SINA weibo hot topic 60% is false: a comment on price of 0.3 Yuan-IT information
Official Sina weibo has recently announced a number of brush through illegal means subject to read several accounts, aimed at impacting hot topic list, and topics and presenters were banned. In this copies was banned of brush list list in the, impressively appeared has more bit star big Lady, and more document variety show and more Department hot network drama, star has "Sunflower teacher Lou art Xiao", and "Han Hanxin singles brush burst network", and "Jiang Jinfu cry",, hot fully art has sister good hungry second quarter I drops song God Ah more policy more beautiful,, and painting Lake of bad people Chen two dog of uber life forensic Qin ming, hot network drama also impressively in column.
List of important civic projects almost entirely from brushed, and behind it, was recently stolen Sina weibo account occurred frequently, most of the stolen account number was used to brush the top and form called "Blackwater" brush top of unique marketing approach. Official Sina weibo Jolt, the gray industrial chain business, not so good any more.
Super hot topic 60% money brush
Do you think the top Twitter topics list, we are really talking about: search
While weibo is no longer occupying the head spot in the social media, but Twitter has the most open, importance of the more prominent. Hot entertainment news such as Wang Baoqiang divorce, derailment of lindane, always on Twitter before fermentation, triggering nationwide attention.
For many marketing firms, using Twitter's influence on the heat raises the topic of civic projects or artists to promote, as a shortcut. Twitter marketing laomo laughs at all the year round: "do you think the top Twitter topics list, we are really talking about search? Na?ve, Twitter topics list over 60% by brush, it's a business. "A movie marketing company publicists said, in overall promotion costs, publicity expenses accounted for 40% of the Internet, Twitter marketing accounted for a large proportion of them," Sina weibo's number number, hot topic search, has become a must-buy item. ”
The ranking order of the different time periods and different, have different price. A person familiar with the source, Twitter-searched price, the price of the top 10, top five and the top three layers increases, morning, noon, afternoon, evening price of various periods are not the same, "according to hourly rates, internal cost price of three thousand or four thousand Yuan, foreign offers of up to 10,000 yuan to 20,000 yuan. "He also bluntly, are generally pay to brush topics, then clean-searched, after sizzling on a topic, doing the whole network.
Is a rather unusual phenomenon, Twitter hot search fifth place position seems occupied year-round by brush list. Insiders disclosed that Hunan TV's popular arts of the true man of the broadcast-searched for two days over the weekend in fifth place, "little meat" Yang Yang-searched every time is just caught in the fifth. Brush list also appears to have an own event, Star ye yiqian, a daughter YEUNG Sum dishes of Twitter, but didn't think the comments emerged praising variety shows of the year ? guest Sun Yaoqi of the graduation season, brush top army ran in the wrong places, is extremely awkward.
Brush standings how Navy was tempered
A forwarding machine powder micro-blogging around 0.15 Yuan, a review of the price of 0.3 Yuan
Had not used in more than half a year of Sina weibo users "Ryukyu" recently logged on Twitter, was surprised to find that their accounts over the last two months, has been associated with films or shows the marketing content. After communication with the micro-blogging service, the "Ryukyu" determines that it was stolen, "was" as a Navy. Previously, Twitter name is "the space between," Sina CEO Wang Gaofei ever forwarded a message: after 2015 years have not changed the password, in theory, are chicken, want to use your account to send blog navel.
Stealing someone else's Twitter account information, there are generally two sources, the first is through the account password to open with the same name "social worker", to get thousands of account information; the second is the way to a phishing site, steal authorization log Twitter account of third-party platforms. These "black" can find a primary or secondary agents sell TaoBao entered "Sina weibo account", according to the number of fans from five, to the hundreds of accounts.
In the entire industrial chain, because accounts were relatively cheap, trading accounts belonging to the lower end of the chain, the real "high-end consumer" is forwarded and comments. According to Taobao shop offer a powder by a machine (marketing) forwarding Twitter cost approximately 0.15 Yuan, a comment is the price of 0.3 Yuan. In contrast, the real powder is much more expensive, forwarding or comment, at least 1 Yuan, some of which may reach more than 10 Yuan.
Navy to leave a rough impression is different, today's Navy has become more "Advanced". Laomo said that in order to make the army more accomplishment, now also can play some routines, "marketing company to steal accounts not necessarily after all ' charging ' forward impact topics, is also possible for ', ' purpose of participation to some real hot topics interactive. ”
Warning is actually still scare people
SINA official wants to do a real trader, it is necessary to set strict rules of the game
Officials released the list of violations for SINA weibo, covers so wide, naturally caused a huge reaction in the industry. Network movie Yi Nan, Editor, public opinion, official Sina weibo Jolt, also provide information about the current brush list may not have been to could not help point.
For the control of weibo, many Taobao sellers said that brush list business, this time before brushing the standings unlikely as reckless. One of the sellers: "even now tell clients is absolutely no problem, official monitoring them, he will very carefully, because in every brush list could be banned. "But, Yi Nan think, SINA of warning will in a time within effective, but impossible completely put an end to brush list phenomenon," micro-Bo Navy impossible suddenly unemployment, brush list also will more go heart, yiqian hard put a topic to Shang push, one hours on can push to Qian three, now may points good days push, first push to Qian more than 10, again slowly push to Qian ten and Qian five. ”
Actually, SINA micro-Bo aspects for suspected using "Blackwater" of topic host of processing announcement, is rather intriguing: "following host account as to continues to using the account, please Yu November 30, 2016 Qian, will brush list by using marketing company channel, and produced related service costs of invoice, and communication dialogue records, evidence provides to station party mailbox huati2@Sina.com for verified, station party will, as appropriate, consider solutions seal matters. Do not contact us before the end of the specified information is deemed abandoned accounts. ”
Such wording of the insiders Wang Zhongchuan road out the mystery, commercialization is micro-blogging Twitter hot topics list part of almost all on the list of entertainment, in theory, are supposed to be advertisers or partners of Sina weibo. He: "Sina weibo official wants to do a real trader, it is necessary to set strict rules of the game, first you need to find out exactly which companies adopt reasonable means rushing list, which companies are ' black waters ' grasp, and there may be a grey area. ”
Glossary
"Blackwater": specific impact topics list by way of stealing Twitter account, is the current brush top marketing company established practice.
"Chicken": Internet terminology, refers to the machine can be remotely controlled by hackers, especially a lack of protective measures in the article, could be free to steal Twitter account.
"Social worker": in hacker circles refers to a access to intelligence and information database, which contains hundreds of millions of user name and password.
新浪微博热门话题60%是假的：一条评论价格0.3元 - IT资讯
新浪微博官方近日公布了一批通过违规手段刷话题阅读数、旨在冲击热门话题榜单的账号，并对话题和主持人做了封号处理。在这份被封禁的刷榜名单中，赫然出现了多位明星大咖、多档综艺节目以及多部热门网剧，明星有“向日葵老师娄艺潇”、“韩寒新单曲刷爆网络”、“蒋劲夫痛哭”等，热门综艺有《姐姐好饿第二季》《偶滴歌神啊》《越策越美丽》等，而《画江湖之不良人》《陈二狗的妖孽人生》《法医秦明》等热门网剧也赫然在列。
重要文娱项目几乎全靠刷榜，而这背后，是近期新浪微博盗取账号现象的屡屡发生，多数被盗账号都被用来刷榜，并形成名为“黑水”刷榜的特有营销方式。随着新浪微博官方的重拳出击，这条灰色产业链的生意，不那么好做了。
热门话题超六成花钱刷
你以为微博话题榜的前几位，都是大家真在讨论搜索的吗
尽管新浪微博不再占据社交媒体中的头把交椅，但微博因最具有开放性，重要性反而越发凸显。诸如王宝强离婚、林丹出轨等热点文娱新闻，总是先在微博上发酵，进而引发全民关注。
对不少营销公司来说，利用微博在引发话题热度上的影响力进行文娱项目或者艺人的推广，成了一条捷径。常年从事微博营销的老默笑言：“你以为微博话题榜的前几位，都是大家真在讨论搜索的吗？太天真了，微博话题榜超过六成靠刷，这就是一门生意。”而一位电影营销公司宣传人员透露，在电影整体宣传费用中，互联网的宣传费用占到40%，其中微博营销占很大比例，“新浪微博的话题次数、热搜次数，已成为一项必备的采购项目。”
不同的时间段和不同的排位顺序，价码也不同。一位知情人士介绍，微博热搜的价格，进前十、进前五和进前三的价码层层递增，而早上、中午、下午、晚上各个时段的价格都不太一样，“按照小时收费，内部的成本价就三四千元，对外开价可达到一万元至两万元。”他也直言，一般都是花钱先刷话题，之后再去刷热搜，一个话题炒热了之后，才做全网。
一个颇不寻常的现象是，微博热搜第五名的位置，似乎常年被刷榜占据。有业内人士透露，湖南卫视的热门综艺《真正男子汉》一播出，周末两天的热搜都在第五名，“小鲜肉”杨洋每次热搜都是刚好卡在第五。而刷榜也出现过乌龙事件，明星叶一茜发了一条女儿森碟的微博，没想到评论里却出现了各种夸综艺节目《一年级·毕业季》嘉宾孙耀琦的内容，刷榜水军跑错了地方，实在无比尴尬。
刷榜水军是怎么炼成的
一条由机器粉转发的微博大概需0.15元，一条评论的价格0.3元
已经有半年多没使用新浪微博的网友“琉球”近期登录微博，惊讶地发现自己的账号在近两个月里，一直在发一些与影视作品或综艺节目相关的营销内容。在经过与微博客服的沟通后，“琉球”确定自己被盗号了，“被”成了一名水军。此前，微博名为“来去之间”的新浪微博CEO王高飞曾转发过这样一条信息：2015年之后没有修改过密码的，理论上都是肉鸡，就看水军想不想用你的账号发博。
盗取别人的微博账号发信息，一般有两种来源，第一种是通过同名账号密码的方式撞开“社工库”，以获得成千上万的账户信息；第二种是以钓鱼网站的方式，窃取授权登录第三方平台的微博账号。这些“黑号”可以找一级或者二级代理商卖出去，在淘宝网输入“新浪微博账号”，根据带粉丝数量多少，从一元五个，到几百元一个的账号都有。
在整个产业链中，因为账号比较便宜，买卖账号属于产业链的低端，真正的“高端消费”是转发和评论。根据一家淘宝店的报价，一条由机器粉(营销号)转发的微博费用大概是0.15元，一条评论的价格是0.3元。相比之下，真人粉要贵得多，转发或者评论一条，至少要1元，有些可能达到十几元。
与此前水军给人留下的简单粗暴的印象不同，如今的水军变得更为“高级”。老默透露，为了让水军看起来更有素养，如今也会玩儿一些套路，“营销公司盗取账号后不一定全都是‘收费’转发冲击话题，也有可能出于‘养号’的目的，参与到一些真实热门话题的互动。”
警告是动真格还是吓唬人
新浪微博官方想要做真正的操盘手，就必须制定严格的游戏规则
新浪微博官方放出的这份违规名单，涉及面如此之广，自然在业界引起了巨大反响。在网络大电影公号主编易南看来，新浪微博官方的重拳出击，也恰恰说明了当前刷榜的情况已到了不得不禁的地步。
对于新浪微博的管制措施，多位在淘宝网上从事刷榜生意的卖家表示，这段时间刷榜不可能再像之前那样无所顾忌了。一位卖家直言：“现在即便告诉客户绝对没问题，官方监测不到，他也会非常慎重，因为每一次刷榜都有可能被封号。”不过，易南认为，新浪的警告会在一段时间内有效，但不可能完全杜绝刷榜现象，“微博水军不可能一下子失业，刷榜也会更走心，以前硬把一个话题往上推，一小时就能推到前三，现在可能分好几天推，先推到前十几，再慢慢推到前十乃至前五。”
事实上，新浪微博方面对于涉嫌使用“黑水”的话题主持人的处理公告，显得颇为耐人寻味：“以下主持人账号如欲继续使用该账号，请于2016年11月30日前，将刷榜所使用营销公司渠道，以及产生相关服务费用的发票、沟通对话记录等证据提供至站方邮箱huati2@sina.com以备核实，站方将酌情考虑解封事宜。月底前不联系站方提供指定资料的，视同放弃账号。”
对于这样的措辞，业内人士王中川道出个中玄机，微博热门话题榜是微博商业化的一部分，几乎所有上榜的文娱项目，理论上都应该是新浪微博的广告客户或合作伙伴。他直言：“新浪微博官方想要做真正的操盘手，就必须制定严格的游戏规则，首先就需要摸清究竟有哪些公司采用合理手段冲榜，哪些公司是‘黑水’的真正掌握者，以及可能存在的灰色地带。”
名词解释
“黑水”：专指通过盗取微博账号的方式冲击话题榜的行为，是当前不少刷榜营销公司惯用的手法。
“肉鸡”：互联网用语，是指可以被黑客远程控制的机器，在文中特指缺乏防护措施，能被随意盗取的微博账号。
“社工库”：在黑客圈指一种获取情报和信息的数据库，里面包含上亿用户名和登录密码。