Half year shrunk total assets of 500 million Yuan, Luo Yonghao and hammer technology can you stand up? -Hammer technology, Luo Yonghao-IT information
Old tried, but never you will have to pay a return.
Chengdu nibilu science and technology September 19, according to the disclosure, which invested 30 million Yuan shares 1.13% Hammer technology net loss of 460 million yuan in 2015 , 2016 loss of 190 million yuan in the first half. Old produced this transcript, investors will certainly not happy.
As Hammer technology CEO, after four years, he almost single-handedly made from scratch a company, two mobile phone brand, three mobile phone products. After again and stepped on, Luo Yonghao has become more and more mature, as an entrepreneur, he was always a big mouth on Twitter before, shelled friends every now and then, and now, for the fourth mobile phone product release of T3, he was taciturn and throw in a few perfunctory words, but keep enough everyone in suspense.
Unfortunately, the market will not give the old time to make a mistake, the boxes of the smart phone in China is shutting down, the whole market will peak this year or next year. But Hammer technology yet to find the shortcut to the window, an upcoming T3, leading to the release time will be later than expected.
T3 has a chance?
Seen from the mobile phone sales, T1 only sold 250,000 units a year, nut phones sold less than 1 million units, T2 it no faster than the nut mobile phone sales.
Sales of T1 and T2, the outside world may not have too many accidents, because these two products are experiencing a severe productivity crisis, unable to buy when users purchase a warm most of the time. But in the market, why rice can do 3 years sold 110 million units, Meizu can do a annual sales of 15 million units, compared with less than 1 million in nuts? Answer is also timing issues, Luo Yonghao came late.
Thousands of mobile phone market, the key was occupied by several vendors that do Internet model, which launched in July 2013 red rice with millet first into Huawei released in December of that year the glory brand, Meizu to enter is January 2015, the nut mobile was born in August 2015.
Zealer founder and CEO Wang Ziru told Tencent technology, China thousand Yuan intelligent machine market, first a came harvest of must is most harvest of a, first into of millet, main of competition opponents is cottage machine, as long as price cheap, has must of brand, again additional provides some guarantees, on can seconds killed cottage machine, even not need has so more of metal and performance, this is first wave harvest of logic. Meizu thousand Yuan last harvest market, it is all most lost money in the thousands, and when we are done with plastic shell, Meizu is made of metal, this is the logic of the last harvest, after manufacturers had almost no chance.
Judging from the financial data, Hammer technology net loss of 460 million yuan in 2015, 2016 loss of 190 million yuan in the first half. Its net assets dropped from 2015 in 190 million Yuan directly to the latest 200,000 yuan.
1.5 years losses 650 million Yuan, on Hammer technology, does is pen not small of digital, because to wants to earned back 650 million Yuan, even is released of T3 phone each Department are can earned 200 Yuan, that also need sold 3.25 million Taiwan, but on a even thousand Yuan machine years sales are insufficient 1 million Taiwan of phone manufacturers, to will flagship machine sold 3 million Taiwan above almost is impossible of thing, so, short-term within on old Luo has impossible sent hope Yu relies on phone turn has.
One old friend, competing products, is also a hammer manufacturer of Tencent technology executives said if China smartphone market last only 5 to 7 could survive, old hammer should be recognized not to enter, this is a very realistic fair evaluation. If he accepts this premise, and not the pursuit of shipments, make money, maybe they can survive.
Hammer will sell?
Business and information technology under the hammer in June this year the show Luo Yonghao has some equity pledge to Alibaba. This means that Alibaba has to claim to hammer in the form of investment, this part of the debt could be converted into equity in the future.
People close to the deal was disclosed to Tencent technology, Luo Yonghao pledge to Ali Baba, prelude is Alibaba will share a hammer.
However, there is some news that hammer took the company's funding of science and technology, and took money, but neither the external response. However, Hammer's early investors investor Mo Mo, purple-guide venture and Wu Yongming delighted because they have been eager to boost the hammers or acquisition exit.
Last April, the news that Hammer technology investor Zhenggang, purple-guide venture founder has persuaded Luo Yonghao hammer tone of the new Board of science and technology. At least, new Board at least initially on investor partial exit. However, this will eventually disappear.
Then is whether other mergers are a good choice? Luo Yonghao in an interview with Caijing magazine in July this year, also admitted that Hammer technology is the next worst thing is bought rather than fail. Visible, Luo Yonghao where prostitution is already considered within the context of the company.
Meizu technology Vice President Li Nan had said at the beginning of this year, whenever a large growth to reach the ceiling, will produce industry mergers and acquisitions . Cool music this summer as mergers and acquisitions, have confirmed this judgement.
Even with Ali and TV plus support, Hammer technology as a whole is not a huge amount, future handset shipments also rose sharply, to foster bigger and less likely, thus most likely to become the object of annexation.
So, the same investment by Ali Meizu, it does have the intention to buy a hammer? The answer is no. Li Nan told Tencent technology, throughout the present merger and acquisition of China's Smartphone market, the best is the subject of TCL, because it's high in overseas shipments, rival manufacturers help very much at sea, followed by the United States, Devi that a particular group of mobile phone manufacturers, and finally perhaps 360 and a hammer, but the prices are too high.
For the music video, has been buying cool, strengthening synergies with letv mobile, also there is no need to buy a hammer. If buying a hammer, Luo Yonghao eventually to be super-smart.
But actually a hammer does not necessarily want to sell because Luo Yonghao still has a huge fan groups are not without opportunities , such as considering the Mito road, gender-specific user to do a specific mobile phone, then each are making money, can be guaranteed to survive.
Hammer in China's mobile phone market has little chance, but Luo Yonghao friend Liu Zuohu added along the circle road to mobile phones overseas, and overseas market development, chances to meet another day.
半年总资产缩水5亿元，罗永浩和锤子科技还能翻身吗？ - 锤子科技,罗永浩 - IT资讯
老罗已经尽力了，但创业从来都不是有付出就必有回报。
根据成都尼毕鲁科技9月19日的披露，其投资3000万元占股1.13%的锤子科技2015年净亏损4.6亿元，2016年上半年亏损1.9亿元。老罗交出的这份成绩单，投资人看了肯定会不高兴。
作为锤子科技CEO，历经四个春秋，他几乎以一己之力从无到有做出一家公司，两个手机品牌，三款手机产品。一次又一次踩坑之后，罗永浩已经变得越来越成熟，像个企业家该有的样子，以前他总是在微博上大嘴巴，时不时炮轰一下友商，如今，对于第四款手机产品T3的发布，他三缄其口，甩出几句不痛不痒的话，却吊足了大家胃口。
可惜，市场不会给老罗时间去犯错，中国智能手机的框口期正在关闭，整个市场将在今年或明年见顶。但锤子科技还没找到通往这扇窗口的捷径，即将问世的T3，最终发布时间也将比外界的预期要晚不少。
T3还有机会吗？
从手机销量上看，T1上市一年只卖了25万台，坚果手机只卖出不到100万台，T2销量也不会高于坚果手机。
对于T1和T2的销量，外界也许不会有太多的意外，因为这两款产品都经历了严重的产能危机，当用户购买热情最高的时候买不到。但在千元机市场，为什么小米可以做到3年销量1.1亿台，魅族可以做到一年销量1500万台，而坚果只有不到100万台？答案同样是时机问题，罗永浩来晚了。
千元机手机市场，目前主要被几家做互联网模式的厂商占领，其中小米2013年7月推出红米最早杀入，华为在当年12月发布荣耀品牌，魅族进入则是2015年1月，而坚果手机诞生于2015年8月。
Zealer创始人兼CEO王自如告诉腾讯科技，中国千元智能机市场，第一个过来收割的一定是最丰收的一个，最早进入的小米，主要的竞争对手是山寨机，只要价格便宜，有一定的品牌，再额外提供一些保障，就能秒杀山寨机，甚至不需要有那么多的金属和性能，这是第一波收割的逻辑。而魅族是千元机市场的最后一个收割者，它是所有千元机里最敢亏钱的，当大家都做塑料壳时，魅族就做金属机，这是最后一波收割的逻辑，此后进来的厂商几乎已经没有机会了。
从财务数据来看，锤子科技2015年净亏损4.6亿元，2016年上半年亏损1.9亿元。其净资产从2015年的1.9亿元直接跌到最新的20万元。
一年半亏损6.5亿元，对锤子科技而言的确是笔不小的数字，因为要想赚回6.5亿元，即使即将发布的T3手机每部都能赚200元，那也需要卖出325万台，但对一个连千元机年销量都不足100万台的手机厂商，要将旗舰机卖出300万台以上几乎是不可能的事，因此，短期内就老罗已经不可能寄希望于依靠手机翻身了。
一位老罗的朋友、同时也是锤子竞品厂商的高管对腾讯科技表示，如果说中国智能手机市场最后只有5到7家能够活下来，老罗应该承认锤子不可能进入其中，这是一个很符合现实的公正评价。如果他接受了这个前提，然后不追求出货量，先赚到钱再说，没准反而能活下来。
锤子终将卖身？
根据锤子科技工今年6月的工商资料显示，罗永浩已将部分股权出质给阿里巴巴。这意味着，阿里巴巴已经以债权的形式向锤子投资，未来这部分债权可能会转化为股权。
有接近此次交易的人士当时向腾讯科技透露，罗永浩将股权质押给阿里巴巴，是阿里巴巴将要入股锤子的前奏。
然而，有不少消息称锤子科技既拿了阿里巴巴的资金，又拿了乐视的资金，但双方均不对外回应。不过，锤子的早期投资方投资方陌陌、紫辉创投和吴咏铭等乐见其成，因为他们已经急于助推锤子上市或被收购而实现退出。
去年4月，有消息称锤子科技投资人、紫辉创投创始人郑刚已经说服罗永浩让锤子科技挂牌新三板。至少，上新三板至少可以让最初的投资人实现部分退出。不过，此事最终也不了了之。
那么被其他公司并购是否就是很好的选择？罗永浩在今年7月接受《财经》杂志采访时也坦言，锤子科技未来最坏的结果也是被收购而不是倒闭。可见，公司卖身早已在罗永浩的考虑范畴内。
魅族科技副总裁李楠今年初曾表示，每当一个大的行业增长到达天花板时，都会产生行业并购。而今年夏天乐视并购酷派，已经印证了这一判断。
即便有阿里和乐视支持，锤子科技由于整体体量并不大，未来手机出货量也难以急速攀升，将其扶植做大的可能性较小，因而最有可能成为被吞并的对象。
那么，同样被阿里投资的魅族，是否有意向收购锤子呢？答案是否定的。李楠告诉腾讯科技，目前整个中国智能手机市场最好的并购标的是TCL，因为它在海外出货量很高，对手机厂商出海帮助非常大，其次是美图、朵维这种针对某一特定人群的手机厂商，最后也许是360和锤子，但价格都太高。
对乐视而言，已经收购了酷派，加强了与乐视移动的协同，同样没有再收购锤子的必要性。如果乐视收购了锤子，最终还是为了将罗永浩招致麾下。
但实际上锤子并一定非要卖掉，因为罗永浩仍然拥有庞大的粉丝群体，并不是没有机会，比如可以考虑走美图的路，针对某一性别的用户做一款特定的手机，然后每一款都做到挣钱，就能保证活下来。
锤子在中国手机市场已经没有多大机会，但如果罗永浩顺着圈内好友刘作虎的一加手机走过的海外之路，也往海外市场发展，没准能遇到另一片天。