Foreign Media: consumer 12% of sales-Dubai Airport Dubai, overseas travel-IT information
Dubai Airport duty free customer, China accounted for only 4%, but accounted for 12% sales. Dubai Airport duty free to take steps to facilitate the Chinese guests.
In traditional Chinese minds, is a wealthy and mysterious places in the Middle East. Middle East oil "black gold" obtained extraordinary wealth, their extravagant and majestic noble of the Royal family. Dubai's trade is also an important transit point for Chinese goods distributed in Dubai, trade flows to other countries, Eastern Europe, the Middle East and North Africa. Every year, many Chinese people to go to Dubai or Dubai, whether it's travel, or commercial transactions.
Chinese people in Dubai Airport shopping
Global boutique industry, Dubai is also an important role, frequently between the rich in the Middle East in Dubai for glitzy luxury jewellery, watches, handbags, interest, good taste and appetite. Investments related to the Consortium's special passion for luxury goods in the Middle East.
All in all, full of so many years, Dubai whether as buyer, seller, or investor, is very familiar with the luxury goods business. They have discovered that today, the Chinese luxury goods business plays a key role. Dubai duty free shops each year only 4% of the customers are Chinese, but they contributed 12% to the sale.
In other words, in the Dubai duty free shops, a Chinese purchase amount, are other countries passengers coming and going shopping at the airport three times of the amount of times. This is an impossible by Dubai duty free shop management to ignore the numbers. Today, passengers on any one of the busiest airports in the world, China is the most important for customer, Dubai hopes to further eliminate obstacles encountered in shopping, regardless of language, still paid up, Chinese passengers in Dubai Airport shopping.
The end of October, Shanghai hosted the "dibaizhou", which may be the Dubai Government business with China one of the most important activities, dibaizhou has also been held in Beijing.
CEO of the Dubai Airport duty free shop wearing a formal suit, Mr Colm McLoughlin appeared in front of the Chinese people.
Dubai duty free shop was founded in 1983, when only 20 million dollars in sales, and by the year 2015, this figure has reached 1.888 billion US dollars. Sales, Dubai duty free is the first of the 2015 global airport retail operators, the retail area of more than 35000 square meters, are located south of Dubai International Airport and Dubai Al Maktoum international airport.
Passengers are so important in China, Dubai duty free shop takes a lot of energy on their preferences and habits. Statistics of the Chinese shopping is a must, Chinese customer is logged duty-free shop for more information on the Passport, even down to which province they came from.
Colm McLoughlin said they have concluded that a number of Chinese customers more interesting consumer characteristics.
For example, Chinese consumers prefer the duty-free shops dedicated to the issue and the exclusive limited edition merchandise; older, wealthier Chinese consumers favour Rolex, Omega, Bulgari and other high-end brands; young Chinese consumers love fashion jewelry brands such as Swarovski and souvenirs; Chinese consumers will buy gold coins, gold bars; the vast majority of Chinese traveler a tour of shopping, and shopping lists.
Another watch brand Longines is mentioned, the Chinese have liked Dubai to buy this particular brand of watches. Look, the Chinese people even in Dubai, like buying brand still like those at home.
Statistics of Dubai Airport passenger source of China, Hong Kong, China is ranked in the first place, and then the first-tier cities in mainland China and sorts by the purchasing power of Hong Kong passengers are passengers beyond Beijing and Shanghai, only came in third.
In the study of Chinese customers at the same time, Dubai duty free shops can get improved services. The Colm McLoughlin visited Shanghai, an important job is to sign a contract with China UnionPay, ctrip. Dibairen said their close engagement of partners in China include Baidu, and local suppliers.
Look, Dubai duty free shops willing to let Chinese customers buy Chinese goods at the Dubai Airport. After all, in the Dubai duty free, most popular products among Chinese customers for cosmetic skin care products and perfumes, watches, cigarettes, wine, cigarettes and alcohol, Chinese still prefer local brands.
Dubai duty free shops to ctrip users special offers, which the number of registered users has reached 230 million. And China UnionPay are trying all kinds of cooperation, in order to facilitate customer payment in China. Mr McLoughlin said it had noticed that PayPal and micro-payment, but in the Dubai duty free open, is related to higher levels of Government.
In certain areas of the Dubai duty free shops, Chinese customers can even use the cash shop. In order to take care of 4% Chinese customer, Dubai duty free shops employed up to 10% of the Chinese people, they are arranged in the various regions, in order to solve the language problem as soon as possible.
And a lot of other "foreigners" as Colm McLoughlin did not forget to talk about China's huge, high ratio of Chinese shopping abroad. He said that Dubai duty free shop just grab one small portion, was very happy. 2016 the Chinese new year, Dubai duty free shops inside carefully laid a lot of gold and Red trim, bless the Chinese customers "wealth". Coming in 2017, they have more activities planned.
Increasingly wealthy Chinese luxury goods is full of interest, while the same goods in China and other countries often have a price gap, a 30% or more expensive luxury handbags in China. At present the Chinese Government has not been very forceful measures to solve the problem of price difference, this gives the world duty-free shops better business opportunities, the Chinese crazy in these places to buy luxury goods.
Dubai duty free shop must be aware of this, compared with China's domestic market, they rely mainly on price advantages to win customers in China. The long term, China will eventually find a way to close the gap, then the time to sell more goods to the Chinese as much as possible, while striving to enhance price competitiveness. After all, some luxury goods companies, such as CHANEL, have been trying to narrow the price gap between Chinese market and international market.
外媒：中国人消费占迪拜机场销售额的12% - 迪拜,海外旅游 - IT资讯
迪拜机场免税店中国顾客只占4%，却贡献了12%的销售额。迪拜机场免税店采取诸多措施，方便中国客人。
在中国人传统的印象中，中东是一个富裕又神秘的地方。中东国家因为石油“黑金”获得了惊人的财富，他们的皇室极尽奢华又威严尊贵。而迪拜又是重要的贸易中转站，中国商品在迪拜集散、交易，流向中东其他国家、东欧、以及北非。每年有很多中国人去迪拜或者经过迪拜，无论是旅行，还是商业往来。
在迪拜机场血拼的中国人
对于全球精品行业来说，迪拜也是重要角色，经常来往迪拜的中东富人对五光十色的奢华珠宝、腕表、手袋兴趣浓厚，品味好、胃口大。中东的一些财团特别热衷于奢侈品有关的投资。
总之，富有了这么多年，迪拜人不论作为买方、卖方、还是投资方，都非常熟悉奢侈品生意。他们已经发现，在今天，中国人对奢侈品生意的好坏有着举足轻重的作用。迪拜免税店每年的顾客中只有4%是中国人，但他们贡献了12%的销量。
也就是说，在迪拜免税店，一个中国人购物的金额，是机场来来往往的其他国家乘客购物金额的三倍。这是个不可能被迪拜免税店的管理层忽视的数字。今天，中国乘客对全球任何一个繁忙的机场来说都是最重要的顾客，迪拜人希望进一步扫除购物中遇到的障碍，不论是语言，还是支付上的，让中国乘客在迪拜机场尽情购物。
10月底，上海举办了“迪拜周”，这可能是迪拜政商界与中国一年中最重要的一次往来活动，迪拜周以往也在北京举办过。
迪拜机场免税店的CEO Colm McLoughlin先生穿着正式的西装出现在中国人面前。
迪拜免税店创立于1983年，当年的销售额只有区区2000万美元，而到了2015年，这一数据已经达到18.88亿美元。看销售额，迪拜免税店是2015年全球第一的机场零售运营商，目前的零售区域面积超过35000平方米，分别位于迪拜国际机场和在迪拜南部的马克图姆国际机场。
中国乘客是如此重要，迪拜免税店花了很多精力研究他们的喜好、习惯。统计中国人的购物金额是必须的，免税店还会记录中国顾客护照上的更多信息，甚至具体到他们来自哪些省。
Colm McLoughlin透露，他们已经总结出了一些中国顾客比较有趣的消费特点。
比如，中国顾客更青睐免税店专供版和独家限量版商品；年纪较长、较富裕的中国顾客偏爱劳力士、欧米茄、宝格丽等高端品牌；年轻的中国顾客喜爱施华洛世奇等时装类珠宝品牌和特色纪念品；中国顾客会购买各类金币、金条；绝大多数中国过客会组团购物，而且带着购物清单。
另一个被提及的腕表品牌是浪琴，中国人也很喜欢在迪拜机场买这个品牌的腕表。看起来，中国人即使到了迪拜，爱买的品牌还是他们在国内喜欢的那些。
统计迪拜机场的中国乘客来源，排在第一位的是中国香港，然后才是中国内地一线城市；而按照购买力排序，香港乘客则被北京、上海的乘客超越，只能排在第三。
在研究中国顾客的同时，迪拜免税店挖空心思改进服务。此次Colm McLoughlin到访上海，一项重要的工作是与银联、携程签约。迪拜人透露，他们密切接洽的中国合作伙伴还包括了百度，以及中国本地的供货商。
看起来，迪拜免税店希望尝试让中国顾客在迪拜机场买到中国国内的商品。毕竟，在迪拜免税店，最受中国顾客欢迎的产品种类为彩妆护肤品、腕表、香烟、酒和香水，在香烟和酒类方面，中国人还是偏爱中国本土品牌。
迪拜免税店给携程用户一些特别的优惠，后者目前注册用户数量已高达2.3亿。与银联也在尝试各种合作，为了方便中国顾客支付。McLoughlin先生表示已经注意到了支付宝和微信支付方式，但要在迪拜免税店开通，则牵涉到更高的政府层面。
在迪拜免税店的某些区域，中国顾客甚至可以用人民币现金购物。为了照顾4%的中国顾客，迪拜免税店雇佣了高达10%的中国员工，他们被安排在各个区域，为了尽快解决语言上的问题。
和很多其他“外国商人”一样，Colm McLoughlin不忘谈起中国市场的巨大、中国人海外购物比例之高。他说，迪拜免税店只要分得其中的一小杯羹，就已经非常开心了。2016年中国春节，迪拜免税店在室内精心布置了很多金色、红色的装饰，祝福中国顾客“财运亨通”。即将到来的2017年，他们有更丰富的活动计划。
越来越富有的中国人对奢侈品充满了兴趣，而同样一件商品在中国和其他国家往往有价格差距，一只奢侈品手袋在中国贵出30%甚至更多。目前中国政府还没有非常有力的措施以解决价差的问题，这就给了全球各类免税店美好的商机，中国人在这些地方疯狂买奢侈品。
迪拜免税店想必很清楚这一点，与中国国内市场相比，他们主要是靠价格优势赢得中国顾客的。长远看，中国终究会想办法缩小这个差距，那么就要在眼下的时间段里尽可能将更多的商品卖给中国人，同时努力提升价格之外的竞争力。毕竟，一些奢侈品公司，比如CHANEL，已经在想办法缩小中国市场与国际市场的价格差距了。