"Students using Airbnb destroyed my home," a week after the event, platform Airbnb says there is no new progress-Airbnb, short term rental-IT information
Famous Airbnb rental platform in Europe, America and Japan have worked fast, but after coming to China, the foreign company's reliability and efficiency have caused worries.
On December 21, the Twitter name is "Wang Moyan" Airbnb landlord issued a lengthy blog post "students using Airbnb destroyed my home", accusing a student with Airbnb to rent her home but feel free to destroy, she claims a lack of experience. Event the next day, contacted Airbnb, when a response is being investigated the incident. Bowen released a week later, on December 28, journalists contact Airbnb again asked for the event to handle the situation got back exactly like a week ago, there have been no new progress.
Wang Moyan will the damaged houses according to Airbnb prepared for global landlord landlord protection schemes and landlord protection insurance plan payments, Airbnb has not given a response.
A week ago, Airbnb's response was "being understanding and investigating the incident", together with the landlord protection payment scheme and landlords insurance plan, and said that for Airbnb landlords all over the world to provide up to $1 million of damage protection (in China is RMB 5 million).
Wang Moyan apologized publicly accepting the tenant with the landlord, Wang Moyan for short term rental housing was gradually forgotten by the public on the damage, and at the same time, Airbnb's results and whether it can provide protection for Chinese landlords also seems to be a case of "cold case."
"Why can't figure out Airbnb is not timely, seriously, let this thing continue to ferment. "A short term rental industry insiders told reporters that he thought Airbnb approach ultimately is the credibility of the entire rental market in China, reduce public confidence in the rental industry as a whole.
Chinese landlord complained about poor communication
Airbnb is a founded United States Silicon Valley accommodation sharing platform, it encourage the landlord to own the whole House or spare room publishing platform with strangers "shared", and short term rental charged to the tenant rents. Airbnb is charged to landlords and tenants of Commission.
In Europe, America and Japan markets, Airbnb has become a leader of the local rental market is. But when 2015 Airbnb to enter the Chinese market, its development is not smooth in China, the market share has been stagnant.
Cannot meet the regulations and consumer habits is considered to be a major cause Airbnb acclimatized, and event handling negative attitude also slowed down prospect road.
Chinese landlord tianqing Airbnb has said in an interview, encountered problems when Airbnb, is unable to contact them. The past, must call back to San Francisco landlord problems for China, while China opened a 24-hour community calls this year, tianqing said he called both unable to connect. Once the customer because the plane must be cancelled one day in advance, in the case of unable to contact Airbnb, tianqing only used his personal account refund to users.
The same listings, Airbnb offer expensive than China platform 30%
Until after the September Airbnb this year completed a $555 million in financing, and its promotion in China began to increase its efforts.
However, due to too late to enter the Chinese market, rental platforms in China such as way, pigs, wooden birds short term rental short term rental, China already accounted for the vast majority of the market share, Airbnb has faced was a fierce competition in the Chinese market.
Airbnb don't seem to mind the competition, even ignoring the gap between prices of the same houses on different platforms.
Journalists compared Airbnb and platform found in some houses on two platforms on the same day the list prices on large gaps, Airbnb's offer was higher than the domestic 30%. For example, based in Hangzhou, "Wu Mountain" at home January 7, 2017, as quoted on rental platform 358; same day the price is as high as the houses on Airbnb 577.
Crisis management test
On December 21 on the network communication "students using Airbnb destroyed my home" event that exposes the Airbnb another short plank of China's business. When the landlord Wang Moyan posted after being damaged by the tenant, short rental, for an entire week as part of the event, another major "party" Airbnb has not told the public plan to resolve the problem.
Rental industry who asked not to be named, told reporters the industry, handling shock on Airbnb.
"Positive intervention practices should be active, as soon as possible, and reported progress in a timely manner. "The industry says, Airbnb is fully customizable through a positive process for the public to see short term rental platforms for protection from landlord, turning bad things into good things, but unfortunately is, Airbnb has chosen negative.
"Apologized to tenants, landlords now it accepts ended, and the landlord can obtain compensation, short term rental platform will give out those security problems as an excuse. This is tantamount to telling the public, short term rental problems can only be completely out of luck. "The industry complaints, Airbnb this not as a way of ultimately is the credibility of the entire rental market in China, reduce public confidence in the rental industry as a whole.
Short term rental market in China has the largest share of the way home network official said in an interview, Airbnb commented on the event-handling method for the inconvenience, but industry environment as a whole, she did not believe that the integrity of the environment is not suitable for short term rental industry in China.
"Most large rental platform and third party agencies such as insurance institutions, protect the interests of landlord, if the landlord suffered losses can apply for the advance payment. "The official said, hopes the incident can be satisfactorily resolved," it's negative impact on Airbnb, the rental industry as a whole is also not good. ”
Be considered piggy short term rental with the Airbnb mode closest to CEO Chen Chi said in an interview with reporters, Airbnb and other short term rental platform will not be seen as competitors, because the current rental market in China also needs to foster major platform. "Hotels are our competitors. "Chen Chi said.
However, for emerging for short term rental market in China remains quite fragile, even though the Chinese counterpart to not have any intention to crush each other, leaving Airbnb opportunities and how much?
“学生用Airbnb毁了我的家”事件一周后，平台Airbnb称没有新进展 - Airbnb,短租 - IT资讯
著名的短租平台Airbnb在欧美和日本运作得风生水起，但来到中国后，这家外国公司的可靠程度和办事效率却让人产生疑虑。
12月21日，微博名为“汪莫言”的Airbnb房东发布了长篇博文“学生用Airbnb毁了我的家”，控诉一个学生通过Airbnb租下她家后却随意破坏，事后她索偿无门的遭遇。事件发生次日，记者联系Airbnb方面，当时对方的回复是正在调查该事件。而博文发布一周后，12月28日，记者再度联系Airbnb方面询问对于该事件的处理情况，得到的回复和一周前一模一样，没有任何新进展。
至于汪莫言被损坏的房屋可否依据Airbnb为全球房东准备的房东保障金计划和房东保障险计划获得赔付，Airbnb方面也没有给出答复。
一周之前，Airbnb方面的回复是“正在了解并调查此事件”，同时附上了房东保障金计划和房东保障险计划，并表示，可为全世界的Airbnb房东提供最高可达一百万美金的损坏赔偿保障（在中国则是五百万人民币）。
随着房东汪莫言公开表示接受房客的道歉，汪莫言用于短租的房屋受到损坏一事逐渐被公众所淡忘，而与此同时，Airbnb对此事的处理结果以及其究竟能否为中国房东提供保障却也似乎成了一宗“悬案”。
“弄不懂Airbnb为什么不及时、认真地处理，任由这件事不断发酵。”一位短租行业的业内人士向记者表示，他认为Airbnb的办事方式最终损害的是中国整个短租市场的信誉，降低公众对整个短租行业的信任。
中国房东抱怨沟通不畅
Airbnb是一个创立于美国硅谷的住宿共享平台，它鼓励房东把自己的整套住房或者闲置的房间发布在平台上与陌生人“共享”，并向房客收取短租租金。Airbnb则向房东和房客收取交易的佣金。
在欧美和日本市场，Airbnb已然成为了当地短租市场绝对的龙头。但当2015年Airbnb进入中国市场，它在中国的发展并非顺风顺水，市场份额一直在低位徘徊。
不适应中国的法规政策和消费习惯被认为是可能导致Airbnb水土不服的主要原因，而事件处理的消极态度也拖慢了前景的道路。
Airbnb的中国房东田青曾在接受媒体采访时透露，遇上问题需要Airbnb帮助的时候，总是无法及时联系上他们。过去，中国房东有任何问题都必须打电话回旧金山，虽然今年中国开通了24小时社区电话，但田青表示自己打过两次都无法接通。曾经有客户因为飞机晚点必须取消一天预订，在无法联系Airbnb的情况下，田青只有用自己的私人账户退款给用户。
同一房源，Airbnb报价比中国平台贵三成
直至今年9月Airbnb完成了5.55亿美元融资之后，它在中国的推广开始加大力度。
尽管如此，由于进入中国市场太迟，在中国本土的短租平台如途家、小猪、木鸟短租等早已占据了中国短租市场的绝大多数份额，Airbnb所面对的已是一个竞争相当激烈的中国市场。
Airbnb似乎并不在意竞争，甚至忽略了对于同一房源在不同平台上的价格差距。
记者对比Airbnb和某平台，发现部分房源同一日在两家平台上的挂牌价差距巨大，Airbnb的报价竟比国内高出三成。例如，位于杭州的“吴山居”在国内短租平台上2017年1月7日的报价为358元；而同日该房源在Airbnb上的报价则高达577元。
危机处理受到考验
12月21日开始在网络上传播的“学生用Airbnb毁了我的家”事件则暴露了Airbnb中国业务的另一大短板。当房东汪莫言在网上曝光其短租房遭到房客损坏后，整整一个星期，作为该事件的另一主要“当事人”Airbnb却始终没有告知公众解决问题的方案。
一位不愿透露姓名的短租行业的业内人士向记者表示，对Airbnb的处理方式感到震惊。
“积极的做法应该是主动介入、尽快处理，并及时公布进展。”该业内人士表示，Airbnb完全可以通过积极的处理让公众看到短租平台为房东带来的保障，把坏事变成好事，但可惜的是，Airbnb却选择了消极对待。
“现在这件事以房客道歉、房东表示接受告终，而房东是否能获得赔偿、短租平台会给出哪些保障等等问题却不了了之。这等于变相告诉公众，短租时遇到问题只能自认倒霉。”该业内人士抱怨，Airbnb这种不作为办事方式最终损害的是中国整个短租市场的信誉，降低公众对整个短租行业的信任。
在中国短租市场占有最大份额的途家网相关负责人在接受记者采访时表示，并不便就Airbnb对该事件处理方式发表评论，但从整个行业大环境而言，她并不认为中国的诚信环境不适合短租行业发展。
“大部分规模较大的短租平台都会和保险机构等第三方机构合作，保障房东利益，如果房东遭遇损失，可以申请先行赔付。”该负责人表示，希望该事件能得到圆满解决，“这事对Airbnb带来负面影响，对整个短租行业也没有什么好处。”
而被认为与Airbnb模式最接近的小猪短租CEO陈驰在接受记者采访时也曾表示，并不会将Airbnb和其他短租平台看作竞争对手，因为目前中国的短租市场还需要各大平台共同培育。“酒店才是我们共同的竞争对手。”陈驰说。
不过，对于刚刚兴起仍显得相当脆弱的中国短租市场来说，即使中国同行暂无意互相碾压，留给Airbnb的机会又能有多少？