No contrast, no injuries: Secrets of red circles-venture VC network, network red-IT information
In 2016, a big red wave network started the investment community with an attractive woman hit, made the public eye.
Meanwhile, will also be broadcast live and screen red push investors into the spotlight, such as Zhu Xiaohu, Zhou Yahui as an investment, such as next-generation networks reds.
A good thing or a bad thing, let us look at the logic of reticulocyte and investment.
When investment NET Red
Red money investors in transition network, PE/VC, Daniel, what think?
Obviously, they are not stupid, is famous because they know the face value and core competencies, such as x-cattle investments since the introduction of Zhang quanling joined, suddenly seems to be well known, or who know x cattle investments?
In addition to net equity annual forum par red beauty, time ago maxed financial circles pretty well-known NET hung Shen Mengyao, participation in the fund company's Roadshow show panties in front of China Everbright Bank, man is lost.
Perhaps is the work too seriously, one to the canvassing of new wealth award season don't you've got babes pull votes, winning under eye, under the active atmosphere, good for they will list information about themselves. A Grand party was in full swing in the focused attention.
In earlier years, make phone calls, send text messages, email, Roadshow is canvassing the most conventional way. Later, the swimsuit issue, catwalk, celebrities to help out. Later, analysts are more interested in poetry. Strength should not be underestimated.
Relative to the face value on the Mainland to win, canvassing the main tender, the best analyst in Hong Kong. Let GPLP June under the extremely rich read: "society is one where people behind us investment banks are faced with a severe winter, there is truth, there is true love, you lend a helping hand please help us......" van full of literature and art!
Behind the blog eye: well-known Fund was able to raise
Reticulocyte, there is another pronoun-the show, of course, another purpose of the show is known for, what's the use, of course was very useful, it is raised.
In PE/VC circles, has an undisclosed secret and that is on the scale, then management fees to get up the edge, so as to prove himself so good.
Of course, rational investment, agency is not responsible for the LP, but in China, the Dragon fish mixed, invest an army background, entrepreneurs need LP and carefully screened, the heart.
Of course, the accompanied PE/VC booming in China, investors seeking exposure can also be understood, because in China's leading investment institutions not yet born, the visibility and return on investment funds, as well as market share is basically relying on media exposure, hyped up, and not by its performance in return.
This, somewhat similar Yu two level market Shang of listed company, do industrial of sold a school district room only can insurance qualification, also than fried room to money fast, money more, management fee is ready-made of, LP annual must make, and investment returns, 35 years zhihou of things, who can expected of, then, market Shang of mainstream investment institutions are Ben scale and to, this also on not difficult see why China of finance, and investment circle will into network red circles.
-Survival of the fittest-road venture with Chinese characteristics
No comparison there is no harm.
In Europe and America from the beginning in the 1980 of the 20th century, foreign private equity funds after more than 30 years of development, become important to bank loans and IPO financing. International private equity funds are large, investment areas, diversification of sources of funding, many institutions. So far, global has thousands of private equity firms, Blackstone, KKR, Carlyle and other institutions is one of the best.
For PE/VC, especially foreign LP source of stability and quality, generally for a long time, the pursuit of rational return.
And in China, due to pension, and insurance funding and the University Fund of construction are not perfect, so, personal and minority institutions became venture capital of mainstream, even some middle-class also into equity investment of tide among, this class LP general investment time short, blind pursuit high returns, then, eventually formed has China create voted of network red circles--everyone are wants to himself is almighty players, everyone are to became a network red IP, Super Star, and not everyone admitted professional subdivision, professional of people do professional of things.
As a result, frenzy became the mainstream of China venture capital – according to the relevant data show that all VC a year 2015, including institutional investors, VC, PE, Angel, total investment was 525.5 billion. Which Angels fund investment as a share of the 10 billion or so. First half of 2016, a total investment of 410 billion, if the level in the second half and first half of equivalent capital entering the market this year is around 800 billion. Compared with last year, with 60% growth. The winter period also means that capital is not.
Exactly who is making the cold winter, we are at a glance.
In this regard, GPLP June saying, survival of the fittest, this is Darwin's greatest contributions to the investment community.
没对比就没伤害：揭秘中国创投的网红怪圈 - 创投,网红 - IT资讯
2016年，一大波网红与美女开始朝着投资圈袭来，赚足了公众眼球。
同时，也将直播与网红推手的投资人推向了镁光灯下，诸如朱啸虎、周亚辉等成为投资圈的新一代网红。
好事还是坏事，让我们且看网红与投资的逻辑。
当投资遇到网红
不缺钱的投资人转型网红，PE/VC的大牛们到底在想什么?
显然，他们不傻，因为他们深知颜值和名气就是核心竞争力，诸如X牛投资自从引入了张泉灵加盟，一下子似乎人人皆知，要不，谁知道X牛投资呢?
除了股权投资年度论坛上的网红美女par，前段时间刷爆金融圈的美女还有知名网红沈梦瑶，参加基金公司的路演时竟然在光大银行门前秀内裤，节操也是掉了一地。
也许是平时的工作中太过严肃，一到新财富评选的拉票季可不就得靠着美女们拉拉票，博得下眼球，活跃下现场氛围，好为自己日后的榜上有名宣传一下自己。于是一场盛大的party就在聚焦瞩目中如火如荼地进行着。
早些年，打电话、发短信、发邮件、路演是拉票最常规的方式。再后来，泳装秀，T台秀，明星助阵。再后来，分析师们都更热衷于写诗。实力也是不容小觑。
相对于内地颜值取胜，香港的最佳分析师拉票则主打温情牌。容GPLP君声情并茂地朗读下：“在社会一片歌舞升平的背后，我们在投资银行里面正面对严冬，人间有真情，人间有真爱，请您伸出同情之手帮助我们……”文艺范满满的!
博眼球的背后：知名的基金才能够募资
网红，也有另一个代名词——作秀，当然，作秀的另外一个目的就是出名，出了名有啥用，当然用处大了，那就是募资。
在PE/VC圈，有一个不公开的秘密，那就是上规模，然后管理费蹭蹭的涨，这样才能证明自己很牛逼。
当然，理性投资，为LP负责的机构也不是没有，只是在中国，龙鱼混杂，千军万马都做投资的背景下，需要LP和创业者仔细筛选，用心体会。
当然，伴随中国PE/VC蓬勃发展，投资机构追求曝光率也可以理解，因为在中国知名的投资机构还没有诞生，投资基金的知名度和回报率，以及市场占有率基本上都是靠媒体曝光率，炒作力度来托起来的，而不是看它的业绩回报。
这点，有点类似于二级市场上的上市公司，做实业的卖一套学区房才能够保资格，还不如炒房来钱快，赚钱多，管理费是现成的，LP每年必须交，而投资回报，三五年之后的事情，谁能预料的，于是乎，市场上的主流投资机构都奔规模而去，这也就不难看出为什么中国的金融界、投资圈会陷入网红怪圈。
优胜劣汰——中国特色创投之路
没有对比就没有伤害。
在欧美，从20世纪80年代起算，国外私募股权投资基金经过30多年的发展，成为仅次于银行贷款和IPO的重要融资手段。国际私募股权投资基金规模庞大，投资领域广泛，资金来源多样化，众多机构参与。迄今为止，全球已有数千家私募股权投资公司，黑石、KKR、凯雷等机构是其中的佼佼者。
尤其对PE/VC来说，国外LP来源稳定而优质，普遍时间较长，追求理性回报。
而在中国，由于养老金、险资及大学基金的建设均不完善，于是，个人和少数机构成为风险投资的主流，甚至一些中产阶级也投身股权投资的大潮当中，这类LP普遍投资时间短，盲目追求高回报，于是乎，最终形成了中国创投的网红怪圈——每个人都想自己是全能选手，每个人都要成为一个网红IP，超级明星，而不是大家承认专业细分，专业的人做专业的事情。
于是乎，狂热成为中国创投圈的主流——据相关数据显示，2015年一年国内所有VC,包括机构投资人、VC、PE、天使，总投资规模是5255亿。其中天使基金投资占了其中的100亿左右。而2016年上半年，投资总额为4100亿，如果下半年水平和上半年相当，今年进入这个市场的资本大概在8000亿左右。将比于去年，有60%的增长。这也意味着资本的寒冬期不在。
到底谁在制造寒冬，我们一目了然。
对此，GPLP君想说，优胜劣汰，这是达尔文对于投资圈的最大贡献。