Millet weak market, Lei worth plunging tens of billions of, Dong-IT information
Believe the phone sound familiar to us all, by virtue of its "fastest, coolest and most expensive" won a lot of fans remember comrades and invite everyone in the Office at that time of collective helped him grab the phone to the Fiery scene. But did not last long, once the millet company from selling cell phones become smart department stores sell, can't say he was not specific, but phone sales to be down by at least!
According to the IDC report, 2016 a quarter of millet in the Chinese market only 9.2 million units in shipments, market share 9%, down 32%. Huawei's 16.6 million shipments take off on top, millet is only in the fifth. Shipments dropped lower and lower, and overtaken by OPPO, VIVO Mobile brand in the country. Second quarter, Huawei's 19.1 million shipments topped, millet shipped 10.5 million units, down 38%, ranked fourth.
1) tossing millet sale model cannot make up for the decline in
Millet marketing simple fans, do not know when the change from light to heavy, as if the street is filled with specialized vending shop millet. Maybe early millet's core operations people, believes that expansion and development of millet to quickly, offline mode is the only way. But channels and layout take a long time, and a very high cost, difficult to fast work. Millet gene gene is the Internet and software applications, users fan operation and application of software innovation is his user the strengths of strong growth.
Of course apart from the market itself, the phone early supply chain advantages and mode were after the traditional society of Huawei, OPPO, VIVO, millet's advantage is no longer an advantage, millet compared to new entrants into the outreach capacity of the line is above three disadvantages. There is in the case of no advantage, other brand cell phone quit rolling millet of similar prices more cost effective product market share, homogenization of competition the millet market weakness.
Share questions about millet has spread from the bottom, from the phone to Lei personal qualities, without exception.
2) Lei said I was black because our model is tanking
Lei said: "I think I do Millets, is ready to catch it intends to do, it is because we are in the mobile phone industry mix, all China-made mobile phones level, quality, quality, design can be improved substantially, to reduce the price significantly, powered by the popularity of smartphones and the popularity of mobile Internet in China. So this, this is the work of millet. ”
But no matter how to say, mobile phones and other products of millet does exist under the new design flaw. Of course, there is a fundamental reality is that any product is defective, is only likely to defect. Under the new business model of millet, under questioning and defamation in the face of the outside world, since the original of their body to do things about industry transformation, in the case in question, accept that doubts about the product, such commendable attitude makes people feel moved.
Believes that Lei in the face when black powder, not attitude, but a comprehensive, market probably for the Lei is not the most important, it is important to take rice out of the quagmire of growth. Professionals said today some people badmouth millet, millet's value not only seen volume alone, this view is one-sided. Millet's core and strategic basis must be mobile phones no doubt, but today has become more than just phones. Millet's software and Internet services, including a variety of active applications (and distributed), video game hardware business, e-commerce, financial and ecological chain, all contributing to the ecology of millet "frigates".
"If the Lei is not thinking of giving up consumer Internet success, find their place in the new competition also takes time. "Another person close to the millet said.
3) former opponent into Hongyan Dong
Used in CCTV and Lei 1 billion gamble, became the biggest hit. Now, however former rival turned friend, Dong admits in public: Lei no actually I am very sick . A super entrepreneurs love to another entrepreneur, is a new understanding of the traditional model to the new model, Dong's eyes is no longer a game, but this new man brought her to the world of knowledge and awareness. Dong mingzhu, believe that phone down because China Mobile phone growth slows, traditional phone Huawei, Lenovo, and follow low price extruded rice market and FMCG mode, although it has been below the line layout remedies a certain market, but still sluggish growth.
Millet mode is asset-light, but asset-light hazard is when social costs rise when cannot be made of its own channels to ensure better quality and more value for money prices. Millet's plight because of environmental impact, but millet is still new model of Internet sales model. Dong mingzhu, a wise woman, she is no character different from Lei, but on the views of each thing, this does not affect her recognition and care of Lei.
In any case, millet in the eyes of any fluctuation becomes the aura of cheer in the face of the spotlight at the same time, of course, will also face questioning after the temporary decline in, all this proved that Lei Lei and millet was a success.
小米市场疲软，雷军身价猛跌几百亿，董明珠心疼 - IT资讯
相信小米手机大家都耳熟能详，凭借其“最快、最酷、最便宜”赢得了非常多的粉丝，当时还清晰记得办公室战友邀请大家集体帮他抢手机那个火热的场面。但是好景不长，曾经的小米公司从卖手机成为了卖智能百货，不能说他不专一，但是至少手机销量是猛下滑了！
根据IDC报告，2016年一季度小米在中国市场的出货量仅920万部，市场份额9%，同比下降32%。华为以1660万部出货量摘得头筹，小米仅列第五。出货量一降再降，并被国内的OPPO、vivo等手机品牌超越。二季度，华为以1910万部的出货量稳居榜首，小米出货量为1050万部，同比下降38%，排名第四。
1）辗转反侧的小米销售模式无法弥补其下滑趋势
当初简单的粉丝小米营销，不知从何时由轻巧变重了，仿佛满街都是小米的专门售货店。也许在很早之处小米的核心运作人就认为，小米如果要快速的扩展和发展，线下模式是必经之路。但是渠道和布局需要长时间和非常高的成本，难以快速的见效。小米的基因是互联网和软件应用基因，用户粉丝运营和应用软件创新是他用户强劲增长的强项。
当然除开市场本身外，小米手机早期的供应链和模式优势在被传统的华为、OPPO、VIVO学会后，小米的优势就不再成为优势，小米新人进入线下的拓展能力相比上面三家是有劣势的。还有就是在渠道无优势的情况下，其他品牌手机退出同类价格性价比更高产品碾压小米的市场份额，同质化竞争让小米市场拓展无力。
外界对小米份额的质疑已经由下而上的蔓延开来，从小米手机的品质到雷军的个人素质，无一例外。
2）雷军说我被黑是因为我们的模式是拉仇恨的
雷军说：“我认为我办小米，就是做好了挨骂的打算来干的，也就是因为我们在手机行业搅和，今天整个中国国产手机的水平、质量、品质、设计大幅度地得以提升，价钱大幅度地得以降低，才推动了中国智能手机的普及和移动互联网的普及。所以这一点，这就是小米所做的工作。”
但是不管如何说，小米的手机和其他产品确实存在新设计下的某些缺陷。当然，还有一个很基本的现实是任何产品都是有缺陷的，只是缺陷的几率。新商业模式下的小米，在面对外界的质疑和诽谤下，能够自原其身的去做关于行业改造的事情，在产品有问题的情况下，接受大家对于产品的质疑，这种难能可贵的做事态度本来就让人觉得动容。
相信，雷军在面对黑粉的时候，用的不是处理的心态而是包容，市值或许对于雷军不是目前最重要的，重要的是如何带小米走出这个增长的泥潭。有专业人士说：今天有些人唱衰小米，但是小米的价值不能只单单看出货量，这种观点是片面的。小米的核心和战略基础一定是手机这点毋庸置疑，但是今天已经不仅仅是手机。小米的软件和互联网服务，包括各种活跃的应用（及分发）、游戏、电商、金融和生态链硬件业务等，这些都构成了小米生态的“护卫舰”。
“如果雷军不放弃消费互联网成功的思维惯性，在全新竞争中找到自己的定位还是需要时间的。”另一位接近小米的人士称。
3）曾经的对手变成现在的红颜董明珠心疼
曾经在央视与雷军十个亿的赌局，成为了当时最大的热门。然而曾经的对手变成了现在的知己，董明珠在公开场合坦言：雷军不好过其实我挺难受的。一个超级企业家对另一个企业家的心疼，是一种传统模式对新模式的重新认识，董明珠的眼里不再是赌局，而是这个男人带给她的对世界新的认识和认知。董明珠认为，小米手机的下滑是因为中国智能手机增长放缓，传统手机华为、联想等效仿低价、快消模式挤压小米市场，虽然做了线下布局补救了一定的市场，但是还是增长乏力。
小米模式确实是轻资产，但是轻资产的危害就是当社会成本上升的时候，无法用自身制造的渠道来保证更优质的品质和更性价比的价格。小米现在的困境是因为大环境影响，但是小米依然是互联网新模式销售的典范。董明珠这个睿智的女人清楚，她与雷军之间的不同不是本身性格的不同，而是基于每个事物的观点，这并不影响她对雷军的认可与关心。
不管如何，小米在任何的波动下都成为了大家眼中的光环，当然在面临聚光灯的欢呼的同时，也会面临暂时下降后的质疑，这一切都证明雷军和雷军的小米很成功。