Foreign Media: Webcast of explosive growth in China, a large number of young people swarm-IT information
United States business media, CNBC said, webcast, China usher in the explosive growth, led to a number of industries, and attracting nearly half of Chinese Internet users to watch. Analysts believe that after going through a stage of rapid development China Webcast industry mergers and acquisitions activity will happen two or three years. For a summary of the article:
China's younger generation creativity, social media and broadcast capabilities to a new level, they can put in a month of a virtual Lamborghini into a genuine Audi car down payment.
These smart phone and camera shots of the young people taking advantage of the development of China's broadcasting feast, by showing their daily income, the live content includes singing, e-sports, cosmetic or eat a whole pizza.
Live in China that include Zambia, hearts, as well as elements such as Facebook-like Live or Periscope is Twitter. However, is to promote China's broadcasting industry to flourish by users of virtual gifts, fans can purchase the virtual products through to express their love of anchors.
Top network anchors live can easily draw more than 100,000 Internet users watch, and users to buy virtual gifts for their income, such as a virtual sunflower flower needs 0.1 Yuan, while a virtual Lamborghini takes 100 Yuan.
This virtual gift that makes many Chinese young people per month to a decent income, regardless of whether they have a university degree.
Easy money
19 year old Ding Gaoxing (transliteration, Ding Gaoxing) Panda is a part-time anchor on TV, with more than 10,000 fans. Ding Gaoxing said: "webcast can easily earn pocket money. I like to play the game, now I can play games to earn money through live. ”
Ding Gaoxing was born in Shanghai, is currently Singapore polytechnic college sophomores. Live through the spare time, Ding Gaoxing income higher than that of the average salary of university graduates in China.
Ding Gaoxing said: "I live 60 hours per month, by gift from Canadian fans are able to receive about 10,000 yuan. "China, by contrast, reports issued by the Ministry of education in 2014, graduates of Chinese College students earn about happy for small one-third.
Ding Gaoxing said: "I live to earn more money than a regular job income. However, I will still go to find a job after graduation. It's ironic. ”
More and more young Chinese pursue interactive, real-time, and cheaper, and joining this trend.
According to data from China Internet network information center, by the end of June this year, China broadcast the number of users has reached 325 million people, nearly 710 million Internet users in China is half of the total.
New money machines
In addition to the online entertainment industry, because shops and brands to join live's explosive growth also greatly propelled the development of China's e-commerce.
Alibaba's Taobao and Beijing East China's two largest electricity supplier, they have launched independent broadcast platform, Taobao is live and Jing dong live, respectively. Businesses and brands can engage a network of red to help their product marketing. Meanwhile, merchants can also purchase page linked above live interface.
Tencent network created by media group reported China industry research project Tech Insights, for the loyalty of the network anchors can be converted to consumer confidence in the product. China Tech Insights pointed out: "China consumer brand still has a strong sense of distrust. ”
However, according to Taobao live, streaming website content conversion to 32%, that is to say, 1 million watched can increase the user's shopping cart 320,000 items, while the real purchase data is impossible.
The report concluded: "in the near future, the broadcast is likely to become the standard of China's e-commerce platform. ”
More complete industry chain
Live trends also led to other supportive services, such as 25-year old Ma Tingting (transliteration, Ma Tingting) managed by the brokerage firm. Ma Tingting is located in Chengdu, which owns more than more than 100 contracted network anchors.
Ma Tingting said: "online merchants to find me, I will arrange to help sell them. I top a day can help them sell more than 1000 pieces of goods. ”
Ma Tingting shows performance reports show that one of his company's top anchor from August 21 to September 19, the income of 203,129 Yuan, helping sales of 2 million Yuan worth of goods. However, Ma Tingting declined to disclose the company's Commission rate for top anchors.
Game changer?
China Tech Insights said that from June to August this year, China's broadcast revenue reached 1.7 billion yuan, Panda TV, application of covered fish, YY, reflecting, Mo Mo, Sina, Tencent, youku, potatoes, letv aiqi art.
According to another report of the China International Capital Corporation, the market scale of China's broadcasting industry in 2015 and 100 to 15 billion yuan, covering such as anchors, video production, and other support services.
Credit Suisse issued in September a report view that individuals live in China market next year will reach $5 billion, while China movie box office revenues of US $7 billion, China's tour market is $10 billion.
Yao Orange, JP Morgan head of China Internet Research believes that growth may lead to mergers and acquisitions between industries.
Orange Yao said: "there are many private companies in the field of broadcasting, in main business covers electronic sports, reality shows and comedy. ”
Orange Yao said: "I think the next two to three years time, this market will experience consolidation stage, but at least some of those listed companies will come to the fore to demonstrate their strength as well as the liquidity of the system. ”
外媒：中国网络直播爆发式增长，大量年轻人蜂拥而上 - IT资讯
美国财经媒体CNBC称，中国网络直播迎来爆发式增长，带动了多个行业，并吸引近半数中国网民观看。分析师认为，在经历高速发展阶段后，中国网络直播行业未来两到三年必会发生并购活动。以下为文章概要：
中国的年轻一代充满创意，将社交媒体和直播的变现能力提升至新的高度，他们能在一个月里把一辆虚拟兰博基尼换成一辆真正奥迪汽车的首付款。
这些使用智能手机和自拍杆的年轻人趁着中国直播发展的盛宴，通过展示自己日常生活获得收入，其直播内容包括唱歌、电子竞技、化妆或者是吃一整张披萨。
中国直播中所包含的点赞、红心以及评论等元素类似Facebook Live或者是Twitter的Periscope。不过，推动中国直播行业蓬勃发展是深受用户欢迎的虚拟礼物，粉丝们可以通过购买这些虚拟产品来表达他们对主播的喜爱。
顶级网络主播的一场直播能够轻松吸引逾10万网友观看，而网友通过购买虚拟礼物就能为他们带来收入，例如一朵虚拟向日葵需要0.1元人民币，而一辆虚拟的兰博基尼则需要花费100元人民币。
这种虚拟礼物使得很多中国年轻人每月能获得不菲的收入，不管他们是否有大学学位。
来钱容易
19岁的丁高兴(音译，Ding Gaoxing)是熊猫TV上的一名兼职主播，其拥有1万名粉丝。丁高兴说：“网络直播可以轻松挣零花钱。我喜欢打游戏，现在我可以通过直播打游戏挣钱。”
丁高兴出生在上海，目前是新加坡理工学院的大二学生。通过课余时间进行直播，丁高兴所获得收入高于中国大学毕业生的平均薪资水平。
丁高兴表示：“我每月直播60个小时，通过兑换粉丝送的礼物能够获得约1万元人民币。”相比之下，中国教育部2014年发布的报告称，刚毕业的中国大学生每月收入约为丁高兴的三分之一。
丁高兴说：“我通过直播挣得的钱比一份普通工作的收入还多。不过，我毕业后还是会去找工作。这真是讽刺。”
越来越多的中国年轻人追求互动、实时以及更为廉价的内容，并加入这一潮流当中。
据中国互联网信息中心的数据，截至今年6月底，中国直播用户的数量已经达到了3.25亿人，这接近中国7.1亿网民总量的一半水平。
新生钱机器
除了网络娱乐行业，由于商铺和品牌的加入，直播的爆发式增长也极大地助推了中国电商的发展。
阿里巴巴的淘宝和京东商城是中国最大的两家电商，他们均推出了自主的直播平台，分别是淘宝直播和京东直播。商家和品牌可以聘请网红帮助他们进行产品促销。与此同时，商家还可以将商品购买页面的链接置于直播界面之上。
腾讯网络媒体事业群创建的行业研究项目China Tech Insights发布报告称，对于网络主播的忠诚度可以转化成消费者对产品的信任。China Tech Insights指出：“中国的消费者对电商品牌仍有强烈的不信任感。”
不过，据淘宝直播称，直播网站的内容转化率为32%，也就是说，100万次观看量可以令用户的购物车增加32万件商品，而真正的购买数据则无法统计。
报告总结称：“在不久的将来，直播很有可能变成中国电商平台的标配。”
日趋完整的产业链
直播潮流也催生了其他支持性质的服务行业，例如25岁的马婷婷(音译，Ma Tingting)所管理的经纪公司。马婷婷的公司位于成都，旗下有100多位签约网络主播。
马婷婷说：“网络商家找到我，我就会安排主播帮助他们推销商品。我公司顶级主播一天能够帮助他们销售1000多件商品。”
据马婷婷展示的绩效报告显示，其公司的一位顶级主播从8月21日至9月19日的收入为20.3129万元人民币，帮助销售了价值200万元人民币的商品。不过，马婷婷拒绝透露该公司对于顶级主播的提成比例。
游戏的变革者？
China Tech Insights称，从今年6月至8月，中国直播营收达到17亿元人民币，所涉及的应用有熊猫TV、斗鱼、YY、映客、陌陌、新浪、腾讯、优酷、土豆、乐视以及爱奇艺。
另据中国国际金融有限公司的报告称，中国直播行业的市场规模在2015年达到了100至150亿元人民币，涵盖例如主播、视频制作以及其他支持服务行业。
瑞信9月份发布的一份报告认为，中国个人网络直播市场明年将达到50亿美元，而中国电影票房收入为70亿美元，中国手游市场规模为100亿美元。
摩根大通中国互联网研究主管姚橙认为，增长可能导致行业企业之间的并购。
姚橙表示：“在直播领域有很多私有企业，从事的主业涵盖电子竞技、真人秀以及搞笑节目。”
姚橙说：“我认为未来两到三年的时间，这个市场会经历整合阶段，但是至少有一部分未上市的企业会脱颖而出，展示他们使用系统实力以及变现能力。”