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published in(发表于) 2016/9/12 19:12:27
Uber for “mutiny“: create a network around car platforms,

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Uber for "mutiny": create a network around car platforms-Uber,Swift-IT information

Uber "sharing economy" concept succeeded in subverting traditional taxis, but more and more like a traditional taxi company. Bring your own food with you Uber drivers though not like before, "gets up owe the company 300 block", but Uber royalty fees charged to drivers is getting higher and higher.

According to BuzzFeed's report, at the end of 2015 United States Uber driver's average income is just US $ 8.77-13.25 per hour, in addition to the driver itself needed each year in vehicle maintenance, fuel costs out-of-Pocket about $ 3000. But in 2013, in an interview with the Wall Street Journal, Uber said a "typical" Uber driver's annual income higher than $ 100,000. Measured by that standard, now the Uber-driver needs to work year-round at least 20.6 hours to meet that standard.

This shift is controlled by Uber gradually after the local car market, reduce subsidies, raising cut costs and lower passenger charges creates. Just enter a city, Uber as "zero cut" policy even higher incentives to attract drivers entered, but with local access to a sufficient number of after market share, Uber will gradually reduce the reward, and every single cut gradually upgrading to 25%.

But Uber high drivers say the cut is a pressing, because they bear all the costs and services, and Uber just to provide a communication tool.

Abdoul Diallo for 3 years Uber drivers, and has always been an Uber protesters. In 2014, he set up a network called Uber driver (Uber Drivers Network, known as UDN) Organization, hopes to draw attention to Uber crush drivers. UDN's purpose is "to let drivers unite and common voice to promote change. ”

" We launched the UDN was a protest because we wanted to cut, cut and Uber driver implemented a series of policies, as well as for a variety of reasons or score too low to block the driver's account. "Diallo said.

UDN main voice over the network, but there are Uber-drivers will be in the form of online protests to call attention to. In February this year there were hundreds of drivers in Uber gathered in front of the headquarters building in New York to protest the Uber price cuts of up to 15%, they think this will harm the interests of drivers.

Uber drivers even more discontent is, although they work full time for the Uber, Uber has failed to pay the proper social insurance and other insurance fees. In Los Angeles, 385,000 drivers take Uber to the Tribunal, requested Uber treated these drivers as regular employees, that is Uber needed for them to pay as much as billions of dollars in wages and social security funds.

Uber spent only $ 100 million and the driver reached a settlement, this is mainly because drivers and trade unions are unable to pay huge legal fees , so Uber decline they'll willing to settle.

Contrast to this is the United States formed in Madison, Wisconsin in 1979, "taxi Union" (Union Cab). Big taxi drivers in order to resist the crushing, established the Alliance of the local taxi drivers and trade unions. Taxi Union in regular taxi costs will also provide drivers with fixed base salary and benefits such as health insurance, but even these costs incurred the Union continues to be able to profit, and rely on the driver support became Master of the local taxi market.

UDN also want in this way to subvert the Uber (the company has just spent seven years as "subversion" 100 years of traditional taxi industry), but they are also a more Utopian socialism's color scheme, they have to set up an Uber-like drivers ' cooperative.

"The organization launched a year later, we realized that we have very little effect on the Uber. "Diallo said," because Uber is indifferent to the drivers ' demands. ”

"We bought a car, buy their own insurance and all other costs, but in addition to these inputs, Uber will extract some money for yourself from our income cut, simply because it provides a link for drivers and passengers. "Diallo said," we do all the work, we bear the cost of all ... ... So why don't we do one (Uber)? ”

So he launched the Swift project. This is a similar car with Uber call platform, but the difference is the owner of this platform is the platform of car drivers, which means that every car driver have access to Swift's shares.

Diallo said that the application has been developed, he through the UDN's Facebook page has released a video showing Swift method of operation.

This is not true, because they have to make the product. The Uber and Diallo was not just an ordinary driver, he also holds a master's degree in computer science. He also claimed to have Swift recruitment with a design and programming development team.

Although the project has not been described in more detail, but Diallo team has put Swift as an alternative to Uber. According to the information provided by the Diallo,Swift will exist in a form similar to the cooperatives, namely platform drivers will have on the company's stock, and most of the profits .

"We will not let big investors to come in," he said, "it's ours, and we also have our own. ”

Swift drivers to be dominated by a full-time driver on the platform, that is, people who need to drive for their livelihood. According to data from 2015, 80% of full-time drivers work more than 35 hours a week, for most Uber driver will drive a full-time or part-time job.

It's hard to know how much this cooperative approach will attract drivers currently in work on other platforms, but Diallo made Uber hard drivers have moved on to the platform. "We have a lot of driver signing. "Diallo said.

Although many drivers chose to leave Uber platform to Lyft or drops, these platforms can provide drivers with higher prices and more passengers, but drivers are turning to Swift the new platform may be a difficult thing. But Diallo continued to believe that Swift is the best platform, he does not expect other platforms to Swift "pose a threat".

"Up to now, Uber, and Lyft and other platforms are in a boat away from the drivers ' interests, none of them intends to make a change. "Diallo said the company did not provide labor and services focused on the driver's demands, and that is that Swift wants to change.

"The United States of Uber drivers complained about the problem, drivers all over the world complain," DIallo said, "driver of discontent is these things all over the world. ”

According to the internal data of the Uber, 81% of the drivers surveyed were satisfied with the Uber. However, some drivers said they were Uber for fear of negative evaluation because punishment. Uber driver and Ride Share Guy blogger Harry Campbell did a survey of 435 Uber drivers, less than half of the drivers said were happy with the Uber company.

Difficult to prove which of the results closer to the truth, but in the case of travel expenses and income decreases, the dissatisfaction of drivers must be increased. In this case, drivers moved to the Swift platform is not possible.

But Swift also needs to consider the question of how to get passengers. Diallo thinks the solution to this problem is: let the drivers worked, so that they can provide better service to attract more passengers.

"Number of Uber's business model is, and Swift is the quality of the business model. "Diallo said.

But passengers not as offensive as the driver Uber Uber this platform. After all, Uber decision to reduce drivers ' income, which in turn will give passengers the fare paid less. Uber can provide services more quickly on a large scale, is one reason the passengers to leave the platform. Forum Research in Toronto, according to a survey from 93% was satisfied with the Uber travel experience for their users.

It would appear that gets Diallo is the biggest problem facing the passengers. Diallo also said it will promote Swift this product. This service will be the first in New York, followed by cities such as San Francisco, Los Angeles and London.

Swift has not officially released, but it has started to accept the driver to register. This "registration page" seems too brief, is stored in the form submission Typeform a simple form on the Web site, you need to fill in your name, phone, city, email, Uber vehicle information, Swift also asked registered user "you think Swift should take what percentage of Commission", and whether they want to be Swift stock owners.


Uber司机“叛变”:新建一个网约车平台 - Uber,Swift - IT资讯

虽然Uber以“共享经济”的概念成功地颠覆了传统出租车行业,但它自己却越来越像一个传统出租车公司。自备干粮的Uber司机虽然不用像以前那样“起床就欠公司300块”,不过Uber向司机收取的提成费用却越来越高。

根据BuzzFeed的报道,在2015年底美国Uber司机的每小时平均收入仅为8.77–13.25美元,除此之外司机自己每年还需要在车辆维护、燃油费上自掏腰包约3000美元。但在2013年接受《华尔街日报》采访时,Uber称一个“典型的”Uber司机年收入要高于10万美元。按照这个标准来算的话,现在的Uber司机至少需要全年无休地每天工作20.6个小时才能达到这个标准。

这种转变是由Uber在逐渐掌控当地专车市场后,减少补助、提高抽成费用和降低乘客费用造成的。在刚进入一个城市时,Uber会以“零抽成”甚至是高额奖励的政策来吸引司机入驻,但随着在当地获取到了足够的市场份额后,Uber就会逐步降低奖励,并将每单抽成比例逐渐提升至25%。

但Uber司机们认为这种高抽成是一种压榨,原因是他们自己承担了所有的成本和服务,而Uber仅仅提供了一个交流工具。

Abdoul Diallo为Uber当了3年司机,并且一直以来都是一个Uber的抗议者。他在2014年设立了一个叫做Uber司机网络(Uber Drivers Network,简称UDN)的组织,希望引起人们对Uber压榨司机的关注。UDN的宗旨是“让司机们团结起来,共同发声,推动改变。”

我们发起UDN是因为我们希望抗议降价、抽成和Uber对司机实施的一系列政策,以及以多种理由或者评分过低为由封禁司机的账号。”Diallo说。

UDN主要通过网络发声,但也有Uber司机会以线下抗议的形式呼吁人们关注。今年2月就有数百名司机在Uber纽约总部大楼前聚集,抗议Uber高达15%的降价幅度,他们认为此举损害了司机的利益。

令Uber司机们更为不满的是,虽然他们全职为Uber工作,但Uber却没有为他们缴纳应有的社保和其它保险费用。在洛杉矶,38.5万名司机将Uber告上了法庭,要求Uber把这些司机当做正式员工对待,也就是说Uber需要为他们支付多达几十亿美元的工资和社保经费。

Uber仅花1亿美元就和这些司机达成了和解,这主要是因为司机和工会无力支付巨额的诉讼费用,所以Uber一有退步他们就愿意和解。

与此对比的是美国威斯康星州麦迪逊市在1979年组建的“出租车联盟”(Union Cab)。为了抵制出租车巨头对司机的压榨,当地的出租车司机和工会成立了这个联盟。出租车联盟在正常的打车费用之外还会为司机提供固定的底薪和医疗保险等福利,但即使是支出了这些费用该联盟仍然能够盈利,并依靠司机的支持成为了当地出租车市场的主宰者。

UDN也想通过这种方式颠覆Uber(这家公司刚刚用七年时间“颠覆”了一百年的传统出租车业),但他们进行的是一个更加带有空想社会主义色彩的计划,他们要成立一个类似于Uber司机的合作社。

“在发起这个组织一年后我们意识到我们对Uber产生的影响非常小。”Diallo说,“因为Uber根本就不关心司机的诉求。”

“我们自己买车,自己买保险以及其他一切费用,但是除了这些投入,Uber还会从我们的收入中提取一部分钱作为自己的抽成,仅仅是因为它提供了一个连接司机和乘客的应用。”Diallo说,“我们做了所有的工作,我们承担所有的费用……那我们为什么不自己做一个(Uber)呢?”

于是他发起了Swift项目。这是一个跟Uber类似的专车呼叫平台,但区别是这个平台的拥有者是平台上的专车司机,也就是说每一个专车司机都可以获得Swift的股份。

Diallo说这个应用已经开发完成,他还通过UDN的Facebook主页发布了一个视频展示Swift的操作方法。

这种一切并不是异想天开,因为他们已经做出了成型的产品。而Diallo也不仅仅是一名普通的Uber司机,他还拥有计算机科学的硕士学位。另外他还声称已经为Swift招募了一个拥有设计和编程经验的开发团队。

尽管这个项目还没有更详细的介绍,但 Diallo团队已经把Swift当做是Uber的替代品。根据Diallo提供的资料,Swift公司将会以一个类似于合作社的形式存在,也就是平台上的司机将拥有公司的股票和大部分利润

“我们不会让大投资者进来,”他说,“这是我们的,我们赚的也得归我们自己。”

Swift平台上的司机将以全职司机为主,也就是那些需要靠开车维持生计的人。根据2015年的数据,80%的全职司机每周的工作时间超过35个小时,大多数Uber司机还会在开车之外进行一个全职或兼职工作。

很难知道这种合作社的方式能够吸引到多少目前在其他平台上工作的司机,但Diallo正在努力让Uber司机们转移到这个平台上。“我们已经拥有了很多签约的司机。”Diallo说。

虽然已经有很多司机选择离开Uber平台转向Lyft或者滴滴,这些平台能够给司机提供更高的价格和更多乘客,但让司机们转向Swift这个新平台可能是一件很难的事情。不过Diallo仍然认为Swift是最好的平台,他并不认为其他平台会对Swift“构成威胁”。

“到目前为止,Uber、Lyft和其他平台都是在一条离司机利益越来越远的船上行驶,他们没有一个有意做出改变。”Diallo说这些公司没有注重提供劳动和服务的司机的诉求,而这就是Swift想要改变的。

“美国的Uber司机抱怨的问题,全世界的司机都在抱怨,”DIallo说,“令全世界的司机不满的就是这些事情。”

根据Uber的内部数据,81%被调查的司机都对Uber感到满意。不过有一些司机表示他们害怕因为作出负面评价而被Uber惩罚。而在Uber司机兼Ride Share Guy博客作者Harry Campbell做的一项针对435个Uber司机的调查中,只有不到一半的司机表示对Uber公司感到满意。

很难证实哪一项调查结果更接近事实,但是在乘车费用和收入逐渐降低的情况下,司机们的不满意度一定是要上升的。在这种情况下,司机转移到Swift平台也不是没有可能。

但Swift还需要考虑如何获取乘客的问题。Diallo认为这个问题的解决方法是:让司机更愉快地工作,这样他们就会提供更好的服务,从而吸引到更多乘客。

“Uber的商业模式是数量,而Swift的商业模式是质量。”Diallo说。

但Uber的乘客并没有像司机那样反感Uber这个平台。毕竟Uber作出的降低司机收入的决定,反过来会让乘客支付更少的车费。另外Uber能够更快在更大范围内提供服务,也是乘客难以离开这个平台的原因之一。Forum Research在多伦多市的一项调查显示,93%的Uber乘客对自己的乘车体验感到满意。

这样看来,获取乘客才是Diallo面临的最大问题。Diallo自己也表示将会大力推广Swift这个产品。这项服务将首先在纽约开展,其次是旧金山、洛杉矶和伦敦等城市。

Swift现在还没有正式发布,但它已经开始接受司机注册了。这个“注册页面”似乎过于简介,是存储在表单提交网站Typeform上的一个简单的表单,你需要在上面填写姓名、电话、城市、邮箱、Uber车种等信息,另外Swift还会询问注册者“你认为Swift应该抽取百分之多少的提成”,以及是否愿意成为Swift的股票所有者。





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