Similar fates different social networking sites: Twitter sale listed-and Snapchat to Twitter,Snapchat, the social networking site-IT information
Building 5, 8 rounds of financing, and burn after reading your Snapchat finally taking into account market.
United States leading The Information technology media, citing people familiar with the news that Snapchat has contacted a number of investment banks, seeking to launch IPO early this year or next year. But has not yet formally decided, underwriters had not signed the agreement.
Social has never lacked for stars of startups, Snapchat is one of them. The middle of this year, Snapchat disclosed the number of monthly active users, and has now reached 310 million people. This figure has already surpassed the number of monthly active users of Twitter, in the United States after Facebook and its Instagram.
In terms of revenue, Snapchat maintained a stable growth trend. According to market research firm eMarketer forecasts 2016 Snapchat advertising revenues of $ 367 million, and in 2017 will exceed $ 1 billion.
Meanwhile, the Snapchat it is also a favorite. In March last year, Alibaba to invest $ 200 million in Snapchat. In May, the Snapchat access to the Atlantic Ocean capital, Sequoia Capital, fidelity investments and other private equity funds of $ 180 million f round of funding, company valuations have soared to 20 billion dollars. Given the momentum of Snapchat still hot, if listed market value should not be less than this number.
It not listed Snapchat Express for the first time to dream. As early as 2015, Snapchat CEO Evan Spiegel have expressed in public "companies need to be listed" comment. Furthermore, Snapchat also has hired a new Board Member Stan Meresman. He has extensive experience in helping the companies listed, used to help four companies listed, namely, LinkedIn, Zynga and the Riverbed and Polycom.
However, the "single revenue approach" may be Snapchat on the road to IPO the biggest headache. In early 2015, Snapchat media content push service launched Discover, pushed to the user BuzzFeed, CNN and other media coverage, and inserting paid advertisements. Meanwhile, Snapchat in their application of "Our Story" feature also joined in paid advertising. But so far, Snapchat´s revenue still depends mainly on these two forms of advertising.
Snapchat spokesman also acknowledged that whether the company is listed, when listing depends on many factors, and Snapchat are not fully in control of these factors.
Listing of course not the end of Snapchat. Another celebrity social media company Twitter is perhaps the best reference to Snapchat. Listed today, nearly three years later, Twitter valuations have fallen to the IPO market value of $ 15 billion. And Twitter is also prepared to convene a meeting of the Board to discuss the sale of the company.
社交网站同类不同命：Twitter要出售，而Snapchat要上市 - Twitter,Snapchat,社交网站 - IT资讯
创立5年，融资8轮，阅后即焚应用Snapchat终于要考虑上市了。
美国知名科技媒体The Information援引知情人士的消息称，Snapchat已经接触了一些投资银行，寻求在年内或者明年初启动IPO。不过目前尚未正式做出决定，也没有签署承销商协议。
社交领域从来不缺明星创业公司，Snapchat就是其中之一。今年年中，Snapchat对外公布了月活跃用户数量，目前已达到3.1亿人。这一数字已经超过了Twitter的月活跃用户数，在美国仅次于Facebook以及其拥有的Instagram。
在营收方面，Snapchat保持了一个稳定增长的趋势。根据市场调研公司eMarketer的预测，2016年Snapchat的广告收入为3.67亿美元，而2017年将突破10亿美元。
与此同时，Snapchat也是资本市场的宠儿。去年3月，阿里巴巴向Snapchat投资2亿美元。今年5月，Snapchat获得大西洋资本、红杉资本、富达投资等私募股权基金的1.8亿美元F轮融资，公司估值飙升至200亿美元。考虑到Snapchat依旧火热的势头，如果上市，公司市值应该不会低于这一数字。
这并非Snapchat第一次表达想要上市的梦想。早在2015年，Snapchat CEO Evan Spiegel就曾在公开场合表达了“公司需要上市”的言论。而且，Snapchat还聘请了一名新董事会成员Stan Meresman。此人在帮助公司上市方面拥有非常丰富的经验，曾经辅佐过四家公司上市，分别是LinkedIn、Zynga、Riverbed和Polycom。
尽管如此，但“单一的营收方式”可能是Snapchat IPO道路上的最大困扰。2015年初，Snapchat推出媒体内容推送服务Discover，向用户推送BuzzFeed、CNN等媒体的报道，并在其中插入收费广告。同时，Snapchat在自家应用的“Our Story”功能中也加入付费广告。但发展至今，Snapchat的营收依然主要靠这两种广告形式。
Snapchat发言人也对外承认，公司是否上市、何时上市取决于很多因素，而Snapchat尚未完全掌控这些因素。
上市当然不是Snapchat的终点。另一家明星社交媒体公司Twitter或许是Snapchat的最好借鉴。在上市近三年后的今天，Twitter估值已跌至当初IPO时的150亿美元市值。并且Twitter董事会还准备召开会议，讨论公司的出售事宜。