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published in(发表于) 2016/11/28 8:25:35
Xinhua: why is everyone worried badmouthing PAPI sauce? ,

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Xinhua: why is everyone worried badmouthing PAPI sauce? -IT information

The past two days, a "break up" news spread North and South, stars PAPI sauce and logic thinking, this relationship is maintained only for 8 months.

Either the PAPI butter soft women's image, logic thinking "? straight man" image is too deeply rooted, PAPI sauce "being jilt" be "abandoned" words such as frequency is a little high.

Heading the party to "help out": "Luo Zhenyu withdrawal! PAPI sauce could not escape a night of Red burst the curse? "" Exit logic thinking PAPI sauce, reticulocyte economy is dying? ”

Meanwhile, the "wild" commentators argument of unity: "it must be because PAPI sauce not red logic thinking not her! "" Bold predictions, net red is no longer the darling of the capital! ”

It seems that we unified the caliber, were bad-mouthing PAPI red sauce and network economy. That their logic is what?

First I have to say, PAPI sauce heat than before. PAPI sauce before brushing the screen in the current major video sites nearly vanished, the launch of the platform independent open source content papitube has not set off a heat wave so far, the launch of the face does not appear hot scene.

In addition to onlookers outside the visual experience, logic thinking withdrawals seem to give them a proven Papi sauce "not" an important argument. Do not know since when, an industry, a important symbol is the capital of the company if love is not love, high valuations are not high. Profile of logic thinking love, preparations for a Grand auction and PAPI sauce worth pushing to God the same price, now hurry off the field, this drop is used as PAPI sauce is a good argument, but the fall.

It is said that "net red circle of ' carrying handle 'papi sauce are to die, reticulocyte economic choice, of course. "But the truth is not like that work? Once one finds a conclusion, they will eagerly look for all kinds of "real hammer" to confirm this conclusion, ignoring the "real hammer."

Network red was able to become a "business", the key is the power of flow and liquidation is to make fans of passion into purchasing power.

"Break up" too much chaos, a message that has been "ignored". On November 21, 2016, owns a second, small café show, a broadcast technology announces completion of $500 million e round of funding, the rounds also hit a single round of financing in the domestic mobile video industry record. In addition to the reticulocyte individuals other than IP, gave birth to network red short video platform is still the darling of the capital.

Also, most people only pay attention to the divestment of logic thinking, did not see the serious Fund waiting for, and it also stars disk access logic thinking that 5% is very proud that bid 10 times is not sold. Party capital cast away like a worn-out shoes the other jaw, can not so easily that PAPI sauce I couldn't do it.

Corporations, individuals, development capital, but cannot rely on the capital. Bad-mouthing behind the most deep-rooted causes may also "line" criteria. Those fire phenomenon we saw too many die, the healthy growth of a company in an industry, isn't the most important sustainability?

PAPI sauce partner and Manager Yang Ming in the circle of friends there is a sentence in the response may be ignored by all: "solid, low-key way." This sentence is in Yang Ming papitube after explain. Evidence indicated that papitube is still in its infancy stage, but this pattern was net hung a sign of healthy economic growth, compared to the original show raucous auction, "solid, low-key way" may be the network after the impetuous red direction of economic development.


新华网:为什么大家都着急唱衰papi酱? - IT资讯

近两日,一则“分手”的消息传遍大江南北,主角是papi酱和罗辑思维,这场关系仅维系了8个月。

可能是因为papi酱软妹子的形象、罗辑思维“真·直男”的形象太过于深入人心,papi酱“被甩”“被弃”之类的字眼出现频率有点高。

标题党也来“助阵”:“罗振宇退股!papi酱也难逃一夜爆红魔咒?”“罗辑思维退出papi酱,网红经济不行了?”

与此同时,“野生”评论员们的论调也比较统一:“肯定是因为papi酱不红了罗辑思维才不要她的!”“大胆预测,网红不再是资本的宠儿了!”

看起来大家似乎统一了口径,都在唱衰papi酱和网红经济。那他们的逻辑是什么呢?

首先不得不承认,papi酱的热度大不如前了。从前动辄被papi酱刷屏的情况在当前的各大视频网站几乎绝迹,推出的独立运营开源内容平台papitube至今也并未掀起热浪,推出的表情包也未出现火爆场景。

除了围观群众直观的体会以外,罗辑思维的撤资似乎也给他们提供了印证Papi酱“不行了”的重要论据。也不知从何时开始,一个行业、一个公司行不行的重要标志在于资本爱不爱,估值高不高。罗辑思维当初高调示爱,筹备一场盛大的拍卖会并把papi酱的身价推高至神一样的价格,现又却匆匆离场,这落差用来当做papi酱衰败的论据是再合适不过。

有人说,“网红界里的‘扛把子’papi酱都不行了,网红经济当然也不行了。”但事实是不是这样的呢?人们一旦认定一个结论,就会热切地寻找各类他们认定的“实锤”来印证这一结论,从而忽略了别的“实锤”。

网红之所以能成为一门“生意”,最关键的动力在于流量变现,而变现的方法就是将粉丝的热情转变为购买力。

“分手门”太过于纷纷扰扰,以至于有一则消息被“无视”了。2016年11月21日,旗下拥有秒拍、小咖秀、一直播的一下科技宣布完成5亿美元E轮融资,该轮融资也创下了国内移动视频行业的单轮融资金额最高纪录。除了网红个人IP以外,孕育网红的短视频平台仍然是资本的宠儿。

而且,大部分人只注意到罗辑思维的撤资,却没有看到真格基金的默默守候,同时它还美滋滋地接盘罗辑思维那5%,十分傲娇地表示即使出价十倍也不卖。一方资本弃之如敝履另一方却如获至宝,可不能那么轻易就说papi酱不行吧。

公司也好,个人也罢,发展依靠资本,但不能依赖资本。唱衰的背后,最根深蒂固的原因可能还在于骨子里对“行”的标准认定。那些火一把就死的现象我们见得太多了,一个行业一个企业的健康成长,最重要的难道不是可持续性吗?

papi酱合伙人兼经纪人杨铭在朋友圈的回应中有一句话可能被大家所忽略了:“踏踏实实,低调前行”。这句话是跟在杨铭关于papitube的解释之后的。种种证据表示,papitube的确还处在起步阶段,但这种模式总算是网红经济健康成长的一种表现,相比当初那一场喧闹的拍卖,“踏踏实实,低调前行”,可能才是浮躁过后网红经济最应该发展的方向。





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