Away from the competition to: why the Web site service declined rapidly? -IT information

For an individual Web site companies, this year was a disastrous year. Following kingsoft fast disks, SINA weibo transit stop in succession, Tencent micro-cloud storage service, the 360 head set also announced to stop personal cloud services, and enterprise network business. Web site or entering a new era.

-The current situation

360 person goes off countdown

360 head said in a statement late last month, there will be a service stop the personal cloud service, Yun Pan upload service, November 1, February 1, 2017 to close all accounts and empty data, on February 1, 2017, membership users regardless of the remaining days, full refund.

NET disk network cloud for short, due to its massive storage space and access across devices, supporting rapid share, become the preferred method of storage of many users.

360 people cloud will soon shut down after news of users fell on the 360 disc download en masse once the saved data, huge flows of data led to network congestion. Users of shixi: "speak free, say permanent?" " Want to save for future generations to see photos, videos, and didn't expect to see it! "

360 official subsequently released the360 head set on the extension of notice of the date of the download is complete . Said in a report, storage 200GB, download to extend the end date of April 30, 2017; stored in 200GB above, download to extend the end date of October 31, 2017.

360 head set off immediately for users to worry about Baidu's Web site will also close, "there are big network disk can be used basically just Baidu and Tencent micro cloud, if this two are closed, moves only as in the past, store them in the hard disk. "Small users.

However, Baidu Tencent micro cloud had a fitness Web site to the user. Tencent micro official micro-blog posting said, "wherever you are, we have all been here, give your files provide a stable home." Then Twitter handle Baidu's Web site in the official response: Baidu's Web site will continue to provide users with stable and reliable personal cloud storage services. But told reporters that the 360 head set have said such a thing.

-Background

Were fast ripening personal Web site

Select collective close network disk in the same time period, and prior to that, free network disk is almost in the same time period appears. Insiders pointed out that personal networks Real flash point comes from United States rise of Dropbox, Dropbox top stage subscribers up to 3.5% per cent. Dropbox after a hot, Chinese version of Dropbox began more than Carnival, the most representative EverBox (Shanda network disk), and successfully raise tens of millions of dollars and for a short time was purchased by Ali. While Giants have entered.

August 2013, the outbreak had been a bitter NET-set thriller, when the initiator is kingsoft. By 2013, personal Web site using a paid model, Golden Hill to try to win the user resources, first announced the free 100G network space, then 360 immediately announced the free 360G network space. Shortly thereafter, Baidu announced the free 1024GB network space, pay 1 get 1TB immediately after permanent space, even if they do not pay 1 Yuan, you can get hundreds of g free space, whereas 360 head set. The 360 immediately announced free 1024GB free permanent space, and not have to pay the costs.

Insiders pointed out that this short 1 month "free fight" personal Web site from dozens of domestic g soar to thousands of g, and is almost free. Personal Web site has won a large number of users personal Web site also be fast-ripening. Gratis 10GB free space only in a foreign country when the highest internal free space even to 36TB.

-Analysis

Frequency spread of heat content of infringement monitoring

Wars from the network to the Web have shut down, which lasted only four years, personal cloud storage times why so short? The reason for closing, 360 disc says, is due to some unscrupulous elements 360 head set store illegal files, piracy for profit, dissemination of pornographic information, such as illegal acts have occurred. Due to complexity of cloud privacy, managing disk storage, so that enterprises face significant security risks. So 360 cloud decides to stop the personal cloud service, after transformation of enterprise cloud services.

Reporters noted that each different Web site shut down almost all the close reason on notice this: with the Internet crackdown by regulators. Indeed, in March this year, 5 ministries jointly launched the special rectification action on the Internet, Web site to be hardest hit by piracy, pornography and other illicit resources, Web site operators face some degree of regulatory pressure.

Over time, new releases, always appears on the network "first edition", in which Web site became one of the main share channels. The new piracy not only cost less, is more subtle. As early as last October, the National Copyright Administration issued on standard Web services copyright notice of order, to clean up the Web site business. From that time until now, SINA weibo, Huawei network drive, Thunder fast disk, kingsoft fast disk has fallen, have shut down the service.

360 head Announces personal cloud service is stopped, the State Copyright Bureau copyright management department head said in an interview: 360 to stop personal cloud services, Enterprise cloud services in the future, this is a fully approved.

Operating cost model does not mature

In addition to the flood of pirated and pornographic information this reason, analysis generally agreed that drive high operational costs, low paying customers is the main reason to drive off. Because historically such special action abound, but did not appear this year set off the tide, in addition, as early as March, 360 was designated by the regulatory authorities, while 360 hinted in the official Micro-Blog "not closed".

Industry insiders said, the net operating costs are too high, as well as business models and not enough to shore up earnings. In order to ensure the uninterrupted services for users of network disk, in the technical, management, network operators must be in terms of the responsibility is enormous.

It is understood that the net foreign manufacturers are mainly membership fee and advertising are two major business model, but in China, the Web site user fees used to be weak, because of the copyright issues involved, advertisers did not dare to advertise Web site.

Web site paid to share even more difficult to make, one reason is that many content resources will open the uniform resource account ID and passwords, even without the sharing feature, but use a little mind can get pirated resources. "Some forums, QQ Group will raise access to Member Services Organization, which is a very common thing. "Insiders said. High costs on the one hand, on the other hand the resulting earnings are few and far between, drive the early stages of war free capacity relying on pay-expanding services of the Web site itself is difficult to create value.

-View

Turn enterprise network any way to go

Although personal Web site business earnings setbacks, but in the Internet age, online cloud storage compared to conventional hard disk storage are still an irreplaceable advantage and drive market of nearly 500 million users in China, there are some real demand scenario. 360 head set personal cloud service is stopped, future development focus on the enterprise network business. Eric 2016 drive industry development of China Enterprise white paper points out that, ideally, within 5 years enterprise network market will exceed 500 million, even worse situation, the scale will reach 250 million. With recent user cognition have been gradually changing, I believe that enterprise network as forecast in the report, ushered in a new round of strong growth.

However, the personal network between the enterprise network and there are still some differences. First of all, from a performance perspective, the enterprise network is different from a personal Web site, requires not only basic features such as file backups, uploading and downloading and sharing, but also can assist enterprises in achieving OA, meeting document collection store, online editing, mobile office as well as the sharing of internal demand, and ultimately enhance the efficiency of collaboration. Secondly, from a service perspective, rather than individual Web site users, the enterprise network users have higher requirements. Personal Web site users to network service demand is unlikely, as long as the disc ensure daily storage backup, Enterprise Web site features complex, using numerous, powerful and responsive after-sales service in order to better support the business operations.

360 head set whether the enterprise market successfully in the market competition to break, still to be tested.

从激烈竞争到纷纷倒掉：网盘服务缘何迅速没落？ - IT资讯

对于个人网盘公司来说,今年是灾难性的一年。继金山快盘、新浪微盘、腾讯微云中转站陆续宣布停止个人存储服务后，360云盘亦宣布停止个人云盘服务，并将转型企业网盘业务。网盘业或将进入一个全新的时代。

□现状

360个人云盘关闭进入倒计时

360云盘上月底发布公告称，将进行服务转型停止个人云盘服务，11月1日起停止云盘上传服务，2017年2月1日起关闭所有云盘账号并清空数据，当日到2017年2月1日，会员身份的用户无论剩余多少天，均全额退款。

网盘即网络云盘的简称，因其海量存储空间、跨设备访问、支持快速分享，成为众多网友的首选存储方式。

在360个人云盘即将关停的消息发布后，用户一窝蜂扑向360云盘下载曾经保存的数据，巨大的数据流量一度导致网络堵塞。网友对此嘘唏不已：“说好的免费呢，说好的永久呢?”“本想把照片、视频存里面留给子孙后代看，没想到自己都快看不见了!”

360官方随后发布了《360云盘关于延长下载结束日期的公告》。报告中称，存储量在200GB以下，下载结束日期延长至2017年4月30日结束;存储量在200GB以上，下载结束日期延长至2017年10月31日结束。

360云盘的关闭，随即让用户担心百度等网盘也将关闭，“目前能用的大牌网盘基本上就只剩百度网盘和腾讯微云，如果这两家也关闭的话，只能像过去一样将资源存放在移动硬盘里了。”用户小任表示。

不过，腾讯微云以及百度网盘给用户吃了一颗定心丸。腾讯微云官方微博发文称，“不管你曾经在哪，我们都一直在这，给你的文件提供一个安稳的家”。随后百度网盘也在官方微博回应：百度网盘将一如既往地向用户提供稳定可靠的个人云存储服务。但小任告诉记者，当初360云盘也曾说过这样的话。

□背景

被快速催熟的个人网盘行业

网盘们在同一时间段选择集体关闭，而在此之前，免费网盘们也几乎是在同一时间段出现。有业内人士指出，个人网盘真正的爆发点来源于美国Dropbox的崛起，巅峰阶段Dropbox付费用户占比高达3.5%。Dropbox火爆之后，多家中国版Dropbox们开始狂欢，最具代表的EverBox(盛大网盘)、酷盘，短时间内成功融资数千万美金并被阿里收购。同时巨头们纷纷进入。

2013年8月，曾爆发过一场激烈的网盘大战，当时的始作俑者是金山。因为在2013年之前，个人网盘都采用付费模式，当时金山为了拉拢用户资源，率先宣布免费提供100G网络空间，随后360马上宣布免费赠送360G网络空间。时隔不久，百度云盘宣布免费提供1024GB网络空间，支付1元后马上可以得到1TB的永久空间，即使不支付1元，也可以得到几百G的免费空间，力压360云盘。而360方面则马上宣布免费提供1024GB免费永久空间，而且不用支付费用。

有业内人士指出，这场短短1个月的“免费大战”让国内个人网盘容量从几十G飙升到上千G，而且几乎免费。个人网盘一时赢得了大量用户，个人网盘行业也被快速催熟。在国外只能免费提供10GB免费空间的时候，国内免费空间最高甚至达到36TB。

□分析

侵权频发情色内容泛滥监管难

从网盘大战到各大网盘纷纷关停，历时仅四年，个人云储存时代为何如此短？对于关闭的原因，360云盘方面表示，是由于部分不法分子利用360云盘存储传播非法文件、侵权盗版牟利、传播淫秽色情信息等违法犯罪行为屡有发生。由于云盘存储的私密性、管理的复杂性，使企业面临巨大的安全风险。因此，360云盘决定停止个人云盘服务，之后转型企业云服务。

记者注意到，每一个不同网盘关闭公告中的关闭理由几乎都包含这一项：配合监管部门互联网整治行动。诚然，今年3月份，5部委联合发起了互联网专项整治行动，网盘成为盗版、色情等违规资源重灾区，网盘运营者面临一定程度监管压力。

一段时间以来，每逢新片上映，网络上总会出现“抢先版”，其中网盘成为主要分享渠道之一。这种新侵权盗版方式，不仅成本更低，形式也更加隐蔽。早在去年10月，国家版权局就发布《关于规范网盘服务版权秩序的通知》，对网盘业务进行清理整顿。从那时候至今，新浪微盘、华为网盘、迅雷快盘、金山快盘已先后倒下，纷纷关闭服务。

360云盘宣布停止个人云盘服务，国家版权局版权管理司负责人就此接受采访时表示：360公司停止个人云盘服务，未来转型企业云服务，这种做法值得充分肯定。

运营成本高付费模式不成熟

除了盗版和色情信息泛滥这一原因，分析普遍认为，网盘运营成本高、付费用户比例低才是网盘关闭的主要原因。因为历史上类似的专项治理行动不胜枚举，但都没有出现今年集中的关闭潮，另外，早在3月份，360就被监管部门点名，而360在官方微博中暗示“不会关”。

一业内人士表示，网盘运营的成本太高，同时商业模式又不足以支撑盈利。为了保证网盘能够不间断为用户提供服务，在技术、管理等层面网盘运营者必须承担的责任也是巨大的。

据了解，国外网盘厂商主要是会员费和广告费两大商业模式，但在中国，网盘用户付费习惯很弱，由于涉及版权问题，广告主也不敢在网盘投放广告。

网盘的付费分享更难做成，一个原因是不少内容资源站会公开统一资源的账号ID和密码，即使没有分享功能，稍微用点儿心思也能获取盗版资源。“有些论坛、QQ群会组织众筹获得会员服务，这是非常平常的事。”一业内人士表示。一方面是高额的成本，另一方面所得到的收益却少之又少，网盘早期的免费容量大战让依靠网盘本身的付费扩容服务很难创造价值。

□观点

转身企业网盘任重而道远

尽管个人网盘业务遭遇盈利挫折，但在互联网时代，在线云存储相比传统的硬盘存储，依旧有不可替代的优势；并且中国网盘市场有接近5亿用户，确实存在一些实实在在的需求场景。360云盘停止个人云盘服务，将未来的发展重点放在企业网盘业务上。而艾瑞《2016年中国企业网盘行业发展白皮书》指出，理想情况下，5年内企业网盘市场规模将超过5亿，即使较差情况，规模也将达到2.5亿。随着最近用户认知的逐渐扭转，相信企业网盘将如报告中所预测，迎来新一轮的强势增长。

但是，个人网盘与企业网盘之间还是存在着一定的差异。首先，从产品性能上来看，企业网盘不同于个人网盘，不仅需有文件备份、上传下载以及分享等基本功能，更要能协助企业实现协同办公，满足文档归集存储、在线编辑、移动办公以及企业内部分享等需求，最终提升协作效率。其次，从售后服务上来看，比起个人网盘用户，企业网盘用户有更高的要求。个人网盘用户对网盘的售后服务需求基本不大，只要网盘保证日常存储备份即可，而企业网盘功能复杂，运用场景众多，强有力且反应迅速的售后服务才能更好地支持业务运转。

360云盘转型企业市场后能否在市场竞争中顺利突围，仍然有待检验。