OPPO India invested 216 million dollar industrial park: targets an annual output of 100 million handsets-OPPO, industrial park, India-IT information
Oppo Smartphone manufacturers in China betting on India market, plans to invest US $216 million in India greater Noida area building industrial parks. Oppo Vice President and international General Manager of the mobile business and India head Li Bingzhong (Sky Li) says: "the oppo is currently in India has production plants, SMT (surface mount technology) also entered the installation and commissioning phase, scheduled for completion in February next year. Our industrial park project signing press conference held at the end of this month. ”
Said Li Bingzhong, the park covers an area of 1000 acres, with a total investment of 1.5 billion yuan, or about $216 million. Earlier, the Oppo in Noida area has a manufacturing base and India confident India flagship smart phone in the market. Oppo will further enhance the user experience, with a view to India receives a greater share of the market.
He added: "a lot of mobile phone brand to pursue high shipments and the expansion of the company, Oppo is different, we focus on intelligent terminal for a high quality product. Oppo pioneered the smart camera phone trends, there are many brands to follow our pace. Oppo's market position is very accurate, so favored by the market. ”
According to global system for mobile communications Association (GSMA) data, in 2016, India replace the United States as the world's second-largest smartphone market, smart-phone users reached 275 million. Global system for mobile communications Union predicted, as already is the world's second-largest mobile phone market in India by 2020, mobile phone users will reach 1 billion, as of June this year was 616 million cell phone users. Global Alliance for mobile communication systems analysis, rising spending power and prices decline, and further expanded the network coverage prompted India 2020 years ago released 330 million mobile phone users and make India rates of mobile phone ownership increased to 68% (2015 is 47%).
With mobile broadband services by 2020, India 3G/4G mobile broadband users will be more than 670 million.
Asked when the capacity and time for completion of the new industrial park, Li Bingzhong, said: "the whole industrial park project will be carried out in phases, our goal is the capacity to achieve an annual output of 50 million units, the ultimate goal is an annual output of 100 million, and plans to finish the construction of the industrial park in 2-3. We plan to continue to develop high-end Smartphone, now India market situation, Oppo is the pursuit of quality of life of the target group of young and stylish people, form the pattern of dislocation competition with other brands. Based on this goal, our products more high-end than cheaper products. ”
On the Oppo has plans in India to set up a complete research and Development Center, said Li Bingzhong, Oppo seeking India native software and mobile application development team collaboration, there is no precise timetable. He said: "at present, the Oppo in India not only market operation centers, also has production bases and testing team. Meanwhile, we are also pursuing with India localization software and mobile Web application development teams work together. Form a complete India team takes time, we now have a precise timetable. ”
OPPO在印度投资2.16亿美元建工业园：目标年产1亿部
手机 - OPPO,工业园,印度 - IT资讯
中国智能手机制造商Oppo押注印度市场，计划投资2.16亿美元在印度大诺伊达区建设工业园。Oppo副总裁兼国际移动业务总经理和印度区负责人李炳忠(Sky Li)称：“oppo目前在印度有生产厂，SMT（表面组装技术）中心也进入安装调试阶段，计划于明年2月完工。我们会在本月末举行工业园区项目签约新闻发布会。”
李炳忠称，该园区占地1000英亩，总投资15亿人民币，约合2.16亿美元。此前，Oppo在诺伊达地区已有生产基地且对印度充满信心，在印度市场主打智能拍照手机。Oppo会进一步提升用户体验，以期在印度市场获得更大的份额。
他还说：“许多手机品牌追求高出货量和公司规模的扩张，Oppo与此不同，我们更专注于为用户提供高品质的智能终端产品。Oppo开创了智能拍照手机流行趋势，有很多品牌跟随着我们的步伐。Oppo的市场定位是很精确的，因而得到市场的青睐。”
根据全球移动通信系统联盟（GSMA）的数据，2016年，印度取代美国成为全球第二大智能手机市场，智能手机用户达到2.75亿。全球移动通信系统联盟预测，作为早已是全球第二大手机市场的印度，到2020年手机用户将达到10亿，截止今年6月的手机用户是6.16亿。全球移动通信系统联盟分析认为，不断提高的消费能力，手机价格的下降以及网络覆盖范围进一步扩大等因素促使印度在2020年前新增3.3亿手机用户，并使印度的手机拥有率提升至68%（2015年是47%）。
随着移动宽带服务普及，到2020年，印度3G/4G移动宽带接入用户将超过6.7亿。
在被问及新工业园区的产能和竣工时间时，李炳忠说：“整个工业园区项目将分阶段进行，我们的目标是产能达到年产5000万部，最终目标是年产1亿部，并计划在2至3年内完成工业园的建设。我们计划继续向高端智能手机领域发展，就目前印度市场情况而言，Oppo的目标群体是追求品质生活的年轻和时尚人士，形成与其它品牌间的错位竞争格局。正是基于这样的目标定位，我们的产品更趋向于高端而非廉价产品。”
关于Oppo是否有计划在印度建立完整的研发中心一事，李炳忠称，Oppo寻求与印度本土软件和移动网络应用开发团队开展合作，目前还没有准确的时间表。他指出：“目前，Oppo在印度不但有市场运营中心，也有生产基地和测试团队。同时，我们也在寻求与印度本土软件和移动网络应用开发团队开展合作。组建完整的印度研发团队需要时间，我们现在还没有准确的时间表。”