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published in(发表于) 2013/12/13 10:13:10
Big waves kill thousands of 4G smart phones in January next year to,

Big waves kill thousands of 4G smart phones in January next year to -4G,4G mobile phone, China cool-IT information Big waves kill thousands 4G Smartphone next January to

Although mobile phone manufacturers have spent nearly 3 years to 3G smart phone to thousand dollar price, but now 4G the beginning, thousands of mobile phones are listed on the agenda.


"Everybody asks when thousands 4G, our answer will be in January next year, our thousand-dollar 4G go on sale in January. "A few days ago, Yulong CoolPad Vice President Zeng Xianzhong said in a media interview.


"China Mobile future subsidies will definitely leans toward the 4G. "China Mobile Vice President Tang Jianfeng said the Terminal Company, in fact, since yesterday, China Mobile's official site has started a mobile version of iPhone5s 's appointment, under the dual promotion of operators and terminal manufacturers, 4G end of the popularity comes at an unprecedented rate.


Accelerated layout 4G


In front of 4G opportunity, who do not want to fall behind. "The first half of next year, more than 1000 dollars of our products will all become 4G, which means that more than 1000 bucks don't have 3G, and the second half of next year, more than 700 bucks full of 4G. ”


Zeng Xianzhong introduction, near to the cool 4G times "radical" product planning, cool 80% of developers now have all been transferred to the 4G product research and development.


ZTE's product planning and similar. ZTE mobile said Zhi Wang, Director's Office, ZTE in next year's overall size, 40% per cent is LTE products, thousands of 4G will be introduced in the first quarter of next year, judging from the overall marketing plan next year, essentially in the thousands of dollars or more is LTE products.


Accelerate 4G transformation and launch thousands of 4G as soon as possible, not just "cool China" planning, many international firms are ready, such as HTC, Samsung, and Sony. "Sony next year, cooperating with China Mobile's products will all be LTE, past Sony's product lines cover high-end, the future will cover more price segment. "Xu Jie, Senior Vice President of Sony's mobile China said.


According to Tang Jianfeng introduction, there is already more than 16 chip makers and more than 30 mobile phone manufacturers 4G end product development, has more than 20 types of 4G phone commercial sales ability, nearly 20 listing of data Terminal sales, including Qualcomm, Hass, Marvell, vimicro four chip makers provides for commercial chips.


"4G fierce competition than in the era of 3G. "Zeng Xianzhong analysis that, in the TD-SCDMA era, almost the only Chinese manufacturers involved in, plus three stars, but in the 4G era, due to the convergence of TDD and FDD, all international companies are back, intensity of competition can imagine.


In a sense, launched thousands of smartphones in the 3G era, helped domestic mobile phone manufacturers to achieve rapid growth and share of the rapid increase, but 4G clearly brought new competition window.



Patents are still barriers


But for many mobile phone companies, and quickly cut into the 4G still need a strong research and development capabilities and technical reserves, still face a lot of pressure.


One of them is China Mobile policy uncertainties. On the TD-LTE voice solutions, mobile presents two ways, the first ten of which are five die, that is the concentration of various frequencies and formats on a cell phone, another scenario is a VoLTE, is to voice over LTE networks programme.


But in the current case, Korea operators have achieved a relatively mature programme of FDD, United States carriers still in the testing stage, China Mobile's TD-LTE-based programmes, according to the plan, to the second half of next year before commercial, and before that, investment in research and development to what mode is one of the challenges for manufacturers.


"Currently there is no domestic chip manufacturers proposed maturity of TD-LTE Mobile phone chips, to a large extent ambiguous input. "Domestic chip makers who declined to give his name said that this also affects the input of the mobile phone manufacturers.


Another important reason is the patent. "The 3G era, we do not need to pay royalties, but 4G, the royalties are hard to get around, which adds a lot of cost pressure. "Zeng Xianzhong said.


3G times, China Mobile's TD-SCDMA, China owns full independent intellectual property, terminal manufacturers did not have to pay any costs, but the integration of the FDD and TDD 4G times, patent problems is not yet clear obstacles to become a disincentive to many manufacturers. Five ten products made by China Mobile, for example, including WCDMA, which means that participating manufacturers must have to pay Qualcomm royalties.


According to press reports, Qualcomm cell phone companies charge a sales fee of 5% as royalties, but on royalties issues in TD-LTE, Qualcomm does not make a claim now, mobile phone manufacturers are still sitting on the fence.


In such a context, China Mobile has introduced three-mode five-channel product solutions, that is no longer include WCDMA and FDDLTE terminals, terminal manufacturers reduces costs on the one hand, on the other hand, also helps to bypass the patent.


"Only the rapidly expand the scale of TD-LTE Terminal sales, domestic chip companies can quickly access can help to further reduce possible future royalties. "One senior analysts said terminal manufacturers, this can also be understood from another angle thousand RMB 4G terminals of mobile terminal manufacturers and development of strategic significance.


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大波千元4G智能手机明年一月杀到 - 4G,4G手机,中华酷联 - IT资讯
大波千元4G智能手机明年一月杀到

尽管手机厂商们用了接近3年时间才把3G智能手机拉到千元价格段,但如今4G伊始,千元手机已经列上日程。


“大家都在问千元4G手机什么时候来,我们会在明年1月份给出答案,我们的千元4G手机1月份就可以上市销售。”日前,宇龙酷派副总裁曾宪忠在接受媒体采访时表示。


“中国移动未来的补贴肯定会向4G倾斜。”中国移动终端公司副总经理唐剑峰表示,实际上,从昨天开始,中国移动官方网站已经开始了移动版iPhone5s的预约,在运营商和终端厂商的双重推动之下,4G终端的普及将以前所未有的速度到来。


加速布局4G


在4G的机会面前,谁都不愿意落后。“明年上半年,我们一千块钱以上的产品将全部变成4G手机,也就是说一千块钱以上已经没有3G手机了,到明年下半年,700块钱以上的全是4G手机。”


曾宪忠介绍,酷派针对4G时代做出了近乎“激进”的产品规划,现在酷派80%的研发人员已经全部转到4G的产品研发上。


中兴的产品规划与之类似。中兴移动总监办总经理王志也表示,在中兴明年的整体规模里,40%到50%会是LTE的产品,在明年一季度将会推出千元4G手机,从明年整体的市场规划来看,基本上在千元以上都是LTE的产品。


加快4G转型,以及尽快推出千元4G手机,不仅是“中华酷联”的规划,不少国际厂商也在蓄势待发,比如HTC、三星以及索尼。“索尼明年跟中国移动合作的产品将全部都是LTE,过去索尼的产品线覆盖中高端,未来会覆盖更多价格段。”索尼移动中国区高级副总裁徐婕表示。


据唐剑峰介绍,目前已经有超过16家的芯片厂商和30多家的手机厂商开展4G终端产品开发,有20多款4G手机具备商用销售能力,另外将近20款数据终端具备上市销售能力,包括像高通、海思、Marvell、中星微这四家芯片厂商提供了可供商用芯片。


“4G时代的竞争将远比3G激烈。”曾宪忠分析称,在TD-SCDMA时代,几乎只有中国厂商在参与,另外再加上三星,但到了4G时代,由于TDD和FDD的融合,所有国际厂商都回来了,竞争激烈程度可以想象。


从某种程度来说,千元智能机的推出在3G时代帮助国产手机厂商实现了快速成长和份额的快速提高,但是4G时代显然带来了新的竞争窗口。



专利仍是障碍


但是对于不少手机企业来说,快速切入4G仍然需要较强的研发实力和技术储备,因此仍将面临不小的压力。


其中之一是中国移动政策的不明朗。关于在TD-LTE上的语音解决方案,中国移动提出了两种路径,第一种是五模十频,就是将各种频率和制式集中在一部手机上,另一种方案是VoLTE,就是通过LTE网络来实现语音方案。


但在目前的情况下,韩国运营商已经实现了比较成熟的FDD方案,美国运营商还在测试阶段,中国移动基于TD-LTE的方案,根据规划,要到明年下半年才能商用,在这之前,将研发投入到何种模式上对厂商来说就是一个挑战。


“之所以目前尚且没有国内芯片厂家提出成熟的TD-LTE手机芯片,很大程度上是不明确投入方向。”一位不愿透露姓名的国内芯片厂商表示,这同样也影响到了手机厂商的投入力度。


另外一个重要原因则是专利。“3G时代我们是不需要交专利费的,但到了4G,这个专利费很难绕过去,因此会增加不少成本压力。”曾宪忠表示。


3G时代,中国移动的TD-SCDMA,中国拥有全部的自主知识产权,终端厂家不需要支付任何成本,但到了FDD和TDD融合的4G时代,专利问题尚不明朗成为阻碍很多厂家的障碍。以中国移动提出的五模十频产品为例,其中包括了WCDMA,这意味着参与厂家必须要向高通缴纳专利费。


据记者了解,高通一般向手机企业收取销售费用的5%作为专利费,但在TD-LTE的专利费问题上,目前高通并未提出诉求,手机厂家也还在观望。


在这样的背景下,中国移动提出了三模五频的产品方案,即终端中不再包括WCDMA和FDDLTE,这一方面为终端厂商降低了成本,另一方面,也有助于绕过专利问题。


“只有迅速扩大TD-LTE终端的销售规模,让国内的芯片企业能快速进入,才能有助于进一步降低未来可能的专利费。”一位终端厂家高层分析称,这也可以从另一个角度理解中国移动和终端厂商发展千元4G终端的战略意义。


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