Era of citizen journalists: one-fourth news social media content-IT news
Social media management platforms SAM (Social Media curation platform) to study the 100duowange of the Web page, attempting to understand social media in today's news reports played a role. Research shows that social media content embedded in the 1/4 news.
With the boom of social media, the global news industry has completely changed. For newsrooms, social media makes it easier for their coverage of breaking news, can provide more witness content and information in real time. From a size standpoint, any news organization is likely to have numerous "citizen journalists" social media competition. Without social media, news organizations find it difficult to provide so many Visual and compelling content.
SAM's report is to quantify the usage of social media in the news, and each social network on this contribution to irreversible trend. In order to quantify social media embedding status, SAM developed a "Web crawler", testing that is embedded directly into social media content in news reporting. And take advantage of their unique social media monitoring technology analyzes each embedded content "State of health".
By analyzing the 100duowange most prominent news Web page in the world, including the New York Daily News, Fox News, Forbes magazine, CNN, and Vox, SAM through their Report Card tool to analyze social media in the news reports of the prevalence and impact. Research shows that social media content embedded in the 23% news, 10% since their release the embedded content has either been modified or deleted.
Report Card is a free tool that media it can help found embedded on their website how many social media content, and whether the content is modified or deleted. Founder SAM zhanmusi·niufeierde (James Neufeld) said: "the news organization's management cannot deny that social media content is an important part of news reporting, had a huge impact on their reports. ”
1. social breakthroughs: Twitter as "King of the embedded"
Among them, Twitter in the news content that is embedded in most, over Youtube, Instagram, and the sum of social networks such as Facebook, embed content accounted for 59%.
Youtube ranked second, given the dominance of its video platform, its embedded content as a percentage total is nearly 26%. Instagram was third, accounting for 14% of the total capacity, and rising rapidly.
Facebook ranked fourth, accounting for 1% of the total capacity. Although Twitter is still "King of the embedded" Instagram Huntress.
2. social media supports embedding
Twitter has long supported embedding, and encourage the media to embed their content. Twitter is the easiest platform for search, it became the "King of the embedded" is the expected thing.
Instagram rise should not be underestimated. In fact, by 2017, Instagram embedded will be more than Youtube. Instagram and brief characteristics of diversity, not less "snappy" line of high-end media set a new standard.
Youtube is another platform for long-term support for embedded content. When referring to online video, you first think of Youtube. Even with the new competitors are emerging, Youtube continued to demonstrate its strength as a high-end platform for news content.
Role in supporting social media content embedded, Facebook didn't put too much effort. As the world's largest social media, Facebook's strategy is clearly to ensure that retain customers, rather than on other platforms to share content.
3. embedding decline
While social media can be powerful tools for supporting news reports, but will often have unforeseen and delayed consequences. Over time, such influences are leading the social media embed content into ruin. SAM reported in the news release, 5% social media embedding content modified by the author, with original content on the platform is no longer the same. Another 5% even be deleted.
SAM found, leads to social media is embedded in the primary reason for the decline is due to the content to be deleted. Social media is more and more an important part of core reports, lost the narrative never translate into better reading experience, not to mention the broken link can affect SEO (search engine optimization) order.
Embedding social media in decline and the second reason is that the author of the article to be edited or modified. We have seen many examples of intentional or malicious use of embedded content, many Uploaders to change profile picture or title, to achieve a specific objective.
Of course, not all embedded declined is the intentional injury behaviors, nor are journalists or publishers embed social media content should be avoided. Publishers are trying to capture the way or use the embed code, reduce the risks of embedding social media. Another option is using a supplier embedded content provided by SAM.
4. embed affect loading time
For media, reducing the loading time of growing pressure and embedding social media are more likely to increase load time, cause many readers to stop reading.
SAM found that contains embedded content for social media news reports, on average, 3 per page embedded content, load time of 1.2 seconds. And when the loading time of 250 milliseconds, the reader will feel frustrated. But when time reaches 2.4 seconds, 40% reader may give up to continue reading. But embedding social media content is at the center of an important part of the story, and often need to be loaded first.
Key conclusions
Embedding social content will continue to exist, modern news coverage will also continue to adopt this approach, and as a means of providing wider access and content.
Embed the original social media content is on the wane is a fact that cannot be ignored. In this process, the social media need to be addressed in the news after the release of embedded content is broken and the contents are modified, and so on.
For an online newsroom, need to continue efforts to reduce load time, so as to attract readers not to give up reading. Compared with the non-editing script, publishers need to optimize the core script load time.
公民记者时代：四分之一新闻有社交媒体内容 - IT资讯
社交媒体管理平台SAM（Social media curation platform）对100多万个网站页面进行研究分析，试图解读出社交媒体在当今新闻报道中发挥了怎样的作用。研究显示，1/4新闻报道中嵌有社交媒体内容。
随着社交媒体的蓬勃发展，全球新闻行业已彻底发生了改变。对于新闻编辑部来说，社交媒体让他们报道突发新闻变得更加容易，可以提供更多实时目击的内容和信息。从规模角度来看，任何新闻机构都不可能与拥有无数“公民记者”的社交媒体进行竞争。没有社交媒体，新闻机构也很难提供如此多可视化、引人入胜的内容。
SAM的报告就是为了量化新闻报道中社交媒体的使用情况，以及每个社交网络对这种不可逆转的趋势所做出的贡献。为了量化社交媒体的嵌入状态，SAM开发出“网络爬虫”，检测那些直接被嵌入到新闻报道中的社交媒体内容。并利用他们独有的社交媒体监控技术，分析了每个嵌入内容的“健康状态”。
通过分析全世界100多万个表现最突出的新闻网网页，包括《纽约每日新闻》、福克斯新闻网、《福布斯》杂志、CNN以及Vox等，SAM通过其Report Card工具分析社交媒体在新闻报道中的盛行率和影响。研究显示，23%的新闻报道中嵌有社交媒体内容，而10%的嵌入内容自从发布以来要么被修改，要么被删除。
Report Card是免费工具，媒体可以借助它发现自家网站上目前有多少社交媒体嵌入内容，以及这些内容是否被修改或删除。SAM创始人詹姆斯·纽菲尔德（James Neufeld）表示：“新闻机构的管理层不能否认，社交媒体内容属于新闻报道的重要组成部分，对他们的报道产生了巨大影响。”
1.社交突破：Twitter成“嵌入之王”
其中，Twitter在新闻报道中嵌入的内容最多，超过Youtube、Instagram以及Facebook等社交网络的总和，嵌入内容占总量的59%。
Youtube位居第二，鉴于其在视频平台中所占主导地位，它的嵌入内容占总比重接近26%。Instagram排名第三，占总嵌入量的14%，且还在迅速攀升。
Facebook排名第四，占总嵌入量的1%。尽管Twitter依然是“嵌入之王”，但Instagram正奋起直追。
2.社交媒体是否支持嵌入
Twitter长期以来就支持嵌入，并鼓励媒体嵌入其内容。Twitter也是最容易搜索的平台，它成为“嵌入之王”是意料之中的事情。
Instagram的迅速崛起也不容小觑。事实上，预计到2017年，Instagram的嵌入总量将超过Youtube。因为Instagram的多样性和内容简短等特点，为不少走“短小精悍”路线的高端媒体设定了新的标准。
Youtube是长期支持嵌入内容的另一家平台。当你提及在线视频时，首先会想到Youtube。即使有新的竞争者不断涌现，Youtube依然不断展示出其作为高端新闻内容平台的强大实力。
在支持社交媒体内容嵌入方面，Facebook并未投入太多努力。作为世界上最大的社交媒体，Facebook的战略显然是如何确保留住用户，而非在其他平台上分享内容。
3.嵌入衰落
虽然社交媒体可以成为支持新闻报道的强大工具，但也会经常造成不可预见和延迟的后果。随着时间推移，这类影响正导致社交媒体嵌入内容走向没落。SAM报告显示，在新闻报道发布后，5%的社交媒体嵌入内容被作者修改，与原始平台上的内容不再相同。另有5%甚至被直接删除。
SAM发现，导致社交媒体嵌入没落的首要原因是内容被删除所致。社交媒体越来越成为核心报道的重要组成部分，而丢失的叙述永远不会转化成更好的阅读体验，更不用说破碎的链接会影响SEO（搜索引擎优化）排序。
社交媒体嵌入没落的第二个原因是，文章的作者对其进行编辑或修改所致。我们已经看到许多故意甚至恶意利用嵌入式内容的例子，许多上传者改变资料图片或标题，以达到特定目的。
当然，并非所有嵌入没落都属于故意伤害行为，也并非是说记者或新闻出版商应该避免嵌入社交媒体内容。多家出版商正尝试采用截图或利用嵌入代码的方式，降低社交媒体嵌入带来的风险。另一个方案就是使用SAM这样的供应商提供的嵌入式内容。
4.嵌入影响加载时间
对于媒体来说，减少加载时间的压力越来越大，而社交媒体嵌入更可能加剧加载时间，导致很多读者放弃阅读。
SAM研究发现，内含社交媒体嵌入内容的新闻报道，平均每页含有3个嵌入内容，加载时间为1.2秒。而当加载时间为250毫秒时，读者会产生挫折感。但时间达到2.4秒时，40%的读者可能放弃继续阅读。但是社交媒体嵌入的内容又是核心故事重要部分，为此往往需要被首先加载。
关键结论
●社交内容嵌入将继续存在，现代新闻报道也将继续采用这种方式，并将其作为访问和提供更广泛内容的手段。
●原有的社交媒体嵌入内容日益衰落是不可忽视的事实。在这个过程中，社交媒体需要解决在新闻报道发布后，嵌入内容破碎以及内容被修改等问题。
●对于网络新闻编辑部来说，依然需要继续努力以减少加载时间，从而吸引读者不要放弃阅读。与非编辑类脚本相比，出版商更需要优化核心内容脚本的加载时间。