Originator live Meerkat deaths: giant encirclement and the innovation dilemma-live Meerkat-IT information
Meerkat became popular at last year's SXSW Music Festival was once the 2015 one of the hottest mobile live app, but this quickly became popular legend could not talk long and finally came to an end 18 months after its birth.
Meerkat-owned parent company of Lift On Air CEO Ben Rubin announced on its Twitter the Meerkat from the App Store has been pulled from the shelves, and Meerkat team did not disband, will concentrate on new product Houseparty.
Houseparty Meerka team developed a video chat application. The data displayed on the VerGE, at present this Houseparty has millions of users. At present, the Meerkat's Twitter account has been changed to private mode, home page of the official website was also connected to the Houseparty.
Some industry analysts said, Meerkat off the root cause is, companies are faced with Twitter and Facebook and other tech giants under strong competitive pressure, do not attract users abroad.
Meerkat has been considered the originator of the field of live video, which first appeared in the Product Hunt (a new product submissions and recommend community), a line in "recommended for most new products" on the top. This Meerkat obtained the first user, Meerkat received 15,000 users in three days, formed over more than 8,000 live video streams.
Then in early March 2015, have helped popularize over Facebook, Twitter, Foursquare, Group Me SXSW Music Festival, the Meerkat quickly became popular. On February 27 in App Store officially launched the Meerkat, in less than a month's time, will reap more than 300,000 users.
Earlier, Meerkat directly using a Twitter account to log on, users in Meerkat's every move will be synchronized to Twitter.
Users begin to live, his Twitter account will automatically show started live news and live links. Twitter friends see this message and click on the link and can see live video on the PC. Even users on the video comments, point forth blessing and broadcasting appears in Twitter. Guiding a Meerkat Twitter can be a great factor in the rapid rise.
It also alert Twitter, Twitter launched the live broadcasts of its Periscope, Meerkat pull chain of friends on and off functions, which leads to Meerkat users cannot see directly what Twitter friends opened the application, this ban no small blow to Meerkat.
So, forced the Meerkat will turn to Facebook's arms. According to The Verge reported last May, Meerkat chain formal access to the Facebook social networking: users can use their Facebook account directly into a Meerkat, can directly post their Meerkat on a Facebook status update. In addition, users can also import their own address book and search for the same use Meerkat friend.
But recently, Facebook launched their live live,Meerkat have been abandoned.
Are Twitter, Facebook and other giants of the siege, one side is not sensitive foreign users for live video from last March, Meerkat drop in the number of users, download on AppAnnie ranked way down.
Ben Rubin in a TechCrunch interview, said, "currently live there is not a user's daily habits, user is still very far away." App Annie data show, Periscope currently rank in the social application software download only 20 or so.
In March this year, Meerkat Announces mobile phone broadcast did not develop as expected, while the company is facing strong competitive pressures of technology giants such as Facebook and Twitter, and decided to give up live video social networking business.
If foreign broadcasting platform of the Periscope, Facebook Live, Youtube three situation, domestic broadcast market is still in a melee.
Side is the YY, 9158, Mo Mo, SINA weibo several listed companies, on the other side are fighting fish, reflecting two Unicorn company. Sold worldwide, according to a recent Kunlun reflects equity trading prices reflect valuations has reached 7 billion yuan; Tencent fish of the two rounds of investments, in addition to several listed companies into the c round, the first live broadcast platform, b round of financing valued at more than 1 billion dollars.
In addition to the fierce internal struggle in the external, broadcasting policy has been tightened. On September 20, the administration of paper instruments, requires the live platform to "certified". But while policy tightening, but still did not stop members live layout, live platforms are still frequent.
In fact, both Giants into the Chamber or tightening, most are small and medium live platform, fall of the Meerkat, but also confirms this predicament, Meerkat's tragedy will be staged in the country is unknown, but it can be foreseen that, this long live scrimmage will be all the more cruel.
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Originator live Meerkat announced the death, the domestic prosperity
直播鼻祖Meerkat死亡：巨头围剿下的创新窘境 - 直播,Meerkat - IT资讯
Meerkat走红于去年的SXSW音乐节，一度成为2015年最热门的移动直播app之一，然而这个迅速走红的传奇故事却没能讲太久，终于在其诞生18个月之后走到了尽头。
Meerkat所属母公司Lift On Air的CEO Ben Rubin在其Twitter上宣布已将Meerkat从App Store下架，并称Meerkat团队没有解散，接下来会集中精力在新产品Houseparty上。
Houseparty是Meerka团队研发的一款多人视频聊天应用。The VerGE上的数据显示，目前这款Houseparty已拥有百万用户。目前，Meerkat的Twitter账号已变更为私人模式，官方网站也连接至Houseparty的主页。
有业内人士分析称，Meerkat关闭的根本原因是，在公司面临着Twitter和Facebook等科技巨头的强大竞争压力下，吸引不了国外的用户。
Meerkat一直被认为是视频直播领域的鼻祖，它最早是出现在Product Hunt（一个新产品提交和推荐的社区）上，一上线就在“获推荐最多的新产品”上排名榜首。这也让Meerkat获得了首批用户，Meerkat三天内就获得了1.5万名用户，形成了8000多条视频直播流。
随后在2015年3月初，在曾经捧红过Facebook、Twitter、Foursquare、Group Me的SXSW音乐节上，Meerkat迅速走红。2月27日在App Store正式上线的Meerkat，在不到一个月的时间，就收获了超过30万的用户。
早期，Meerkat直接使用的是Twitter账号进行登录，所以用户在Meerkat的每一个举动都会同步到Twitter中。
用户开始直播，其Twitter账号会自动显示开始直播的消息和直播链接。Twitter好友看到这条消息并点击链接，在PC上也能看到直播视频。甚至用户在视频里的评论、点赞和转播都会显示在Twitter中。Twitter的导流也成为Meerkat能够快速崛起的一大因素。
这也引起了Twitter的警觉，Twitter随即推出了其收购的直播产品Periscope，并关闭了Meerkat拉取好友关系链的功能，这导致Meerkat用户无法直接看到有哪些Twitter好友也开通了该应用，这一封杀对Meerkat造成了不小打击。
于是，被迫无奈的Meerkat就转投向了Facebook的怀抱。据The Verge报道，去年5月，Meerkat正式接入了Facebook社交关系链：用户不仅可以用他们的Facebook账号直接登入Meerkat，还能在Facebook上直接发布他们的Meerkat状态更新。此外，用户还可以导入自己的通讯录并搜索出同样使用Meerkat的好友。
不过好景不长，Facebook也推出了自家的直播功能live，Meerkat又惨遭抛弃。
一边是Twitter、Facebook等巨头的围攻，一边是国外用户对于直播视频的不敏感，从去年三月开始，Meerkat用户数直线下降，在AppAnnie上面的下载排名一路下滑。
此前Ben Rubin在接受TechCrunch的采访时，就表示，“目前直播还未成为用户的日常习惯，它离用户还非常遥远”。App Annie的数据显示，Periscope目前在社交应用类软件的下载排名仅为20名左右。
今年3月份，Meerkat宣布由于手机直播并没有如预期发展，同时公司面临着Twitter和Facebook等科技巨头的强大竞争压力，决定放弃直播视频社交网络业务。
如果说国外直播平台已经形成了Periscope、Facebook Live、Youtube三足鼎立的局面，国内直播市场则仍处于一片混战中。
一边是YY、9158、陌陌、新浪微博几家上市公司，另一边是斗鱼、映客两家独角兽公司。按照近日昆仑万维出售映客股权的交易价格计算，映客的估值已达70亿元；获腾讯两轮投资的斗鱼，成为除几家上市公司之外首个迈入C轮的直播平台，B轮融资后估值就已超过10亿美元。
除了激烈的内部斗争，在外部，直播政策也在不断收紧。9月20日，广电总局一纸文书，要求直播平台须“持证上岗”。不过虽然政策不断收紧，却依然没有止住大家布局直播的脚步，直播平台们依然动作频频。
其实，不论是巨头入局还是政策收紧，冲击最大的还是中小型直播平台，Meerkat的倒下，更是印证了这种困境，Meerkat的悲剧是否会在国内上演尚不得而知，但可以预见的是，这场旷日持久的直播混战将会愈发残酷。
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《直播鼻祖Meerkat宣布死亡，国内却一片繁荣》