Hotlinking repeated copyright fee video site unacceptable overhead-video site, piracy, copyright-IT information
There are still many pain points, copyright in TV dramas, variety shows rise in prices had been irrationally. Tencent digital video users are 10% growth, rose more than 50% of the play, but copyright costs are doubling even more than twice times growth, this is one of our biggest pain points.
2017 China scale will exceed 74 million video subscribers, market scale will reach 14 billion yuan.
Video site wind had, how big is this market? It suffered high copyright costs will directly determine the video site can free themselves from "selling his kidney to buy Opera" dilemma, and even profitability.
On September 21, aiqi art Senior Vice President Yang Xianghua in 2016 Shanghai Online TV season "pay-for-industry Salon" predicted in 2017, video pay market size or will exceed 20 billion yuan. In June this year, launched the first model effective VIP love fantastic art has announced that its membership has exceeded 20 million, pay video, China continues to occupy the largest market share. Tencent video, YouTube potato, TV plus network and are also publicly stated number of paying users are growing fast.
IResearch China in 2015 report: online video users pay according to analysis of data in 2017, scale will exceed 74 million video subscribers, market scale will reach 14 billion yuan.
As the video site with homemade play, further enriching video content, and piracy effectively, Member of the rapid development of mobile payment in China video service enabling environment for development, including respect for copyright is willing to pay for quality content groups, promoted the rapid growth paying market.
Yang Xianghua said, at present in the United States and United Kingdom cinema 1.8 times times during the postpaid market is cinema, Japan is as high as 3.3 times, and the data market in China this year is estimated to be around 20%, income after movie theaters in China has tremendous room for growth.
Aiqi Arts founder Gong Yu says, although every video site did not release paid income, but learned through the private estimates, paid branches this year is several times more than last year.
Paying the key causes of the development of the market and the public awareness of the importance of intellectual property, Gong Yu believes that in addition, there are two reasons behind this: first, in the Government and judicial system, crack down on piracy, the industry has laid a good foundation for us. Second is the popularity of mobile payments, micro-payment user experience better, more convenient to pay, so we entered a small charge in the spring.
Payments will influence what business models for video industry?
The rapid development of video service, and upstream and downstream industries accelerate prosperity, theatrical movies and network movies get higher revenue income, high quality network dramas in the video platform to get more traffic and topic, user, and platform to achieve win-win.
For paid mode on content industry of effect, Gong Yu think, first , this commercial mode more fair, because a works of returns decided Yu it of user, these user to paid, if you works good, user must will willing to paid, paid of user must will more, and may single user average of paid amount will high, is real of user to decided you this works of future . But there are some business models, such as purchasing TV mode, whether the site or the television station, usually a minority to decide what the masses will see. In General, might be fair, but errors may occur in local or minority-oriented. This true of the general public to determine work reward business model is clearly more fair.
Secondly, to improve the quality of content. Gong Yu said: "compared with traditional film and television industry, their scope of investment, us insiders know, on a platform for a series of investments in the context of what is appropriate, if the cost of investment are certainly regain. But charging mode over the network directly to user fees, can greatly reduce the investment risk, if the investment is large, as long as his work is good, users will be more rewarding. So, which help to improve the quality of the content. ”
Third, because the user is on-demand via the Internet, users make decisions like this work, make more types of works, content rich. "In other words, popular content, he could make more user-paid revenue niche content well done, love the niche fans will give him pay, receive a fair return. "Gong Yu, said.
Although pay models have more benefit to video sites, video sites and may help in the future profit, promote diversity, but the question for video site is still not small.
Video heads, Tencent Tencent Vice President Sun Zhonghuai said: " there are still a lot of pain, drama, variety show copyright rising prices had been irrationally. Our user is a 10% increase, rose more than 50% of the play , but copyright costs are doubling even more than twice times growth , this is one of our biggest pain points. We are the largest cost item is the copyright, and the second is the consumption of bandwidth and server, both of which add up to about 80% or 90% per cent of our costs. ”
Gong Yu believes that video piracy still exists, more advanced form of piracy, became a brave rearguard action was not only stealing the contents of your past, your bandwidth, daily operating expenses were stolen. Cloud technology is also hardest hit by piracy, I believe that these problems will soon be solved.
盗链屡禁不止，版权费成为视频网站难以承受的开销 - 视频网站,盗版,版权 - IT资讯
行业还存在不少痛点，电视剧、综艺节目的版权价格一直在非理性地上涨。腾讯视频用户数字是10%的增长，播放量超50%的增长，但版权价格成本却是翻倍甚至是两倍以上的增长，这是我们最大的一个痛点。
2017年中国视频付费用户规模将突破7400万，市场规模或将达到140亿元。
视频网站付费风已经起来，那这个市场规模到底有多大？这将直接决定承受了高额版权成本的视频网站能否摆脱“卖肾买剧”的困境，甚至扭亏为盈。
9月21日，爱奇艺高级副总裁杨向华在2016上海网络视听季“付费产业沙龙”上预测，2017年中国视频付费市场规模或将突破200亿元。今年6月，最先发起付费模式的爱奇艺公布其有效VIP会员数已突破2000万，持续占据中国视频付费最大市场占有率。腾讯视频、优酷土豆、乐视网等也均公开表示付费用户数量均在快速增长。
艾瑞《2015年中国在线视频用户付费市场研究报告》分析数据显示，2017年中国视频付费用户规模将突破7400万，市场规模或将达到140亿元。
随着视频网站发力自制剧，进一步丰富视频内容，以及盗版的有效打击、移动支付快速发展为中国视频会员服务发展的有利环境，包括尊重版权愿意为优质内容付费的群体形成，推动了付费市场快速增长。
杨向华表示，当前在美国和英国电影院线后付费市场是院线期间的1.8倍，日本则高达3.3倍，而该数据今年在中国市场预计为20%左右，电影在中国的院线后收入拥有极大增长空间。
爱奇艺创始人龚宇表示，虽然目前各家视频网站都没有公布付费收入情况，但通过私下了解到的情况估算，今年付费的分支收入是去年的数倍。
付费市场的发展最核心的原因还是整个公众对知识产权的重视，龚宇认为，除此之外，这背后有两个具体原因：第一个，在政府和司法的体制内，严厉打击盗版，为我们这个行业奠定了非常好的基础。第二是移动支付的普及，让小额支付的用户体验更好，支付更便捷，所以我们进入了小额收费的春天。
付费会给视频产业带来哪些商业模式的影响？
视频会员服务的快速发展，也使得上下游产业加速繁荣，院线电影和网络大电影获得更高的分账收入、优质网剧在视频平台获得更多流量和话题，用户、片方和平台实现多方共赢。
对于付费模式对内容产业的影响，龚宇认为，首先，这种商业模式更公平，因为一个作品的回报决定于它的用户，这些用户去付费，如果你作品好，用户一定会愿意付费，付费的用户一定会多，而且可能单用户平均的付费金额会高，是真正的用户来决定你这个作品的前途。但是有些商业模式，比如说采购电视剧的模式，无论是网站还是电视台，通常是少数人来决定大众来看什么内容。总体来讲，也许是公平的，但在局部可能会出现一些偏差或者少数人的导向。这种真正广大的大众来决定一部作品好坏的回报商业模式显然更公平一些。
其次，有利于提高内容质量。龚宇认为：“对比传统的影视行业，他们的投资范围，我们内行人都知道，在什么平台上一部剧的投资在什么范围内是合适的，如果投资过大肯定收不回成本。但在网络上的收费模式，直接向用户收费，可以大大降低投资风险，如果投资很大，只要他的作品好，用户会给更多的回报。所以，这种模式更有利于提高内容的质量。”
第三，因为用户是通过互联网点播方式看的，用户自己决定了是不是喜欢这部作品，会让作品的种类更多，内容品种更丰富。“也就是说，大众内容，他可以挣更多的用户付费收入，小众内容做得好，热爱小众内容的粉丝也会给他付费，获得公平的回报。”龚宇表示。
虽然付费模式已经给视频网站带来更多收益，并且在未来可能帮助视频网站扭亏为盈、推动内容多元化，但视频网站面临的问题依旧不小。
腾讯视频负责人、腾讯公司副总裁孙忠怀就表示：“行业还存在不少痛点，电视剧、综艺节目的版权价格一直在非理性地上涨。我们用户数字是10%的增长，播放量超50%的增长，但版权价格成本却是翻倍甚至是两倍以上的增长，这是我们最大的一个痛点。我们最大的成本项就是版权价，第二是带宽和服务器的消耗量，这两项加起来差不多占我们成本费用的百分之八九十。”
龚宇认为，视频网站盗版问题依旧存在，盗版形式更先进，变成了盗链，就是不仅把你的内容盗过去、连你的带宽、日常运营开销都在盗。云盘分享技术也是盗版的重灾区，相信这些问题将很快得到解决。