Xiao Mi Leijun: shops open 1000 entities within 5 years-millet, millet, millet 5s-IT information
IT information on September 29, according to foreign media PhoneArena report yesterday, millet CEO Lei said recently that by 2020, millet shops open 1000 entities. These shops will make it easier for consumers to touch and experience the products of millet, but Lei did not disclose the exact location of the shop.
Previously, millet company to create a Smartphone "Internet model" Lei has repeatedly referred to "air" and "homeopathy for" concepts, these concepts once millet scored China's mobile phone market first and second place. But "air" has passed, potential of the smart phone market is saturated, "millet mode" also appeared weak, but deep below the line before OPPO, Vivo and to focus on research and development of Huawei is rapidly rising.
Face of fierce market competition, millet also began expanding the offline channel, at present, the company is its existing "millet homes" into retail stores, expects the end of 2016, there will be 60 millet homes started operation. Millet spokesman said in an interview, the retail plan will no doubt make millet became a household brand, when its sales growth will accelerate.
It is worth mentioning that, 5s and 5s Plus millet millet has issued a smart phone, this phone has today officially listed for sale, in addition to millet's official website as well as on the line outside the store, consumers can also store online "millet" experience to purchase.
小米雷军:5年内开设1000家实体店铺 -
小米,
小米之家,
小米5s - IT资讯
IT资讯9月29日消息,据外媒PhoneArena昨日报道,小米CEO雷军近日表示,到2020年,小米将开设1000家实体店铺。这些店铺将更便于消费者接触和体验小米的产品,不过雷军并未透露实体店铺的具体地点。
此前,小米公司开创了智能手机的“互联网模式”,雷军也多次提到“风口”和“顺势而为”等概念,这些经营理念一度助小米拿下中国手机市场第一第二的位置。不过目前“风口”已过,智能手机市场呈现饱和之势,“小米模式”也出现了疲态,而之前深耕线下的OPPO、vivo以及侧重研发的华为则迅速崛起。
面对残酷的市场竞争,小米也开始选择拓展线下渠道,目前,该公司正在将其旗下现有的“小米家园”转变为门市店,预计到2016年年末,将有60处小米家园开始启动运营。小米发言人在采访中表示,这项零售计划无疑会使小米成为家喻户晓的品牌,届时,其销售额也将加速增长。
值得一提的是,小米在近日发布了小米5s以及5s Plus智能手机,这两款手机已于今日正式上市发售,除了线上小米官网以及京东商城外,消费者也可以在线下实体店“小米之家”体验选购。