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published in(发表于) 2016/9/14 13:08:59
Payment card, the app charges one after another, Chinese Internet should end free pattern

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Payment card, the app charges one after another, should end the Chinese Internet free-PayPal, the app-IT information

Related: PayPal on October 12 the charges: 8 steps to not affected! 》

Chinese Internet service should have the ends free.

After the app, PayPal has also started charging. On September 12, PayPal release announcement, rising operational costs due to comprehensive, effective October 12, individuals exceeds 20,000 yuan, will be based on free credit 0.1% service charge withdrawal fees. Based free credit when you are finished, the user can use Ant points for more free cash withdrawal limit.

The news was announced, Fryer online. ROAR: well permanently free of charge? Someone said: fatten, open slaughter! Are routines Ah! In fact, evidence, fees for PayPal app just says "no charge for PayPal withdrawals" did not follow the words with "10,000 years". Even Ma said Alipay never charges, only then was then and now, this goes without saying .

Alipay's charging scheme, I believe after very complex calculations and careful consideration. In short, PayPal set up a "fence", to ensure that the user's balance remaining accounts, benefit their businesses. For example, one person can bring balance to the balance of Bao (money), Bao turned out, but on the balance, only to go to balance, not directly from the treasure out of the balance to the bank card. Money was left in the balance do? service consumer credit products with Ant gold name answer is "flower"! Use PayPal for consumer, finance, pay utilities and other, as well as business class user (seller), are not subject to this restriction.

Said PayPal withdrawal fee is way for Ant gold IPO service. In fact, PayPal performance, potential or Ant-gold suit, there is no need to use fees to reflect. A valuation of more than $ 60 billion, investment in major areas of the company, needed to prove himself? not needed. The point is, to PayPal's development path, sooner or later, will take charge at a time .

Today, PayPal, is similar to the Internet infrastructure. Statistics show that Alipay stability first in paying class APP: as of July this year, PayPal monthly active user almost 190 million people, pay only the second wing 5.908 million, third-ranked money at 4.854 million. Data also showed that most PayPal wallet users active, boot times per day up to 4.2 times. Owning such a large user base, so frequently used, impossible for PayPal to provide free services. This maintenance operation itself takes a lot of money.

In fact, long before the PayPal withdrawal fees, China and around the world have quietly said goodbye to the Internet was once billed as the opening, sharing, and free time .

As a simple example, users search for keywords in search engines, which appears to be free, but the promotion page, in fact, is not directly paid for services--just the money collected from the users here. Taobao shopping too, the businessmen to buy "eyeballs", has spent a lot of money.

Directly from the user system has been commonplace. Such as reading a novel on the Internet, half will start spending money; see online video, in addition to shielding not advertising, might want to buy the show or buy membership services; see live online, send a flower, a praise was also paid, pay for virtual currency platform, let alone. Many see fees on the bypass in the past, and now the Internet service, people basically had no way around.

There is no free lunch, indeed the wisdom. The Internet start-up period, an Internet company's focus is competition for users, fostering user habits, and to do that, straightforward approach is to burn the money, provide free service. Not only services free, and paying for customer service. Even today, in the emerging field of Internet business, this still worked. In the P2P platform, for example, as long as the user completes the registration, sent tens of thousands of Yuan's fiscal package. For example taxis burning money in the field of battle, platform, like helicopter drop of money, and massive subsidies for drivers and passengers.

But with the growing, and many Internet based service life scenarios, these Internet companies naturally have a "harvest" expectations. You say this is business profit or fatten is the open slaughter, it is inevitable as a result. If free is a must to Internet development and the rate can be said to be a site for the development of the Internet.

There is a saying, free is the most expensive. This sentence words has two aspects of interpretation: while is, free on Internet company, cost high, because this means with must to itself resources input one consumption war, won has or can from get returns, lost has words next will very miserable; on the is, free on user, also expensive, some than money more important of things may so pay, like privacy, and time, and so on.

In addition, free in many scenes also means to put up with poor quality, inefficient service. Some local Internet company in this free or else doubled the working end, or to users "almost on the line" service, in this case, a company, an industry it is difficult to achieve long-term, healthy development.

Drops and merge comes as founder and CEO of step telaweisi·kalannike step the Chinese team sent a message, the core idea is "burning money". "The provision of sustainable services in Chinese cities, as well as the survival of the passengers and drivers of service, is our only possible to achieve profitability. "Burning money wars for a company, unless there is strong funds still available to ensure the necessary research and development operations into, or else it would have a limited amount of money into a bottomless pit. On the composition of this developer-oriented companies, especially hard to bear.

Investor Services free or run at a loss of tolerance has its limits. For those not yet IPO companies, round after round of fundraising will eat up investor confidence; and for those listed companies, every quarter of each fiscal year, all shareholders must be rewarded. Do not give beautiful results return to shareholders of the company, the stock fell to you. So, haven't started making money Internet companies, whose earnings either, "Although no profit has been working" or says "don't worry, quick profit." Some Internet companies, not deliberately highlighted earnings but growth in turnover and the number of users in the consumer orders. Also in NASDAQ-listed online store, be sure to write in a non-United States GAAP net income.

Free is no longer mainstream Internet industries. When the Internet as ubiquitous as air, dependent is unable to support the quality of online services for free. For users, and also to gradually develop the habit of paying for services. Only use real money to buy services can more confidently ask enterprises to provide promised services. While at home, even fee-for-service, also is likely to meet the consumer trap, but eventually users will realize that spending money on services, truly deserve.


支付宝、微信相继收费,中国互联网应终结免费模式 - 支付宝,微信 - IT资讯

相关阅读:《支付宝10月12日起提现将收费:8招让你不受影响!》

中国互联网服务早就该终结免费模式了。

微信后,支付宝提现也开始收费了。9月12日,支付宝对外发布公告,因综合经营成本上升,自10月12日起,将对个人用户超出2万元基础免费额度的提现收取0.1%的服务费。用完基础免费额度后,用户可以使用蚂蚁积分兑换更多免费提现额度。

这个消息一公布,网上就炸锅了。有人怒吼:说好的永久免费呢?还有人说:养肥了,开宰!都是套路啊!实际上,有图为证,支付宝在微信收费时只是表示“支付宝提现不收费”,并没有在这句话后面加上“一万年”。哪怕马云曾经表示支付宝永不收费,现在也只能此一时彼一时,这个道理不用多说

支付宝的收费方案,相信经过非常复杂计算与精心考量。简单讲,支付宝设置了一圈“围栏”,以确保用户余额滞留账户内,惠及自身各项业务。比如一个人可以把余额转入余额宝(理财),但从余额宝转出时,只能先转到余额,而不能直接从余额宝转出到银行卡。钱留在余额里怎么办?用蚂蚁金服一款消费信贷产品的名字回答,就是“花呗”!使用支付宝进行消费、理财、缴水电煤气费等,以及商户类用户(卖家),并不受这一限制。

有分析说,支付宝提现收费,是为蚂蚁金服IPO开路。其实,支付宝的业绩,或者蚂蚁金服的潜力,根本无须用收费来体现。一家估值超过600亿美元、投资分布各大领域的公司,需要这么来证明自己吗?不需要。关键是,以支付宝的发展路径,迟早都会走到收费这一步

如今的支付宝,已类似于互联网基础设施。统计显示,支付宝稳居支付类APP首位:截至今年7月,支付宝月活跃用户近1.9亿人,排名第二翼支付仅590.8万人,排名第三的财付通为485.4万人。监测数据还显示,支付宝钱包用户活跃度最高,人均日启动次数达4.2次。拥有这么庞大的用户基数、如此频繁的使用次数,支付宝不可能长期免费提供服务。这方面的维护运营本身需要极大一笔开支。

而事实上,早在支付宝提现收费之前,中国乃至世界互联网已悄然告别曾经宣扬的开放、共享、免费时代

举个简单例子,用户在搜索引擎搜索关键词,这看似免费的,但点的推广页面,其实就是在为服务付费——只是钱没有直接从用户这里收取而已。人们上淘宝购物也是如此,商家们为了购买“眼球”,已经花了不少钱。

直接从用户这里收费的方式,也已稀松平常。比如在网上看小说,看一半就要开始花钱了;看网络视频,除了屏蔽不了的广告,还要购买剧集,或者购买会员服务;看在线直播,送个花、点个赞也是付费,花钱购买平台虚拟货币,更不用说了。以往许多人看到收费项目就绕道,而现在的互联网服务,基本上让人无路可绕。

天下没有免费的午餐,确为至理名言。在互联网初创时期,互联网公司的重心是争抢用户,培育用户习惯,而要做到这点,直截了当的办法就是烧钱,免费提供服务。不仅服务免费,还可以倒贴钱为用户服务。直至今天,在一些新兴互联网业务领域,这一招仍然屡试不爽。比如在国内一些P2P平台,只要用户完成注册,站方就送动辄几千元的理财大礼包。又比如打车领域的烧钱大战,平台像用直升机撒钱一样,大规模补贴司机和乘客。

但随着用户不断增长,以及许多基于互联网的服务成为生活应用场景,这些互联网公司自然有了“收割”的预期。你说这是商人逐利也好,是养肥了开宰也罢,这都是必然的一个结果。如果说免费是互联网发展的必经之路,收费可以说是互联网发展的一个站点。

有一句话说,免费才是最贵的。这句话有两方面的解读:一方面是,免费对互联网公司来讲代价高昂,因为这意味着必须以自身资源投入一场消耗战,打赢了或可从中得到回报,输了的话下场会非常惨;另一方面是,免费对用户来讲同样昂贵,有些比金钱更重要的东西可能因此付出,比如隐私、时间,等等。

此外,免费在许多场景下也意味着要忍受低质、无效的服务。有些互联网公司在这地方免费,要么在别的地方加倍讨还,要么就是给用户“差不多就行”的服务,这样的话,一家公司、一个行业很难取得长久、健康的发展。

滴滴和优步合并之际,优步创始人兼CEO特拉维斯·卡兰尼克给优步中国团队发了一封邮件,其核心观点就是“烧钱不可持续”。“在中国城市提供可持续服务,以及这个服务赖以生存的乘客和司机,是我们实现盈利的唯一可能。”烧钱大战对一家公司来讲,除非有雄厚资金仍可保证必要的研发与运营投入,否则等于把有限的资金投入到一个无底洞里去。这对优步这家以研发人员为主组成的公司来讲,尤其难以忍受。

投资人对免费服务或者说亏损经营的忍受程度也是有限度的。对那些尚未IPO的公司,一轮又一轮的募资会消耗掉投资者的信心;而对那些上市公司来讲,每一个季度,每一个财年,都必须对股东有所回报。公司不给股东漂亮的业绩回报,股价就敢跌给你看。所以,还没开始赚钱的互联网公司,其财报要么表示“虽然没盈利,一直在努力”,要么就是写着“别着急,快盈利了”。有的互联网公司,刻意突出的不是盈利状况,而是营业额、用户数量乃至于订单数量的增长。还有在纳斯达克上市的在线商城,一定要写上在非美国通用会计准则净利润多少云云。

免费已经不再是互联网行业的主流。当互联网像空气一样无所不在,依赖免费是无法支撑优质的在线服务的。对用户来讲,也要逐渐养成付费购买服务的习惯。只有用真金白银购买的服务,才能更加理直气壮地要求企业提供承诺的优质服务。虽说在国内,即便是收费服务,也可能遭遇消费陷阱,但最终用户会意识到:花钱购买的服务,才真正值得拥有。





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