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The author:(作者)aaapublished in(发表于) 2013/12/6 12:32:16 Intel waves throw those opportunities
Intel waves throw those opportunities-Intel, intel-IT information Intel waves roll those opportunities
About Intel, people first thought was countless PC ad's signature sound the alarm at the end of this well-known voices from the side that Intel's dominance in the PC chip industry. However as has swept the world's semiconductor giants, Intel Mobile chip market advances in recent years have failed to have much, people had to have mixed feelings, "creation".
Founded in 1968, Intel Corporation, in the course of development of 45, although the chip industry has made remarkable achievements, but also missed a lot of opportunities, which include television, mobile phones, tablet computers , electronic toys, streaming media and consumer electronics, among others.
Technology website CNET recently wrote to Intel missed a great opportunity for stocktaking and analysis, the following is the subject of the article.
The former Chief Executive of Intel keleige·beiruite (Craig Barrett) have Intel PC processor chip business to a desert in a "poisonous wood", this poisonous shrubs not only their own body and big, also secrete a toxin to poison plants around.
Mr Barrett was about 10 years ago, said in an article published: "Intel's microprocessor business is a fantastic business, with significant profit and excellent market position in this field, competitors simply did not have the strength to compete for resources and Intel to make a profit. ”
But Mr Barrett is 2000 years or so overbearing Intel, could be exactly the feeling of all Intel on their laurels, repeatedly missed opportunities left behind by competitors. In Internet TV business, for example, earlier this year, Intel Intel Media Internet TV business (Intel media) ailike·hugesi, the head of (Erik Huggers) had said at a Technology Conference, Intel will be available at the end of 2013, video equipment and related services, but a few months later, Hu Gesi has said he is Intel's Internet TV service to find a suitable buyer, Sources say United States mobile operators Verizon may offer the service, the two sides will reach an agreement by the end of this year.
So what was the reason Intel is so big changes? If Intel wanted to launch Internet TV business, you will need to pay expensive licensing fees to purchase content, this amount is clearly outside Intel's expected, and there is no indication that Intel media to profit in a short time, and Intel's new CEO bulaien·keziannike (Brian Krzanich) don't want to assume the risk of the business.
But Intel is adventurous in certain areas, such as the case where the company has not been accurately forecast demand would spend billions of dollars to start a new chip research and development projects, and so on. But over the years, business other than Intel processors are reluctant to take risks. In 1998, Intel has aggressively launched a new business beyond PC chips, once, before Apple's "hands on" tablets and smart-phone business, raised in the Amazon still sell books and CD when try to cloud computing business, and even dabble in electronic toys and consumer electronics such as digital cameras.
But then it turns out that Intel always before they became popular dip, has failed to achieve a breakthrough beyond the PC chip. In the global PC market gradually into the trough of today, Intel continues to stick to the core business of PC chips, which means Intel will need to take greater risks. Although we don't know how Intel will face the risk of, but be sure Intel missed a lot of opportunities over the past few years, as evidenced in the following aspects.
TV
Intel's development in the TV industry is "fight repeatedly crushed." Currently sold by Intel's Internet TV service is not the company's first TV products, as early as 2005, Intel has launched Viiv Viiv digital home platform, the platform allows video and music on your TV, PC or portable device for seamless transfer. But it is unfortunate, equipped with PC Viiv platform subsequently replaced with Windows Media Center, Intel also failed to launch a follow-up product, Viiv brand began to diminish people's vision.
Subsequently, Intel has become the Google TV, smart TV, such as Sony and Logitech's early partners, offer processor support for these manufacturers of set-top box products, but these products are ultimately ended in failure, Logitech thought developed jointly by Google TV set-top box with Google is "a huge mistake", Intel at the end of 2011 to abandon TV related businesses.
Mobile phone
Obviously, Intel in smartphones can be said to be badly beaten, the currently available on most mobile devices use chips from rival ARM design, manufactured by Qualcomm and Samsung Electronics, while Intel only got "the remains of a meal".
Intel earlier had ample opportunity to have something big in mobile chip business, as early as 1998, the company acquired ARM chip design right, and the purchase of chipmaker DSP Communications (later renamed by Intel XScale), also courted, including BlackBerry, Palm and Motorola's largest customers.
Over the next four years, Intel has spent more than $ 11 billion to buy a number of mobile and communications chip companies, but it remains hard to shake the dominance of rivals such as Qualcomm. Concerns about intensifying business competition in its core PC chips, Intel decided in 2006 to its cell phone chip business for $ 600 million price "sale" to the Marvell Semiconductor, this decision was subsequently proven to be perpetrated in Intel's history, "one of the biggest mistakes". Intel launched its own Smartphone and Tablet-oriented X86 processor, but its design and hardly any advantage at all in shipments, but Intel said the company's Smartphone business in 2014 will be improved, but exactly how remains to be seen.
Tablet PC
Apple is not the "iPad", the founder of early in 1998, Intel began to develop its own tablet computer product, the product was named "Intel Pad" or "IPAD". Similar to Apple's iPad, Intel's tablet also comes with a touch-sensitive screen and ARM processors, but Intel device has a stylus and only supporting device for a PC machine, the tablet can be via PC connected to the Internet, Intel finally decided that the product named "Intel Web tablet (Intel Web Tablet)".
At that time, the Intel "IPAD" products has been boxed ready to ship to Circuit City and other retail partners, but Intel suddenly decided to cancel the project because Intel for Tablet PC partners are very unhappy with the advent of the computer, they do not want Intel launched the hardware products to compete. Eventually Intel will be the tablet at a very low internal sold it to their employees. In 2010, Apple officially released iPad tablet computer, in calculating the market set off a process of change, and Intel has had to move from "potential leader" became "poor ass."
But as Windows8 release, Intel has been facing uncertain prospects of cooperation with Tablet PC manufacturers, but if the prior to Apple's entry into the Tablet market, Intel may have "merit".
Electronic toys
As early as in the late 1990 of the 20th century, Intel began to expand their business in the consumer electronics market, particularly in the children's area. In 1998, Intel decided to toy manufacturers Mattel (Mattel) in Poland to establish a "smart Toy Lab", this laboratory was known as "the combination of Mattel toys and marketing advantages of Intel in terms of expertise and advantages", create high-tech toys for children.
In 1999, Intel and Mattel have jointly launched the QX3 Computer microscope for $ 99 and $ 69 the Me2Cam virtual game system, although higher prices than similar products, the QX3 was named 1999 Christmas "the best-selling toy Media Player".
However, in May 2000, Intel and Mattel decided to go our separate ways, because Mattel wants to continue to focus on traditional low-tech toys, and Intel, with more "Toy Lab" on the input, and over the next few months has introduced two new products. But there is no support of Mattel, the business began to dwindle, and Intel in early 2002 decided to "Toy Lab" sold to Prime Entertainment.
Other consumer electronics
In the late 1990 of the 20th century and early 21st century, Intel made multiple attempts throughout the entire consumer electronics market, including digital cameras, wireless keyboard, mouse and portable music players, but ultimately all of these consumer electronics products are for PC service, its aim is to enhance the company's competitiveness in key markets.
"Intel is provided by creative, fresh, interesting and inexpensive consumer electronics," Vice President of Intel's connected Products Division at Tang·huaite ' (Don Whiteside) said in a press release issued in October 2001. In addition, the Intel Pocket Concert was also released in early 2001 music player, launched in October 2001, the Intel pocket digital camera (Intel Pocket Digital PC Camera). Around the same time, Apple introduced the first iPod, to move downward trend become dominate in music player.
Eventually Intel decided to cut consumer electronics research and development project, in October 2001, Intel announced that it would phase out its digital cameras, audio players and toy business, after the existing inventory is sold out or stop manufacturing, says why are consumer electronics products do not meet the requirements of long-term development of the company.
Network device
From the beginning of May to in the late 1990 of the 20th century, and the rapid development of the Internet has sparked concern over the prospects for the PC market, analysts and even pessimistic to assume that "most computing tasks will be completed on the Web, and the PC will be the fate of being cut".
This a forecast let Intel in 21st century early launched has by background terminal Red Hat Linux provides support of network equipment, but at market Shang has full has mass of competition opponent, again plus Intel only provides products, service are outsourcing to other company, so the equipment almost nothing advantage can statements, 2001 end of, Intel announced will eliminated this paragraph network equipment products and other consumption electronic products business.
Virtual host
Intel launched the "Intel Online" virtual hosting service, Amazon is a new company. Intel offers as early as 1996 to set up a data center to help other companies operating Web sites, but was opposed by the company executives. Two years later, when he was Chairman of the NI·zhanmusi Chief Technical Assistant Rachel (Renee James) and CEO Andy Grove (Andy Grove) again refers to Web hosting services, which were approved by the company and James in 1999 construction plans of the first Datacenter.
Intel hopes its own data center can help large electricity providers and telecom operators to process online transactions, and also to grasp the development trend of e-commerce while avoiding virtual terminal replaces PC that may occur in the future. But two years later, after failing to attract enough customers, Intel had to shut down the business, while at the beginning of 2001 halted iCat managed business for small and medium businesses.
Today, Web hosting and cloud computing has become the two major trends in technology, and Amazon has developed into a joke most of the industry, analysts estimate that the industry produces about 4 billion dollars in revenue each year.
Streaming media
In May 2000, Intel has launched the Internet media services, was aimed at providing a platform for streaming media network platform, according to Intel corporate users with ads, shareholder services such as Web conferencing and online training courses.
Intel initially planned to invest 200 million dollars in the project, in the United States and the European streaming media centres, and installed in the primary site servers globally, and the service's early customers such as Nasdaq.com and Golf Magazine. However, the business can be described as "untimely" streaming media industry as a whole in 2001, rapidly cooled, many Servicers are reduced as a result of the scale, tended to Intel in February 2001 and shut down the service.
Word, despite Intel has never no stop had in PC chip zhiwai of field constantly tries to, but met difficult on wanted to "walk away and back" of practices let its missed has too more too more of development opportunity, that to now also just a "chip manufacturer", but we also is hope future can see a in other field "exhibition take" of Intel, see Intel can through strong of technology research strength to for world brings more of change and surprise.
英特尔浪掷的那些良机 - 英特尔,intel - IT资讯英特尔浪掷的那些良机
提起英特尔，人们首先想到的可能就是在无数PC广告结尾处响起的标志性声音，这个家喻户晓的声音也从侧面说明了英特尔在PC芯片行业的霸主地位。然而作为曾经风靡全球的半导体巨头，英特尔在近几年突飞猛进的移动芯片市场却未能有太大的作为，让人不得不得感慨“造物弄人”。
对于成立于1968年的英特尔公司来说，在45年的发展历程中，虽然在芯片行业取得了令人瞩目的成绩，但也错过了不少发展良机，这其中就包括电视、手机、平板电脑、电子玩具、流媒体和消费电子等等。
科技网站CNET日前撰文对英特尔错失的大好机会进行了盘点和分析，以下是文章的主要内容。
英特尔的前任首席执行官克雷格·贝瑞特（Craig Barrett）曾将英特尔的PC处理器芯片业务比喻成沙漠里的一种“毒木”，这种有毒的灌木不仅自己体型高大，同时还会分泌出一种毒素将周围的植物都毒死。
贝瑞特在大约10年前发表的一篇文章中说道：“英特尔的微处理器业务是一项梦幻般的业务，拥有相当丰厚的利润和优越的市场地位，在这个领域中，竞争对手根本没有实力与英特尔争夺资源并实现盈利。”
不过贝瑞特所指的是2000年左右霸气十足的英特尔，可能也正是这种舍我其谁的感觉让英特尔固步自封，屡屡错失发展良机而被竞争对手抛在身后。以互联网电视业务为例，今年早些时候，英特尔互联网电视业务Intel Media（英特尔媒体）的负责人埃里克·胡格思（Erik Huggers）曾在一次技术会议上表示，英特尔将在2013年年底推出视频盒设备和相关服务，但在数月之后，胡格思却已经表示他正在英特尔的互联网电视业务寻找合适的买家，消息称美国移动运营商Verizon可能会接盘该业务，双方将于今年年底达成收购协议。
那么是什么原因让英特尔发生如此大的变化呢？如果英特尔想推出互联网电视业务，那么就必须支付昂贵的授权费用来购买内容，这笔费用很显然超出了英特尔的预期，并且没有任何迹象表明英特尔媒体能够在短时间内实现盈利，而英特尔的新任CEO布莱恩·科兹安尼克（Brian Krzanich）不想承担该业务所存在的风险。
不过英特尔在某些领域却敢于冒险，比如该公司会在尚未准确预测需求的情况下就斥资数十亿美元启动新的芯片研发项目等等。但多年以来，英特尔对于处理器以外的其他业务都不愿承担风险。1998年，英特尔曾雄心勃勃地推出了一项PC芯片之外的新业务，还曾经赶在苹果公司之前“染指”平板电脑和智能手机业务，也曾在亚马逊还在销售图书和CD时尝试云计算业务，甚至还涉足过电子玩具和数码相机等消费电子领域。
但是后来的事实表明，英特尔总是在这些业务开始流行之前浅尝辄止，始终未能在PC芯片之外实现突破。在全球PC市场逐渐走入低谷期的今天，英特尔仍然固守PC芯片这一核心业务，这也就意味着英特尔需要承担更大的风险。虽然我们尚不清楚英特尔将会面临怎样的风险，但是可以确定的是英特尔在过去几年中错过了不少发展良机，具体表现在以下几个方面。
电视
英特尔在电视行业中的发展可谓是“屡战屡败”。其实目前被英特尔出售的互联网电视业务并不是该公司的首个电视产品，早在2005年，英特尔就曾经推出过Viiv欢悦数字家庭平台，该平台允许视频和音乐在电视、PC或便携式设备上无缝传输。但不幸的是，搭载Viiv平台的PC随后Windows媒体中心所取代，而英特尔也未能及时推出后续产品，因此Viiv品牌开始逐渐淡出人们的视野。
随后，英特尔还曾成为Google TV、索尼和罗技等智能电视的早期合作伙伴，为这些厂商的机顶盒产品提供处理器支持，但这些产品最终都以失败而告终，罗技甚至认为与谷歌联合开发的Google TV机顶盒是“一个巨大的失误”，英特尔也在2011年年底彻底放弃了电视相关业务。
手机
很明显，英特尔在智能手机领域可以说是一败涂地，目前市面上大部分移动设备上所使用的芯片来自竞争对手ARM的设计，由高通和三星电子等制造，而英特尔只分到了一些“残羹冷炙”。
其实英特尔在早期完全有机会在移动芯片业务方面有一番大的作为，该公司早在1998年就获得了ARM芯片设计的使用权，并收购了芯片制造商DSP通信（随后被英特尔更名为XScale），此外还拉拢到包括黑莓、Palm和摩托罗拉在内的大客户。
在接下来的四年中，英特尔斥资超过110亿美元收购了多家手机和通讯芯片公司，但却依然难以撼动高通等竞争对手的优势地位。出于对其核心PC芯片业务竞争加剧的担心，英特尔于2006年决定将其手机芯片业务以6亿美元的价格“贱卖”给Marvell半导体，这一决定随后被证明是英特尔史上所犯下的“最大错误之一”。如今英特尔面向智能手机和平板电脑推出了自己的X86处理器，但是它的设计和出货量几乎没有任何优势可言，不过英特尔表示该公司的智能手机业务在2014年将会有所改善，但究竟情况如何还需拭目以待。
平板电脑
苹果公司其实并不是“iPad”的创始人，早在1998年，英特尔就开始研发自有平板电脑产品，该产品被命名为“Intel Pad”或“IPAD”。与苹果的iPad相似，英特尔的平板电脑也配备了触摸屏和ARM处理器，只不过英特尔的设备还有一根手写笔，并且只能作为PC机的配套设备使用，该平板可以通过PC机连接到互联网，最后英特尔决定将该产品命名为“英特尔网络平板（Intel Web Tablet）”。
当时，这款英特尔的“IPAD”产品已经装箱准备发货给Circuit City等零售合作伙伴，但英特尔突然决定取消该项目，原因是英特尔的PC合作伙伴对于这款平板电脑的问世感到非常不满，他们并不希望英特尔推出这些硬件整机产品与之竞争。最终英特尔将这些平板以极低的内部件卖给了自己的员工。2010年，苹果公司正式发布iPad平板电脑，在计算市场掀起一场变革，而英特尔也不得不从“潜在的行业领导者”沦落成“可怜的跟屁虫”。
不过随着Windows8的发布，英特尔与平板电脑厂商的合作前景已经逐渐明朗化，但如果当年能够先于苹果进入平板电脑市场的话，那么英特尔可能已经“独领风骚”了。
电子玩具
早在20世纪90年代末，英特尔开始在消费电子市场中拓展业务，尤其是儿童领域。1998年，英特尔决定与玩具制造商美泰（Mattel）合作在波兰建立一个“智能玩具实验室”，这家实验室当时号称“将会结合美泰在玩具和营销方面的优势以及英特尔在专业技术方面的优势”，创造出高科技的儿童玩具。
1999年，英特尔和美泰联合推出了售价99美元的QX3电脑显微镜和69美元的Me2Cam虚拟游戏系统，尽管价格要比同类产品高不少，但QX3仍被评为1999年圣诞节期间“最畅销的多媒体玩具”。
然而，2000年5月，英特尔和美泰决定分道扬镳，原因是美泰希望将重点继续放在传统的低技术含量的玩具中，而英特尔则加大了在“玩具实验室”上的投入，并在随后几个月中又推出了两款产品。但没有了美泰的支持，这块业务开始逐渐萎缩，而英特尔也在2002年初决定将“玩具实验室”出售给Prime娱乐。
其他消费电子产品
从20世纪90年代末到21世纪初，英特尔在整个消费电子产品市场进行了多方尝试，其中包括数码相机、无线键盘、鼠标和便携式音乐播放器，但最终所有的这些消费电子产品都是为PC服务，其目的在于提升公司在核心市场的竞争力。
“英特尔所提供的都是富于创意、新鲜有趣且物美价廉的消费者电子产品，”时任英特尔可连接产品部门的副总裁唐·怀特赛德（Don Whiteside）在2001年10月发布的一份新闻稿中说道。除此之外，英特尔还在2001年年初发布了Pocket Concert音乐播放器，在2001年10月推出了英特尔袖珍数码相机（Intel Pocket Digital PC Camera）。大约在同一时间，苹果公司推出首款iPod，以迅雷不及掩耳之势成为音乐播放器领域的霸主。
最终英特尔还是决定砍掉消费电子产品研发项目，2001年10月，英特尔宣布将逐步淘汰旗下的数码相机、音频播放器和玩具等业务，将现有的库存销售完之后即停止制造，同时表示这样做的原因是消费电子产品并不符合公司长期发展的要求。
网络设备
从20世纪90年代末到21世纪初，互联网的迅猛发展引发了人们对PC市场前景的担忧，有分析师甚至悲观地认为“大部分计算任务将会在网络上完成，而PC将会面临被淘汰的命运”。
这一预测让英特尔在21世纪初期推出了由后台终端Red Hat Linux提供支持的网络设备，但当时市场上已经充斥了大量的竞争对手，再加上英特尔只提供产品，服务都外包给其他公司，所以该设备几乎没什么优势可言，2001年年底，英特尔宣布将淘汰这款网络设备产品和其他消费电子产品业务。
虚拟主机
在英特尔推出“Intel Online”虚拟主机服务时，亚马逊还是一家新公司。英特尔早在1996年就提供了建立数据中心帮助其他公司运营网络站点的想法，但当时遭到了公司高管的反对。两年后，时任董事长首席技术助理的蕾妮·詹姆斯（Renee James）和CEO安迪·格鲁夫（Andy Grove）再次提及虚拟主机服务，此次得到了公司支持并批准了詹姆斯在1999年建设首个数据中心的计划。
英特尔希望自己的数据中心能够帮助大型的电商和电信运营商处理在线交易，并以此把握电子商务的发展趋势，同时避免未来可能会出现的虚拟终端取代PC的情况。但是在两年后，由于未能吸引到足够多的客户，英特尔不得不叫停该业务，同时在2001年初叫停了针对中小型企业的电商托管业务iCat。
如今，虚拟主机和云计算已经成为两大的趋势科技，而亚马逊也已发展成为该行业的姣姣者，分析师估计该行业每年能够产生约40亿美元的收入。
流媒体
英特尔于2000年5月推出了互联网媒体服务，当时的目的是为流媒体提供一个网络平台，英特尔依此向企业用户提供广告投放、股东网络会议和在线培训课程等服务。
英特尔最初计划在该项目上投资2亿美元，在美国和欧洲设立流媒体中心，并在全球主要地点安装服务器，而该服务的早期客户有Nasdaq.com和《高尔夫杂志》等。不过，该项业务可谓“生不逢时”，整个流媒体行业在2001年迅速降温，许多服务商都因此而缩减了规模，小心翼翼的英特尔也在2001年2月关停了该服务。
总而言之，尽管英特尔从来没有停止过在PC芯片之外的领域不断尝试，但遇到困难就想“抽身而退”的做法让其错过了太多太多的发展良机，以至于到现在还只是一家“芯片制造商”，不过我们还是希望未来能够看到一个在其他领域“大展拳脚”的英特尔，看到英特尔可以通过雄厚的技术研发实力来为世界带来更多的改变和惊喜。
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