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published in(发表于) 2016/10/30 8:41:02
Tencent QQ “black history“: Ma wanted to sell 1 million others,

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Tencent QQ "black history": Ma wanted to sell 1 million Yuan to others-IT information

Ma said that Tencent has gone through three banks, first bank is selling QQ.

Birth of QQ was an unintentional result of company at the time, this is just a small piece of software, and Ma's original intention was to use it to make some money.

But unfortunately, newly born QQ just after the Internet bubble in 2000, all Internet companies are facing a cold winter. Tencent is no exception. Back in 2000, Tencent has been financing, United States international data group IDG and Pacific Century CyberWorks of Hong Kong company owned by Li Ka-shing to Tencent's $ 1.1 million capital infusion. In Exchange, two foreign companies access to 20% stake in Tencent.

QQ user's rapid growth is expected and you're all, in February 1999, Tencent Instant Messaging Service (OICQ) opened, and wireless paging and GSM short messaging, IP telephony network. In November 1999, the number of QQ users to register up to 1 million. In April 2000, the number of QQ users to register up to 5 million. In June 2000, the QQ breaking tens of million of registered users.

Fast-growing user needs higher operating costs, but Tencent did not liquidate method, can continue to burn, and the Internet winter environment, so that all Internet investors jittery.

Ma wanted to sell QQ, to ensure that the company can survive.

MA with a lot of ICP (content provider) to talk about, they require exclusive buyout. That wanted to make money by QQ software sell several companies Ma very hesitant.

In 2000, QQ's team found the temporary legend capital preparatory group set up, results have not handed into the hands of Zhu Linan, the following employees do not understand reason, put them away.

Pony Ma found NetEase, Ding was missing, because he was more optimistic about the mailbox, he believed that QQ technical content is too low, to no avail.

Pony Ma found Guangdong Telecom, talk about prices, Guangdong Telecom offered only 600,000, MA initially agreed, but as Guangdong Telecom Office of the people to clean up the chairs, when pony regretted it, and did not sell.

Most suspension is 600,000 yuan and Shenzhen telecommunications data group was prepared at that time, MA continued to sell 1 million Yuan, still cannot agree, had to fall through.

Ma has tried to sell chinadotcom his project, but it was too little QQ users less than mega.

Software can't sell, but subscriber growth is rapid growing inputs required to run QQ, Ma had to go around to raise money.

Find banks, banks said never heard of "registered users" can offer mortgages; negotiating with domestic investment, the other concerns are mostly Tencent has how many computers and other fixed assets.

In order to support QQ, Ma Huateng and Zhang Zhidong website do some of your own little projects, including Bureau of Shenzhen information mail system. When Ma Huateng and Zhang Zhidong homemade websites, company home page is free to write their own code, and debug some small details. But the income of these small projects, still support QQ. 5 investors invested more than 500,000, but the money will soon run out.

As the second half of 2000 the global Internet industry came to a standstill, venture swayed also began. IDG after this investment have been busy finding a home for Tencent. Looking for Sohu, Sina, they didn't look at my eyes. Koo and Feng Jue to time served, Sohu, Tencent, the spring of 2001, pony I Sina met with Wang yan and Wang Zhidong, but no news. In early 2001, United States international data group for Tencent's future was uncertain, made the divestment decision. In 2001, the pony that is needed is millions of dollars, the last round of financing of $ 2.2 million will soon run out. Money is mainly used in Server and bandwidth. Also has a clear money is easy, but making money or out of sight, they unequivocally written in the plan to rely on online advertising and membership fees.

Under the turns from South Africa's MIH investment companies looking for the door. MIH was Vice President of business development network, China sees the Tencent user resources, when he discovered that all Internet cafes in China with QQ client, he knows the company has the potential to make great companies, MIH eventually with a price of more than $ 20 million to get the 32.8% stake. The price shows that Tencent's value, China concept stocks in the United States was still a weakness, MIH Tencent valuation of more than $ 60 million was close to several major portals had a market capitalisation.

June 2001 South Africa Milad international holding group MIH (Media Group) from the PCG digital, IDG and buy shares of Tencent 46.5% management, cost $ 32 million. Pacific century sold for $ 12.6 million. MIH 20% Tencent purchased from Pacific Century CyberWorks stock at the same time, also from IDG bought shares of Tencent Holdings 13%. IDG has transferred 13% shares, a profit of about US $ 10 million after the acquisition, IDG still owns 7% shares. 2004 the company listed in Hong Kong, according to this calculation, IDG harvest 65 million dollars in Tencent, is 30 times of its original investment. At IDG, sell company shares that year is considered to be a "wrong decisions". After the acquisition is completed, Tencent management holding 46.5%. It can be said that pony business after the "first significant revenues" from MIH paid $ 8.505 million. Disk access time, NASDAQ was almost crashed.

In June 2002, Tencent Holdings, the other main founders will own 13.5% shares sold to MIH, its ownership structure to become entrepreneurs 46.3%, MIH 46.5% IDG 7.2%. Until August 2003, the Tencent team will be remaining stakes held by IDG bought back and MIH buy small stakes, after ownership structure readjustment, finally made it to the market before MIH 50%-owned separately from the team's ownership structure.


腾讯QQ“黑历史”:马化腾当年想100万元卖给别人 - IT资讯

马化腾曾说腾讯经历了三道坎,第一道坎就是出售QQ。

QQ的诞生完全是一个无心插柳的结果,在当时腾讯,这只是一个小软件,而马化腾的初衷也只是用它赚点小钱。

但不幸的是,刚刚诞生不久的QQ就遭遇了2000年的互联网泡沫,所有互联网企业都面临严冬。腾讯也不例外。虽然2000年的时候,腾讯已经进行过融资,美国国际数据集团IDG和李嘉诚旗下的香港盈科公司各向腾讯注入了110万美元资金。作为交换条件,两家外资公司各获取腾讯20%的股权。

QQ用户的迅速增长却是所有人没有预料到的,1999年2月,腾讯公司即时通信服务(OICQ)开通,与无线寻呼、GSM短消息、IP电话网互联。1999年11月,QQ用户注册数达100万。2000年4月,QQ用户注册数达500万。2000年6月,QQ注册用户数破千万。

高速增长的用户需要更高的运营成本,但是腾讯却没有变现的方法,只能继续烧钱,而互联网严冬的大环境,让所有的互联网投资者战战兢兢。

马化腾想卖掉QQ,以保证公司还能活下去。

马化腾跟许多ICP(内容提供商)谈,他们都要求独家买断。这让本想靠QQ软件多卖几家公司赚钱的马化腾非常犹豫。

2000年,QQ的团队找到了刚刚临时成立的联想投资筹备小组,结果报告都还没递到朱立南手里,下面的员工以看不太懂为理由,就把他们打发走了。

马化腾找到网易,丁磊也没有看上,因为他当时更看好邮箱,他认为QQ技术含量太低,所以未果。

马化腾又找广东电信,谈价格时,广东电信只愿意出60万,马化腾最初还答应了,但当广东电信的人来办公室收拾桌椅板凳的时候,马化腾后悔了,于是没有卖。

最悬的是当时与深圳电信数据局准备出60万元,马化腾坚持要卖100万元,始终谈不拢,只好告吹。

马化腾曾经想把他的项目卖给中华网,但当时QQ的用户太少还不足百万级。

软件卖不掉,但用户增长却很快,运营QQ所需的投入越来越大,马化腾只好四处去筹钱。

找银行,银行说没听说过凭“注册用户数量”可以办抵押贷款的;与国内投资商谈,对方关心的大多是腾讯有多少台电脑和其他固定资产。

为了养活QQ,马化腾和张志东都自己亲自做一些网站的小项目,包括深圳信息局的邮件系统。当时马化腾和张志东都自己亲手做网站,公司主页也是马化腾自己写的代码,并亲自调试一些小细节。但是这些小项目所带来的收入,仍然难以养活QQ。5个投资人又投入了50万,但这笔资金很快也用完了。

随着2000年下半年全球互联网行业的急转直下,风投的态度也开始摇摆不定。IDG投资完之后一直忙着为腾讯找下家。找过搜狐、新浪,他们都没看得上眼。当时任职搜狐的古永锵和冯珏都到腾讯看过,2001年春天,马化腾自己还去新浪见了王志东和汪延,但后来都没有消息。2001年初,美国国际数据集团出于对腾讯未来没有把握,做出了撤资的决定。2001年,马化腾需要的只是几百万美元,上一轮融资的220万美元很快就花完了。钱主要用在服务器和带宽上。钱花得很轻松也很明确,但赚钱方向还没影,他们在计划书里含糊地写要靠网络广告和会员费。

兜兜转转之下,来自南非的投资公司MIH找上了门。MIH中国业务发展副总裁网大为看中了腾讯的用户资源,当他发现中国所有的网吧都装有QQ客户端时,他知道这家公司有可能做成了不起的公司,最终MIH用超过2000万美元的价格拿到了32.8%的股份。这个价格已经显示出腾讯的价值,此时中国网络概念股在美国还是一片疲态,MIH对腾讯超过6000万美元的估值已经接近几大门户总市值。

2001年6月南非米拉德国际控股集团公司MIH(传媒集团)从盈科数码、IDG及管理层手中收购腾讯46.5%的股份,花费3200万美元。盈科以1260万美元的价格出售。MIH从盈科手中购得20%腾讯股权的同时,还从IDG手中收购了腾讯控股13%的股份。IDG转让了13%的股份,获利约1000万美元;收购后,IDG仍持有7%的股份。2004年腾讯公司在香港上市,照此计算,IDG在腾讯上收获6500万美元,是其最初投入的30倍。在IDG内部,当年卖掉腾讯股份被认为是一次“决策失误”。收购完成后,腾讯管理层持股46.5%。可以说,马化腾创业后的“第一笔重大收入”正来自于MIH支付的850.5万美元。接盘的时候,纳斯达克已经快要崩盘了。

2002年6月,腾讯控股其他主要创始人又将自己持有的13.5%的股份出让给MIH,腾讯的股权结构由此变为创业者占46.3%、MIH占46.5%、IDG占7.2%。直到2003年8月,腾讯创业团队才将IDG所持剩余股权悉数购回,并从MIH手中回购少量股权,经过股权结构的重新调整,最终完成了上市前MIH与创业团队分别持股50%的股权结构。





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