Report 2020 APP market revenues to reach us $189 billion-IT news
On November 3, market research firm App Annie posted on its website a copy of the latest report showed that by 2020, global mobile application market advertising revenues and distributors store sum of net revenue is expected to grow by 270%, in 2015 from US $70 billion in 2020 to $189 billion.
Reported that during this period, the time users spent on the application are expected to rise 0.14 times. The app store's total revenue, gaming will reach 55% per cent. However, other types of applications will have access to rapid development, the time users spend on shopping and transportation applications are expected to grow twice.
By 2020, application advertising revenue and store the sum of revenues will exceed their 2015. Both incomes can obtain long-term development, advertising revenue growth rate of over app store, its share will increase from 58% to 62%. Two key factors driving this growth is that by 2020 the global smart-phone and Tablet installed capacity has doubled, reaching 6.2 billion, time spent in the application will be greatly increased (doubled in the past two years).
While the game developers will continue to occupy most of the revenue, but advertising will power to application developers. Percentage of their revenues will be in 2015 from 34% (about us $24 billion) in 2020 to 45% (about 85 billion u.s. dollars).
From 2015 to 2020, the Americas, Asia Pacific and EMEA market revenue will grow significantly in China under the impetus and momentum will be especially strong growth in the Asia-Pacific region. By 2020, Asia will give application developers create more than 85 billion dollars revenues. However, the United States maturing advertising markets will provide higher advertising costs, which combined with United States market for developers to have a higher proportion of app store revenue, means the United States will remain Publisher of the market's biggest single market. In 2020, the United States market is expected to give developers create 59 billion dollars revenue, and China will give the Developer generates $54 billion in revenue.
报告称2020年APP市场收入将达到1890亿美元 - IT资讯
11月3日消息，市场研究公司App Annie在官方网站上发布的一份最新报告显示，到2020年，全球移动应用程序市场的广告收入及发行商应用商店净收入总和预计将增长270%，从2015年的700亿美元增长到2020年的1890亿美元。
报告称，在此期间，用户花费在应用程序上的时间有望增长0.14倍。在应用商店总营收中，游戏占比将达到55%。但是，其他类型的应用程序也将会获得迅猛发展;用户花费在购物和交通应用程序上的时间有望增长两倍。
到2020年，应用程序内广告收入和应用商店营收将会超过它们在2015年的总和。这两种收入都会获得长久发展，广告收入的发展速度将会超过应用商店，它的占比将从58%增长到62%。推动这种增长的两个关键因素是，到2020年全球智能手机和平板电脑的安装量翻了一番，达到62亿，在应用程序上花费的时间将大大增加(在过去两年中翻了一番)。
虽然游戏开发商将会继续占有大部分营收，但是广告将会给应用程序开发商提供动力。他们的营收占比将会从2015年的34%(约合240亿美元)增长到2020年的45%(约合850亿美元)。
从2015年到2020年，美洲、亚太和EMEA市场的收入将出现大幅增长，在中国的推动作用下，亚太地区的增长势头将尤为强劲。到2020年，亚洲将给应用程序开发商创造850多亿美元营收。然而，美国成熟的广告市场将提供更高的广告费，这一点再加上美国市场给开发商提供了更高比例的应用商店营收，意味着美国市场将仍然是发布商的最大的单一市场。在2020年，美国市场有望给开发商创造590亿美元营收，而中国将会给开发商创造540亿美元营收。