Yangcheng Lake hairy crabs on September 23 fishing, electricity companies get together, "Rob fishing"-crab, Jingdong, cat-IT information
Yesterday morning, the yangcheng Lake hairy crab catch, also gathered in Suzhou yangcheng Lake holiday resort island of Lotus, ready to seize the "first career" opportunity. Now autumn crab markets, has become a "battleground", but for some crab, and difficult to abandon the new sales at the same time, and low shipping costs to the traditional sales channels, from sale and greatly missed. Must acknowledge is that today the crab industry and the Internet bound together, not keeping up with the trend of a crab, only passive acceptance of crab picking for a good price, even with decreasing the area of yangcheng lake crabs may also face the prospect of jobs.
Crab growth than in previous years
Consumers today have a "knowledgeable" in cat Mall yangcheng Lake hairy crabs sold in the cash shop, buyers ask questions from time to time, "September 23, catch, why did you sell? "Boss responded:" is their culture, will get to sell first, large-scale fishing to after September 23. ”
Yesterday's "yangcheng Lake town" Lotus Island West Tsui Park, filled with a festive atmosphere. Compared with a decade ago, is probably the biggest difference came in the electric business, cats, Jingdong, suningyi, the American company, Baidu ... ... Posture all set up booths, Jingdong rows of Red vehicles contracted for on the ferry all the seat back advertising contracts express business a lot of hairy crabs Shun Feng Suyun also drove the team to the scene.
Close to noon, vessel catch crabs from yangcheng Lake shimmering on the drive back to the pier, several first basket of harvest crab crab carrying meaning stepped ashore, people rushed to pictures with those very large crabs, then take the stove to cook crabs, best personality crab hot ... ...
First basket crabs metaphor 2016 yangcheng Lake hairy crab catch. Catch crabs processed food packs through those vehicles parked at the gate, for those who are already out of order delivery. Suzhou yangcheng Lake hairy crab industry association, about 2000 tons of hairy crabs this year, flat with last year. Due to the rainy weather this year, the effect of heat stress, crab growth than in previous years, the big crab prices last year rose by about 40%. Many crab reflect "this year the highest price in a decade. ”
Yesterday, the reporter tried to eat just a crab out of fishing, crab meat, though delicious, but shell feel like some empty, not so full. This is also in line with the hairy crabs this year because of weather conditions and late-maturing, according to expect mature hairy crabs this year "gold food" around until after national day on October 10.
Crabs spend a lot of money doing Internet marketing
Yangcheng Lake hairy crabs, Sun Yixing is a Corporate Vice President, compared with social enterprise, essentially more like family and friends to hug each other cooperatives. Because each family has only 20 acres of water, solo can't make a splash fight between relatives and friends worked for the company make considerable size of 400 acres of water. But for their companies, production is not enough, going to buy on the market.
"Crab in my home for 19 years, sells for 7 years, derivative sold 3. "Sun Yixing on the card a cartoon crab joint logo and brand name:" the trademark was registered in 2014, is derivative. Although we are member companies of the Association, but in the early days where the name is foul, and now want to do network marketing, your name to fun and interesting attraction. "He's frank, 20 million yuan in sales last year, about a 2% fee Web promotion, including spending money on Twitter" v "advertising.
Sun Yixing, hairy crab market booming, all worthwhile but actually hides a lot of risk. "Now at least thousands of businesses, in fact many of them are good. "According to him, in order to seize the market early, advance sale of lots of crab on the start line early, but then don't know crab price trend this year is tantamount to gambling. "Last year our Festival lost 800,000 yuan. "Sun Yixing said 23rd last year, catch, 27th Festival, due to early to seize a large number of orders, because the two days are too short, order burst. After he crabs up, to 24-hour conditioning pond mud, then tied last in refrigerator 5 hours, then boxed shipping. Explosive results, order backlog does not go out, many customers bought the crab for Mid-Autumn Festival gifts, Miss the Mid-Autumn Festival, gift-giving is pointless. This last part of the gift-giving customers, company reputation and brand, teeth white, just lost 800,000 yuan.
Crabs can be divided into four or five times
In the eyes of many people in the crab industry chain, this is a doorway is very deep in the industry. First of all, to outsiders in General asking how yangcheng Lake hairy crab prices this year, is an almost impossible question to answer. "Hairy crabs every 0.5 to one grade, probably can be divided into four or five times, female and male crabs of different prices, good quality and poor quality of the crab are different prices. And at different times, hairy crab prices are not the same, no large-scale fishing of high prices in the early and late listing of crab, the price came down. "Crab has 10 years experience of farmers Mr Ding said, must, for example, regular outlet prices in 22 crab 50-60 Yuan/kg; 12 22-crab or 8 2.5 crab 300 yuan.
For ordinary users, the bigger difference may be the sales channel. Stores, farmers ' markets, e-commerce on price are not the same, and the difference. "For example, stores sell 2180, because they have the rent costs, but in a different sales channels, generally also benefit up to 50%. If electricity is sold far too cheaply, and generally plays on crab size specifications. Crab back consumers, won't scale to measure, even if someone did care about short Jin, big deal will pay for you. "Ding said the yangcheng Lake hairy crabs this best-selling product, the price determines the quality of the crab. "Most people eat female crabs of the family 2.5, male crabs 3.5 specification, more than 2000 is a gift. ”
70% are sold through the Internet
According to the yangcheng Lake crab Association, 70% of yangcheng Lake hairy crabs are now sold over the Internet. One industry insider said the price war, crab revenue was not high at all. Crab distribution of fresh cold chain requirements, determines the crabs can't choose cheaper, service provider logistics. Many SF games, a box of crabs logistics at 30-50 Yuan, plus e-commerce sales tend to coerce the commitment to pay compensations, sale of endless trouble.
Derivative is "acquaintance." "I'm a little crabs for years, and now the main community, only with people in the surrounding community, but the shipments of large, less can sell 50 cases a day, sold 200-300 boxes. After the goods to the customer, within a very short period of time was gone. "One in the letter to make the promotion of derivative, the competition is very fierce, but not many contacts and channels were eliminated. "Our customer base after the big, good crab crab is also willing to give us, hundreds of boxes of crab to us by land or air, a cheap freight, and secondly, they do not control post-sale. ”
阳澄湖大闸蟹9月23日开始捕捞，电商们扎堆“抢捞” - 大闸蟹,京东,天猫 - IT资讯
昨天上午，阳澄湖大闸蟹正式开捕，众电商也齐聚苏州阳澄湖旅游度假区莲花岛，准备抢占“第一捞”的先机。如今秋季的大闸蟹市场，已经成为电商们的“兵家必争之地”，而对于有的蟹农来说，在难以舍弃这种新型销售方式的同时，又对传统销售渠道的低运费、免售后怀念不已。但必须承认的是，如今的大闸蟹行业已经与互联网紧紧捆绑在了一起，没有跟上潮流的蟹农，只能被动接受蟹商的挑选争取一个好的收购价，甚至随着阳澄湖养蟹面积的减少，可能还要面临转业的前景。
大闸蟹长势不如往年
现在的消费者都很“懂行”，在天猫商城卖阳澄湖大闸蟹现货的店铺中，不时有买家提问，“9月23日才开捕，为什么你们就卖了？”有店家回复：“是自家养殖，会先拿一点来卖，大规模捕捞要等9月23日以后。”
昨天的“阳澄湖大闸蟹之乡”莲花岛西咀公园，洋溢着一片过节的热闹气氛。与十年前相比，最大的区别大概就是蜂拥而至的电商们，天猫、京东、苏宁易购、美团、百度……统统拉开架势摆起摊位，京东开来了成排的红色车辆，承包了渡船上所有椅背广告；承包了不少大闸蟹快递业务的顺丰速运也把车队开到了现场。
临近中午时分，开捕大闸蟹的船只从波光粼粼的阳澄湖上开回到码头，几名蟹农抬着寓意丰收的第一篓蟹踏上岸来，人们争相与那些块头甚大的大闸蟹合影留念，接着现场搭灶煮蟹，百人品蟹会红火开展……
第一篓蟹，喻示着2016年阳澄湖大闸蟹正式开捕。被捕捞上来的大闸蟹就会经过处理包装，经由那些停靠在门口的车辆，向那些早已预售出去的订单发货。苏州阳澄湖大闸蟹行业协会透露，今年大闸蟹的产量约为2000吨，和去年持平。由于今年受天气多雨、高温的影响，大闸蟹长势不如往年，块头大的螃蟹价格比去年上涨约4成。多位蟹农反映“十年来今年价格最高。”
昨天，记者试吃了刚刚捕捞上的一只公蟹，蟹肉虽然美味，但壳感觉还有些空，不是那么饱满。这也符合今年大闸蟹因气候条件而晚熟的说法，根据预计，今年大闸蟹成熟的“黄金食用期”要到国庆节以后的10月10日左右。
蟹商花大钱做网络推广
孙亦兴是一家阳澄湖大闸蟹企业的副总，比起社会化的企业，本质上更像亲朋们互相抱团的合作社。因为每家人家只有20亩水域，单打独斗做不出水花，因此亲朋间互相拼一拼，就为公司整出颇具规模的400亩水域。但对于他们公司来说，自产的还不够，会再去市场上收购。
“我家里养蟹19年了，电商上卖了7年，微商卖了3年。”孙亦兴指着名片上的一个卡通螃蟹与品牌名称共同组成的logo说：“这个商标是2014年注册的，就是为了微商。虽然咱们是协会的会员企业，但早年在那里注册的名字太土了，现在要做网络营销，你的名字要好玩有趣能吸引人。”他坦诚，去年2000万元的销售额里，大约用了2%的费用进行网络推广，包括在微博上花钱请“大V”做广告。
在孙亦兴看来，大闸蟹市场红火，大家都想来分一杯羹；但其实也藏着许多风险。“现在起码有上千家企业了，其实很多都是亏的。”据他介绍，为了早点抢占市场，很多蟹商很早就开始线上预售，但那时还不知道大闸蟹今年价格的走势，等于是赌博。“去年我们公司中秋节亏了80万元。”孙亦兴说，去年23日开捕，27日中秋节，由于前期抢占了大量订单，结果由于两个日子相距太短，订单爆了。他家的大闸蟹捞上来后，要在暂养池吐泥24小时，再捆扎后进冷库5小时，最后再装箱发货。爆单的结果，货积压发不出去，而很多顾客买蟹是为了中秋送礼，赶不上中秋，送礼也没意义了。最后这部分送礼的顾客，公司为了保口碑和品牌，咬牙白送，就这样亏了80万元。
大闸蟹可分四五个价次
在很多大闸蟹产业链里的人看来，这是个门道很深的行业。首先，对于门外汉笼统地询问今年阳澄湖大闸蟹的价格如何，就是个几乎无法回答的问题。“大闸蟹每0.5两差一个档次，大概可以分四、五个价次，雌蟹和雄蟹不同价，品质优和品质差的蟹又不同价。而且不同时间，大闸蟹的价格也不一样，前期没有大规模捕捞价格高，后期上市的蟹多了，价格就下来了。”有十来年养蟹经历的养殖户丁先生介绍说，一定要举例的话，2两蟹的常规出水价在50-60元/斤；12只2两蟹或者8只2.5两蟹300元。
而对普通用户来说，更大的差别或许就是销售渠道。专卖店、农贸市场、电商上的价格都不相同，且相差悬殊。“比如专卖店卖2180元的，因为他们有房租成本，但放在其他销售渠道，一般最多也就让利五成。如果电商卖得太便宜了，一般会在蟹的个头规格上做文章。消费者买蟹回去，也不会拿秤去量，就算真的有人计较短斤缺两，大不了就赔给你。”丁先生表示，阳澄湖大闸蟹这种畅销的产品，价格决定蟹的质量。“一般人家庭吃母蟹2.5两、公蟹3.5两的规格，2000元以上的一般就是送礼了。”
70%都经互联网销售
据阳澄湖大闸蟹协会统计，现在70%的阳澄湖大闸蟹都经由互联网销售。一名业内人士表示，如今电商打价格战，蟹农的收益并不算高。大闸蟹配送对生鲜冷链的高要求，决定了蟹商不可能选择那些低价物流。许多人发顺丰速运，一箱蟹物流价格在30-50元，再加上电商销售往往会有死蟹包赔的承诺，因此售后的麻烦无穷无尽。
微商则是“熟人的天下”。“我微商做大闸蟹好几年了，现在主要做社区，只服务周边几个小区，但是发货量很大，少的一天能卖50箱，多的能卖200-300箱。货到了之后通知客户，很短时间内都被自提走了。”一名在微信上做推广的微商表示，这块的竞争也十分激烈，但没有人脉和渠道的很多都被淘汰了。“我们客户群做大后，有好蟹的蟹农也愿意给我们供货，几百箱的大闸蟹经陆运或航空件发给我们，一是运费便宜，二来他们也不用管售后了。”