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published in(发表于) 2016/11/18 15:43:19
“Xie xingfang forgive Buchanan“ on why Tencent micro Bo first published? ,

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"Xie xingfang forgive Buchanan" on why Tencent micro Bo first published? -IT information

Unfaithful friends accosted for lindane set collapsing Idol at the same time, in fact, more care as his wife Xie xingfang will be how to deal with this matter. At Tencent weibo Xie xingfang today first response personal real-name account, 18 minutes later, the same a bowencai is sent again on SINA weibo. Select Tencent weibo Xie xingfang first response of her husband's infidelity, is really weird. Tencent weibo user base and activity so far, in fact, is far less than Sina weibo.

? Xie xingfang Tencent micro Bo screenshots

Abrupt Tencent micro Bo

13:59, Xie xingfang in Tencent weibo first response posts, as 15:35, all broadcasts and comments on this blog to 1226.

? Xie xingfang Tencent micro Bo screenshots

14:18, Xie xingfang in the Sina micro-blog post responding to blog posts, blog pictures with Tencent weibo are exactly the same. Forward up to now almost 10,000 points like 60,000, reviews of over 40,000.

? Xie xingfang weibo screenshots

Contrast, SINA and Tencent micro Bo fan activity is already quite apparent.

Xie xingfang Tencent weibo updates frequency can also be looked at, she sent a Tweet on it's time for August 11, 2015. Say Xie xingfang has not been updated for a year and 3 months their Tencent weibo.

Xie xingfang on SINA micro-blog of the real-name authentication, she is a Twitter update on August 20, 2016.

Three months ago, still using Sina micro-blog, one year and three months did not use Tencent weibo. Why choose the platforms have not been updated for a very long time to publish response? Strange and incomprehensible.

Tencent weibo's old time

Xie xingfang, is there a story behind that action? Tencent weibo would like to take such a hot event back to the social field, followed by hand-to-hand Sina weibo?

On April 1, 2010, Tencent weibo small closed beta only supports text, image feature is not yet open to the user, with the words limited to 140 characters. As early as a year, in August 2009, SINA weibo has been on the line and began closed beta.

May 1, 2010, Tencent started opening the user invited to register. 20:53 December 10, Liu's Tencent weibo audience exceeded 8 million, over Twitter site of the first LadyGaga of nearly 700,000 people, become worthy of the world's first micro-blog.

Behind the popular description of Tencent, Tencent weibo had really wanted to do. Yet rich, user base support of Tencent, Tencent this big tree Twitter, what belongs to what "rich second generation" anterior approach should be very broad, but that is not the case. November 19, 2013 according to Tencent weibo has begun to adjust, some employees will be transferred to the other team. In July 2014, Tencent announced that its networks with foreign media group (OMG) initiative for change, Tencent and Tencent micro Bo will be in the news and make new exploration on social integration, product operations team with Tencent Tencent micro Bo news team for integration. And according to company insiders, Tencent's microblog business unit has been revoked, is strategic to give up, only now formally announced.

Tencent weibo was abandoned when industry analysts said, from the inside, Tencent weibo are derivatives of the QQ, poor positioning, and tell QQ, QQ space functions, logic also has problems adjusting. Meanwhile, competition within the Tencent weibo nor its core products. Seen from the outside, Tencent micro Bo started late, is to follow the Sina microblog product, in the latter's strong offensive from succumbing to.

In fact, a lot of people have thought about this problem, Tencent regardless of base, technical capacity and financial resources are better than Sina too much, why do not Twitter.

Analysts believe that Tencent micro Bo momentum is very strong for some time, but with the excessive pursuit of KPI, micro-Bo and the QQ rank bound for KPI will be forwarded, to spam proliferation of user experience is very bad. While rival Sina secretly with, mainstream KOL earned Sina weibo, Tencent weibo momentum fading.

Return unknown?

Xie xingfang enabled a year and three months has not been updated Tencent weibo first response is Tencent weibo lend weibo Xie Mans hand under the "afternoon"? Ma Huateng and want to find a new lead to old stories?

For now, Tencent micro Bo if you really want to come back, the battle I'm afraid more than in 2010.

In the outside world, Tencent micro Bo at the beginning, it's just a defensive product, born to block what Sina weibo a dominance. Turns out that finally did stop, SINA weibo has been listed now, after a series of events this year, stock prices soared, worth more than the Twitter social media became the world's most valuable. In such circumstances, any similar product has been difficult to shake its status.

And the user tweeting habits of health, have adapted to weibo's interface after the game, go back to Tencent micro Bo always feel comfortable. If not to write this post today, I couldn't open my Tencent weibo. See "tune in" and "broadcasting" it always felt that the words are not a product of the times.

SINA weibo can already send longer tweets, Tencent weibo are still only 140 words, if you really want a war, could start to change this limit?


“谢杏芳原谅林丹”为什么要在腾讯微博上首先发表? - IT资讯

林丹出轨网友怒斥偶像人设坍塌的同时,其实更关心作为妻子的谢杏芳会如何处理这件事。今日下午谢杏芳在腾讯微博个人实名账号首次对外作出回应,18分钟后,相同的一条博文才在新浪微博上再次发送。谢杏芳选择在腾讯微博首发自己对丈夫出轨的回应,真的是太奇怪了。因为腾讯微博的用户量与活跃度就目前来看,其实是远远不及新浪微博的。

▲谢杏芳腾讯微博截图

突兀的腾讯微博

13:59分,谢杏芳在腾讯微博首发回应博文,截止15:35分,这条博文的全部转播和评论为1226条。

▲谢杏芳腾讯微博截图

14:18分,谢杏芳在新浪微博发布回应博文,与腾讯微博的博文图片完全一致。截止至目前转发近1万,点赞超6万,评论超4万。

▲谢杏芳新浪微博截图

两相对比,新浪微博和腾讯微博的粉丝活跃度已经相当明显了。

而从谢杏芳的腾讯微博更新频次上也可以看了,她上一条微博发送的时间为2015年8月11日。也就是说谢杏芳已经一年零3个月没有更新自己的腾讯微博了。

而在谢杏芳实名认证的新浪微博上,她上一条更新的微博是2016年8月20日。

三个月前还在用新浪微博,一年零三个月都没有用过腾讯微博了。为什么会选择一个自己很长时间都没有更新的平台去发布回应?令人费解。

腾讯微博的旧时光

谢杏芳的这一动作背后是不是有什么内情?腾讯微博要借这样一次热点事件重新回到社交领域,再跟新浪微博贴身肉搏?

2010年4月1日,腾讯微博开始小规模内测,仅支持文字形式,图片功能尚未对用户开放,字数限制为140字。而早于它一年,2009年8月,新浪微博已经上线并开始内测。

2010年5月1日,腾讯开始开放用户邀请注册。12月10日20时53分,刘翔的腾讯微博听众人数突破800万,超过twitter网站的第一名LadyGaga近70万人,成为当之无愧的全球第一微博。

这样的火爆背后说明腾讯此前真的是想好好做腾讯微博的。按理说有钱、有用户基数、有腾讯这棵大树做支撑的腾讯微博,属于要什么有什么的“富二代”前路应该很广阔的,但事实并不是这样。2013年11月19日据传,腾讯微博内部已开始调整,部分员工将被转岗到其他团队。2014年7月,腾讯对外发布公告称其网络媒体事业群(OMG)主动求变,腾讯网及腾讯微博将在新闻与社交的融合上做出全新的探索,腾讯微博产品运营团队与腾讯新闻团队进行整合。而据腾讯内部人士透露,腾讯微博事业部已被撤销,被战略性放弃,只是现在才正式宣布。

对于腾讯微博的被放弃,当时有业内分析人士称,从内部来看,腾讯微博本身是QQ的衍生品,产品定位不佳,与QQ说说、QQ空间功能一致,产品逻辑也有问题没及时调整。同时,腾讯内部竞争激烈,微博也非其核心产品。从外部来看,腾讯微博起步较晚,是跟风新浪微博做的产品,在后者的强烈攻势下败下阵来。

其实有不少人都思考过这个问题,腾讯不论用户基础、技术能力、财力都比新浪强太多,为什么做不好微博。

有分析人士认为,腾讯微博有一段时间发展势头是很猛的,但随着对KPI的过分追逐,为了KPI将转发微博和QQ等级绑定,导致垃圾信息泛滥,用户体验变得非常差。而这时候竞争对手新浪则在暗暗发力,将主流的KOL争取到了新浪微博,腾讯微博势头渐退。

卷土重来未可知?

谢杏芳启用一年零三个月未更新的腾讯微博首发回应,是不是腾讯微博借谢杏芒之手给新浪微博下的“战书”?马化腾又想给旧故事找一个新主角?

从目前来看,腾讯微博如果真的要卷土重来,这场战役恐怕比2010年那时候更难。

在外界看来,腾讯微博产生之初,就只是一款防御性产品,为阻挡新浪微博一家独大而生。事实证明最后也没拦住,如今新浪微博已经上市,经过今年一系列热点事件之后,股价一路飙升,市值已经超过了Twitter成为全球市值最高的社交媒体。在这种情形之下,任何同类产品其实已经很难撼动它的地位了。

而且用户玩微博的习惯养生,已经适应新浪微博界面玩法后,再重拾腾讯微博总感觉不太适应。今天如果不是写这篇稿子,我根本不可能打开我的腾讯微博。再次看到“收听”、“广播”这样的字样总觉得不是一个时代的产品。

新浪微博早就已经可以发长微博了,腾讯微博目前还是只能发140个字,如果真的想要一战,可不可以先把这个限制给改了?





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