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The author:(作者)aaapublished in(发表于) 2013/12/15 21:55:04 Enabled wireless charging Union logo “z“ in 2014 will blast
Enabled wireless charging Union logo "z" in 2014, with-Rezence, Alliance of wireless charging, Wireless charging-it news Enabled wireless charging Union logo "z", 2014 will be exerting force
More recently, Wireless charging Union A4WP (Alliance for Wireless Power) announced that a new brand Rezence is aimed at consumers, want this brand to be able to provide the ordinary consumer has to recognize as a flag. New Rezence logo was designed as a "z" format and comes with a lightning bolt icon in the middle. All through the Wireless charging devices approved by the Union in the future will have this new, and is expected to be officially launched in 2014. Member company logo can be added to Rezence product packaging, technical documentation, and future applications, to support A4WP product certification program.
As one of the three major leagues in wireless charging area, A4WP with technology giants, such as Samsung, Qualcomm support strong momentum of development in recent years. Compared to other wireless charging Union arm of the WPC, "Qi" brand, A4WP not legible, labeling, which to a certain extent for the A4WP product promotion as well as membership authentication poses a difficult business.
A4WP Marketing Committee Chairman Geoff Gordon, "said A4WP marketing and branding challenge is faced by an institution of the Commission, creating a unique and easily recognizable brand and sell our technology to charge the Wireless ecosystem with a unique advantage. Rezence logo included in the simple, iconic mark z, an independent tag can also be used in a variety of applications. ”
Rezence new brand not just Smartphone field, and include other areas such as homes and cars. In addition, Rezence will also allow consumers to use smart phones, Tablet PCs and laptops and other power equipment. At the beginning of 2013 on CES2013, has unveiled the Wireless charging technology believed to have left a deep impression to consumers.
At present in the products already on the market have many models support Qi Wireless charging technology, and competes with A4WP forming a relationship. Such as Nokia Lumia 920. However, due to the limits of equipment and technology at present, Wireless charging technology in 2013 did not get a very good promotion.
Insiders pointed out that, Wireless charging will be 2013-2014 the real turning point in the market, and A4WP at the end of 2013, a "turned" quite a showdown with Qi. In 2014, Wireless charging will be a boom year.
无线充电联盟启用标识“Z”，2014年将发力 - Rezence,无线充电联盟,无线充电 - IT资讯无线充电联盟启用标识“Z”，2014年将发力
最近，无线充电联盟A4WP（Alliance for Wireless Power）宣布面向普通消费者推出一个全新的品牌Rezence，希望这个品牌能够给普通消费提供一个具有具有识别力的标志。新的Rezence标志被设计成“Z”的形式，并且在中间配以一个闪电的图标。将来所有通过无线充电联盟批准的设备将均带有此新表示，并且预计将在2014年正式启动。会员企业可将标识添加到Rezence认证的产品包装、技术文献和未来的应用软件，以支持A4WP产品认证计划。
作为无线充电领域三大联盟之一，A4WP凭借技术优势以及三星、高通等巨头支持，近年来发展势头强劲。而相较于另一无线充电联盟WPC旗下的“Qi”品牌，A4WP并没有易辨认的认证标识，这在某种程度上为A4WP产品的推广以及会员企业认证带来一定困难。
A4WP营销委员会主席Geoff Gordon表示：“A4WP营销委员会及其品牌推广机构所面临的挑战是，创造一个独特的、容易辨认的品牌理念，宣传我们的技术给无线充电生态系统带来的独特优势。Rezence标识包括在简单，标志性的标记Z，也可用作各种应用中一个独立标记。”
Rezence新品牌的目标不仅仅是智能手机领域，同时还包括了家居及汽车等其它领域。另外，Rezence还将允许消费者使用智能手机、平板电脑和笔记本电脑等其它更耗电的设备。而在2013年年初的CES2013上，已经亮相的无线充电技术相信已经给消费者留下了深刻的印象。
其实目前已经上市的产品中已经有许多型号支持Qi无线充电技术，并且与A4WP形成了一种竞争关系。比如诺基亚Lumia 920等。然而，由于受到设备和技术目前的局限，无线充电技术在2013年并没有取得很好的推广。
业内人士指出，2013至2014年将是无线充电市场的真正拐点，而A4WP在2013岁末的这一“变身”颇有与Qi一决高下的意思。来看，在2014年无线充电将会成为一个蓬勃发展的年份。
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