Network anchors statistics: nearly half of monthly income of less than 5000 Yuan-network anchors, network red-IT information
Strong network announcers did not look so bright. On September 7, the network live red vertical media today reticulocyte releases report on the ecological survey of China network anchors, which report data on the current host group "sketch".
"Content is King" rule still applies to the anchor, "the head (top) anchors" through its high output super high income. But to reflect, pepper, a broadcast platform top1000 according to the anchors, for example, 45% host a monthly income of under 5000 Yuan, 17% anchors broadcast monthly income of 5000~10000 Yuan, exceeding 30,000 yuan of only 13%.
Nearly half of the anchor with a monthly income of less than 5000
Recently, a YY host shocked a lot of people, because its one-week "fan brush gift" for 10.68 million yuan of income.
Then only income of network anchors "pyramid", the vast majority of the so-called "net red anchors" real incomes are not high. Reticulocyte published today's report on the ecological survey of China network anchor shows, to reflect, pepper, a broadcast platform top1000 anchors, for example, the average accumulated income was 199665 Yuan. 45% host a monthly income of under 5000 Yuan, 17% anchors broadcast monthly income of 5000~10000 Yuan, exceeding 30,000 yuan of only 13%.
Network red anchor is "winner takes all" environment. Top 5% host revenue accounted for 92.8% platform anchors of all income, including 80% of the 1% of anchor to the anchor of the whole income.
" No matter what industry, are just a few of the top. More host monthly income in the middle stages, white-collar workers and there is no difference, just not to worry about food and clothing. "The report such comments on network anchor groups .
"Net red anchors will be one way out of the Northeast industrial upgrading. "It's just netizens on the live platform popular anchors for the Northeast people's ridicule, however it is also supported by statistics. The report data show that distributed top 15 cities with the most number of anchors, Beijing, Shanghai, and forcibly occupied the top two, and the top 15 cities in the Northeast city of anchors per cent of the total number of the list is 16%, for the largest number of areas .
From a wider geographical perspective, deep career anchors of North Canton 23%, second-tier provincial capital of 32%, three or four cities 30%, 15% of the other cities.
Judging from the age, career anchors almost half come from the 90-95 age, and main force of college students as the main broadcast. 90-95 years of age 48%,95 of anchor percentage 18%.
Reporting data also show, the network anchor 36:64 of men and women. However, net hung also put forward in the report today "from the anchor endurance, strength of Anchorman fame established, anchorwoman updated iteration, popularity changes more frequently. ”
"Content is King" supporting sustainable
Red of a broadcast network to maintain for long periods of heat, face value alone is not enough, output quality content is the key for a long time.
The survey showed that YY shows before a live, high requirement for talent, or sing or shout and wheat. As mobile broadcasting becoming mainstream, more strongly fragmented, so many people opened the broadcast market, 46.15% anchors chatting as the main content, on face value, and personal charm to prop. Under the influence of environment and network, outdoor live only 7.69%.
In order to ensure the sustainability of content output, anchorman of the team into many options. Data show that 60% host has contracted organizations. 60% signing this anchor, in addition to the broadcast platform, 36% signed a brokerage firm. Previous anchor red mainly depends on the talents, effort, by accident, now package plan to promote more to help team.
"The best chance or reticulocyte in the content of this field. "Saif said Cai Xiang, a partner in Asia, consumers under the traditional television content in the past many needs are not being met, and if you can choose your platform or enterprise content, we can develop and complement the content network red, such as Papi sauce, MA and Gao.
Cai Xiang reticulocyte economy as a whole can be divided into three categories: the first is an immediate red entertainment network, which is a hormone of economic consumption; the second is business class network red, commodity trading to earn third content network red, through continuous output to generate revenue.
"Real net should be super red IP. "Fortune told reporters Gao Hongqing, Managing Director of venture, net red does not equate to star, new red may not be a star, but Red Star must be the new network, the core of this is the star pricing standards.
Gao Hongqing believes that reticulocyte profoundly changing the traditional path of the logic and extension of the supply chain, as well as industry fame mechanism, with the advantages of mobile Internet, skip the traditional mode of star-making training, as well as the long development time, quickly rolled traditional mechanisms of Fame and money, changes the ecology of many industries.
网络主播统计数据：近半月入不足5000元 - 网络主播,网红 - IT资讯
风头正劲的网络主播们并没有看上去那么风光无限。9月7日，网红直播垂直媒体今日网红发布《中国网络主播生态调查报告》，该份报告通过大数据对目前的主播群体进行了“素描”。
“内容为王”的规则依然适用于主播，“头部（top）主播”通过其优良的内容输出获得了超高收入。但以映客、花椒、一直播等平台top1000的主播为例的数据显示，45%的主播月收入在5000元以下，17%的主播月直播收入在5000~10000元之间，超3万元的仅有13%。
近半主播月入不足5000元
近日，一名YY主播震惊了不少人，因为其一周的“粉丝刷礼物”收入为1068万元。
然而这只是网络主播收入的“金字塔尖”，绝大多数的所谓“网红主播”真实收入并不高。今日网红发布的《中国网络主播生态调查报告》显示，以映客、花椒、一直播等平台各自top1000的主播为例，其平均的累积收入是199665元。45%的主播月收入在5000元以下，17%的主播月直播收入在5000~10000元之间，超3万元的仅有13%。
网红主播也是“赢家通吃”的生态。排名前5%的主播收入，占到了平台主播全部收入的92.8%，其中1%的主播就占全体主播总收入的80%。
“无论哪个行业，做到顶级的都只是少数。更多的主播月收入在中游阶段，与白领阶层没有太大差别，只是属于不愁温饱。”上述报告如此评述网络主播群体。
“网红主播将成为东北产业升级的出路之一。”这只是网友们对直播平台当红主播多为东北人的调侃，然而这也是有数据支持的。上述报告数据显示，主播人数分布最多的前15个城市中，北京上海霸占了前两名，而前15个城市中的东三省城市的主播人数占这份榜单总人数的比例为16%，为人数最多的区域。
从更广的地域范围来看，北上广深的职业主播占23%，二线省会城市的占32%，三四线城市占30%，其他城市的15%。
从年龄层来看，职业主播近一半的人来自于90~95年这一年龄段，而且在校大学生为主播的主力军。90~95年龄段主播占比48%，95后占比18%。
报告数据还显示，网络主播的男女比例为36：64。不过，今日网红也在报告中提出“从主播持久力来看，有实力的男主播人气地位稳固，女主播更新迭代、人气变动比较频繁。”
“内容为王”支撑可持续
一个直播网红要想保持较长时间的热度，单单有颜值并不够，长期的优质内容输出才是关键。
上述调查报告显示，之前的YY秀场直播，对才艺要求较高，或者会唱歌或者会喊麦。随着移动直播成为主流，碎片化更强烈，让许多平常人打开了直播市场，46.15%的主播以聊天为主要内容，靠颜值和个人魅力来撑。受环境和网络的影响，户外直播仅仅占7.69%。
要想保证可持续的内容输出，团队化成为很多主播的选择。数据显示，60%的主播都有签约的组织。这60%的签约主播中，除了直播平台之外，36%签约了经纪公司。以前的主播红起来主要依靠天赋、努力、偶然，现在更多要借助团队包装策划的推动。
“机会最大的还是在内容网红这个领域。”赛富亚洲合伙人蔡翔表示，过去的消费者在传统的电视台的内容之下很多的需求是没有被满足的，如果平台或企业能够选择好自己的内容，就能够培养出与之相辅相成的内容网红出来，像Papi酱、马东和高晓松等。
蔡翔还将整个网红经济划分为三个大类：第一类是即时娱乐性的网红，这属于一种荷尔蒙经济的消费；第二类是电商类的网红，通过商品的交易来获取收益；第三类的是内容类的网红，通过持续的内容输出来获取收益。
“真正的网红应该是超级IP。”达晨创投董事总经理高洪庆对记者表示，网红不等同于明星，新网红可以不是明星，但明星必须是新网红，这才才是明星定价的核心标准。
高洪庆认为，网红深刻改变了传统的供应链逻辑、推广路径，以及行业的成名机制，借助移动互联网的优势，直接跳过了传统的造星培养模式，以及漫长的成长时间，迅速碾压传统的成名与吸金机制，改变着许多行业的生态。