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published in(发表于) 2013/12/13 10:13:59
Microsoft operation takes allegations of eye-tracking technology， Google search results

Microsoft operation takes allegations of eye-tracking technology, Google search results-Google, Microsoft-IT news Microsoft operation takes allegations of eye-tracking technology, Google search results

A successful man often has many enemies, Google's actions have been closely watched by EU antitrust regulators. Although it has been compromised several times, but Microsoft does not seem inclined to leave Google. Recently Microsoft accusing Google of human search results via eye-tracking technology.

Google says it has some modifications to the Web search results in order to ensure that search results are fair, but Microsoft did not buy it. Through a survey of research institutions, Microsoft certification has sponsored results compared to normal search results visually supported by able to attract the user's attention.

Microsoft sought to show a Google search is not fair as in the eyes of users. But as a relatively passive users, can only look forward to these tech giants in competition against each other which gives the user a relatively impartial and neutral after results.

微软借眼球追踪技术指控谷歌操作搜索结果 - 谷歌,微软 - IT资讯
微软借眼球追踪技术指控谷歌操作搜索结果

树大招风，谷歌的行为一直受到欧盟反垄断监管机构的密切关注。尽管已经做出多次妥协，但是微软却似乎并不打算放过谷歌。近日微软借助眼球追踪技术指控谷歌人为操作搜索结果。

此前谷歌表示已经对网页搜索结果进行了一定修改，以确保搜索结果公正，但是微软对此并不买账。通过一家研究机构提供的调查，微软证明有赞助商支持的结果相比普通搜索结果在视觉上更能吸引用户的注意力。

微软试图借此证明谷歌搜索并非如用户眼中那么公正。而作为相对被动的用户，只能期待这些科技巨头在彼此的竞争讨伐之后能为用户提供相对公正中立的搜索结果了。

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