If false news, Facebook will lose much revenue? -IT information

Beijing time on November 26, according to foreign media reports, false news itself has become news, but an important issue with regard to false news has not been answered: If false news, Facebook will lose much revenue?

Although there are no precise figures, but industry sources estimate that out of false news and Facebook will lose about $15 billion next year-more than half of the advertising revenue. If that estimate is accurate, mark (Mark Zuckerberg) would not be willing to fight Facebook fake news.

Facebook spokesman indicated to BuzzFeed News, headlines do not reflect the General level of activity, "there is a lot of news on Facebook, headline seems to be more attractive, but their proportion in the total amount of information is quite small."

The New York Times published an article saying, show false news "power" released on November 9, is an example of a tweet, Tweets include a bus pictures, on the bus ride was hiring people to protest the election results. The Tweets on Facebook by forwarding the 350,000 times. 11th published a review article about error correction, forwarding only 3,500 times.

False news can get a lot of forwards is confirmation bias – people are more likely to believe that information themselves, and not willing to believe that they are not an authorized information.

Confirmation bias and low threshold, allows people with different views will only accept their recognition possible. A guess is that every time the news people see themselves, they will produce more dopamine.

In short, the fake news is good for Facebook. Insiders pointed out that Facebook advertising revenues of $7 billion in the third quarter, virtual news brought forward, commented than real news.

Of false news and the real news in the flow is 54.2%:45.8% per cent. Buzzfeed pointed out that key node in the general election, forwarded from Facebook's 20 largest false news and comment is 8711000, 20 the real news of this data is 7367000.

Does this mean 54.2% Facebook advertising revenue caused by the false news is it? This poorly defined, because Facebook message is not disclosed in the report,

According to this theory that Zuckerberg had $15.2 billion in "reasons" will not seriously affect false news on Facebook. Facebook advertising revenue in the third quarter was $7 billion, annual revenue is $28 billion, of which 54.2% is the $15.2 billion.

如果失去虚假新闻，Facebook会失去多少营收？ - IT资讯

北京时间11月26日消息，据外媒报道，虚假新闻本身已经成为新闻，但有关虚假新闻的一个重要问题一直没有得到回答：如果失去虚假新闻，Facebook会失去多少营收？

虽然没有确切数字，但有业内人士估计，失去虚假新闻，明年Facebook将损失约150亿美元——超过广告营收半数。如果这一估计准确，马克·扎克伯格(Mark Zuckerberg)不会愿意打击Facebook虚假新闻。

Facebook发言人向BuzzFeed News表示，头条新闻不能反映平台的总体活跃程度，“Facebook上存在大量新闻，头条新闻似乎更有吸引力，但它们在新闻总量中占比相当小”。

《纽约时报》刊文称，展现虚假新闻“力量”的一个例子是11月9日发布的一条推文，推文包含一辆大巴图片，大巴上乘坐的都是被雇佣来抗议大选结果的人。该推文在Facebook上被转发了35万次。11日发表的一篇有关纠错的文章，转发量只有3500次。

虚假新闻能获得大量转发的原因是确认性偏差——人们更愿意相信自己认可的信息，而不愿意相信自己不认可的信息。

确认性偏差和低门槛，使得有不同看法的人只接受他们认可的内容成为可能。一种猜测是，每次人们看到自己认可的新闻时，就会分泌出更多多巴胺。

简而言之，虚假新闻对Facebook有利。有业内人士指出，第三季度Facebook广告业务营收为70亿美元，虚拟新闻带来的转发、评论都多于真实新闻。

虚假新闻和真实新闻在流量中的占比是54.2%：45.8%。Buzzfeed指出，在大选的关键节点，Facebook上二十大虚假新闻带来的转发和评论数量是8711000，二十大真实新闻的这一数据是7367000。

这是否意味着54.2%的Facebook广告营收是由虚假新闻带来的呢？这个不好确定，因为Facebook在财报中没有披露相关消息

根据这一推测，扎克伯格有152亿美元的“理由”不会认真打击Facebook上的虚假新闻。Facebook第三季度广告营收是70亿美元，年化营收就是280亿美元，其中的54.2%就是152亿美元。