Twitter cuts, Twitter money-IT information
On Thursday night, United States social networking site Twitter releases third-quarter earnings, although the overall situation is better than expected, but still hard to hide huge losses pressure, was forced to announce job cuts of about 9%, to restructure the company.
While on the other side, microblogging beyond Twitter became the world's most valuable by market capitalisation after the social media, and "Twitter v impact" posted on the Summit: 2016, since the media through weibo revenue has exceeded tens of billions Yuan, 11.7 billion yuan. Two major social networking platform in China and abroad showed the polarization of the situation.
"Old master" frequent negative messages
A message can only be 140 characters can also directly to public figures such as celebrities, experts sent direct message ... ... In 2009, a man named "Sina weibo" (SINA weibo has now been renamed "weibo", hereinafter called "tweets") of the popular social networking platform in China. Because of its short 140-character content form and United States social networking Twitter alike, from the birth of the first day, Twitter is known as "Chinese Twitter".
But not for long, as the founder of micro-blogging, Twitter since 2013 seems to step into troubled times. "User growth becomes negative," "number of executives," "cutting 8%" "actively seeking acquisitions" ... ... Profile stories such as this.
In fact, Twitter has experienced a downturn. In 2012, with the rise of new social platforms such as micro-microblogging entered the bottleneck of development, user volume plummeted, activity decreased at all, including Sina microblog platform experience.
However, the "partner" they have since staged two similar stories no longer. In 2016, benefiting from growth and profitability increase of users, Twitter stock price rising in mid-October rose to $ 53.12 per share and market capitalisation of us $ 11.32 billion, exceeded Twitter's $ 11.23 billion, becoming the world's most valuable social media.
In contrast, Twitter hasn't shown too much of "recovery" signs. The past two weeks, SOFTBANK came one after another, Disney and other potential buyers in acquiring news, it was Twitter's share price continued to slump, down nearly 40% over the past year. Twitter on Thursday after third-quarter earnings were better than expected, stocks rebound. However, the huge losses of hundreds of millions of dollars still makes Twitter failed to shake off the embarrassment of layoffs.
Interest in social networking "blood" weapon
2009 Twitter launched. If the faithful Twitter users directly "through" today, 7 years later, he almost did not recognize the microblog. Short video platform, "seconds", funny video "little lady show", live platform "live"--the last two or three years, micro-blogging through investment, cooperation and other means hatch share a large number of extremely high frequency, entertainment-oriented social software and microblogging platforms opened.
7 years ago, the vast majority of human cognition, or--in addition to access to micro-blog friends information, is the first time for a news and social media celebrities.
Today, films, travel, beauty, gourmet food, variety shows, such as "excessive entertainment" accounted for half of the micro-blogging in the field. Serious areas such as politics, economics, reading a group of loyal fans, but not micro-blogging the main content. Twitter CEO Wang Gaofei, Twitter is transforming from a real-time information network to interest in social networking.
Tightened his grip on new media "outlet", follow is tweets to gradually strengthen "gold". In 2016, to Twitter agency media "junping evil" as an example, which owned shops selling skincare water nearly 100 million Yuan, including 70% user is a Twitter fan. A few days ago at the "Twitter v power" Summit, Twitter revealed, with some "head user" strong personal brands and business capacity, micro-blogging has helped its platform since media billions of Yuan of annual income.
To three or four cities "sinking", active Twitter users growing another big reason. Microblogging in charge, with the rise of net red, live platform, the popularity of mobile Internet is Tweet from one or two lines into three or four lines of the city have brought opportunities.
Full service layout Twitter beat
In rapid iterative update technology, layoffs, stock prices and other information to conclude that a company's success is somewhat arbitrary. However, in "the apprentice master beat" under the current situation of two different paths of development it is difficult not to marvel.
Widely believed that, Twitter is now struggling, the main reason is the lack of a long-term strategy. While Twitter is built from words to pictures, video, net-red to e-commerce, pay the full commercial closed-loop.
In recent years, the "ecology" of the word fire. From Alibaba's Jack Ma Jia Yue Ting, from Mi Leijun Liu Jingdong, seem to not open around the keyword. "Eco" has almost become an Internet only way for enterprises to establish business moat. Many non-Internet insiders may not know, second, little coffee show, a live broadcast, biosphere that is Twitter investments, hatch enterprise. Morgan Stanley said in a report in the near future, video and broadcast products are becoming a Twitter user growth inflection point, monthly active users is expected to reach 400 million in 2018, Twitter is no longer first established the "Twitter impersonators."
As Morgan puts it, Twitter has evolved into a similar "Twitter +Instagram+Youtube" Super neighborhood, a multimedia networking "square". For the user to download a Twitter APP to complete Vantu, short videos, live content such as contacts, are felt the most intuitive convenience.
By contrast, the originator of micro-blogging, Twitter's presence is thin many. Only "pictures" for example, in 2011, 5 years after the establishment of Twitter users is supported in its pages directly upload pictures. And then, Instagram famous photo agency platform has online operations for nearly a year, attracted 5 million users, and photo shop rides the dust in the area.
Since then, Twitter acquired Instagram is a dead duck. Zhihou, Twitter acquired a short Periscope Vine and broadcast video applications platform, but the two companies are completely independent, no Twitter, the "island" formation Guide and help each other. On the day Twitter announced third-quarter earnings, Vine had even been announced, "closed", and ending unwanted. "Twitter has successfully created new social culture of the Internet, but hit a commercial battle. "A foreign media comment on Twitter.
推特裁员，微博数钱 - IT资讯
周四晚间，美国社交网站推特公司发布第三季度财报，虽然其整体状况好于市场预期，却仍然难掩巨额亏损压力，被迫宣布裁员约9%，对公司进行重组。
而另一边，微博在市值一度超越推特成为全球市值最高的社交媒体后，又在“微博V影响力”峰会上公布：2016年，自媒体作者通过微博获得年收入已超百亿元，达117亿元。中外两大社交平台呈现出两极分化的境遇。
“老师傅”频出负面消息
一条消息只能发140字，还能直接给明星、专家等社会名人直接发送私信……2009年开始，一个名叫“新浪微博”(新浪微博现已更名“微博”，以下均称“微博”)的社交平台在中国流行起来。因其140字的短内容形式与美国社交平台推特神似，从诞生的第一天起，微博就被人们称为“中国版推特”。
但好景不长，作为微博客的鼻祖，推特自2013年以来却似乎一步步陷入了多事之秋。“用户增长变负数”“多名高管离职”“裁员8%”“主动求被收购”……诸如此类的新闻层出不穷。
事实上，微博也曾经历过一段低谷期。2012年，随着微信等新型社交平台兴起，微博发展开始进入瓶颈期，用户量骤减、活跃度降低成了当时包括新浪在内的所有微博平台的遭遇。
不过，“师徒”俩此后却上演了两个不再相似的故事。2016年，受益于用户量增长及盈利能力提高，微博股价一路上涨，在10月中旬一度上涨到每股53.12美元，市值达到113.2亿美元，超过了推特的112.3亿美元，成为全球市值最高的社交媒体。
与之相反，推特却一直没有显示出太多的“复苏”迹象。过去两周，相继传来软银、迪士尼等潜在收购者放弃收购的消息，更是令推特股价持续低迷，在过去一年里下滑近40%。在周四推特第三季度财报发布好于市场预期后，股价才出现回升。不过，上亿美元的巨额亏损仍然让推特没能摆脱裁员的尴尬境地。
兴趣社交成“造血”利器
2009年微博上线。如果让当时的忠实微博用户直接“穿越”到7年后的今天，他恐怕几乎已经认不出当时那个微博了。短视频平台“秒拍”、搞笑视频拍摄应用“小咖秀”、直播平台“一直播”——过去两三年间，微博通过投资、合作等方式，孵化了一大批分享频率极高的娱乐化社交软件，并与微博平台打通。
而在7年前，绝大多数人对微博的认知还是——除了获取朋友动态信息，更是一个第一时间获取新闻资讯和社会知名人士观点的社交媒体。
如今，电影、旅游、美妆、美食、综艺节目等“泛娱乐”领域内容占据了微博的半壁江山。时政、财经、读书等严肃领域虽然有一批忠实粉丝，但已不是微博内容的主力。在微博CEO王高飞看来，微博正从实时信息网络向兴趣社交网络转变。
紧抓全新媒体形态的“风口”，随之而来的是微博逐渐加强的“吸金”能力。2016年，以微博签约自媒体人“俊平大魔王”为例，其售卖护肤品的自有店铺流水近一亿元，其中有七成用户是其微博粉丝。在几天前举行的“微博V影响力”峰会上，微博透露，凭借一些“头部用户”较强的个人品牌影响力和商业变现能力，微博已帮助其平台上的自媒体实现过百亿元的年度收入。
向三四线城市“下沉”，成了微博活跃用户不断增长的另一大原因。微博负责人介绍，随着网红、直播平台的兴起，移动互联网的普及为微博从一二线城市走进三四线城市带来了机会。
全面业务布局让微博跑赢
在快速迭代更新的科技领域，用裁员、股价等信息来断定一家公司成功与否未免有些武断。尽管如此，在“徒弟跑赢师傅”的现状下，两个企业不同的发展路径难免令人唏嘘不已。
业内普遍认为，推特当下之所以举步维艰，主要原因在于缺乏长远的战略布局。而微博却建立了从文字到图片、视频、网红再到电商、付费阅读的完整商业闭环。
最近几年，“生态”这个词火了。从阿里巴巴马云到乐视贾跃亭，从小米雷军到京东刘强东，似乎都绕不开这个关键词。“生态”也几乎成了一家互联网企业建立商业护城河的必由之路。很多非互联网圈内人士或许不知道，秒拍、小咖秀、一直播，都是微博投资、孵化的生态圈企业。摩根士丹利近期发布报告指出，视频和直播产品正在成为推动微博用户不断增长的拐点，预计其月活跃用户数将在2018年达到4亿，微博已经不再是成立之初的“推特模仿者”。
正如摩根士丹利所言，如今微博已进化成为一个类似“推特+Instagram+Youtube”的超级社区，一个多媒体社交“广场”。对于用户来说，下载一个微博APP就能完成文图、短视频、直播等各种内容的接触，是他们感受到的最直观的便利。
相比之下，作为微博客鼻祖，推特的业务布局则显得单薄许多。仅以“图片”为例，2011年，成立5年后的推特才支持用户在其页面直接上传图片。而这时，著名图片社交平台Instagram已经在线运营了近一年、吸引了五百万用户，并在图片社交领域一骑绝尘。
此后，推特收购Instagram告吹。之后，推特收购短视频应用Vine与直播平台Periscope，但却对这两家公司进行完全独立运营，没有与推特这座“孤岛”形成相互导流与助力。在推特第三季度财报公布当天，Vine甚至被宣布即将“关张”，结局令人扼腕。“推特曾成功造就互联网新社交文化，但却打了一场商业败仗。”一家外媒如是评论推特。