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The author:(作者)aaapublished in(发表于) 2013/12/8 8:34:46 Brand was shredded， the largest privately-owned Bookstore photosynthesis restructuring fails，
Brand was shredded, the largest privately-owned Bookstore failed-photosynthesis photosynthesis reorganization, bookstore-IT information Brand was shredded, the largest privately-owned Bookstore photosynthesis restructuring fails
Warm yellow light, strong coffee, delicate books ... ... Photosynthesis in Xiamen that must have been the famous Bookstore left the impression. After closing the end of 2011, China's biggest privately owned Bookstore is gradually fading out of sight. Not long ago, sight it back into the media, but the message is: photosynthesis restructuring fails, the founder of career change.
Yesterday, this reporter interviewed had been involved in photosynthesis in restructuring drive sharp investment limited CEO Lao Shen.
Status:
No bankruptcy, only stops stores go out of business
"The fall of photosynthesis, the most immediate cause is not e-commerce impacts on the real Bookstore. "He said, time magazine category of products still have high profits, many stores still maintain profitability, not as outsiders think of" annihilation ".
Recall the photosynthesis of "fallen" Lao Shen nicer. In October 2011, the news of outgoing capital chain rupture of photosynthesis. According to Lao Shen, suppliers are "I do not know from where that message" within a few hours was looting stores in Xiamen, Beijing and other places, leading to photosynthesis stops stores go out of business. Wait until the media and public reaction, is already the next day.
After photosynthesis could come crashing down, had the power to lend a helping hand. In order to keep this "cultural brand", also through the Association for cultural and creative industries in Xiamen, Xiamen, China to help set up the "corporate restructuring coordination group of photosynthesis". The purpose of this group is to introduce strategic investors and partners, coordinated corporate restructuring, helping companies solve real problems, Lao Shen is one of the central figures of this coordination group.
But now, all negotiations have stopped, restructuring came to an end. Lao Shen said Sun Chi, the founder had closed all stores that she herself has turned into electronic reading industry. Even so, from the perspective of legal sense, photosynthesis is still "alive". Lao Shen said: "it is not bankrupt, just stop shops to close, also does not address. ”
Progress:
Vendor litigation to recover debts
"Everyone is trying to save through photosynthesis. "Lao Shen recalls that in more than half a year after the establishment of the recombinant group, contact with hundreds of interested partners, including Xinhua Bookstore, media companies, many of whom are investors in Xiamen. "At the Conference have had very deep, but ended up eventually because the store's debt exceeded expectations. ”
In accordance with the restructuring plan, investor's money would be used to pay off the first debt, the second was not to be used to resume operations, money will be used to model III. According to the Xiamen business newspaper (predecessor of the hercynian Matin) reported in December 2011, photosynthesis is reset to the first financial needs 15 million. Depending on driving the sharp pattern of creating wealth for their design, location of photosynthesis from the "your second study" into "Yue readers city", believe in sharing the living room space.
There was a time, all who care for photosynthesis are restructuring expectations, suppliers also sent a joint letter, said that, as always, support. However, after Lao Shen, who thoroughly to find out the situation of the company, only to find the money far more than the size of the actual needs, and that all capital dropped. "As for reorganization is when to stop, there is no clear time. "He said, after a failed reorganization, vendors have recourse debt through legal means, tangible progress will not be disclosed.
The future:
Brands can be reset, there is no hope
Today, the photosynthesis in the stores had a makeover Xiamen, Zhongshan Road flagship store morph shrimp fame aesthetics of life theme pavilion. "Photosynthesis" the words still represent a bookstore's business model, it still has a very high brand value. Lao Shen told reporters that "photosynthesis" this brand still belongs to photosynthesis, belongs to Sun pools. Brand is the company's intangible assets, as the company is currently through legal means to deal with the debt, so brands temporarily unable to transfer or auction.
At present, the brand can only be "frozen". Even "reading" brand. Good reasons to, run and "reading" in tort. "As for the future," photosynthesis "is enabled, there is still uncertainty as to.
品牌遭雪藏，最大民营书店光合作用重组失败 - 光合作用,书店 - IT资讯品牌遭雪藏，最大民营书店光合作用重组失败
暖黄的灯光、浓郁的咖啡、淡雅的书香……这曾是厦门著名书店光合作用留给人的印象。自2011年年底关门之后，这家中国最大的民营书店逐渐淡出了人们的视线。不久前，它再度进入媒体视线，但消息却是：光合作用重组失败，创始人转行。
昨日，记者就此专访了曾参与光合作用重组的开锐创富投资有限公司CEO劳莘。
现状：
没有破产，只是停店歇业
“光合作用的倒下，最直接的原因并不是电子商务对实体书店的冲击。”他说，当时杂志等品类的产品依然有很高的利润，不少门店仍保持赢利，并非像外界想象的“全军覆没”。
回忆起光合作用的“倒下”，劳莘不禁感慨万千。2011年10月，光合作用传出资金链断裂的消息。按照劳莘的说法，供应商们“不知从哪里得知的消息”，几个小时内就哄抢了厦门、北京等地的门店，导致光合作用停店歇业。等到媒体、公众反应过来，已经是第二天。
光合作用轰然倒下之后，曾有多方力量伸出援手。为了保住这块“文化招牌”，厦门市也通过厦门市文化创意产业协会施以援手，成立“光合作用企业重组协调小组”。该小组的目的是引入战略投资者和合作伙伴、协调企业重组工作、帮助企业解决实际问题，劳莘就是这个协调小组的核心人物之一。
但是现在，所有谈判都已停止，重组工作宣告结束。劳莘透露，创始人孙池已经关闭企业所有门店，她本人已经转行进入电子阅读行业。即便如此，从法律意义上看，光合作用依然“活着”。劳莘说：“它没有破产，只是停店歇业，债务也没有消除。”
进展：
供应商打官司追偿债务
“大家都十分努力地挽救过光合作用。”劳莘回忆，重组小组成立后的大半年时间里，接触了近百家有意向的合作方，包括新华书店、传媒公司等，其中不乏厦门的投资方。“当时已经谈得非常深入，但最后都因为书店的债务超出预期而告终。”
按照重组计划，投资方的第一笔钱将用于清偿债务，第二笔钱用于恢复经营，第三笔钱才会用于模式转变。据《厦门商报》（《海西晨报》前身）2011年12月报道，光合作用重启的首期资金需要1500万。按照当时开锐创富为其设计的模式，光合作用的定位将从“你的第二书房”升级为“悦读者的城市客厅”，更推崇交流的客厅式共享空间。
曾有一段时间，所有关心光合作用的人都对重组充满期待，供应商还发出联名信，表示一如既往地支持。不过，劳莘等人彻底摸清公司的情况后，才发现实际需要的资金远超过这个规模，这令所有的资本方都打了退堂鼓。“至于重组是什么时候停止的，并没有一个十分明确的时间。”他说，重组失败后，供应商已经通过法律途径追偿债务，而具体进展则不便透露。
未来：
品牌能否重启，尚看不到希望
时至今日，光合作用在厦门的门店都已改头换面，中山路的旗舰店也变身虾米堂的生活美学主题馆。但“光合作用”这四个字仍代表了一种书店的经营模式，它仍具有极高的品牌价值。劳莘告诉记者，“光合作用”这个品牌目前依然属于光合作用，属于孙池。品牌是公司的无形资产，由于公司目前通过法律途径处理债务，因此品牌暂时无法转让，也无法拍卖。
目前，这个品牌只能被“雪藏”。就连“悦读”这个品牌也是。按理来说，满世界的“悦读”都在侵权。”至于未来，“光合作用”是否能够再启用，目前仍未可知。
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