Meizu Linan: hope this year from "loss of 1 billion" to a reversal of the profit-IT information

Meizu concert this afternoon, by the way has released a price of 699 Yuan charm blue 5. Meizu technology Vice President Li Nan will accept media interviews after losses in response to the problems of the earlier media reports, saying losses on track for this year from 1 billion yuan to profit turnaround.

Figure for the interview

Meizu acceleration this year, the rapid expansion of new iterations, released including charm charm blue 3, blue Note3, MX6, PRO 6 and other new products. However, behind sales and market share growth, Meizu faced the embarrassment of huge losses.

According to previously disclosed in the announcement of a-share companies telling holding investment 2015 Meizu company audited financial data show that 2015 Meizu 7.2 billion yuan in total assets, liabilities nearly 8.9 billion yuan, the asset-liability ratio as high as 123%; revenues of 16.8 billion yuan, a loss of 1.037 billion yuan as of June 30, 2016 unaudited financial data, Meizu operating income of 7 billion yuan in the first half of this year, a loss of 340 million Yuan.

Facing losses, Linan an outspoken, he said 1 billion yuan last year, losses are not only operating, after the sale last year ate a great deal of input, including channels, including research and development growth, some fixed income this year is not as great in this regard following last year's handwriting.

He also mentioned that a 300 million loss this year mainly because of the other problems encountered by local manufacturers also supply chain. "The situation in the second half was good, Meizu it should be possible for the year from a loss of 1 billion to really profit turnaround, a chat we can meet again at the end of the matter. ”

In addition to the charming blue 5, Meizu today also released a TV box, this product carries a Flyme TV operating system, Linan and not considering the introduction of television. In addition, he also formally established on November 3, Meizu PRO 6s will release.

魅族李楠：今年有希望实现从“亏损10亿”到盈利的大逆转 - IT资讯

魅族今天下午开了场演唱会，顺便发布了一款售价699元起的魅蓝5。魅族科技副总裁李楠会后接受媒体采访时对此前媒体报道的亏损问题进行了回应，称今年全年有望实现从10亿元亏损到盈利的大逆转。

图为采访现场

急速扩展的魅族今年明显加快了新品的迭代，发布了包括魅蓝3、魅蓝Note3、MX6、PRO 6等一系列新品。然而在销量和市场份额增长的背后，魅族却遇到了巨额亏损的尴尬。

根据此前A股公司天音控股投资公告中披露的魅族公司2015年经审计的财务数据显示，2015年魅族资产总额72亿元，负债近89亿元，资产负债率高达123%；营业收入168亿元，亏损10.37亿元；截至2016年6月30日未经审计的财务数据显示，魅族今年上半年营业收入70亿元，亏损3.4亿元。

面对亏损问题，李楠直言不讳，他表示去年的10亿元亏损其实不仅仅是经营上的，去年售后吃掉了很大的投入，包括渠道建设，包括研发增长，一些固定性的收入，今年则不会在这方面再下去年那么大的手笔。

同时他也提到，今年3亿的亏损主要是因为其他厂商也有遇到的供应链问题。“下半年的状况还不错，全年魅族应该有可能从10亿的亏损到真正盈利的大逆转，年底我们可以再见面聊一聊这个事。”

除了魅蓝5，今天魅族也正式发布了一款电视盒子，这款产品搭载了Flyme TV操作系统，但李楠表示并不会考虑推出电视。另外，他还正式确定11月3日，魅族PRO 6s将发布。