Micro letter brush, public nothing, playing hundreds of patterns and micro-
Facebook fraud letter, public,
Facebook-IT information
A while ago, micro-media uproar "false data" event, in the media, public relations and advertising industry caused a lot of the wind of the Lord poured. Online advertising data or have it true? Is large company data is reliable?
Not necessarily.
In the micro-media "false data" shortly after the incident, Facebook video advertising data on "false" deception for as long as two years of scandal, became United States technology business media's hot events. Probably of situation is such, September of when, Facebook in the company website "advertising main help information" (Advertiser Help Center) of a article articles in the revealed, Facebook of user average watch video Shi long of data calculation errors, because Facebook only calculation those user will watch three seconds above of video (that is, if you in three seconds within points has stop, on not calculation zainei). Facebook says this will result in data being serious "exaggerated."
More insane is that Facebook has been doing for two years. In other words, advertisers for Facebook's "false data" pay money for two years.
It can do? Ad agencies soon burst. Facebook apology, compensation should be run, estimated private resolve. Problem is data exaggerated the extent to which? According to data provided by the advertising agency Publicis Media, Facebook users average video length was increased from 60% to 80% in a vacuum.
And the public, "brush" than Facebook had may be too small. But don't forget that Facebook ad sales but do not know to where higher than micro media. The first quarter of 2016, Facebook's advertising revenue was up to $ 5.3 billion.
"Brush" being the face of micro-media, did anyone else buy it later, can't say. "False data" How about the impact on Facebook? After this scandal, Facebook did a good job of public relations, has managed to put the fire under control, but some of the biggest advertisers in reducing Facebook advertising, had already begun a few weeks before it happened. This includes Fortune 500 consumer goods Giants Procter (P&G). In Facebook, the company spent two years doing precision for its product launch, but we found that the products unsalable.
Media calls for regulators to enquiry, initiate proceedings, also requested a thorough investigation into the Facebook advertising for all its data. Although these things are unlikely to happen, but, like Facebook this "talking to myself", highlights the poor network advertising effects monitoring, the problem of the lack of third-party authority, this is the general consensus.
Yesterday, the United States, media reported that the Facebook newsfeed (News trending) there have been a lot of false information. According to internal knowledge revealed that this is because the lack of Facebook News team checks only by machine algorithms to the results of the work.
微信公众号刷量不算什么，
Facebook造假玩出百种花样 -
微信公众号,
Facebook - IT资讯
前一阵闹得沸沸扬扬的微信自媒体公号“数据造假”事件，在自媒体、公关和广告主的行业中引发了不小的风泼。到底网上的广告数据还有没有真的？是不是大公司的数据就可靠些？
未必。
在微信自媒体“数据造假”事件发生后不久，Facebook在视频广告数据上“造假”，欺骗客户达两年之久的丑闻，也成为美国科技商业媒体的热议事件。大概的情况是这样，九月份的时候，Facebook在该公司网站“广告主帮助信息”(Advertiser Help Center)的一篇文章中透露，Facebook的用户平均观看视频时长的数据计算有误，因为Facebook只计算那些用户会观看三秒钟以上的视频(也就是说，如果你在三秒内点了停止，就不会计算在内)。Facebook表示，这会导致数据被严重“夸大”。
更扯淡的是，Facebook已经这么干了两年。也就是说，广告主们为Facebook的“假数据”掏了两年的钱。
这还能行？广告代理商们立刻就爆了。Facebook道歉、赔偿应该是跑不了了，估计私下也好解决。问题是，数据到底被夸大到什么程度？据广告代理商Publicis Media提供的数据，Facebook的用户平均观看视频时长被凭空增加了60%到80%。
和微信公众号的“刷量”相比，Facebook玩得可能还是小了点。但是不要忘了，Facebook的广告销售规模可是不知道要比微信自媒体高到哪里去。2016年第一季度，Facebook的广告收入就高达53亿美元。
“刷量”被打脸的微信自媒体，以后还有没有人买账，这个不好说。那么“假数据”对Facebook的影响又如何呢？虽然这次丑闻发生之后，Facebook的公关工作做得不错，总算把火势控制住了，但是一些大的广告主在减少Facebook的广告投放，在事情发生前的几个星期就已经开始了。这其中就包括世界500强消费品巨头保洁公司(P&G)。该公司在Facebook耗时两年为旗下的一款产品做精准投放，但是却发现产品滞销。
有媒体人呼吁监管部门出面调查，发起诉讼，也有人要求Facebook对其所有的广告数据进行彻查。虽然这些事情都不太可能发生，但是像Facebook这种“自说自话”的情况，突显了网络广告效果不好监控，缺乏第三方权威机构的现实问题，这是普遍的共识。
昨天，美国又有媒体报道了Facebook的新闻推送(News trending)出现了大量假消息的情况。据内部认识透露，这是因为Facebook缺乏新闻团队把关，单纯靠机器算法来工作的结果。