Network red micro-public interest: v year into thousands, cost-NET 60% red, micro-letters-IT, public information

As readers increasingly difficult public content found on the constant stimulation points, brush reading seems to be public, means of maintaining sources of income.

The day before yesterday evening, in the system after the upgrade to real reading, many of the so-called v-public exposure, dared at last night's post has become a big v the scalp of another standard.

Taobao search platform "micro brush read the letter", reporters saw yesterday's 19-page has only one page of records, most of the products have been cleared off the shelves, leaving most of the products aimed at the general public, is designed.

From an open secret in the industry, everyone knows, reticulocyte in the past the public, the business model on which are surfaced. Many micro-letter v is income to tens of millions, but their costs are up to 6, 70%.

After swimming naked, big v and go from here?

Annual income do not dream?

"Years into the millions" this is public micro-v the most visual impression, and these signals are almost the only source of income.

According to press reports, some fans number in the tens of thousands of micro-signal to the public, advertising rates are generally in the headline article 5000 jump, but the public won't meet v levels .

By definition, level v is the number of fans to more than 500,000 people. These headlines, articles generally cost a lot of money.

In block e on a public platform, these micro-size price tag. Reporters noted that the platform is priced on average reading, number of fans, in addition to these two required to outside public awareness also affects the price.

A number more than 400,000 fans, average reading headlines, more than 100,000 public quotes ranging from 16,000 to 30,000, press browse, found that public awareness in General.

In this level, high visibility public, non-headline prices at more than 100,000 yuan. And more than 2 million fans have a certain reputation, large fees jump at 100,000 yuan.

According to journalist simple calculations, as of 30th, if they place ads a day, headlines had $ 3 million in revenue, annual income of tens of millions is not impossible.

However, for some of the big v, headlines ads cautious. "Usually has a certain reputation, the public would not accept too low pricing, and for advertising to control, they are also afraid of the bad market. "People in the industry said to reporters.

That also means it's actually front-page articles may not be priced cheaper as platforms. "I've had some chicken soup for the soul Queen, over 3, 4 million followers, headlines articles 3, 400,000. "One entrepreneur told reporters.

While annual income do not dream, but for many large v, public, and scarcely enough to stay in business, profit margins are small.

These cost up to 6 per cent, 70%, major costs from traffic buy, l can't do large profits . Large costs from traffic to keep buying. For big v to ensure reading you need to make every day an average 100,000 plus.

It is understood that the brush machines currently on the market price of 1000 fans for 50 Yuan, artificial price of 250 brush 1000 fans around. In accordance with the prices, if brushed out a 100,000 + reading every day, the machine cost 150,000 yuan, labor costs of 750,000 yuan, and the rise in prices according to the number of brush review.

At first glance, the advertised price profit objective, however, does the big v, public, headlines advertising is not the every day.

"Swimming naked" after

Data source: AI Media Advisory

From the whole industrial chain, last pay is paid to advertise the company, however, for these companies, it is difficult to determine whether these ads can really achieve the desired effect.

These entrepreneurs, told reporters: "the professional public, will send you a form, there are very detailed, including headline reading each article, as well as information such as population, the percentage of women and men, back. "However, the founders also told reporters:" those are made out of them, you really are difficult to see. ”

Brush on most platforms like the Emperor's new clothes, in this context, only out of viciousness, brush is our first big v to get advertising revenue.

However, this event reflects the amount of brush, public facing increase powder difficult, users open low rate limits.

According to Tencent 2016 Q1 earnings data, micro-and Wechat for 762 million monthly active accounts, 39% more than last year. According to CNNIC figures, by the end of 2015, China's number of Internet users was 688 million.

This means that the vast majority of Internet users in China had written into the user public, it's hard to find new sources of traffic. "Skinny dip", how can you find new profit growth is the app to the public, need to think about the problem.

网红微信公众号利益链：大V年入千万，成本占60% - 网红,微信,公众号 - IT资讯

当读者越来越难在公众号内容上找到持续刺激点，刷阅读量似乎是公众号维持收入来源的手段。

前日晚上，在微信系统升级之后让许多所谓的大V公众号真实阅读量曝光，敢不敢在昨晚发文章已经成为衡量一个大V是否有刷单的另一个标准。

而在淘宝平台上搜索“微信刷阅读量”，记者看到，昨天的19页记录已经仅剩一页，大部分产品已被清理下架，剩下的产品大部分针对公众号文章设计。

从行业中公开的秘密，到人尽皆知，过去网红公众号赖以生存的商业模式正浮出水面。很多微信大V确实收入能够达到千万，但是他们的成本却占到了6、70%。

裸泳之后，这些大V又该何去何从?

年入千万不是梦？

“年入千万”这是大众对于微信大V最直观的印象，而广告成为这些微信号几乎唯一收入来源。

根据记者了解，一些粉丝数在上万人的微信公众号，头条文章的广告价格一般都在5000元起跳，而这些公众号还够不上大V级别。

根据定义，大V级别是粉丝数达到50万人以上。而这些公众号的头条文章一般要价不菲。

在淘公号的平台上，对这些微信大号明码标价。记者注意到，平台主要通过平均阅读量、粉丝数来定价，除了这两项必备才能之外，公众号的知名度也影响定价标准。

一个粉丝数40万以上，平均阅读量10万以上的公众号头条报价从1.6万到3万不等，记者浏览发现这些公众号知名度一般。

这个级别里知名度较高的公众号，非头条价格均在10万元以上。而200万粉丝以上有一定知名度的大号收费在10万元起跳。

根据记者简单计算，按照30日计算，如果每天放置广告，光头条就有300万收入，年入过千万不是不可能。

然而，对于一些做内容的大V而言，对于头条位置广告态度谨慎。“一般这些具有一定知名度的公众号不会接受太低的广告定价，同时对于广告量也会把控，他们也怕做坏市场。”业内人士对记者说道。

这也意味着实际上头条文章可能未必如平台标价便宜。“我曾经找过一些心灵鸡汤大号，粉丝超过3、400万，头条文章3、40万。”一位创业者告诉记者。

尽管年入千万不是梦，然而，对于很多大V公众号而言，这仅够勉强维持运营，利润空间不大。

这些企业成本占比达到6、70%，主要成本来自于流量购买，大号没办法做到大幅盈利。大额成本主要来自于对流量持续购买。对于大V来说要保证平均阅读量就需要每天都造就10万加。

据了解，目前市场上机器刷1000粉丝价格为50元，人工刷1000粉丝价格为250元左右。按照这个价格计算，如果每天刷出一篇十万+阅读量，机器成本为15万元，人工成本为75万元人民币，而这个价格根据所刷篇数有所上涨。

乍看之下，广告价格盈利客观，然而，对于做内容得大V公众号而言，头条广告并不是每天都有。

“裸泳”之后

数据来源：艾媒咨询

从整个产业链来说，最后买单的是付费投放广告的公司，然而，对于这些公司来说，很难界定这些广告是否真能达到预想的效果。

其中上述创业者告诉记者：“专业公众号会给你发个表格，里面有非常详细包括头条每篇文章阅读量，还有人数、男女百分比、回复量等信息。”然而，该创业者也告诉记者：“那些数据都是他们做出来的，真实的你很难看到。”

绝大部分平台刷量就像皇帝的新装，在这个大环境下，忠厚老实的只能出局，大V要获取广告收入只能靠刷量。

然而，本次的刷量事件折射出公众号所面临增粉困难、用户打开率低等发展瓶颈。

根据腾讯2016年Q1财报数据，微信与Wechat的月活跃账户数为7.62亿，比去年同期增长39%。而据CNNIC数据，截至2015年年底，中国网民人数为6.88亿人。

这意味着绝大部分国内网民已成微信使用者，公众号很难再找到新的流量来源。在“裸泳”之后，如何寻找新的盈利增长点是微信公众号需要思考的问题。