2020 social media ad spend up to 50 billion dollars: will surpass newspaper advertising-IT information
Beijing time on December 5, according to foreign media reports, France advertising giant Publicis Group's ZenithOptimedia (Zenith Optimedia) Monday predicted that by 2020, global spending on social media advertising will surpass newspaper advertising.
ZenithOptimedia predicted that by 2019, the global social media ad spending will be spread over 20% of total Internet ad spending, or $50 billion, lower only than newspaper advertising spending accounted for more than 1%. By 2020, it will easily surpass newspaper advertising in social media advertising spending.
Social media platforms in the rapid development of mobile devices, the speed and the technical upgrading, have significantly changed the way a lot of people get their news.
"While the economy is facing a political threat, but social media and online video are driving sustained growth of global advertising spending," ZenithOptimedia forecasts Department head qiaonasen·banade (Jonathan Barnar).
In recent years, advertising trends in the rapidly changing media industry onslaught. Companies began to put them into traditional advertising media such as newspaper budgets turn PC and cell phone on the site. Marketers are constantly putting their spending to social media sites. On Facebook, Snapchat and other platform, marketers can integrate their ads into a user's stream, this model has proved to be more effective than bothering the user banner ads.
In 2017, the global advertising spending is expected to grow by 4.4%, and this year's growth rate. Taking into account this year's Olympic Games, United Kingdom out of the EU referendum as well as the United States promoting large activities such as the general election advertising spending next year, ad spending was quite strong.
Online video ad spending to grow quickly. By 2019, global online video advertising spend is expected to reach us $35.4 billion, slightly higher than the broadcast advertising, but far less than TV ads.
Since 2010, while the Middle East and North Africa ad spending growth slows, but global advertising spending has remained stable. China and most of Asia's ad spending growth is expected to continue to remain strong.
2020年社交媒体广告支出达500亿美元：将超过报纸广告 - IT资讯
北京时间12月5日消息，据外媒报道，法国广告巨头阳狮集团旗下实力传播(Zenith Optimedia)周一预计，到2020年时，全球社交媒体广告支出将超越报纸广告。
实力传播预计，到2019年时，全球社交媒体广告支出将占据总互联网广告支出的20%，即500亿美元，只比报纸广告支出占比低一个百分点。到2020年时，社交媒体广告支出将轻松超越报纸广告。
社交媒体平台在移动设备上的快速发展，网速的加快以及技术的升级，已经显著改变了许多人获取新闻的方式。
“尽管经济面临政治威胁，但是社交媒体和在线视频正在推动全球广告支出持续增长，”实力传播预测部门主管乔纳森·巴纳德(Jonathan Barnar)表示。
近些年，媒体行业受到了广告趋势迅速转变的猛烈冲击。企业开始把他们原本投向报纸等传统广告媒介的预算转而投向PC和手机上的网站。营销商正不断把他们的支出投向社交媒体网站。在Facebook、Snapchat等平台上，营销商可以把他们的广告融合到用户的信息流中，这种模式已证明要比打扰用户的横幅广告更有效。
2017年，全球广告支出预计将增长4.4%，和今年的增速一致。考虑到今年有奥运会、英国脱离欧盟公投以及美国大选等大型活动推动广告支出，明年的广告支出可以说相当强劲。
在线视频广告支出的增长也很快。到2019年时，全球在线视频广告支出预计将达到354亿美元，稍高于广播广告，但远低于电视广告。
自2010年以来，尽管中东和北非的广告支出增长放缓，但是全球广告支出一直保持稳定。中国和大部分亚洲地区的广告支出增长预计将继续保持强劲势头。