Dong: I cried, CEO is sure to offend a group of people-Dong mingzhu, gree-IT information
Gree, Chairman Dong again because of strong headlines! But this is not choked peer, but during the filming of Shandong, Henan and some great cafes rows a day when suspected car and accosted in public employees could not be found!
Luyu embarrassment you may feel:
Iron Maiden has always been strong speaking, is in corporate governance so strong?
Yes, that's right! In April this year, Dong mingzhu, some awards, not only exposes the "scandalous," offended brother 20, give your boss a "shoes", and gives details about his tough management way of gree, dry lot, very rare and hard to find!
(The following is the speech, some exclusions. ）
Infighting and corruption under the dual Springs, gree, and even almost died
Gree at 91 times, then more than 100 million sales, but we had more than 20 years later, was 140 billion and profit of more than 10 billion.
We went through two stages, one is a 95 95 our sales revenue from 400 million to 800 million, exactly 1 time, year to gree electric appliances we could proudly say profitable, if not 95 years of profit, gree electric appliances may be closed at 97 years .
Also, we were in 2001, when revenues exceed 10 billion, conducted a cadres ' reorganization, between how much problems?
First is our manager of public for private use, referred to talk about corruption of government officials today, but I tell them that, as long as the where there is trade, there might be corruption , gree electric appliances are no exception.
I remember in 95, back when the Minister look, context, leadership relationships, friendships, a series plagued the relationship between the development of gree electric appliances.
Our General Manager, where he was from Guangxi to Zhuhai, and Guangxi had several people come to, as General Manager, he may not be aware of the above situation, but people just carrying a tiger skin for your banner, although he has no official position, but the Vice President are afraid of him.
When people with selfish motives when I make a decision, do something, you will have various choices, when everyone followed the selfishness, you think of the enterprise or society may also have good growth, or do you have a good development? I think it's impossible.
So I'm going to take the General Manager brought people who, if I didn't bring him in accordance with the company's rules and regulations to enforce it did not to carry on with this system.
So I stared at the General Manager of the person to see if he committed crimes in one day. Then I went back and set the rules, no financial notice cannot be shipped to anyone, then one day, he gave a dealer, no money made a delivery, he had paid 800 dollars a month, when I fined him 100 Yuan, company-wide communications, and reducing the level of wages. Well, Sue!
The next day, the Manager called me to the Office, say what you, I say you did not know, I told him that many of the problems occurred because the person in the business process, so I think if you give me the right I put him away.
But regardless of how told, we old always not happy of, but I think he also is is enlightened of, because that years I do 2.8 billion of when, he no drop I, also didn't fired I, he also reuse I, let I to sales company Dang General Manager to has, because I this pieces thing solution has a most fundamental of problem, all to to system for standard, this is a big of problem, looks is a small, but processing of when up to has earthquake regrets sex role.
If the top leaders of the mind is not clear, is more a corporate disaster
Four hundred or five hundred air conditioning in our industry, there are very few left, others say why these companies collapsed, everyone would say that since the competition is so fierce, I said something wrong, because you do not have administrative, you have no system, because in this process, I think even If leaders of the mind is not clear, is more a corporate disaster .
So when I came back to the Minister, when I did such a thing, built many systems, but others may not understand, since that time other people is go with the flow, say you are on trend,
But tell me, If I do not do, but collapsed early .
I found the biggest problem our company profits, displayed on a table with 10 million profit, but 50 million of receivables. 95 through me for a year of hard work, system construction, our receivables, all businesses make money on our account, we still have no reason to go to the Bank loans? Also upstream suppliers are owed money?
Starting from 97 we gree electric appliances without a penny Bank loans, this is the system of benefits.
To create a good culture, you have to be offending a group of people
To create a culture of good, you'll be sure to offend some people, because these people long term interests in the administrative process, they are the beneficiaries. And you want to build a system, the establishment of a culture, they'll become your enemy, they must be, staring at you.
Money when selling air conditioning, air conditioning in a car you're making two hundred thousand or three hundred thousand, so season to anyone who shipped to before they are shipped to dealers has a great effect. There is a Chinese saying that relations, I am in the company, no one knows where my family, but it was so much, that people in Wuhan, really to find my brother.
Results of my brother that I'm just a phone call, note Pearl, I'm going to Zhuhai, now I'm as busy as I say, fits well into the season, I say you say don't come, he said I don't come to you, I'll take the air conditioning, he said a dealer looking for him, he gets 1 million of goods, you can get twenty thousand or thirty thousand dollars.
I heard later became very angry when people are impulsive, because my whole being into it, so I'm very proud of the time, when I asked him, I said good, he said, I ask you not to come, I would have hung up the phone.
This hanging, my brother and I have not seen for 20 years, not the sister, the sister-Chiao .
This thing looks my brother was upset, according to logic, and apart from my brother, you are now becoming a Minister, became Minister of a small, so good you don't to me.
So we say when a man made a choice when you choose the general election when I was young, you get or give up when really you should weigh.
Gree most difficult is when people do not understand, I remember someone telling me, Dong mingzhu, you have to be careful, those people are behind you . These words you hear are you walking or is stopped, I think it is the most difficult thing.
I did not flinch, I believe as long as we will be winners. The end result is I am very pleased, and people who once called behind me, who hate me today they would like, sure. What did I do today, are responsible for the future, also responsible for past .
I've been crying before, in November 1995, I was on a business trip on the sudden onset of high fever 40 days in the hospital, doctors asked made me realize the seriousness of the wheel, then I really think my son to do?
But I think, if not so much abandoned, there may be no gree today. No hardship or difficulty, the point is that you dare to face. ”
Thus, gree not because 95 business staff defections and collapse, but we just use the system maintain a fair market, so we have a market for the supply of , combine upstream and downstream industries and our business, so our sales suddenly turned over seven times.
After this year, we exceeded the Chunlan 96 gree electric appliances known as ranked in first place in the Chinese market.
From jobs to any non-to Dong mingzhu, these will be brought to the top managers of enterprises who have a deep impression: a strong Wolf! If you can get enterprise development, strong, what is wrong with wolves? Why should I fear the "White Rabbit" and point fingers? Finally, ren zhengfei, a word ending with us warning:
Company will not give anyone
Firm out of incompetence
董明珠：我也哭过，做CEO就一定要得罪一批人 - 董明珠,格力 - IT资讯
格力董事长董明珠又因为强势上头条了！不过这次不是呛声同行，而是在拍摄《鲁豫有约大咖一日行》时，疑似因为找不到车而当众怒斥员工！
鲁豫的尴尬，大家可以感受下：
铁娘子一贯说话强势，难道在公司管理方面也如此强势？
是的！今年4月，董明珠在某颁奖现场，不仅自曝“家丑”，开罪哥哥20年，给上司“穿小鞋”，还详细讲述自己的强势管理格力之道，干货多多，颇为罕见和难得！
（以下为演讲内容，有部分删减。）
内耗和腐败双重催逼下，格力甚至曾几乎死去
格力在91年的时候，那时销售才1个多亿，但是我们在20多年以后，已经1400亿，利润达到100多亿。
这中间我们经历了两个阶段，一个是95年，95年我们销售收入从4个亿一下做到8个亿，整整翻了1倍，到那一年我们格力电器才可以自豪地说盈利了，如果没有95年的盈利，格力电器可能在97年就要关门了。
还有，我们在2001年，收入突破100亿的时候，进行了一次干部作风整顿，之间发生了多少问题呢？
首先第一个就是我们管理者公为私用，今天谈到腐败讲到的是政府官员，但我告诉他们说，只要有交易的地方就有可能有腐败，格力电器也不例外。
我记得95年回来当部长的时候一看，上下关系、领导同事关系、朋友关系，一系列的关系困扰着格力电器的发展。
我们总经理，当时他是从广西到珠海，同时广西有几个人跟他来，作为总经理在上面他未必知道底下的情况，但是带来的人就扛着虎皮当大旗，虽然他没有官职，但是副总都怕他。
当人存着私心做一个决定、做一件事的时候，你是会有多样选择的，当每个人都遵循着私心，你认为这个企业也好，社会也好，还可能有很好的成长，或者有很好的发展吗？我认为不可能。
所以我就要拿总经理带来的人开刀，如果我不把他带来的人按照公司的规章制度去执行的话，这个制度没有办法推行下去。
所以我就盯着那个总经理带来的人，看他哪天犯事。当时我回去就定了规矩，没有财务通知不能给任何人发货，结果有一天，他给一个经销商，没有钱发了货，他那时候工资800块钱一个月，当时我罚了他100块钱，全公司通报，并降了一级工资。好了，告状了！
第二天，总经理把我叫到办公室，说你怎么回事，我说你在上面并不知道下面的情况，我就告诉他，经营过程中因为这个人出现的很多问题，所以我觉得你要是给我这个权利我就把他开除了。
但不管怎么讲，我们老总是不开心的，但我觉得他还是很开明的，因为那年我做到28亿的时候，他没有降我，也没开除我，他还重用我，让我到销售公司当总经理去了，因为我这件事解决了一个最根本的问题，所有人要以制度为标准，这是一个大的问题，看起来是一件小事，但处理的时候起到了震憾性作用。
如果一把手的头脑不清楚，更是企业的灾星
我们空调行业原来四五百家，现在剩下的是寥寥无几，别人说这些企业为什么垮掉啊，所有人会说因为竞争太激烈了，我说错了，因为你没有管理，你没有制度，因为在这个过程当中，甚至我觉得如果一把手的头脑不清楚，更是企业的灾星。
所以当时我回来当部长的时候，我干了一件事，建了很多的制度，别人不理解，因为那个时代别人都是随波逐流，说你是逆势而上，
但是我讲了，如果我不这样做，格力早垮了。
我发现最大的问题，我们公司当时的利润，表上显示有1000万的利润，但是有5000万的应收款。95年通过我一年的努力，制度建设，我们已经没有应收款，所有的商家都把钱先打在我们帐上，我们还有什么理由要到银行去大量贷款？还要欠上游供应商的货款？
从97年开始，我们格力电器没有银行一分钱贷款，这就是制度建设的好处。
要想建立一个好的文化，你就一定要得罪一批人
要想建立一个好的文化，你就一定要得罪一批人，因为这批人长期在行政利益过程当中，他们是受益者。而你要建立一个制度，建立一个文化，这些人马上就成了你的敌人，他们一定会怎么样，盯着你。
那时候卖空调很赚钱，一车空调你赚二三十万，因此旺季给谁先发货给谁后发货对于经销商来说影响很大。中国有一句话叫关系学，我在公司，没有人知道我家在哪里，但是就是有人这么厉害，那人湖北武汉，真的找到我哥哥。
结果我哥哥那天就打了一个电话给我，说明珠，我要到珠海，我说现在我特别忙，正好到了旺季，我说你以后再说，不要来，他说我不来找你，我来拿空调，他说有个经销商找他，帮他拿一百万的货，可以得两三万块钱。
我听到后来特别生气，当时人也比较冲动，因为我整个身心投入进去，所以我哥很得意的时候，当时我就问他，我说有好处吗，他说有，我说你不要来了，我就把电话挂了。
那这一挂，我和我哥哥二十年没有见面，没有这个妹妹，这个妹妹六亲不认。
这件事，看起来我哥哥很不高兴，按照我哥哥的逻辑讲说，你现在当了部长，才当了一个小部长，这么好的好处你不给我。
所以我们说当有一个人做抉择的时候，你选大选小的时候，是你得到还是放弃的时候，真的是你要掂量。
在格力最困难的时候就是别人不理解，我曾经记得有人跟我讲说，董明珠，你要当心点，那些人背后都在骂你。你听这些话你是往前走还是停下来，我觉得这是最难的事情。
我没有退缩，我相信只要坚持一定会成为赢家。最后的结果是让我很欣慰的，那些曾经背后骂我的人，恨我的人，今天他们都在感谢，肯定我。我今天做了什么，要对未来负责，也要对过去负责。
我也曾经哭过，1995年11月，我在出差途中突发高烧住院40天，医生一轮轮的询问让我意识到事情的严重性，当时我真正想到我的儿子怎么办？
但后来我又想，如果没有那么多的舍弃，可能没有格力的今天。没有什么困难和不困难，关键是你敢不敢去面对。”
因此，格力没有因为95年的业务人员叛逃而垮掉，而是我们恰恰用制度建设维护了一个市场公平，让我们有了一个供应的市场，让产业的上游下游和我们企业结合起来，所以使得我们营业额突然翻了七倍。
也就是这一年以后，我们超过了春兰，96年格力电器就号称在中国市场上排在了第一位。
从乔布斯到任正非再到董明珠，这些一手将企业带至顶峰的管理者身上都有一个深深的印记：强势又狼性！如果能让企业发展，强势、狼性又有何错？何必惧怕“小白兔”的指指点点？最后以任正非一句话结尾，我们一同引以为戒：
公司不会迁就任何人
坚定不移淘汰不称职