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published in(发表于) 2016/12/17 11:33:45
42 fans, how to achieve forward? ,

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42 fans, how to achieve forward? -Internet rumors, false news-IT information

United States during the election campaign against the Clinton fake news has sparked public anger, although the police and media efforts to clarify the truth, but to no avail. The news and led to the shooting.

On Twitter only has 42 followers of Eric Tucker released an unverified news, claims that he found some trump the protesters are employed by the people of "child care". This message was forwarded more than 16,000 times, Trump even forwarding the fake news promote for themselves.

Social media, architecture and design is constantly undermining our ability to judge right and wrong, no one care about the truth, we are seeing rapid growth in the amount of fans and the Japanese forward rates.

Fake news has become a complete chain of businesses, advertisers, producers profit from fake news. Indeed, the 2016 United States elections issued by most online discussion is a robot.

Encouragement of technological, social, and legal sanction may be able to help build a new order, just like we did to spam it. Is time a comprehensive counterattack.

The forgotten truth

It was busy spreading false news, was busy with denial.

2016 United States the outcome of the election has already settled, but also triggered a series of debates in the general election continues to ferment.

A few months ago, Facebook, Twitter and other social media to spread false news, claiming to "Comet ping pong" well-known pizza is the Hillary site in child sexual abuse cases. The news got out, a large number of offensive comments pouring into the store owner and employee social networking account, someone else claims to have personally killed the shop owner.

Although the shop owner immediately contacted the FBI and local police and ask the social media related articles were deleted, but false news continues to spread, ultimately resulted in shooting. This fake news event is now called the United States the election "pizza."

Coincidentally, a report in the New York Times describes in detail the other fake news events that occur during a general election.

This fake news said many of the protesters were loaded onto buses and sent to Trump will meet in Austin, Texas. Austin local marketing company co-founder Eric Tucker on Twitter a message said that many protesters were receiving the money to take the bus dedicated to trump the meeting, take part in demonstrations.

In fact, he was not to prove the authenticity of their published content, his message was forwarded at least 16,000 times, more than 350,000 times on Facebook – a number is even more disturbing is that before publishing the news, Eric Tucker in Twitter only has 42 followers.

The New York Times wrote: "the news sparked a discussion within China about conspiracy. Mr Trump this rumor even self-promotion. "While Eric Tucker found himself publishing fake news, point of sending a Twitter to clarify, but only very few forwards and read.

"Facts prove that thing nobody did. I mean, Trump became the President. "A fake news site content contributors baoluo·huona in an interview with the Washington Post, said that" I think Trump thanks I will sit in the White House. "

No one care about the truth, we are seeing rapid growth in the amount of fans and the Japanese forward rates. Social media architecture and design is constantly undermining our ability to judge right and wrong, we really is time to face the fact that the Internet is killing the truth. Whether it be politicians, or ordinary people, are likely to become the target of false news.

As the business of fake news

There is a group of people, they have the Internet as a platform, to spread false news means by "bubble" on the basis of profits-the publication and dissemination of false information has become an industry.

It was done 10 years ago such an experiment, first of all, he created a fake Web site, plant computers randomly generate gossip Web site, such as "celebrity x-y is sex in bed with celebrities! "And so on. When there are visitors in the Web search name will trigger a script made up stories about this person.

Meanwhile, he ran ads on the page, as well as a Disclaimer: clearly state the Web page containing the false information. But in fact, this statement does not have a great impact on click-through rate, developers are still receiving returns from the advertisers.

Sad thing is, today, 10 years later, it has become a complete business chain. Clickbait Web site to make money by manufacturing fraudulent advertising, Super websites of political parties to influence public opinion by publishing rumors and conspiracy theories. Fake news has become the speculators who have impure motives of profit-making tools.

The industry has been able to survive, because the robot controlled zombie accounts or Web sites extremely low cost mass production of false news, looks not bad. In fact, on the 2016 United States elections online discussion is mostly generated by robots.

Full back

Social media now with in the late 1990 of the 20th century, similar spam crisis. Due to the massive influx of spam, and robustness of the mail system have been seriously threatened, most of this part of the message is fraudulent or malicious messages.

Look back in history, today's spam for us to worry about insignificant little, because we already have like this mail (Brightmail) anti-spam technologies, such as MailChimp application limits the junk mail, and the law allowed to take measures against the worst crime messages.

Similar to the spam problem solved, can solve existing problems in the social media also take a comprehensive counterattack strategy?

Technical repair plan. Eric tweets, for example, if the start procedure was identified him as a new user you only have 42 fans, you can decide to give him match a credit at the end of a level. In fact Eric after explosive spread rumor but little success--when Internet users aren't concerned about the authenticity of the message.

Community incentive measures. We need a truth Awards, to reward integrity set an example of news creators, just like the Nobel Prize. We also should expose bad behavior, like those in the creation and dissemination of false news Vice-Laden, recorded the worst of the news media or other sources.

It is time for the law came up. We need to leverage the power of States to help improve the integrity of the Internet, this is not to restrict freedom, but to make the publication of false statements and the proliferation of sanctions laws, network repair personnel also have legal support and protection.

When we review the history of the Internet media, and this will be a crucial stage, not degenerate into concentration camps lie by the Internet, but we created the Internet, to realize the dream hosted by moments.


42个粉丝,如何实现过万转发? - 网络谣言,假新闻 - IT资讯

美国大选期间,一则对希拉里不利的假新闻引发了公众的愤怒,尽管后来警方和媒体都努力澄清真相,但仍无济于事。这则消息甚至导致了一起枪击案。

在Twitter上仅拥有42名粉丝的Eric Tucker发布了一则未经核实的新闻,声称他发现某些特朗普的抗议者是受雇于人的“托儿”。这条消息后来被转发超过16,000次,特朗普甚至也转发这条假消息为自己推广。

社交媒体的架构和设计正不断破坏着我们判断是非的能力,无人在意真相,大家只看到了暴增的粉丝量和惊人的转发率。

假新闻已经成为一条完整的生意链条,广告商、假新闻生产者纷纷从中牟利。事实上,2016年美国大选期间的绝大多数在线讨论内容是机器人发布的。

技术、社会激励、法律制裁或许可以帮助构建网络新秩序,就像我们当年对垃圾邮件做的那样。是时候全面反击了。

被遗忘的真相

有人忙于散播虚假消息,有人忙于辟谣。

2016年美国大选的结果早已尘埃落定,但大选引发的一系列争议还在继续发酵。

几个月前,Facebook、Twitter等社交媒体上散布着一则假新闻,声称一家名为“彗星乒乓”的知名披萨店就是希拉里性虐儿童案件的事发地点。消息一出,大量的攻击性的言论涌入该店老板和员工的社交账号,有人声称要亲手杀了该店老板。

尽管店老板马上联系了FBI和当地警方,并要求各大社交媒体删除了相关文章,但假新闻仍然持续扩散,最终甚至引发了一起枪击案。现在这则假新闻事件被称为美国大选“披萨门”。

无独有偶,《纽约时报》的一篇报道详细描述了另一则大选期间发生的假新闻事件。

这则假新闻称有很多抗议者被装上了大巴,送往特朗普在德克萨斯州奥斯丁的见面会。奥斯丁当地一家市场营销公司的联合创始人Eric Tucker则在Twitter上发消息说,很多抗议者都是收了钱之后乘大巴车专门到特朗普的见面会现场参加示威。

事实上,他并没有对自己所发布的内容的真实性进行求证,他的这条消息被转发了至少16,000次,在Facebook上超过了350,000次——更加令人不安的一个数字是,在发布这条消息之前,Eric Tucker在Twitter上只拥有42个粉丝。

《纽约时报》写道:“这条消息引发了中国范围内关于阴谋论的讨论。特朗普先生甚至也利用这条传闻自我推广。”尽管Eric Tucker事后发现自己发布了假新闻,特意发了一条Twitter澄清,却只获得了非常少的转发和阅读量。

“没人再做事实求证这件事了。我是说,特朗普就这样当上了总统。”某假新闻网站的内容贡献者保罗·霍纳在接受《华盛顿邮报》的采访时宣称“我认为特朗普能坐在白宫里都要感谢我”。

无人在意真相,大家只看到了暴增的粉丝量和惊人的转发率。社交媒体的架构和设计正不断破坏着我们判断是非的能力,我们真的是时候面对这样一个事实:互联网正在杀死真理。无论是政治人物、或是普通人,都可能成为假新闻的靶心。

作为生意的假新闻

有这样一群人,他们以互联网为平台,以散播不实消息为手段,以“数据泡沫”为基础牟取暴利——发布和传播虚假信息已然成为一个行业。

10年前便有人做过这样一个实验,首先他创建了一个虚假网站,在网站内植入了计算机随机生成的八卦新闻,例如“名人X与名人Y被捉奸在床!”之类。当访客在该网页搜索一个名字便会触发脚本自动编造关于这个人的故事。

同时,他在页面上刊登了广告栏以及一个免责声明:明确说明该网页包含了虚假消息。但事实上,这则声明并未对点击率产生很大的影响,开发者依然收到了来自广告商的丰厚回报。

可悲的是,10年后的今天,这已经成为一条完整的生意链条。Clickbait网站通过制造诈骗广告来赚钱,超政党网站通过发布谣言和阴谋论来影响公众舆论。假消息早已成为动机不纯的投机者的牟利工具。

这个行业之所以能存活下去,是因为通过机器人程序控制僵尸账户或网站批量生产虚假消息的成本极低,看起来效果也并不差。事实上,关于2016年美国大选的在线讨论内容大部分都是由机器人生成的。

全面反击

现在社交媒体的状况与20世纪90年代末期垃圾邮件危机类似。当时由于大量垃圾邮件的涌入,致使邮件体系的健全性遭到严重威胁,这部分邮件中大部分是欺诈或恶意邮件。

回顾历史,今天的垃圾邮件对我们来说只是微不足道的小烦恼了,因为我们已拥有像明邮(Brightmail)这样的反垃圾邮件技术,像MailChimp这样的邮件应用也限制了垃圾邮件,而法律更允许对最恶劣的邮件犯罪采取措施。

与垃圾邮件问题的解决类似,解决社交媒体现存问题是不是也可以采取全面反击的策略呢?

技术修复计划。以Eric推文为例,假如一开始程序就识别出他是个只拥有42个粉丝的新用户,就可以当机立断地给他匹配一个较底的信用水平。事实上Eric在爆炸性扩散后有过辟谣但收效甚微——因为那时网民们似乎并不再关注消息的真实性。

社会激励措施。我们需要一个真相奖,用来奖励那些树立诚信榜样的新闻创作者,就像诺贝尔奖一样。同时我们也应该曝光恶劣行为,比如那些在创造和传播假新闻方面恶行累累、记录最为糟糕的新闻媒体或其他消息来源。

是时候让法律登场了。我们需要借助国家的力量帮助提高互联网上内容的完整性,这并不是限制言论自由,而是使对虚假言论的发布者与扩散者的制裁有法可依,也让网络修复人员有法律支持和保障。

当我们回顾互联网媒体的历史时,这将是一个至关重要的阶段,不是任由互联网退化成谎言的集中营,而是我们重新创造互联网,以实现它所承载的梦想的时刻。





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