Business change "Black Friday": Americans can no longer go to the store queue-IT information

On November 26, according to the United States media reports from United States National Retail Federation showing, around Black Friday and this year there will be 137 million Americans visiting the stores or online to buy discount goods, with sales up 3.6% from last year.

But in New York and the Chicago area, the clerks said the day after Thanksgiving, customers compared to the previous few years.

Chicago Ridge Mall, a Manager said, "no one at 6 o'clock in the morning has damaged its doors. "ZARA shop assistant also believed that" the door is already damaged at this time in previous years, but this year should not. ”

Instead, the Macy's Web site are welcomed with great "passengers" overwhelmed.

For years, the Black Friday opens the United States this holiday season, but its popularity has gradually because of cheaper online trading down. Main battlefield of many retailers have physical stores go to the Internet, and released 3 days earlier than last year on Black Friday offer details.

President Johnson, the consumer research firm Customer Growth Partners, said Americans will be shopping season this year cost $632 billion, more than the $607 billion last year, of which more than half of the growth is coming from online shopping.

Cowen & Co, a report is expected this year Black Friday store traffic may be reduced by 3% to 4%, and traffic on the line would have a 20 per cent growth.

According to United States technology news site Mashable reported that Adobe Digital Insights bodies on Thanksgiving United States monitor display of the shopping scale, at five o'clock in the afternoon, General shopping scale of 1.15 billion dollars, on Thursday ended, all the shopping scale of 1.93 billion dollars. , Online shopping has reached $1 billion.

Adobe estimates that Black Friday online shopping sales this year will exceed $3 billion, Mobile Terminal sales will exceed $1 billion.

"The advantage of online sales will continue," said Brent Schoenbaum, a partner of Deloitte accounting firm, "consumers are becoming more aware of their online and in the store, to get the same deal. ”

Meanwhile, investors were also concerns in the area of e-commerce in this period spent efforts of Wal-Mart, how to compete with the e-commerce giant Amazon.

According to the financial times of London reported, Wal-Mart this year's policy is clear. Compared with last year's holiday shopping season, Wal-Mart increased number of networking products to 23 million this year, and super distribution center process Web orders from five to ten this year last year, to upgrade many aspects of the site, improve site speed, using technology and data to suggest gifts.

However, Morgan Stanley analysts remain bullish on Amazon, they think that flow is very important for any retailer.

Retailer information analyst Conlumino estimates that Amazon will be 11.3% to 59.6% in the shopping quarter of shoppers, Wal-Mart has 69.8% buyers. In parallel with the rise of online shopping, Amazon and Wal-Mart, gap is gradually narrowing.

"After the election, consumers are being dragged back into the e-commerce shopping. "Adobe's Chief Analyst tamala·jiafuni said," we expect more than Black Friday Cyber Monday, became the biggest promotion ever, sales will reach us $3.36 billion. ”

电商改变“黑色星期五”：美国人不再去商店排队 - IT资讯

11月26日，据美国媒体报道，来自美国零售联合会的信息显示，今年黑色星期五前后将有1.37亿美国人前往实体店或者在网上购买打折商品，销售额较去年增长3.6%。

但在纽约和芝加哥地区，店员们却纷纷表示在感恩节后的一天，顾客相比以前那几年少了一些。

Chicago Ridge Mall的一名经理称，“没有人再在早晨6点破坏店里的大门了。”ZARA的店员也认为，“往年这个时候大门早已损坏，但今年应该不会了。”

相反，梅西百货的网站却因为迎来巨大的“客流量”而不堪重负。

多年以来，黑色星期五开启了美国假日购物季，但它的人气却因为更为便宜的线上交易而逐渐走向下坡路。不少零售商都已经将主战场由实体店转到网上，并比去年再提前了3天公布黑色星期五的优惠详情。

消费者研究公司Customer Growth Partners主席约翰逊表示，今年美国人会在购物旺季花费6320亿美元，比去年的6070亿美元多，其中超过一半的增长是来自网上购物。

Cowen & Co的一份报告则预计，今年黑色星期五商店的客流量可能会下降百分之三到百分之四，而线上的客流量会有一个百分二十的增长。

据美国科技新闻网站Mashable报道，Adobe Digital Insights机构对感恩节美国购物规模的监测显示，当天下午五点，总购物规模为11.5亿美元，到周四结束，全部购物规模为19.3亿美元。其中，网络购物规模达到了10亿美元。

Adobe估计，今年黑色星期五的网络购物总销售额将突破30亿美元，移动端销售额将突破10亿美元。

“线上销售的优势还会持续，”德勤会计师事务所合伙人Brent Schoenbaum称，“消费者们越来越意识到他们在线上和在店里能获得相同的交易。”

与此同时，投资者们还在这一时段关注了在电商领域花了大力气的沃尔玛，如何与电商巨头亚马逊展开竞争。

据《金融时报》报道，沃尔玛今年的电商政策清晰明确。与去年的假日购物季相比，沃尔玛今年网络产品的数量增加至2300万种，处理网络订单的超级配送中心数量从去年的五个增加至今年的十个，还对网站的多方面进行了升级，提升了网站的速度，使用技术和大数据向访客推荐礼品等。

不过，摩根士丹利分析师们仍看好亚马逊，他们认为流量对于任何零售商而言都是非常重要的。

零售商信息分析机构Conlumino估计，亚马逊将在今年购物季中获得11.3%至59.6%的购物者，而沃尔玛拥有69.8%的购买者。在网购崛起的同时，亚马逊和沃尔玛的差距也正在逐渐缩小。

“大选之后，消费者正重新回归电商购物。”Adobe首席分析师塔玛拉·加夫尼表示，“我们预计网购星期一将超过黑色星期五，成为有史以来最大的促销日，销售额将达到33.6亿美元。”