dynamic view on the infringement complained against the game in its operations nine spread crackers on the swim platform of a reasonable duty of care, constitute contributory infringement.
暴雪网易诉《全民魔兽》侵权胜诉，获赔600万元 - 暴雪,网易,
魔兽世界 - IT资讯
IT资讯讯 在去年三月，广州知识产权法院颁布禁令要求《全民魔兽：决战德拉诺》游戏立即停止发行和运营。同时暴雪娱乐总法律顾问表示暴雪娱乐将继续采取行动打击任何侵犯知识产权的公司和个人。经过一年半的时间，暴雪娱乐和网易公司与成都七游科技有限公司之间的诉讼结束，法院判罚侵权公司七游、分播时代、动景向暴雪娱乐、网易公开道歉并赔偿经济损失人民币共计六百万元。
暴雪娱乐与网易表示，本次判决将会在中国的知识产权保护领域产生深远意义。该案件最终的公正判罚，印证了我们一直以来的信念：当我们全情投入地开发创意内容，并收获了热情拥趸的支持以后，我们就应该尽全力避免它们被盗用滥用。
由于合作方的业务都基于创意内容，暴雪与网易很荣幸也有义务为我们的玩家与员工们保护这些内容的完整及真实性。今后也将继续尽全力保护我们的知识产权，以对抗任何企求凭借我们的内容不当获利的图谋。
另外，广州知识产权法院在判决中认定原属于《魔兽世界》当中的人物、怪兽形象、装备图案和副本地图构成著作权作品，由暴雪娱乐享有相关著作权。七游、分播时代未经暴雪娱乐许可，开发、运营、向公众提供与暴雪娱乐的作品实质性近似的《全民魔兽：决战德拉诺》（原名《酋长萨尔：魔兽远征》）游戏，构成侵害著作权。
在游戏名称、人物名称上使用了让游戏玩家容易混淆的命名，导致玩家的混淆误认，构成不正当竞争。分播时代在其官方网站、官方微信、官方微博以及第三方网站上使用了被诉侵权游戏是一款魔兽手游、最魔兽手游、指尖上的魔兽、是正统魔兽传承等宣传用语，构成虚假宣传。
动景对被诉侵权游戏在其运营的九游平台上的传播未尽到合理注意义务，构成帮助侵权。