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published in(发表于) 2016/9/25 19:42:28
Network TV so popular cable TV will exit the market? ,

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Network TV so popular cable TV will exit the market? -Web TV, IPTV-IT information

Summary: at a time when television stations broadcast programs, responsible for terrestrial wireless, satellite and cable transmission, together to build up a network, three networks together, heaven and Earth, and have completed the village, household projects, making television based on the 99% of the Chinese people.

National cable television subscribers (254 million people), only two-thirds users (167 million) payment, one-third users no longer pay, turning to broadband and mobile TV. China Radio and television network limited and Grand study jointly released the 2016 Bulletin of China's cable TV industry in the second quarter, according to the report, at the end of June 2016, 253.769 million households in China's total cable TV subscribers in 2015, representing a net increase of 2.689 million households, while wired households has decreased from 174.649 million in 2015 to 167.06 million households, reducing 7.589 million households.

One-third of the cable TV subscriber drop may not be true, but cable TV subscribers is an indisputable fact. Cable TV subscribers is the common problems faced by global television.

First, cable TV attractive to significantly reduce

With the development of Internet, mobile Internet and Smartphones, people have the choice of entertainment in the big room, no longer as in the past, the whole family sitting together watching TV the screen has faded away. In addition to cable television, people can have more choices, you can choose broadband TV, Internet, and other ways to get the content they want to see, and compared with cable TV, have a greater advantage.

Second to third network promoting

China's State Council issued the triple play promotion programme, marked an entire stage of work starting from the pilot phase into full extension. Under the advancing of triple cable TV users are quickly turning to telecom operators, radio and television cable television subscribers will face enormous pressure.

Third, rapid growth of PTV

In the television market, IPTV development of speed-increasing for three consecutive years, nearly 70% compared to the first half of last year. Ministry data showed, first half of 2016, IPTV net increase of close to 20 million, to 65.812 million.

With communications technology of development, telecommunications operators can in himself of broadband Shang bundled IPTV, a based on IP designed network transmission of video service, began development of early, also no how many installation broadband of user accept gift, until has a called "hundred depending on pass" of company put Taiwan in received received, and in East wired network in transmission of program, all compression coding and sold telecommunications operators of when, IPTV only to fast development, because they known as, can instead of wired TV, except TV Live channel, And more than the cable TV show, but also interactive, on-demand movies, and don't have to pay the cable bill.

All in all, cable network operators have to face the fact of loss, strengthen the construction of TV content to meet user needs, and constantly improve their own quality of service.

Article excerpted from IT gossip


网络电视这么火:有线电视会不会退出市场? - 网络电视,IPTV - IT资讯

摘要:曾几何时,电视台播出节目,地面无线、卫星和有线负责传输,共同构筑起了广播电视网,三网协同、天地一体,相继完成了村村通、户户通工程,使得99%的中国民众看上了电视。

全国有线电视注册用户(2.54亿人)中,目前只有三分之二的用户(1.67亿人)在缴费,有三分之一用户已经不再缴费,转向宽带和手机电视。中国广播电视网络有限公司和格兰研究共同发布了《2016年第二季度中国有线电视行业发展公报》,根据公报显示,截至2016年6月底,中国有线电视用户总量25376.9万户,较2015年净增268.9万户,而有线缴费用户却从2015年的17464.9万户减少至16706万户,减少758.9万户。

虽然有线电视缴费用户下降三分之一的事情可能并不属实,但是有线电视用户流失却是不争的事实。有线电视用户流失是全球电视运营商共同面临的问题。

第一、有线电视吸引力大幅降低

随着互联网、移动互联网以及智能手机的发展,老百姓在娱乐方式的选择上有了很大余地,不再像过去那样,全家人围坐在一起看电视的画面已经渐渐远去。除有线电视外,人们可以有更多的选择,可以选择宽带电视、互联网等方式来获取自己想看的内容,并且与有线电视相比,具备更大的优势。

第二、三网融合全面推进

中国国务院办公厅印发《三网融合推广方案》,标志着标志着整个工作从试点阶段开始进入全面推广阶段。在三网融合的全面推进下,有线电视用户开始快速转向电信运营商,而广电将面临着有线电视用户流失的巨大压力。

第三、PTV的快速增长

在电视市场上,IPTV连续三年提速发展,上半年相比去年同期增长近70%。工信部公布数据显示,2016年上半年,IPTV净增接近2000万,达到6581.2万户。

随着通信技术的发展,电信运营商可以在自己的宽带上捆绑IPTV,一种基于IP专网传输的视频服务,开始发展的初期,也没有多少安装宽带的用户接受赠送,直到有一家叫“百视通”的公司把台里接收到、在东方有线网里传输的节目,全部压缩编码并卖给电信运营商的时候,IPTV才得以快速发展,因为他们号称,可以代替有线电视,除了电视直播频道,并比有线电视节目更多,还能互动、点播电影,而且还不用交有线电视费。

总而言之,有线电视网络运营商必须要面对用户流失的事实,加强电视内容的建设,满足用户需求,并且要不断提高自身的服务质量。

文章摘自IT八卦





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