Week 18: holiday number 20 times revenues in China grew 30 times _ | | off during the national day Golden Week | news
The evening of October 5, 2016, a large number of traffic flow direction through the Shanghai Yangtze River Bridge, the crossing of the Yangtze River to Shanghai. National Day holidays come to an end, many passengers return. Photo: vision China 
On October 4, 2015, Taian city, Shandong province, China, a large number of tourists in the scenic spot of Mount Tai sightseeing. 
On January 20, 2015, rongjiang County, Guizhou province, Guizhou-Guangdong high-speed trains through the territory of one Rape blossoms in full bloom. Xinhua News Agency (Wang Bingzhen photo) 
3rd terminal building of capital airport 
On October 6, 2016, Hangzhou City, Zhejiang Province, "11" national day holiday draws to a close, traveling, visiting relatives of passengers "get together" round-trip, Hangzhou East railway station welcomed return peak in the waiting Hall packed. Photo: vision ChinaIn September 1999, promulgated by the State Council of the Chinese new year holiday and the anniversary measures, decided to add public holidays, formed the Chinese new year, "51" "11" 3 consecutive 7-day holiday. Golden Week was born.
18 years, Golden weeks bring us what? How can we "change" golden week?
Volume large cross, holiday travel routine
When the first national day Golden Week comes sweeping through China's holiday tourism boom was unexpected. According to statistics, up to 28 million passengers within 7 days of travel in China, and tourism revenue of 14.1 billion yuan.
7 day accumulated "astronomical" living in the moment, less than half a day to break through. In terms of volume, golden week has been over several orders of magnitude.
According to the Chinese tourism Academy forecast, national day Golden Week this year the domestic travel market will receive 589 million, tourism revenues 478.18 billion yuan. The number is 20 times more than 18 years ago, revenues grew by more than 30 times.
Digital is boring, memory and more.
Was born in the 50 's of the last century, Eiko is still clearly remembers the first comprehensive national day Golden family to climb Mount Tai. It was the first time her family outing. Even though conditions were very limited, but the family holiday happiness and freshness of the first holiday stays in the memory.
"The accommodation was very difficult, waiting for a long was finally done. Before leaving, home cooked a pot of chicken as ' food '. Top 20 bucks for a bowl of noodles, we just bought the child a bowl. "Tells of the British shows are both hard and sweet.
From then on, "tourism" a Word from the dictionary and jumped into life. Later, Eiko and family holiday every year. After retirement, she fell in love with photography, hiking ... ... From the original Tarzan tour up to now, the British footprint all over the world.
"The first week I was on the phone to book hotels. After 18 years, I was using the phone book. But now called Mobile App. "With constant talk about 18 golden week, just retired Shanghai Tao Zengrui said.
Hotel Call Queuing or booking in 18 years ago, to tap the phone to achieve and book travel, tourism achieved from hectic to simple.
Ctrip travel started from the call center, then just phone reservations and store sales. The first 10 years of the new century, the tourism industry shift from offline to online, the way people book travel products from stores consulting, subscriptions, turned to the Internet, and independent book.
Starting from 2010, the emergence of smart phones has brought new changes, travel way had undergone a revolution. At present, ctrip today App downloads exceeded 2.3 billion, about 70% of turnover from mobile.
More convenient transportation, travel it easy
"It's more convenient, more than 10 years ago when I married here, over the 4 mountains to see the highway. "During the national day holiday, family home of Liu Hong organization doing business in Fuzhou in shanghang County, LongYan family outing.
18 years before the golden week, LongYan is yingshatielu stretch of track, trains, xinluo district, LongYan comes to an end. "At that time station in LongYan day 3 to passenger cars only, opened 60 times the train now is not enough. "The old station in LongYan Chiu PIN told reporters.
"With high-speed, out of many, comes in more people. "LongYan City tourist office worker Lin Yu said.
18 years ago, "high-speed rail" is not known. Today, the high-speed train has been extended to 20,000 km. On October 1 alone, railway sent more than 14.4 million passengers, a record one-day volume record, even more than the Spring Festival travel peak.
Meanwhile, the Chinese holiday travel "biggest workhorse"--stretches of highway. In 1999, China built only 10,000 kilometers of Expressway, at the end of last year had jumped to 96,000 kilometers, ranking first in the world.
The rapid extension of the expressway, thanks in large part to the popularity of the automobile. Since the reform and opening pace car into the family. Data shows that car more than 184 million units in China, have entered the car society.
With a car, has his way, as a kind of "self-designed life"--driving the rapid development. In 2015, the home of about 4 billion tourist trips, accounted for more than 58.5% self drive tour, up to 2.34 billion. National Tourism Administration expects "Thirteen-Five" at the end, will reach 5.8 billion people returning to opportunites, accounted for more than domestic tourism visitors 70%.
Exclamation changed with China's civil aviation. On October 1, 1999, the airport terminal 2nd floor started trial operation. Airport operation control center is senior business manager Guo Wenbin memories, the airport only more than 400 flights a day, during peak periods is sixty thousand or seventy thousand people, the vast majority of people there is no holiday travel by air.
"Now nearly 1700 flights a day, more than 200,000 visitors, Beijing's 3rd Terminal is no longer sufficient, now began to build the new airport. "He said.
Tourist facilities at the other quickly followed. By the end of last year, totalling 15,000 Chinese star hotels, travel agencies reached 27,000, various tourist attractions up to more than 20,000.
Transportation convenience, the gradual improvement of tourism facilities so that people can go farther, play longer. The first half of 2.236 billion people returning to domestic travel, an increase of 10.47%; revenue of 1.88 trillion yuan, an increase of 13.72%; number of outbound 59.03 million passengers, sends the equivalent of Italy's population.
Policy help leisure, more and more people will "play"
Today, although less "left go" level, but is equivalent to half of the population of the Golden Week travel has become a reality.
Long-term studies of holiday economy Institute of the Chinese Academy of social sciences, finance strategy associate professor Wei Xiang believes that golden week holiday in China as a successful reform policies and institutional innovations, since 18 and made great achievements. The first 10 years, golden week, to boost domestic demand and promoting consumption played a huge role in recent years, reform and national holiday under the background of a series of tourism promotion policies, tourism environment and norms, Golden Week release greater dividends.
Industry regulation is updated step by step improved. Only this year, the implementation of the revised version of the travel agents Ordinance, travel security management will also come into force on December 1, 2016.
Accompanied by tourism environmental norms and rich tourism products, more and more people will "play". Custom tours, family tours, rural tourism, cultural tours, and even the use of golden week room home ... ... Golden week holiday choices more diverse.
Way Li Shengwen, head of cattle and custom tours, said current market demand for personalization is more and more obvious, whether it's online or offline, using a data-driven, and constantly develop new personalized products is an inevitable trend, gold week this is the inevitable choice for leisure travel also ordered more.
Liu Simin said the shortage of holiday is becoming a bottleneck in the development of the tourism industry. We have formed a huge demand for travel time "Quake Lake", so every holiday is captures.
"Tourism to meet the two conditions, one rich and the other is idle, as living standards improve, element already has before, now the pain point is time. "Supervision and administration of Hefei city Tourism Bureau Director Yang Shengbing said in the future in promoting the protection of annual leave at the same time, implementation of the leave system and explore more flexible holidays," get together "tour for" scattered "tour, solve the number one problem of restricting the healthy development of the golden week.
People's concept of tourism are quietly changing. Travel agencies and tour guides in the past baodatianxia, with tourist attractions for a single tour, has turned to travel, experience tours, customized tours. Meanwhile, "consumer promotion" as a tourist theme. Ctrip predicts that during the national day Golden Week this year, outbound per-capita consumption of more than 8000 Yuan, domestic per capita consumption of more than 800 Yuan.
Responsible editor: Zheng Hanxing
Article keywords:The national may day holiday golden week
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黄金周18年：中国出游人数翻了20倍 收入增长30倍|国庆|小长假|黄金周_新闻资讯
2016年10月5日傍晚，大量车流通过上海长江大桥、长江隧道向上海市区方向行驶。国庆长假进入尾声，大量旅客返程。图片来源：视觉中国 2015年10月4日，山东省泰安市，大批游客在泰山景区观光游玩。 2015年1月20日，一列贵广高铁动车经过贵州省榕江县境内的一片盛开的油菜花。 新华社发（王炳真 摄） 首都机场3号航站楼 2016年10月6日，浙江省杭州市，“十一”国庆长假接近尾声，外出旅游、探亲的旅客“扎堆”返程，铁路杭州东站迎来返程高峰，候车大厅内人山人海。图片来源：视觉中国 1999年9月，中国国务院发布《中国年节及纪念日放假办法》，决定增加公众法定休假日，形成了春节、“五一”“十一”3个连续7天的长假。黄金周就此诞生。
18年来，黄金周给我们带来了什么？我们又如何“改变”黄金周？
体量大跨越，长假旅游常态化
当第一个国庆黄金周到来时，席卷中国的假日旅游热潮令人始料不及。据统计，7天内中国出游人数达到2800万人次，旅游综合收入141亿元。
但当时7天累计的“天文数字”放在现在，不到半天就可突破。在体量上，黄金周已经翻越几个数量级。
据中国旅游研究院预测，今年国庆黄金周国内旅游市场将接待5.89亿人次，旅游收入4781.8亿元。人次是18年前的20倍以上，收入则增长了30多倍。
数字是枯燥的，记忆和感受更真切。
出生于上世纪50年代的英子至今还清晰记得第一个国庆黄金周全家人爬泰山的情景。那是她全家第一次外出旅游。尽管条件非常有限，但一家人出游的幸福感和第一次长假的新鲜感一直停留在记忆中。
“当时住宿非常难，排了好长的队才最终搞定。出发前，家里炖了一锅鸡肉当作‘干粮’。山顶的面条20块钱一碗，我们就只给孩子买了一碗。”英子的讲述既有艰辛又透着甜蜜。
从那时起，“旅游”一词从字典跳入生活。后来，英子每年都和全家一起出游。退休后，她迷上了摄影、徒步……从最初的泰山之旅到现在，英子的足迹已遍布世界。
“第一个黄金周我是通过电话预订的酒店。18年后，我还是用电话订的。不过现在叫手机App了。”谈起18年黄金周的变与不变，刚刚退休的上海市民陶增瑞说。
从18年前在宾馆排队或打电话预订，到现在轻点手机实现预订行程，旅游实现了从忙乱到简单。
携程旅游从呼叫中心起家，那时还只是电话预订和门店销售。到新世纪的第一个10年，旅游行业由线下转向线上，人们预订旅游产品的方式从门店咨询、预订转向了电脑上网、自主预订。
从2010年开始，智能手机的出现带来了新变化，旅游的实现途径又经历了一次革命。目前，携程App累计下载量超过23亿次，有七成左右交易额来自移动端。
交通更便捷，出行变得轻松自如
“真是越来越方便了，十几年前我从这里嫁出去的时候，翻过4座山才能看到公路。”国庆期间，在福州经商的刘虹组织全家人回老家龙岩上杭县探亲游玩。
18年前的黄金周，龙岩还只是鹰厦铁路的延伸段，火车开到龙岩新罗区就到了终点。“那时候龙岩站每天才3对客车，现在开60趟动车都不够。”老龙岩站站长邱平告诉记者。
“有了高铁，出去的人多，进来的人更多。”龙岩市旅游局工作人员林煜说。
18年前，“高铁”还不为人所知。如今，高铁已经延伸到2万公里。仅10月1日一天，铁路发送旅客超过1440万人次，创单日发送量历史新高，甚至超过了春运最高峰。
与此同时，中国人假期出行的“最大主力”——公路也不断延伸。1999年，中国建成高速公路只有1万公里，到去年底已经跃升到9.6万公里，居世界第一。
高速公路的迅速延伸，很大程度上得益于汽车的普及。改革开放以来，汽车进入家庭步伐加快。数据显示，中国汽车数量超过了1.84亿辆，已经进入汽车社会。
有了车，有了路，作为一种“自我设计的生活”——自驾游迅速发展。2015年，国内约40亿的旅游人次中，自驾游就占到58.5%以上，达23.4亿人次。国家旅游局预计，“十三五”末，自驾游人数将达到58亿人次，占国内旅游人次70%以上。
感叹变化巨大的还有中国民航。1999年10月1日，首都机场2号航站楼开始试运行。首都机场运控中心高级业务经理郭文斌回忆，当年机场一天只有400多航班，旅客高峰期也就六七万人次，绝大多数人还没有长假乘飞机旅游的意识。
“现在一天近1700个航班，20多万人次，北京3号航站楼已经不够用，现在又开始建新机场了。”他说。
旅游的其他硬件设施迅速跟上。到去年底，中国星级饭店总数达1.5万家，旅行社达2.7万家，各类旅游景区景点达2万多处。
交通的便捷、旅游设施的逐渐完备让人们可以走得更远、玩得更久。上半年，国内游人数达22.36亿人次，同比增长10.47%；收入1.88万亿元，增长13.72%；出境游人数达5903万人次，相当于送出去一个意大利的总人口。
政策助休闲，人们也越来越会“玩”
如今，虽然还不到“走说就走”的程度，但黄金周有相当于一半人口数量的出行已经成为事实。
长期研究假日经济的中国社科院财经战略研究院副教授魏翔认为，黄金周作为中国一个成功的假日改革政策与制度创新，18年以来取得很大成就。前10年，黄金周对提振内需、促进消费起到巨大作用；近些年，在假日改革和国家一系列促进旅游政策出台背景下，旅游的环境越来越规范，黄金周释放出更大红利。
行业监管也在逐步更新完善。仅今年以来，修订版旅行社条例开始实施，旅游安全管理办法也将于2016年12月1日起施行。
伴随着旅游环境的规范和旅游产品的丰富，人们也越来越会“玩”了。定制游、亲子游、乡村游、文化游、甚至利用黄金周看房置业……人们黄金周出游的选择更加多元。
途牛定制游部负责人李胜文表示，当前旅游市场的个性化需求越来越明显，无论是线上还是线下，利用大数据驱动，不断研发新的个性化旅游产品将是必然趋势，这也是让黄金周休闲旅游更有序更多元的必然选择。
刘思敏表示，长假短缺正成为旅游业发展的瓶颈。我们已经形成庞大出游时间需求的“堰塞湖”，所以每到长假就要爆棚。
“旅游要满足两个条件，一是有钱二是有闲，随着生活水平不断提高，前一要件已经具备，现在的痛点主要是时间。”合肥市旅游局监督管理处处长杨圣兵说，未来应该在推动保障年休假的同时，落实各项休假制度，并探索更加灵活的休假方式，化“扎堆”游为“分散”游，解决目前制约黄金周健康发展的头号难题。
人们的旅游观念也在悄然发生着变化。过去靠旅行社和导游包打天下、以旅游景点为单一游览对象的局面，已经转向自助旅游、体验游、定制游为主。同时，“消费升级”成为旅游主旋律。携程预测，今年国庆黄金周期间，出境游人均消费超过8000元，国内游人均消费也在800元以上。
责任编辑：郑汉星
文章关键词： 国庆 小长假 黄金周
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