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The author:(作者)aaapublished in(发表于) 2013/12/13 10:13:23 Dual 11-crazy， double 12 small and shy，
Dual 11-crazy, dual 12-little shy-double 12, 11, Taobao-IT information Pair of 11 's crazy, double 12 little shy
December 12, 2013, a series of electronic business platform led by Taobao are launching "end of year feast", "domestic end sweep" and other promotions, so that "double 12" become a "double 11" after the climax last online shopping day of the year. Experienced after a spree of consumer overdraft symptoms even consumer groups, end of year celebration year swept cargo is it cold?
(Speed way Institute of cartography)
According to Baidu index keyword search contrast double-double 12, one month before the warm-up period and 11 friends on their search popularity trend. Chart display, double 12 times times the sense of fatigue, rise and fall in the overall search index on December 10, the search index shoot up at 3,986, 11th at 7,831, but double 11 frenzy search would have been blushing.
Name topped the year-end feast "double 12" activities, the major electricity supplier is also fighting chance, red envelope coupons, discounts, fly, breakout plus horse power, and strive to provide wonderful have been the perfect end of 2013.
Taobao said the double 12 is not the turnover value, but to allow users to fully feel the fun of treasure and universal, which is the Taobao dual 12 was named "universal treasure" reasons, full dual screen users to Taobao Taobao distributing Lottery 12 Sun single also proved again differentiated marketing success.
Cat theme "big celebration" East "member feedback month", "quarter of domestic end sweep" to attract consumers, suning Tesco makes you "desire to meet" trade quicker Inc Monrovia net "horse, saying," penetrated the reserve price.
In this regard, the speed way Institute of analysis, with the normalization of promotional wars, might be forced to differentiated competition, refurbished promotions. But if the promotions are only in play gimmicks, without truly affordable, users to power all kinds of promotional activities will only become increasingly numb, onlookers watch can become a user of the norm.
According to company statistics, close registration portal as of December 10, Taobao, Taobao has 2.11 million sellers enrolled in 1212 year-end celebration activities, set different discounts in every family. Top3 ranked list of sellers provinces this year remains the coastal provinces of Guangdong, Zhejiang and Jiangsu provinces, registration number of sellers were 586,000, and 372,000. Seller participation positivity in 1212 the highest in Guangdong Province, accounted for 26%% of all sellers number in Guangdong and top entry respectively of the city's top three sellers were Guangzhou, Shenzhen and Shanghai, registration number of sellers, 253,000, respectively, and 123,000.
"Double 11" after the shopping spree, e-businesses are recycled shopping gimmick on December 12 calling net purchase gave severe addiction to their thin wages. After shopping last month has not yet returned any of the netizens, said "don't get tired," but still many buyers unable to lure of cheap postage and discarded "cut the hand" Declaration, ready for action!
First fan meet. Still on the North of the Canton and other cities mainly in double at 11 o'clock obtains the lost provinces of Zhejiang, double 12 to be left behind, after Guangdong, Fujian, ranking third, Hebei, Heilongjiang, Yunnan, flush top ten. Subdivision city view, more dispersed distribution of fan, fan fever is highest in xingtai city, Shantou, Jieyang city, Putian City, and Guangzhou etc, coincides with the double 11 Mardi Gras fan is relatively small, also proved a double 11 consumers desire and wallet overdrafts seriously.
Female consumers as the main shopping crowds, too, double 12 is no exception. Still dominated by girls, 55% per cent. Boys vests in supporting roles, 45% per cent.
Dual 12 fans, Libra still accounted for more than most, 10.2%, even 10% accounted for more than a cent in the day. Went crazy after the ROC remains full of spirit, ruin the family you are shopping. Leo, Virgo, Scorpio accounted for more than, Aries, Taurus, Capricorn covers more than minimum.
Cargo classmates don't miss Carnival every time, the double 12 is naturally no exception. Love snacking a percentage of the family 10%, beauty girls, digital nation, outdoor family accounted for more than 7%, sports, such as women heads of family, home, pet owners have jumped on to the bandwagon.
Speed way Research Institute senior analyst Shen Yue Howe says, Ali, East of such large platform plays an increasing role will retail in China, centralizing trends are strong. Current US national platform and business development as a whole pretty good momentum, but the momentum keeps going straight away, continues to grow. (Ji Jing Shen Yue Howe)
(Produced by the speed way Institute in the present report, certain data using sample surveys and results affect the data, part of the data do not fully reflect the true market situation. Report Super way network technology limited company all rights reserved. ）
双11太疯狂，双12小羞涩 - 双12,双11,淘宝 - IT资讯双11太疯狂，双12小羞涩
2013年12月12日，由淘宝领衔的一系列电商平台纷纷推出“年终盛宴”、“岁末扫货”等促销活动，使“双十二”成为继“双十一”之后的本年度最后一个网购高潮日。经历过狂欢后的消费者，甚至出现透支症状的消费人群，对于年终盛典，岁末扫货是否感冒呢？
(速途研究院制图)
根据百度指数关键词搜索对比双十一与双十二前一个月预热期，网友对其搜索热度走势。图表显示，双十二倍感疲乏，整体搜索指数起伏性前进，在12月10日，搜索指数出现骤升，达3986，11日达7831，但相对双十一的狂热搜索，未免显得羞涩。
对于被冠上年终盛宴名号的“双十二”活动，各大电商也奋力一搏，红包、折扣、优惠券满天飞，各个分会场加足马力，力求为2013年的精彩画上完美句号。
淘宝方面表示，双十二看重的并不是营业额，而是为了让用户充分感受到淘宝的好玩儿和万能，这也是本次淘宝双十二被命名为“万能的淘宝”的原因，满屏用户对淘宝双十二派发彩票的晒单也证明了淘宝差异化营销的再次成功。
天猫主打“大牌盛典”，京东以“会员回馈月”、“岁末扫货季”吸引消费者，苏宁易购让你“欲望满足”，易迅网“易马当先”，击穿底价。
对此，速途研究院分析，随着电商促销大战的常态化，电商只能转向差异化竞争，翻新促销手段。但如果每次促销活动都只是在玩噱头，而没有真正实惠，那么用户对电商的各种促销活动只会愈发麻木，围观看热闹可能成为用户的常态。
据淘宝网数据统计，截至12月10日晚6时淘宝关闭报名入口，已经有211万名卖家报名参加了淘宝1212年终盛典活动，每家都设置了不同折扣。今年名列报名卖家省份Top3的仍然是沿海省份：广东省、浙江省和江苏省，报名卖家数分别为58.6万、37.2万和18.6万。其中广东省的卖家参与1212的积极性最高，占到所有广东卖家数量的26%%，而位居报名卖家城市前三位的分别是广州市、深圳市和上海市，报名卖家数分别是25.3万、12.9万和12.3万。
“双11”购物热潮后，电子商家们再造购物噱头，在12月12日呼唤各位网购重度成瘾分子献出自己的薄薄工资。经过上个月血拼尚未回过气来的网友们，纷纷表示“累觉不买”，但是仍不免众多买家经不住低价包邮的诱惑，丢弃“剁手”宣言，准备行动！
先来看粉丝聚集地。仍旧以北上广等一线城市为主，曾在双十一时获得最败省市的浙江，双十二也不甘示弱，继广东、福建后，排名第三，河北、黑龙江、云南等地冲进前十。细分城市来看，粉丝分布较为分散，粉丝热度最高的是邢台市、汕头市、莆田市、揭阳市、广州市等，与双十一狂欢节的铁杆粉丝重合度较小，也充分证明了双十一消费者购物欲望和钱包透支严重。
女性消费者作为购物的主力人群，同样，双十二也不例外。依旧以女生为主，占比55%。甘做配角的男生，占比45%。
双十二粉丝中，天秤座依旧占比最多，为10.2%，甚至笔双十一中10%的占比多出0.2%。经历过疯狂的双十以后仍保持饱满精神，购物败家非你莫属。狮子座、处女座、天蝎座占比也较多，白羊座、金牛座、摩羯座占比最少。
冠称吃货的同学不会错过每一次狂欢，双十二自然也不例外。爱吃零食一族此次占比10%，爱美女生、数码一族、户外一族占比均在7%以上，运动一族、居家主妇、宠物一族等也都纷纷赶来凑热闹。
速途研究院资深分析师沈跃徳称，阿里、京东这类大型电商平台将会在中国零售业占有越来越重的地位，集中化趋势很强。当前我们国家整个电商平台建设和行业投资发展呈现相当好的势头，而且这个势头还在不断往前走，继续发展壮大。(冀静沈跃徳)
（本报告由速途研究院出品，某些数据采用样本调查方式，其数据结果受到样本影响，部分数据不能够完全反映真实市场情况。报告版权归北京速途网络科技有限公司所有。）
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