November 2016 analysis report on China's domestic mobile phone market: shipments 54.521 million China-made mobile phones, Android phones, 4G-IT information

On December 9, at noon today, @ China Research Institute of information and communication issued November 2016, China's mobile market analysis report, the report shows the overall situation of China's mobile phone market over the past month. In November, the domestic mobile phone market shipments 54.521 million, an increase of 2.4%. In January-November, the domestic mobile phone market shipments reached 497 million, an increase of 7.6%, listing the new model 1320, down 4.1%.

November 2016, China listed 99 model mobile phone market, fell 34%. Judging from the communications standard, in November this year, 4G phone shipments 51.463 million, accounting for 94.4% of all ship cell phones, rose 11%; 87 new models to market, accounting for 87.9% of the phones already on the market, down 27.5%. Shipments rose but the decline in number of listed models, showed that China-made mobile phones overall gradually abandoned sea tactics, starting deep depth of brand trend, focusing on deep Mobile brand marketing.

In addition, in November shipments of mobile phones, Netcom's mobile phones accounted for more than 71.5%. And the FDD, and TD-SCDMA WCDMA and CDMA2000 networks systems accounted for respectively 78.2%, 97.8%, 77.3%, 72.4%.

In November, shipments of mobile phones in the Chinese domestic brand cell phone shipments reach 46.104 million, an increase of 4.5%, accounted for 84.6%, listing the new model 99. In January-November, the domestic brand cell phone shipments in China had reached 442 million, an increase of 16.1%, was 89% per cent; paragraph listing the new model 1260, down 3%, was 95.5% per cent of new models. Chinese domestic brand cell phone shipments compared to foreign brands has the absolute advantage.

In November this year in all shipments of cell phones, smart phone shipments is obviously of the mainstream, figures show, November smart phone shipments for 51.528 million, an increase of 9.6%, 94.5% of the total domestic mobile phone shipments in the same period. New models listed a total of 87, down 28.7%. Shipped 38.078 million Android phones, new Android phones is 56. In January-November, the Android phone shipments have reached 378 million smartphones shipped 461 million total, Android phones accounted for more than 92.9%. In the domestic market, Android's dominance remains unshakable.

2016年11月中国国内手机市场分析报告：总出货量5452.1万部 - 中国国产手机,安卓手机,4G - IT资讯

12月9日消息，今天中午，@中国信息通信研究院 发布了2016年11月中国手机市场运行分析报告，报告展现了过去一个月中国手机市场的整体情况。11月份，国内手机市场出货量5452.1万部，同比增长2.4%。而1-11月，国内手机市场出货量达到了4.97亿部，同比增长7.6%，上市新机型1320款，同比下降4.1%。

2016年11月份，中国手机市场共上市99款机型，同比下降34.0%。从通信制式来看，今年11月份，4G手机出货量5146.3万部，占所有出货手机的94.4%，同比增长11.0%；上市新机型87款，占已上市手机的87.9%，同比下降27.5%。出货量上升但上市机型数量下降，表明中国国产手机整体逐渐抛弃机海战术，开始深耕品牌深度的趋势，注重深耕手机单品的品牌营销。

另外，11月份出货的手机中，全网通手机占比71.5%。FDD、TD-SCDMA、WCDMA、cdma2000网络制式的占比分别为78.2%、97.8%、77.3%、72.4%。

在今年11月份出货的手机中，中国国产品牌手机出货量达到4610.4万部，同比增长4.5%，占比为84.6%，上市新机型99款。而1-11月，中国国产品牌手机出货量已经达到4.42亿部，同比增长16.1%，占比为89.0%；上市新机型1260款，同比下降3.0%，占新上市机型的比例为95.5%。中国国产品牌手机的出货量相比国外品牌已经占据绝对的优势。

在今年11月所有出货的手机中，智能手机出货量显然是绝对主流，数据显示，11月份智能手机出货量为5152.8万部，同比增长9.6%，占同期国内手机出货量的94.5%。上市的新机型共87款，同比下降28.7%。安卓手机出货量为3807.8万部，新上市的安卓手机为56款。1-11月，安卓手机总出货量已经达到3.78亿部，智能手机总出货量为4.61亿部，安卓手机占比达到92.9%。在国内市场，安卓的霸主地位仍然不可动摇。