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The author:(作者)aaapublished in(发表于) 2013/12/6 12:09:56 Air Force spokesman said： our troops for foreign media false reports at some disadvantage-spokesman-false reports
These days, just as the air force spokesman Shen Jinke is a bit busy at the moment. Because "China East air defence identification zone" one thing, he held a series of press releases. From behind towards the front, the "newbies" doesn't agree with some, but still very calm.
From scratch
On November 21 of this year, approved by the Central Military Commission and PLA general political Department, General Logistics Department, and General armament Department and the Navy, the air force established 7 major units such as the official military spokesman. Is different from the past, the appearance of the 8 speakers are all part-time in nature, mostly units of publicity department, is familiar with the situation. While serving as the air force Outreach Office Director Shen Jinke, also took to the Press Secretary's post. Shen Jinke, said military spokesman system has become the standard setting of the national army. While China's military news release, can be traced back during the war. Mao Zedong served as Press Secretary to foreign reporters publishing news. After the founding of new China, military news published by the Ministry of Foreign Affairs. In 2007, the CMC decided to establish a Defense Ministry press Bureau and the Bureau of international communications, the military establishment of the spokesman system also began to put on the agenda. Prior to this, in the foreign media false reports, our "eat a lot". In 2003, a huge accident, but a month before releasing the message, too simple, lacking the necessary information. The result, foreign media which were distorted reports, undermined the image of our armed forces. The best defense is attack. Instead of getting free media speculation, rather than active voice-guided. In May 2008, Wenchuan earthquake, needed to understand the Chinese army's disaster relief at home and abroad. In this context, the Chinese army formally establish the spokesman system, regularly or irregularly held a press conference to respond to media inquiries as well as writing and other means, important news release army. At that time, Defense Ministry spokesman Hu Changming debut, led to a number of concerns. Today, the Department of Defense at a press briefing last Thursday of every month has a routine, is in the focus of public opinion during the Chinese army, Department of Defense Press Secretary will be the first time voice, answered the media on issues of concern.
Induction training
When a military spokesman is not easy. Because of the particularity of military press releases work, the risks they face in their work – to say and not say, speak less and say more, earlier said that evening and the way you say, its sense of enlargements. Therefore, the spokesman in front of the posts, "veteran", Shen Jinke is active on the news front "Veterans". He enlisted in March 1989, from soldier to captain, from instructors to the advocacy officer, outreach Director, Press Secretary, after multiple posts of temper. Before being served as Press Secretary, he engaged in propaganda and military outreach efforts. The Wenchuan earthquake of 2008, in which he "fights" for two months, sending back more than 200 articles in reports. In August this year, bayi China air force aerobatic team out of the country for the first time, Moscow international air show debut. He also visited with the team, is responsible for external propaganda work. Shen Jinke told reporters when his cell phone became a media "hot line", some foreign media reporters are expected to come, here to get more information from him. "From these exercises, I know more about what reporters want, and what they say. ”
Even experienced, the spokesman was "pre-service training". Shen Jinke told reporters in early October, units, spokesman confirmed, began intensive training at the National Defense University, communication University of China and other institutions. From theory to simulations, from case studies to role play, the Senior Colonel, Colonel, and began to learn how to deal with the media. "At the time, both excited and nervous. "Shen Jinke said," excited about is access to a new job, learn new knowledge; tension is that the spokesman failed to see some case studies, there is stress and worry. "Original Mor, spokesman for Mr WONG's case, he struck. "From the perspective of spokesman, Mr WONG in the raging public opinion being pushed in front, but he did not have more information than others, has to face the wrath of hundreds of people questioned. The last sentence ' I believe ' ignite the fuse that public sentiment, he became a scapegoat. "There are still some elements of a press release and tricks, Shen Jinke is useful in later work, such as" 6 seconds without answer will think unresponsive "," spokesman into the first circle of knowledge, decision-making, action "," Gold 4-hour lead public opinion towards ", and so on. During the training, they also conducted a mock press conference at the National Defense University. At that time, journalists from media such as CCTV, Phoenix, "a maritime security situation around" questions to the spokesman. A reporter also offered an out of range for launch and answer tough questions asked shenjinkelai. Immediately, he replied: "the levels of the reporter's question was, I care very much. In the next release, you will be satisfied with the answer! "That's it, Shen skillfully evaded the question.
Actual start
Just simulated launches, combat begins. On November 23, the China East air defense identification zone. Since then, the Chinese air force air patrol in the East China Sea Air Defense identification zone, achieving the objective of air within the air defense identification zone of normal monitoring.
Global people Magazine: just how do you do spokesman, encountered "China East air defence identification zone" event, work these days is not very busy, very tired?
Shen Jinke: these days, I have some information released to the media from time to time, telephone consultation, links to receive media interviews. There are many things that have to do it yourself, really quite busy. But no matter how busy and tired is a must, is worth it. Now 9 o'clock at night, and I haven't had my lunch.
Global people Magazine: after the first press statement, does it feel?
Shen Jinke: feeling under a lot of pressure. Air Defense identification zone is established East China Sea events, are more popular, nor experience to be found, it can be said that time constraints, task, responsibility. Before you took office, although there have been trained, but experience is accumulated, more still needed to be slowly groping in practice.
(Edit: SN091)December 06, 2013 Global network(空军发言人：我军曾因外媒不实报道吃了不少亏|发言人|不实报道|空军_新闻资讯
这几天，刚担任空军新闻发言人的申进科有点忙。因为“中国设立东海防空识别区”一事，他进行了一系列的新闻发布。从幕后走向台前，这个“新手”虽有些不适应，但还是很沉稳。
从无到有
今年11月21日，经中央军委批准，总政治部、总后勤部、总装备部和海军、空军等7个大单位正式设立军事新闻发言人。与以往不同的是，此次亮相的8位发言人都是兼职性质，大多是所在单位的宣传部长，熟悉本单位情况。而担任空军外宣办主任的申进科，也由此走上新闻发言人的岗位。申进科介绍说，军事新闻发言人制度已成为各国军队的标准设置。而关于我国军事新闻的发布，可以追溯到抗战时期。毛泽东曾作为新闻发言人，向外国记者发布消息。新中国成立后，军事新闻通常由外交部代为发布。2007年，中央军委决定设立国防部新闻事务局和国际传播局，军事新闻发言人制度的确立也开始提上日程。而此前，在外媒的不实报道中，我军“吃了不少亏”。2003年，某单位发生特大事故，但一个月后才对外发布消息，表述也过于简单，缺乏必要信息。结果，外媒对此进行了歪曲报道，损害了我军形象。最好的防守就是进攻。与其让媒体随意揣测，不如主动发声引导。2008年5月， 汶川发生特大地震，国内外急需了解中国军队的救灾情况。在此背景下，中国军队正式建立新闻发言人制度，采取定期或不定期举行发布会，答复媒体问询以及书面发布等方式， 发布军队重要新闻。当时，国防部新闻发言人胡昌明一亮相，就引来诸多关注。如今，国防部在每月的最后一个周四都有例行的记者会，每逢中国军队处于舆论焦点时，国防部新闻发言人都会在第一时间发声，回答媒体关切的问题。
上岗培训
当个军事新闻发言人并不容易。由于军队新闻发布工作的特殊性，他们工作中面临的风险也更多——说与不说、说多说少、早说晚说以及说的方式等，个中分寸都要拿捏得当。因此，这些新闻发言人在上岗前，都要“身经百战”，申进科就是个活跃在新闻战线的“老兵”。他1989年3月入伍，从战士到排长，从指导员到宣传干事，再到外宣办主任、新闻发言人，经过多个岗位的锤炼。在担任新闻发言人之前，他长期从事舆论宣传和军事外宣工作。2008年汶川地震，他在一线“战斗”了两个月，发回了200多篇报道。今年8月，中国空军八一飞行表演队首次走出国门，亮相莫斯科国际航展。他又随队出访，负责外宣工作。申进科告诉记者，那时他的手机成了媒体“热线”，一些外媒记者也纷纷找来，想从他这里了解更多的信息。“从这些锻炼中，我更了解记者想要什么，自己该说什么。”
即便经验丰富，这些发言人还是得“岗前培训”。申进科告诉记者，10月初，各单位新闻发言人确定后，便开始在国防大学、中国传媒大学等院校进行强化训练。从理论学习到现场模拟，从案例分析到角色扮演，这些大校、上校们，开始学习如何与媒体打交道。“当时，既兴奋又紧张。”申进科说，“兴奋的是接触了新的工作，学到了新知识；紧张的是，看到一些失败的发言人案例，还是会有压力和担忧。”原铁道部新闻发言人王永平的案例，让他感触颇深。“从新闻发言人角度看，王永平在舆情汹涌时被推向前台，可他并没有掌握比他人更多的信息，却要独自面对上百人愤怒的诘问。最后一句‘反正我信了’成了引爆舆情的导火线，王永平就成了替罪羊。”还有一些新闻发布的要点和技巧，申进科觉得在以后的工作中会很有用，比如“6秒钟不回答便会被认为反应迟钝”，“发言人要进入第一知情圈、决策圈、行动圈”，“在黄金4小时主导舆论走向”等。培训期间，他们还在国防大学进行了一场模拟新闻发布会。当时，来自央视、凤凰卫视等媒体的记者，就“我国周边某海域安全形势”向发言人们提问。一个记者还提出一个超出发布会范围，且刁钻的问题要求申进科来回答。随即，他答道：“这位记者提的问题很有水平，我也非常关心。在下一次的发布会上，你会得到满意的答案！”就这样，申进科巧妙地回避了问题。
实战开始
刚下了模拟发布会，这边实战就开始了。11月23日，中国设立东海防空识别区。此后，中国空军在东海防空识别区进行空中巡逻，实现了对防空识别区内空中目标的常态化监控。
环球人物杂志：您刚做发言人，就遇到“中国设立东海防空识别区”这样的大事，这几天工作是不是很忙、很累？
申进科：这几天，我要不时向媒体发布一些信息，受理媒体的电话咨询、连线采访。其中有许多事都得自己动手干，确实非常忙。但再忙再累都是必须的，也是值得的。现在已经晚上9点了，我连午饭都还没吃。
环球人物杂志：首次新闻发言之后，有什么感受？
申进科：感觉压力很大。设立东海防空识别区本来就是大事，又比较受关注，也没经验可寻，可以说是时间紧，任务重，责任大。上任之前，虽有过培训，但经验是靠积累的，更多的还要在实践中慢慢摸索。
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