Official: current hit film, and almost without exception false-IT information
As of November 13, 2016 total box office in mainland China exceeded 40 billion yuan mark, 19 days earlier than breaking 40 billion yuan last year.
Box office surging in the film market at the same time, "box office water" has become quite a common phenomenon. Special Fund for the national film Office Deputy Director Li said: "hit all the high grossing films almost without exception there is water at the box office."
Released last year by the demon-catching record of the IP Man 3 this year and became two of the most popular "box office" domestic Chinese films in question. Only two days, on suspicion of fraud at the box office, investigated by the State press and publication administration of radio, film and television.
"The current prevailing practice is ' box office '. The removal costs Studios just need to play, give theaters a number of benefits, the box office can ' brush up '. "Researcher at the development research center of the State press and publication administration Liu Hanwen, told reporters that such frauds generally in two ways: one is the studios reached an agreement with theaters in private, nonprofit times in cinemas, for example 0 o'clock to 6 o'clock in the morning, a time period without an audience, to Chang's surge at the box office. Other is in profit-making period, buy cinema hall in advance part of the position, whereas the actual viewing, and there is no real audience.
New line Vice President Gao once said in an interview: "to paint the box office, only a 5% Film Fund, a 3.3% tax, then a number from 2% to 3% equipment. That added up to only 10% per cent of costs. ”
In addition, in order to improve the film's rate, the producers also plays split proportionately. Currently movie surrender 5% Film Fund and 3.3% after tax, the rest proportionally into films, distributors, cinema. Some producers and theater in private agreements, reduce your percentage split will own part of the profits back to the theater at the box office, which allows theaters to increase chip. This way you can push their box office and squeezed out an opponent's chip.
"Some of Theater even less revenue agreed in secret film on the transition to the high ratio of the film at the box office, resulting in higher yields. This money is aimed at movie box office in the early days, caused movie ' hot ' illusion of fans follow the purchase. "Liu Hanwen said.
Special Fund for the development of national film Office said Jiang Tao, Director of the Management Committee, false box office data, movie market suffered. Not only is the theater box office water, some theaters keep stealing back from, moving ticket sales at the box office, resulting in losses at the box office, directly led to the false box office data, affected the judgement of investors and policy makers on the market, has even affected the development of the industry.
Professor Li said communication University of China Academy of art films, unspoken rules of the reasons for the popularity at the box office, is the huge economic benefits and market regulation is not in place. If you condone this behavior, it will greatly disturb the normal order of movie box office, film lay hidden for the healthy development of the market for the future.
End of October 2016, the 24th meeting of the Standing Committee of China film industry promotion law, without a vote, a clear prohibition of the film distribution company, cinema, such as by making a false trading, falsification of sales income and other improper means, deceive, mislead viewers for offenders, according to circumstances, instructions, order rectification, revoking licenses.
Jiang Tao said, aimed at the domestic box office water, relevant departments will carry out market-specific special treatment, took more drastic measures. Film Board will establish "theater manager's blacklist system", once the data is false, you cannot be hired. In addition, installed cameras in video Hall, the number of errors is allowed for in the 1%, error in 2%, will alarm.
"Although the film industry Promotion Act of false punch at the box office, but also to see that similar phenomena occur, its root cause lies in domestic film production, distribution mechanisms not flexible and market competition is not sufficient. "Li chun believes that in addition to strengthening supervision in film production, distribution, you also need to start from the classification system, further deepening reform of the film, so that domestic films to the competition track.
官方：目前热映电影，票房虚假几乎无例外 - IT资讯
截至11月13日，2016年中国内地总票房突破400亿元大关，比去年破400亿元提前了19天。
在电影市场票房一路高歌猛进的同时，“票房注水”现象却变得相当普遍。国家电影专项资金办公室副主任李东表示：“目前热映的所有票房比较高的影片几乎无一例外都有票房注水”。
去年上映的《捉妖记》和今年的《叶问3》，成为两部最受“假票房”质疑的中国国产片。后者仅仅放映两天，就因为涉嫌票房造假，受到国家新闻出版广播电影电视总局的调查。
“目前比较盛行的做法是‘买票房’。制片方只需要把播放的成本去除，再给影院一些好处，票房就可以‘刷高了’。”国家新闻出版广电总局发展研究中心研究员刘汉文告诉记者，这种造假行为一般有两种方式：一种是制片方和院线私下达成协议，在影院非营利时间段，比如零时到清晨6时这一根本没有观众的时间段，以包场的方式冲高票房。另一种是在营利时间段，片方提前买下影厅里的部分位置，而实际观影时，并没有真实的观众。
新影联院线前副总经理高军曾在接受媒体采访时透露：“去刷票房的话，只用出一个5%的电影专项基金，一个3.3%的流转税，然后再交一个2%到3%的数字设备费。这样加起来只需要10%左右的费用。”
此外，为了提高电影的排片率，制片方还会在分账比例上做文章。目前电影票房上缴5%的电影专项基金和3.3%的营业税后，剩下部分由片方、发行方、影院按比例分成。一些制片方私下和影院协议，降低自己的分账比例，将属于自己的票房盈利返一部分给影院，以此让影院增加排片量。这样既可以推高自己的票房，又可以挤掉对手的排片量。
“有的影院甚至暗中把约定分账少的电影票房转移到高分账的电影上，从而获得更高收益。这样贴钱的目的是在电影上映的最初几天拉高票房，造成观影‘火爆’的假象，让影迷跟风购票。”刘汉文说。
国家电影事业发展专项资金管理委员会办公室主任姜涛表示，票房数据造假，让电影市场深受其害。不仅是有的影院为票房注水，还有些影院偷瞒票房、挪报票房，造成票房流失，直接导致票房数据失实，影响投资人、政策制定者对市场的判断，甚至已经影响到行业发展。
中国传媒大学艺术研究院电影所李春教授认为，票房潜规则盛行的原因，是巨大的经济利益和市场监管不到位。如果纵容这一行为，将极大地扰乱正常的电影票房秩序，给未来电影市场的健康发展埋下隐患。
2016年10月底，中国人大常委会第二十四次会议表决通过电影产业促进法，明确禁止电影发行企业、电影院等主体通过制造虚假交易、虚报销售收入等不正当手段，欺骗、误导观众，对违法者将根据情节奉、责令停业整顿、吊销许可证。
姜涛表示，针对目前国内电影票房注水情况，相关部门将开展专门针对电影市场的专项治理，拿出更严厉的措施。电影局将建立“影院经理的黑名单制”，一旦数据作假，则不能再获录用。此外，在影厅安装摄像头，人数误差在1%之内是允许的，误差在2%之间，就会报警。
“尽管《电影产业促进法》对虚假票房出重拳，但也要看到，类似现象的发生，其根本原因仍在于国内电影制作、发行机制不灵活以及市场竞争不充分等。”李春认为，除加强电影制作、发行的事中事后监管，还需要从分级制入手，进一步深化电影体制改革，让国内电影走向良性竞争轨道。