No rival to drop prices has become a reality-drops, Uber-IT information
Cheap car is a thing of the past. Starting this week, many passengers find drops fast price rises hit a taxi, even during the morning and evening peak is higher than the taxi prices, drop hitch also has significant price increases.
In early 2014 lifted a taxi drops of Red war and quickly so aid has become China's Internet market of each player's nirvana. By subsidizing effect is obvious in the education market, today, by mobile phone software has become one of the important ways people travel.
But for ordinary passengers and drivers, and network about a new deal and drop merger of two giants, China and more direct impact on them, as this will directly affect the taxi prices and changes in drivers ' income. After the merger, in order to dispel concerns of the outside world, drops, said, in the future for a long period of time, reward bonus subsidy for passengers and drivers will continue to be paid.
But in fact, according to the network about a new deal in place before provisions, drops and price cannot be lower than taxi too much, and after the merger of the two has revenue-space and capacity, price has become inevitable. Future network about high-end commercial vehicles in the cars will return to service.
Quietly stopped subsidies
Drops just merged with China for a week, drops with driver-side incentive has decreased, but there was no large-scale adjustment.
However, the current drops sharply reduce driver-side subsidies. In Beijing, for example, Tencent technology learned from a number of drivers, drops Express has to cancel the reward. Previously, with his 22 single reward 58, with his 38 reward 100 Yuan. Since last weekend, the incentive has been cancelled, leaving only 1.2 times the peak rewards sooner or later. However, the drops were added in early September for the drivers fuel subsidies, cost 0.5 Yuan per liter.
In response, Tencent technology responded to the last drop, driver award has been in a variety of ways both rewarding in different ways for different drivers. Current drops on the driver side on the line "service credits" system, which is in the same range, good drivers will enjoy priority dispatch system and drivers after completing certain objectives in the singular also can have different size of awards. Seems more like a disguised subsidies for drivers.
Except for Express, a ride billed this week in Beijing area has been adjusted. Beijing's ride, for example, drop ride 3 km before starting 10 Yuan, after 1.3 Yuan per kilometer. Initial costs are now adjusted to within 3 km of 12, then 1.5 Yuan per kilometer. But no change in the way of discounts and, at different distances from far to near a 3, 4, 6, 80 percent of the premium discounts.
Tailwind this is not the first time adjustment charges. Last June, drop hitch line, charges for the initial 10 yuan per kilometer 1. Late last year, the ride has begun the initial 10 Yuan, 1.3 Yuan per kilometer charge.
Drops says tailwind for price adjustments, primarily taking into account the tailwind in the order process, the owner does exist more detours and time costs. In order to achieve a reasonable apportionment of the cost of, users are encouraged to share, drop hitch increases the prices in some cities.
Back in the high end of the market
The changes of prices and subsidies to the last drop, perhaps the network about the car back into the high-end of the market positioning of the signs. Easy to COO Feng Quanlin Tencent technology says net about price adjustment is in the throes of, future prices will be slightly higher than the taxi fares, drivers ' income will fall back to a rational State.
In 2012, selected earlier drops started to taxi market to cut, because a taxi plate's largest market, easier for the driver and passenger train use. Then drops into position in the market for high-end business car service, price and experience higher than and superior to the taxi, even to the last drop car driver training Institute was set up in Beijing "University to the last drop."
2014, drops drops and fast of merged Hou need face low price car people excellent step of encircle, fast online has price and people excellent step quite of express service, and through large subsidies and platform utility quickly expanded market share, again plus then on downwind car business of vigorously promotion, drops drops more is achieved has expanded market share, and attract user, and strangulation competition opponents easy to, and merged Qian of excellent step China, and and China car of target.
In addition, the recently promulgated by the network about a new deal can testify that judgment from the other side.
On July 28, has been brewing for two-year-old taxi reforms and network about the new deal scheme was unveiled. About car platform in addition to the network of legal operation "permit", the new deal network about car platform of the company must not have States, inter alia, "squeezing out competitors or to monopolize the market", with "below-cost prices" operations disturb normal market order, net about car prices need to compete with taxi price differences, and not allowed to disturb the market price subsidies. When most affected drops fast, people step lower than taxi price patterns.
Once back in the high-end car market, will face easy to drop, China car, as well as the first steam about cars that have been featured in high-end business car locating role. Without the price drops through the differentiation of the advantages and subsidies keep drivers and passengers may be the issue that is the best.
From recent frequent cooperation with the taxi company to the last drop is not difficult to see that drop is trying to taxi and express train back through avoidance of network about a new deal for quantity and price restrictions.
Easy to pass on premium service users face further continued to capture market segment. Feng Quanlin Tencent technology, easy to determine from the September 7, economic models and Young car (car trainee) merge, all new users to owners points to Young models, when the required conditions are met can be upgraded into special trains.
Monopoly prices?
The idea that drops merged with the China monopoly is caused by prices, subsidies fall of important reasons.
On September 2, the Chinese Ministry of Commerce held a regular press conference, said China's Ministry of Commerce is in accordance with the anti-monopoly law, the operators of China's State Council on Declaration of concentration standard regulations, the concentration of business operators reporting measures and the interim measures for the investigation and handling of failing to declare the concentration of business operators and other relevant laws and regulations in accordance with the drops and investigate a possible merger of China.
Previously, China's Ministry of Commerce has twice interviewed drops investigating mergers. Before the monopoly and has twice been interviewed by the Chinese Ministry of Commerce, said to the last drop, the company is actively communicating with China's Ministry of Commerce.
Institute of Chinese Academy of Sciences, University professors, networked economy and Lv Benfu, Director of knowledge management research center believes that drop fast cars, car prices is "monopoly" caused, without competition, each vertical areas occupied by a price system, there would be no power offers. Drop goal as a company is, after all, to make a profit.
没有劲敌，滴滴涨价已成事实 - 滴滴出行,Uber - IT资讯
低价专车已经成为过去时。本周起，不少乘客发现滴滴快车价格上涨直逼出租车，甚至在早晚高峰期间高于出租车价格，滴滴顺风车也有明显提价。
曾在2014年年初掀起打车红包大战的滴滴和快的，让补贴成为成为中国互联网出行市场各个玩家的必杀技。通过补贴教育市场的效果很明显，时至今日，通过手机软件叫车已经成为人们出行的重要方式之一。
而对于普通乘客和司机来说，网约车新政以及滴滴与优步中国两个巨头的合并对他们的影响更为直接，因为这将直接波及到打车价格以及司机收入的变化。二者合并后，为了打消外界的顾虑，滴滴对外表示，在未来相当长的时间内，针对乘客的红包补贴和司机的奖励将继续发放。
但事实上，根据之前出台的网约车新政规定，滴滴和优步的价格不可能比出租车低太多，况且合并之后二者也都有了增加收入的空间和能力，价格上涨已成必然。未来，网约车将回归中高端商务用车服务定位。
悄然停止的补贴
滴滴与优步中国刚刚合并一周时，滴滴与优步的司机端奖励就有所减少，但当时并没有出现大规模调整。
不过，目前滴滴已经大幅减少司机端补贴。以北京为例，腾讯科技从多位司机处了解到，滴滴快车已经取消满单奖励。以往，拉满22单可奖励58元，拉满38单奖励100元。从上周末起，该奖励措施已经全部取消，仅保留早晚高峰1.2倍的奖励。不过，滴滴在9月初为司机新增了加油补助，每升便宜0.5元。
对此，滴滴方面对腾讯科技回应称，司机奖励一直是以多种方式并存，对不同司机的奖励方式也有所不同。目前滴滴在司机端上线了“服务分”制度，也就是在同样距离范围内，服务好的司机会享受系统优先派单，同时司机在完成一定目标单数后也会有不同倍数的奖励。看起来这更像是对司机的一种变相补贴。
除快车外，北京地区顺风车计费在本周已经调整。以北京市内一人搭车为例，此前滴滴顺风车3公里起步10元，之后每公里1.3元。现在起步费被调整为3公里内12元，之后每公里1.5元。不过相应的路途折扣并没有变化，不同距离从远到近仍旧实行3、4、6、8折的收费折扣。
这并不是顺风车首次调整收费标准。去年6月滴滴顺风车上线时，收费标准为起步10元，每公里1元。而去年年底，顺风车已经开始实施起步10元，每公里1.3元的收费标准。
滴滴方面表示，对于顺风车价格的调整，主要是考虑到在顺风车接单过程中，车主确实存在更多的绕路成本和时间成本。为了实现成本的合理分摊，鼓励用户共享出行，滴滴顺风车在部分城市的价格进行了上调。
重回中高端市场
此次滴滴价格和补贴的变动，或许是网约车市场重回中高端定位的征兆。易到COO冯全林对腾讯科技表示，网约车价格调整正处在阵痛期，未来整体价格将略高于出租车价格，司机收入也会回落到理性状态。
2012年，滴滴在创办之初选择以出租车市场为切入口，原因在于出租车市场盘子最大，更容易让司机和乘客培养使用习惯。随后滴滴才进入定位于中高端商务用车服务市场，价格、用车体验分别高于和优于出租车，滴滴甚至专门在北京成立了专车司机培训机构“滴滴大学”。
2014年，滴滴与快的合并后需要面对低价专车人民优步的围追堵截，快速上线了价位与人民优步相当的快车服务，并通过大额补贴和平台效用迅速扩大市场份额，再加上随后对顺风车业务的大力推广，滴滴更是实现了扩大市场份额、吸引用户、绞杀竞争对手易到、合并前的优步中国、以及神州专车的目标。
另外，不久前颁布的网约车新政也可以从另一侧面作证上述判断。
7月28日，先后酝酿两年之久的出租汽车改革及网约车新政方案揭开面纱。除了给予网约车平台合法的运营“许可证”，新政还特别规定网约车平台公司不得有“为排挤竞争对手或者独占市场”，以“低于成本的价格”运营扰乱正常市场秩序，网约车价格需要与出租车价格形成差异竞争，并规定不允许扰乱市场的价格补贴。当时受影响最大的就是滴滴快车、人民优步这样低于出租车价格的形态。
一旦重回中高端用车市场，滴滴就要重新面对易到、神州专车，以及首汽约车这样一直主打中高端商务用车定位的角色。而缺少了价格和补贴优势的滴滴如何通过差异化留住司机和乘客或许是其最该思考的问题。
从滴滴近来与出租车公司的频繁合作也不难看出，滴滴正在试图通过出租车与专快车后台的打通规避网约车新政对数量和价格的限制。
易到则通过对原本中高端服务面对的用户进一步细分继续攻占市场。冯全林对腾讯科技称，易到决定从9月7日起将经济车型与Young专车（易到见习专车）合并，所有新用户成为易到车主都会分到Young车型里，当达到规定条件后可升级成为专车。
垄断导致价格上涨？
有观点认为滴滴与优步中国合并造成的垄断是导致价格上涨、补贴下滑的重要原因。
9月2日，中国商务部召开例行新闻发布会称，中国商务部正在根据《反垄断法》、《中国国务院关于经营者集中申报标准的规定》、《经营者集中申报办法》和《未依法申报经营者集中调查处理暂行办法》等有关法律法规依法对滴滴与优步中国合并一事进行调查。
此前，中国商务部已经两次约谈滴滴调查合并案。对于是否涉嫌垄断及之前两次被中国商务部约谈，滴滴方面表示，公司正在积极和中国商务部沟通。
中国科学院大学经管学院教授、网络经济与知识管理研究中心主任吕本富认为，滴滴快车、顺风车涨价是“垄断”造成的，没有竞争对手，每个垂直领域价格体系都被一家占领，也就没有动力提供优惠了。毕竟滴滴作为一家企业目标是获得利润。